Vetor Lab
Vetor Zero is a São Paulo-based creative production studio founded in 1989 that delivers Animation, Live Action, and AI + Tech campaigns for enterprise brands across automotive, financial services, consumer goods, and entertainment, with US/Global clients served via sister company LOBO.
- Company typePrivate
- Founded1989
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Vetor Lab does
Vetor Zero (also referenced as Vetor Lab) is a São Paulo-based creative production studio founded in 1989, offering three integrated service pillars: Animation, Live Action, and AI + Tech. The studio produces advertising, branded content, and experiential campaigns for enterprise clients, with a portfolio spanning automotive (Volkswagen, Volvo, Lubrax), consumer electronics (Samsung), financial services (MasterCard, XP, KBC), beverages (Burger King, Corona, BADEN BADEN), retail (Nike, GAMARO), luxury (Maison Francis Kurkdjian, Faber Castell), and nonprofit (Mollie's Fund, Instituto Marielle) sectors. The AI + Tech pillar represents an emerging capability focused on AI-enhanced visual effects, digital twins, and tech-forward creative production, though no proprietary AI models or patents are disclosed.
The business operates on a project-based creative services revenue model, with pricing not publicly disclosed and client engagement conducted via direct email and phone contact. Go-to-market is sales-led, with the studio's portfolio website (vetorzero.com.br) functioning as the primary marketing and lead-generation channel. For international accounts outside Brazil, Vetor Zero routes business through its sister company LOBO (lobo.cx), which is the designated partner for US/Global clients — international visitors to the Vetor Zero site are redirected to LOBO, providing a structured geographic distribution mechanism. With 51-100 employees, the studio is mid-sized by Brazilian creative-production standards and maintains active festival-circuit visibility (CCXP, Pixel Show, Ciclope Festival).
The company is privately held, with no disclosed funding rounds, parent company, or institutional investors. There is no public revenue disclosure, no M&A activity, and no recorded leadership changes in the available source data. Ownership appears to be independent, with the Vetor Zero / LOBO sister-company structure being the only documented corporate relationship. The company is actively operating and continuously posting new project work, indicating ongoing commercial activity.
Vetor Lab firmographics
Firmographics- Name
- Vetor Lab
- Legal name
- Vetor Zero
- Website
- https://vetorlab.com.br
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vetor Zero is a São Paulo-based creative production studio founded in 1989 that delivers Animation, Live Action, and AI + Tech campaigns for enterprise brands across automotive, financial services, consumer goods, and entertainment, with US/Global clients served via sister company LOBO.
- Ownership category
- akta.pro rank
Vetor Lab industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- akta.pro primary industry
- Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards) (MPAHAAAH)
Keywords
Where Vetor Lab is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Vetor Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Creative Production Services: Vetor Zero generates revenue by producing creative content (animation, AI + tech-enhanced visuals, live action) for corporate clients, likely on a project-by-project basis with enterprise and brand customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Vetor Lab product offering
Product offeringCore offering
Vetor Zero is a full-service creative production studio that produces Animation, Live Action, and AI + Tech content for enterprise brand clients. The studio delivers animated content, commercials, branded films, and AI-enhanced visual experiences for advertising, entertainment, and corporate communications, serving major brands across automotive, financial services, consumer electronics, food and beverage, luxury goods, and nonprofit sectors.
Product overview
Vetor Zero is a creative production studio offering a unified portfolio of three interconnected service pillars: Animation, Live Action, and AI + Tech. Rather than a modular software platform, Vetor Zero operates as a full-service creative studio that combines these disciplines to deliver client projects across advertising, entertainment, and branded content. The AI + Tech division represents their emerging capability area focused on integrating artificial intelligence into their creative production workflow.
