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Sunny Side Up Creative

Full company profile

uuid0038dm8

Namestring
Sunny Side Up Creative
Legal namestring
KWM
Websiteurl
sunnysup.com
Company typeenum
Private
Founded yearint
2023
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersQuebec, Canada
HQ citystring
Quebec
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
video game marketing, creative production services, trailer production, key art design, motion design
Industry2 codes
1Integrated Full-Service Creative Agencies
CodeMPAAAAAAPrimaryYes
2Content Studio & Creative Resourcing (In-house/Embedded Teams)
CodeBPAFAIAJPrimaryNo
NAICS code1 code
  • Graphic Design Services54143
SIC code2 codes
  • Services-Motion Picture & Video Tape Production7812
  • Services-Allied To Motion Picture Production7819
Product category
Creative Services for Video Games
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Creative Services Revenue
TypeProfessional Services
Description

Project-based creative services for video game marketing including trailers, key art, motion design, and branding. Revenue generated through client engagements for specific deliverables rather than recurring software or subscription models.

kwm-agency.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Sunny Side Up Creative is a creative agency and full-service production studio formed by people from the video game industry. The company produces trailers, key art, motion design, branding, in-engine cinematics, and dev diaries for video game publishers and developers. The agency supports projects at any stage of the production lifecycle, from concept through final delivery, integrating with game development workflows.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

KWM is a creative agency specialized in the video game industry, offering creative services rather than a software product portfolio. The agency provides a range of services including trailers, key art, motion design, and branding for video game companies. The source data does not describe a unified product platform or individual software products/modules.

Product and service6 records
1Game Trailers
CategoryTrailer Production
Description

Production of official game overview trailers, reveal trailers, launch trailers, and anniversary celebration trailers for video game publishers and developers, covering the full marketing lifecycle of a game title.

2Key Art
CategoryKey Art Design
Description

Design and production of key art assets for video game marketing campaigns, delivered to publishers and developers for use across promotional materials.

3Motion Design
CategoryMotion Design
Description

Motion graphics and motion design services for video game marketing content, including animation work integrated with in-game footage and trailers.

4Branding
CategoryBranding Services
Description

Brand development and branding services for video game studios and individual game titles, supporting brand identity across marketing campaigns.

5In-Engine Cinematics
CategoryIn-Engine Cinematic Production
Description

Production of in-engine cinematics for video games, leveraging engine capabilities to deliver cinematic trailer reveals and storytelling content for publishers and developers.

6Dev Diaries
CategoryDev Diary Production
Description

Production of behind-the-scenes developer diary content for video games, including engine-focused and production-focused editorial video content for publishers and developers.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Grizzly Stache
TypeDirect peer
Description

Specialist studio producing in-engine cinematics and trailers for AAA video games. Closely comparable to KWM on the in-engine cinematic and AAA-trailer side of the offering.

2Terminals
TypeDirect peer
Description

Production studio focused on game trailers, cinematics, and marketing content for AAA publishers. Overlaps directly with KWM's trailer and in-engine cinematic service line.

3gNet Agency
TypeDirect peer
Description

Creative agency specializing in marketing content for video game publishers including trailers, key art, and integrated campaigns. Overlaps with KWM in vertical focus and AAA publisher services.

4Trailer Park Group
TypeBroad incumbent
Description

Large, well-established entertainment marketing agency producing trailers, TV spots, and integrated campaigns across film, TV, and games. A broader incumbent with overlapping game-marketing capability but a much wider portfolio.

5Robot Teddy
TypeDirect peer
Description

London-based creative production studio specializing in trailers, marketing content, and cinematics for AAA video games. Directly comparable to KWM in vertical focus, service mix (trailers/key art/motion), and AAA publisher client base.

6Gentleman Scholar
TypeDirect peer
Description

Creative studio producing trailers, motion design, and integrated campaigns for video games and entertainment. Comparable to KWM in combining motion design with game/entertainment marketing deliverables.

7Sid Lee
TypeRegional player
Description

Montreal-based integrated creative agency with deep entertainment and gaming credentials. Comparable to KWM in Canadian/Montreal roots and creative capability, though broader in scope beyond pure-play video games.

8Ayzenberg Group
TypeBroad incumbent
Description

Established gaming and entertainment marketing agency offering creative, strategy, and full-funnel campaign services to game publishers. Wider incumbent with overlapping AAA publisher client base.

9MOB Creative
TypeDirect peer
Description

Independent creative studio producing trailers, marketing content, and brand campaigns for video game publishers and entertainment IPs. Comparable to KWM in boutique scale and AAA focus.

10Hamill Creative
TypeDirect peer
Description

Boutique creative agency producing trailers, key art, and marketing assets for video game and entertainment clients. Directly comparable in scale, service mix, and vertical specialization.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sunny Side Up Creative

Creative Services for Video Gamessunnysup.com

Sunny Side Up Creative firmographics

Firmographics
Name
Sunny Side Up Creative
Legal name
KWM
Website
https://sunnysup.com
Company type
Private
Founded year
2023
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Sunny Side Up Creative industry classification

Industry
Product category
Creative Services for Video Games
NAICS
Graphic Design Services (54143)
SIC
Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
akta.pro primary industry
Integrated Full-Service Creative Agencies (MPAAAAAA)
akta.pro secondary industry
Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

  • Video game marketing
  • Creative production services
  • Trailer production
  • Key art design
  • Motion design

Where Sunny Side Up Creative is headquartered

Location

Headquarters

HQ city
Quebec
HQ country
Canada
HQ region
North America

Markets served

Sunny Side Up Creative business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Creative Services Revenue: Project-based creative services for video game marketing including trailers, key art, motion design, and branding. Revenue generated through client engagements for specific deliverables rather than recurring software or subscription models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Sunny Side Up Creative product offering

Product offering

Core offering

Sunny Side Up Creative is a creative agency and full-service production studio formed by people from the video game industry. The company produces trailers, key art, motion design, branding, in-engine cinematics, and dev diaries for video game publishers and developers. The agency supports projects at any stage of the production lifecycle, from concept through final delivery, integrating with game development workflows.

