Machine Aquatics

What Machine Aquatics does

Machine Aquatics is a privately-held competitive swimming organization founded in 2001, headquartered in Vienna, Virginia, operating 12 training facility locations across Northern Virginia and Maryland (including Ashburn, Oakmont, Ida Lee, Madeira, Fairland, and others). The company provides structured, tiered swimming training programs ranging from learn-to-swim through elite levels, with documented athlete progression to NCAA and Olympic Trial qualifiers. Programs are organized into competitive tiers (National, National Prep, Senior Elite, Senior Orange, Senior Silver, Senior Green, High Performance, Gears) and non-competitive maintenance groups, serving athletes from youth through high school age.

The core technology is a human-coach-delivered tiered progression system operating across 12 facility partnerships (with recreation centers and schools such as Oakmont Rec Center, Ida Lee Recreation Center, Madeira School, and Fairland Aquatics). Machine Aquatics operates a swim school sub-brand (Machine Performance Center) for beginning swimmers and a team gear store for apparel/equipment monetization. Registration, scheduling, and program placement are managed through the GoMotion app platform with evaluation-based onboarding.

The business model is direct-to-consumer subscription/seasonal membership, with annual training fees ranging from approximately $1,405 (Machine Maintenance, non-competitive) to $6,465 (National tier, elite competitive), plus a $550 annual registration fee and $250 refundable volunteer fee. Pricing operates on multi-payment installment plans (4 installments for competitive tiers). Revenue is recurring through seasonal/program-based memberships. Customer acquisition is primarily through website and location-based marketing, with no external funding or parent company disclosed. Paris Jacobs serves as CEO, with an 18-person documented coaching and administrative team across locations.

Name

Machine Aquatics

Legal name

Machine Aquatics

Website

https://machineaquatics.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Machine Aquatics is a privately-held competitive swimming organization founded in 2001, operating 12 facility locations across Virginia and Maryland. It provides tiered training programs from learn-to-swim through Olympic Trial qualifiers via a direct-to-consumer subscription model, serving youth and high school athletes.

Ownership category

akta.pro rank

Product category

Competitive Swimming Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH), Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Competitive swimming programs
• Swim team training
• Youth swimming development
• Swim school services
• Aquatic sports training

Headquarters

HQ city

Vienna

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Swim Training Programs: Annual and seasonal membership fees for competitive swimming programs at multiple locations. Fees include registration, training dues, and equipment packages. Revenue is recurring through seasonal/program-based memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Machine Aquatics operates a multi-location competitive swimming organization providing structured training programs for athletes of all ages and abilities, from youth beginners through NCAA and Olympic Trial qualifiers. Programs are delivered across 12 facilities in Virginia and Maryland under tiered training groups, supplemented by a swim school (Machine Performance Center), maintenance groups, and a team gear store.

Product overview

Machine Aquatics is a multi-location competitive swimming organization offering a comprehensive suite of programs since 2001. The core offering is the Competitive Swimming Program, which provides structured training through various skill-based groups (National, National Prep, Senior Elite, Senior Orange, Senior Silver, Senior Green, High Performance Orange/Silver, and Gears Silver/Green). Supporting this are Maintenance Groups including Machine Maintenance, Tech/Fit, and High School Prep programs. The organization also operates a Swim School through Machine Performance Center for beginning swimmers, and a Gear Store for team apparel. Registration and scheduling are managed through the GoMotion app platform. The company operates 12 locations across Virginia (Ashburn, Audrey Moore, Chesterbrook, Claude Moore, Dulles South, Ida Lee, Madeira, Oakmont, Round Hill, Tysons One Life, UMD) and Maryland (Fairland).

Differentiator

Problem solved

Functional benefit

Brands

• Machine Performance Center: Swim school program

Products and services

• Machine Aquatics Competitive Swimming Program A structured competitive swimming training program providing tiered progression groups from entry-level to elite levels (National, National Prep, Senior Elite, Senior Orange, Senior Silver, Senior Green, High Performance Orange/Silver, and Gears Silver/Green), for athletes across age groups and skill levels.
• Machine Aquatics Swim School Swim instruction services operated through the Machine Performance Center for beginning swimmers and those developing foundational aquatic skills.
• Machine Aquatics Maintenance Groups Maintenance and non-competitive swimming programs including Machine Maintenance, Tech/Fit, and High School Prep groups for ongoing skill development and fitness without competitive focus.
• Machine Gear Store Online store offering team apparel including team shirts, sweatshirts, swimsuits, caps, and equipment bags for registered swimmers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• USA SwimmingcoreStrategic or Co-development PartnerOfficial competitive swimming organization partner. Machine Aquatics swimmers compete under USA Swimming sanction and coaches participate in USA Swimming programs including Select Camps.
• Potomac Valley Swimming (PVS)coreStrategic or Co-development PartnerRegional swimming governing body. Machine Aquatics competes in PVS leagues and coaches receive recognition through PVS awards program.
• Local Recreation CenterscoreOthersPartnership with recreation facilities including Ida Lee Recreation Center, Oakmont Rec Center, and others to provide pool access for training programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Suburban Seahawks Club: USA Swimming club serving a different region (Pennsylvania) with a similar multi-group competitive program structure; useful comparator for how mid-sized regional clubs scale, even though it does not directly compete in the DC/Virginia market.

Direct peers

• Curl Burke Swim Club: Large DMV-area USA Swimming competitive club with a multi-site model and tiered age-group through national-level training, directly comparable to Machine Aquatics in geography, customer base, and program structure.
• Patriot Aquatics: Virginia-based competitive swim club with a tiered age-group through senior program structure, comparable subscription-based pricing model, and overlapping recruitment geography in Northern/Central Virginia.
• Arlington Aquatic Club: Northern Virginia USA Swimming club with a comparable tiered program model and strong overlap with Machine's service area along the I-66 corridor.
• Nation's Capital Swim Club: DC-metro USA Swimming club operating multiple practice sites with tiered groups from age group through senior/national levels; competes for the same families and same pool partnerships as Machine Aquatics.
• Nova of Virginia Aquatics: Virginia-based USA Swimming club with a comparable multi-site, tiered competitive program serving a similar suburban demographic in the Richmond/Central Virginia area; direct competitor for swimmers and coaching talent.
• DC Wave Swim Club: DC-metro USA Swimming club competing for the same age-group and senior swimmers within the PVS LSC; similar program structure and parent-base profile.
• Rockville Montgomery Swim Club (RMSC): Maryland-based USA Swimming club with a multi-site footprint and competitive program structure very similar to Machine's, serving overlapping PVS families.

Broad incumbents

• YMCA Aquatics Programs (DC Metro YMCAs): DC-area YMCAs operate learn-to-swim, recreational, and competitive swim programming at lower price points, serving as the primary budget alternative for families considering Machine Aquatics' premium tiers.

Emerging players

• Long Island Aquatic Club: Multi-site regional USA Swimming club with a comparable tiered competitive model; relevant peer for benchmarking multi-site operations and pricing, though it operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/machine-aquatics-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Machine Aquatics