Aleman Realty
Aleman Realty is a family-owned real estate and mortgage brokerage founded in 2012 in Reedley, California, serving individual home buyers, sellers, and mortgage borrowers in the local Central Valley market through an 11-person team.
- Company typePrivate
- Founded2012
- HeadquartersReedley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aleman Realty does
Aleman Realty is a privately held, family-owned residential and commercial real estate brokerage founded in 2012 by Hector Aleman and headquartered at 1114 G Street in Reedley, California. The firm is operated by the Aleman family: Hector serves as owner and broker, his wife Jamilla manages operations, and their children Christian and Isabella are involved in the business, supported by one additional broker and seven licensed real estate agents. The company serves individual home buyers and sellers in the Reedley, CA market, with Hector Aleman additionally licensed as a Mortgage Loan Originator/Broker operating the separate Aleman Mortgage Company entity (formed in 2018, NMLS #1781590), which handles home loan origination and brokerage services in parallel with the realty operations.
The business operates three family-controlled brands under the Aleman umbrella: Aleman Realty (residential and commercial property brokerage), Aleman Mortgage Company (mortgage lending and origination), and Aleman Events and Rentals (event venue rentals, managed by Jamilla Aleman). Revenue is generated through transaction commissions on real estate closings and on mortgage origination, with no disclosed pricing schedule, no proprietary technology platform, and no app, API, or integration footprint — the underlying "technology" is a Squarespace website plus standard phone and in-person service delivery. The go-to-market is sales-led and relationship-driven, anchored in community visibility (participation in events such as the 2019 Reedley Street Fair), Spanish-language service capability, and cross-selling between realty and mortgage.
Customer concentration is in the individual consumer segment of a single sub-market: Reedley, California (population roughly 25,000). The firm has no external institutional investment, no parent company, no funding rounds, and no enterprise clients; it competes solely as a local, relationship-driven brokerage. Geographic concentration in one small Central Valley town and limited headcount (~11) bound the scale of the operation, while the integrated realty-plus-mortgage-plus-events structure creates modest cross-sell density within that single market.
Aleman Realty firmographics
Firmographics- Name
- Aleman Realty
- Legal name
- Aleman Realty
- Website
- https://alemanrealty.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aleman Realty is a family-owned real estate and mortgage brokerage founded in 2012 in Reedley, California, serving individual home buyers, sellers, and mortgage borrowers in the local Central Valley market through an 11-person team.
- Ownership category
- akta.pro rank
Aleman Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
Keywords
Where Aleman Realty is headquartered
LocationHeadquarters
- HQ city
- Reedley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Aleman Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Real Estate Brokerage Services: Traditional real estate brokerage earning commissions on property transactions
- Mortgage Broker Services: Mortgage loan origination services through Aleman Mortgage Company
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Aleman Realty product offering
Product offeringCore offering
Aleman Realty is a family-run real estate brokerage that facilitates residential and commercial property sales, purchases, and listings in the Reedley, CA area. It is operated alongside Aleman Mortgage Company, which provides home loan origination and mortgage brokerage services, and Aleman Events and Rentals, which provides event venue rentals.
Product overview
Aleman Realty operates as a family-built and family-run real estate brokerage with a portfolio of three integrated services. The core offering is Aleman Realty (established 2012), providing real estate sales and listings in the Reedley, CA area. This is complemented by Aleman Mortgage Company (formed 2018), which offers mortgage lending and loan origination services, and Aleman Events and Rentals, which provides event venue rental services. The three entities share the Aleman family leadership and work together to serve clients across real estate, mortgage, and event needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Aleman Realty Real estate brokerage services providing residential and commercial property sales, purchases, and listings in the Reedley, CA area, for individual home buyers, sellers, and commercial clients in the local community.
- Aleman Mortgage Company Mortgage lending and brokerage services offering home loans and mortgage origination for individual home buyers in the Reedley, CA market, operated as a separately licensed entity under NMLS #1781590 and managed by Jamilla Aleman.
- Aleman Events and Rentals Event venue rental services providing event space for public and private gatherings, managed by Jamilla Aleman as a related family-operated entity.
Companies that use Aleman Realty
Customer profileSegments1 record
Ideal customer profiles1 record
Aleman Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aleman Realty partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights3 records
Aleman Realty competitors and assessment
Company assessmentDirect peers
- Century 21 Real Estate: Long-standing residential real estate franchise serving small and mid-sized markets through local broker-owners. Directly comparable in local-residential focus and franchise/independent-broker model.
- RE/MAX: Globally franchised residential real estate brokerage built on independent agent/owner-operator model. Mirrors Aleman's agent-driven brokerage approach and small-office footprint.
- Better Homes and Gardens Real Estate: Franchise residential brokerage serving local markets through affiliated broker-owners. Comparable to Aleman in local-market, franchise-style residential brokerage model.
- Keller Williams Realty: Largest residential real estate franchise by agent count, organized around local market centers run by operating principals. Same core business model as Aleman (commission-based residential brokerage), but at vastly greater scale.
- Coldwell Banker: National residential real estate brokerage franchise with a heavy local-agent model. Directly comparable to Aleman Realty in core residential brokerage services and commission-based revenue.
- HomeSmart: Discount-fee residential real estate brokerage serving local markets with a high agent-to-overhead ratio. Comparable small-office, agent-driven model targeting cost-conscious buyers and sellers.
- Berkshire Hathaway HomeServices: National residential real estate franchise network with local franchisee offices. Comparable in agent-based residential brokerage model targeting local buyers and sellers.
Emerging players
- Redfin: Technology-enabled residential brokerage and portal that competes for the same buyer and seller customers as Aleman, especially through lower-fee models and digital experience.
- eXp Realty: Cloud-based, agent-centric residential brokerage with low-overhead model. Comparable to Aleman as a brokerage but differentiated by its virtual, technology-enabled operating model.
- Compass: Tech-forward residential brokerage combining agent services with proprietary technology platform. Represents the modern, technology-led model that Aleman does not operate, making it a relevant comparator for competitive positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Aleman Realty social profiles
Digital presenceAleman Realty compliance and trust
Trust signalCompliance1 record
Aleman Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aleman Realty leadership team
Management profileNumber of profiles
Profiles3 records
Aleman Realty subsidiaries and ownership
Company hierarchySubsidiaries1 record
Aleman Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aleman Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aleman Realty
What does Aleman Realty do?
Aleman Realty is a family-run real estate brokerage that facilitates residential and commercial property sales, purchases, and listings in the Reedley, CA area. It is operated alongside Aleman Mortgage Company, which provides home loan origination and mortgage brokerage services, and Aleman Events and Rentals, which provides event venue rentals.
Is Aleman Realty a public or private company?
Aleman Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aleman Realty founded?
Aleman Realty was founded in 2012. It employs 11 to 50 people.
Where is Aleman Realty based?
Aleman Realty is headquartered in Reedley, United States, in the North America region.
How does Aleman Realty make money?
Two revenue lines are on record. Real Estate Brokerage Services are the primary driver. The others are mortgage Broker Services.
Who are Aleman Realty's main competitors?
Direct peers on record are Century 21 Real Estate, RE/MAX, Better Homes and Gardens Real Estate, Keller Williams Realty, Coldwell Banker, HomeSmart and Berkshire Hathaway HomeServices. Emerging players are Redfin, eXp Realty and Compass.
Does Aleman Realty have an API?
No public API is recorded for Aleman Realty.
What industry is Aleman Realty in?
Aleman Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance). Its NAICS code is 53121 and its SIC code is 6531.