Differentiator
Problem solved
Functional benefit
Brands
- LOBO: Sister company serving the EUA/Global market
Products and services
- Animation
- Live Action
- AI + Tech
Companies that use Vetor Lab
Customer profileNamed customers28 records
Segments1 record
Ideal customer profiles1 record
Vetor Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vetor Lab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LOBOcoreLOBO is the sister company of Vetor Zero, serving as the designated partner for US/Global clients. When international visitors access the Vetor Zero website, they are redirected to LOBO for business inquiries outside Brazil, indicating a structured channel partnership for international market coverage.
Recent moves5 records
Expansion highlights4 records
Vetor Lab competitors and assessment
Company assessmentDirect peers
- Buck: Buck is a design and animation studio producing brand-driven creative work across motion, live action, and emerging formats—similar in combining design-driven storytelling with technology-enabled production for major brand clients.
- Psyop: Psyop is a creative production studio combining animation, live action, and emerging technology for major global brands—a closely aligned peer competing for similar enterprise creative briefs and ad budgets.
- Tool of North America: Tool is a commercial production company known for blending live action, VFX, and emerging technology for global brands—a closely aligned peer in the AI/tech-augmented creative production space.
- Nexus Studios: Nexus Studios is a global creative studio producing animation, live action, and experiential content for major brands and platforms—comparable in offering breadth and enterprise brand focus.
- O2 Filmes: O2 Filmes is a São Paulo-based creative production studio offering animation, live action, and VFX for major Brazilian and global brands—a direct domestic peer competing for the same enterprise creative budgets.
- Hornet: Hornet is an animation and motion-design studio producing high-end commercial and branded content for global brands—comparable in offering (animation-first, enterprise clients) and in its use of technology-augmented workflows.
- B-Reel: B-Reel is a creative studio producing interactive, film, and tech-enabled brand experiences—comparable in its focus on the intersection of creativity and emerging technology for major global brands.
Broad incumbents
- MPC (Moving Picture Company): MPC is a global post-production and creative studio with deep VFX, animation, and emerging-tech capabilities—directly comparable to Vetor Zero's AI + Tech, animation, and live action pillars, but at significantly larger scale.
- The Mill: The Mill is a global VFX and creative content studio serving enterprise brands across advertising and entertainment—comparable in offering scope (animation, live action, tech-driven visuals) but operating at much greater scale.
Regional players
- UNIT Image: UNIT Image is a France-based creative studio specializing in animation and VFX for global brands—a regional peer with comparable service mix, primarily serving European clients rather than the Latin American market where Vetor Zero is anchored.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
Vetor Lab social profiles
Digital presenceVetor Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vetor Lab leadership team
Management profileNumber of profiles
Vetor Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vetor Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vetor Lab
What does Vetor Lab do?
Vetor Zero is a full-service creative production studio that produces Animation, Live Action, and AI + Tech content for enterprise brand clients. The studio delivers animated content, commercials, branded films, and AI-enhanced visual experiences for advertising, entertainment, and corporate communications, serving major brands across automotive, financial services, consumer electronics, food and beverage, luxury goods, and nonprofit sectors.
Is Vetor Lab a public or private company?
Vetor Lab is a private company. It is classified as unknown and is currently operating.
When was Vetor Lab founded?
Vetor Lab was founded in 1989. It employs 51 to 100 people.
Where is Vetor Lab based?
Vetor Lab is headquartered in São Paulo, Brazil, in the Latin America region.
How does Vetor Lab make money?
One revenue line is on record: creative Production Services.
Who are Vetor Lab's main competitors?
Direct peers on record are Buck, Psyop, Tool of North America, Nexus Studios, O2 Filmes, Hornet and B-Reel. Broad incumbents are MPC (Moving Picture Company) and The Mill. UNIT Image is listed as a regional player.
Does Vetor Lab have an API?
No public API is recorded for Vetor Lab.
What industry is Vetor Lab in?
Vetor Lab's product category is Creative Production Services. Its primary akta.pro industry code is MPAHAAAH, Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards). Its NAICS code is 51219.