Product overview

KWM is a creative agency specialized in the video game industry, offering creative services rather than a software product portfolio. The agency provides a range of services including trailers, key art, motion design, and branding for video game companies. The source data does not describe a unified product platform or individual software products/modules.

Differentiator

Problem solved

Functional benefit

Products and services

  • Game Trailers Production of official game overview trailers, reveal trailers, launch trailers, and anniversary celebration trailers for video game publishers and developers, covering the full marketing lifecycle of a game title.
  • Key Art Design and production of key art assets for video game marketing campaigns, delivered to publishers and developers for use across promotional materials.
  • Motion Design Motion graphics and motion design services for video game marketing content, including animation work integrated with in-game footage and trailers.
  • Branding Brand development and branding services for video game studios and individual game titles, supporting brand identity across marketing campaigns.
  • In-Engine Cinematics Production of in-engine cinematics for video games, leveraging engine capabilities to deliver cinematic trailer reveals and storytelling content for publishers and developers.
  • Dev Diaries Production of behind-the-scenes developer diary content for video games, including engine-focused and production-focused editorial video content for publishers and developers.

Companies that use Sunny Side Up Creative

Customer profile

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Sunny Side Up Creative technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Sunny Side Up Creative partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Sunny Side Up Creative competitors and assessment

Company assessment

Direct peers

  • Grizzly Stache: Specialist studio producing in-engine cinematics and trailers for AAA video games. Closely comparable to KWM on the in-engine cinematic and AAA-trailer side of the offering.
  • Terminals: Production studio focused on game trailers, cinematics, and marketing content for AAA publishers. Overlaps directly with KWM's trailer and in-engine cinematic service line.
  • gNet Agency: Creative agency specializing in marketing content for video game publishers including trailers, key art, and integrated campaigns. Overlaps with KWM in vertical focus and AAA publisher services.
  • Robot Teddy: London-based creative production studio specializing in trailers, marketing content, and cinematics for AAA video games. Directly comparable to KWM in vertical focus, service mix (trailers/key art/motion), and AAA publisher client base.
  • Gentleman Scholar: Creative studio producing trailers, motion design, and integrated campaigns for video games and entertainment. Comparable to KWM in combining motion design with game/entertainment marketing deliverables.
  • MOB Creative: Independent creative studio producing trailers, marketing content, and brand campaigns for video game publishers and entertainment IPs. Comparable to KWM in boutique scale and AAA focus.
  • Hamill Creative: Boutique creative agency producing trailers, key art, and marketing assets for video game and entertainment clients. Directly comparable in scale, service mix, and vertical specialization.

Broad incumbents

  • Trailer Park Group: Large, well-established entertainment marketing agency producing trailers, TV spots, and integrated campaigns across film, TV, and games. A broader incumbent with overlapping game-marketing capability but a much wider portfolio.
  • Ayzenberg Group: Established gaming and entertainment marketing agency offering creative, strategy, and full-funnel campaign services to game publishers. Wider incumbent with overlapping AAA publisher client base.

Regional players

  • Sid Lee: Montreal-based integrated creative agency with deep entertainment and gaming credentials. Comparable to KWM in Canadian/Montreal roots and creative capability, though broader in scope beyond pure-play video games.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Sunny Side Up Creative social profiles

Digital presence

Sunny Side Up Creative financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sunny Side Up Creative leadership team

Management profile

Number of profiles

Sunny Side Up Creative funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sunny Side Up Creative M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunny Side Up Creative

What does Sunny Side Up Creative do?

Sunny Side Up Creative is a creative agency and full-service production studio formed by people from the video game industry. The company produces trailers, key art, motion design, branding, in-engine cinematics, and dev diaries for video game publishers and developers. The agency supports projects at any stage of the production lifecycle, from concept through final delivery, integrating with game development workflows.

Is Sunny Side Up Creative a public or private company?

Sunny Side Up Creative is a private company. It is classified as unknown and is currently operating.

When was Sunny Side Up Creative founded?

Sunny Side Up Creative was founded in 2023. It employs 1 to 10 people.

Where is Sunny Side Up Creative based?

Sunny Side Up Creative is headquartered in Quebec, Canada, in the North America region.

How does Sunny Side Up Creative make money?

One revenue line is on record: creative Services Revenue.

Who are Sunny Side Up Creative's main competitors?

Direct peers on record are Grizzly Stache, Terminals, gNet Agency, Robot Teddy, Gentleman Scholar, MOB Creative and Hamill Creative. Broad incumbents are Trailer Park Group and Ayzenberg Group. Sid Lee is listed as a regional player.

Does Sunny Side Up Creative have an API?

No public API is recorded for Sunny Side Up Creative.

What industry is Sunny Side Up Creative in?

Sunny Side Up Creative's product category is Creative Services for Video Games. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 54143 and its SIC code is 7812.

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