L'incubateur
Student-run, non-profit creative agency at UQAM in Montreal, offering branding, video, photography, advertising, graphic design, event management, and strategy services to local SMBs, nonprofits, and university departments on a quote-based project model.
- Company typePrivate
- Founded2009
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
L'incubateur firmographics
Firmographics- Name
- L'incubateur
- Legal name
- L'incubateur
- Website
- https://lincubateur.ca
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Student-run, non-profit creative agency at UQAM in Montreal, offering branding, video, photography, advertising, graphic design, event management, and strategy services to local SMBs, nonprofits, and university departments on a quote-based project model.
- Ownership category
- akta.pro rank
L'incubateur industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where L'incubateur is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
L'incubateur business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative services project fees: L'incubateur generates revenue by delivering paid creative and marketing projects for external clients. Services include branding, video production, photography, event management, advertising, graphic design, and marketing strategy. As a student-run organization, projects are sourced via direct client engagement and referrals. Specific pricing is quote-based.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
L'incubateur product offering
Product offeringCore offering
L'incubateur is a student-run, non-profit advertising agency at UQAM that sells outsourced branding, graphic design, video, photography, event, advertising, and strategy services to small businesses, non-profits, startups, and educational institutions in Montréal. Each mandate is staffed by multidisciplinary teams drawn from the agency's ~28-member cohort.
Product overview
L'incubateur is a student-run advertising agency at UQAM offering a unified suite of creative and marketing services. The portfolio consists of seven distinct service offerings: Branding (brand identity creation), Vidéo (video production), Événementiel (event organization), Publicité (traditional and digital advertising), Photographie (photography), Graphisme (graphic design), and Stratégie (marketing strategy). These services are offered as standalone offerings or can be combined to provide comprehensive communication and marketing solutions for businesses and individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Brand identity services delivered to small businesses, non-profits, startups, and educational institutions needing logo, identity, and brand-system work.
- Vidéo (Video) Video production services for advertising and marketing content delivered to small businesses, non-profits, startups, and educational institutions.
- Événementiel (Events) Event planning and event-marketing services for organizations seeking end-to-end event execution as part of their communications campaigns.
- Publicité (Advertising) Advertising campaign services delivered to clients needing paid, owned, or earned media campaigns across various channels.
- Photographie (Photography) Commercial and campaign photography services for clients needing product, portrait, or event imagery.
- Graphisme (Graphic Design) Graphic design services including print and digital layouts, advertisements, and marketing collateral.
- Stratégie (Strategy) Marketing and communications strategy services, including campaign planning, positioning, and messaging frameworks.
Companies that use L'incubateur
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
L'incubateur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
L'incubateur partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
L'incubateur competitors and assessment
Company assessmentBroad incumbents
- Lg2: One of Quebec's largest independent creative agencies, headquartered in Montreal, offering branding, advertising, and design across multiple practices. Comparable in service offering and Montreal footprint, but at enterprise scale with significantly broader client base.
- Sid Lee: Montreal-founded creative agency with full-service branding, advertising, and digital capabilities, now part of a global network. Operates in the same Montreal creative market and competes for the same talent pool as L'incubateur.
- Rethink: Canadian independent creative agency with offices in Vancouver, Toronto, and Montreal offering advertising, branding, and design. Comparable in service breadth, but operates at commercial scale across multiple Canadian markets.
- Publicis Canada: Canadian arm of global advertising network Publicis, with creative and media services across Montreal, Toronto, and other Canadian cities. Operates in the same Montreal creative services market as L'incubateur but at multinational scale.
- Cossette: Quebec-founded full-service marketing and communications agency now part of Plus Company, with offices across Canada. Comparable for the full creative services suite and Quebec roots, but serves enterprise-scale clients.
- BleuBlancRouge: Montreal-based independent creative agency providing branding, advertising, and digital services. Comparable in service lines and Montreal market focus, but operates as a commercial incumbent rather than a student-run non-profit.
- Dentsu Creative Canada: Canadian operations of Dentsu's global creative network, offering integrated advertising and brand services in Montreal. Comparable in the full-service creative offering but at a vastly larger resource base.
- McCann Canada: Canadian operations of McCann Worldgroup, with offices in Montreal and Toronto providing full-service creative and advertising. Comparable in service offering and Montreal presence, but as a global network incumbent.
- Ogilvy Canada: Canadian arm of the global Ogilvy network, providing advertising, branding, and marketing services. Competes in the same Montreal creative services space and draws from the same UQAM-area talent pool.
Direct peers
- TAXI: Montreal-based full-service creative and advertising agency offering branding, advertising, and digital services to Canadian and global brands. Directly comparable to L'incubateur in geography and service mix, but at a much larger, commercially-funded scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
L'incubateur social profiles
Digital presenceL'incubateur financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'incubateur leadership team
Management profileNumber of profiles
L'incubateur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'incubateur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'incubateur
What does L'incubateur do?
L'incubateur is a student-run, non-profit advertising agency at UQAM that sells outsourced branding, graphic design, video, photography, event, advertising, and strategy services to small businesses, non-profits, startups, and educational institutions in Montréal. Each mandate is staffed by multidisciplinary teams drawn from the agency's ~28-member cohort.
Is L'incubateur a public or private company?
L'incubateur is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was L'incubateur founded?
L'incubateur was founded in 2009. It employs 11 to 50 people.
Where is L'incubateur based?
L'incubateur is headquartered in Montréal, Canada, in the North America region.
How does L'incubateur make money?
One revenue line is on record: creative services project fees.
Who are L'incubateur's main competitors?
Broad incumbents on record are Lg2, Sid Lee, Rethink, Publicis Canada, Cossette, BleuBlancRouge, Dentsu Creative Canada, McCann Canada and Ogilvy Canada. TAXI is listed as a direct peer.
Does L'incubateur have an API?
No public API is recorded for L'incubateur.
What industry is L'incubateur in?
L'incubateur's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541810 and its SIC code is 7311.