gnet agency

What gnet agency does

gnet agency is a B2B creative agency founded in 2001 and headquartered in Los Angeles, with additional studios in Montreal and London. The company specializes in building, growing, and sustaining fan communities for entertainment brands through integrated marketing campaigns. Its client base consists almost exclusively of large enterprise publishers and streaming platforms, including Activision, Microsoft Xbox, Netflix, Bethesda, Bandai Namco/FromSoftware, Bungie, Blizzard, Amazon Prime Video, and CD Projekt Red, with multi-year franchise relationships dating back more than a decade in several cases.

The agency's core services span creative campaign development, cinematic video production (launch films, trailers, gameplay reveals), social-first content, experiential and out-of-home marketing, IP consultation, and fan community strategy. Its underlying technology centers on a proprietary performance capture and animation workflow — a 'gorilla/ballerina/samurai' capture team operating alongside bespoke animation tools built inside game engines — that enables the agency to produce high-impact in-engine cinematics and live-action hybrids for game marketing. The agency has been recognized with industry awards including a Clio Award for World of Warcraft: Battle for Azeroth and a Golden Trailer Awards nomination for its Cyberpunk 2077 campaign, which accumulated over 31 million YouTube views.

gnet operates on a project-based professional services revenue model, with quote-based pricing under direct enterprise sales contracts. The company is a wholly-owned subsidiary of Keywords Studios PLC (LSE: KWS), a global publicly-traded technical and creative services provider for the video game industry, and is positioned within its Create division. Distribution is exclusively direct-to-enterprise, with no retail or self-serve channels, and the go-to-market motion relies on direct client relationships with major studios and franchise owners rather than a broad sales force.

Name

gnet agency

Legal name

gnet agency

Website

https://gnet.agency

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

gnet agency is a B2B creative agency that produces cinematic launch campaigns, trailers, and integrated marketing for major entertainment franchises, serving enterprise clients including Activision, Microsoft Xbox, Netflix, Bethesda, and Bandai Namco from studios in Los Angeles, Montreal, and London.

Ownership category

akta.pro rank

Product category

Creative and Marketing Services for Entertainment

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Creative agency services
• Video production
• Game marketing
• Entertainment advertising
• Campaign production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: gnet generates revenue through project-based creative services including campaign development, video production, launch films, trailers, social content, experiential marketing, and ongoing franchise marketing support for entertainment brands. Services are delivered to enterprise clients under contractual arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

gnet agency is a B2B creative agency that produces marketing campaigns, launch films, trailers, social content, and experiential activations for entertainment brands, primarily video game publishers and streaming platforms. The agency provides integrated services spanning creative strategy, live-action filming, CG animation, gameplay capture, and global campaign rollout, with specialized expertise in building and sustaining hyper-engaged fan communities for major franchises.

Product overview

gnet agency is an award-winning creative agency with over 20 years of experience that offers a unified suite of marketing and creative services for entertainment brands. The agency's core offering centers on creative campaign services, video production and launch films, social media content, global launch campaigns, experiential marketing, IP consultation, and fan community strategy. Rather than a software platform with discrete products, gnet provides an integrated creative services portfolio where campaign work, video production, and community strategy operate as interconnected service lines unified by their focus on entertainment brands and fan engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Campaign Services Full-service creative agency work for entertainment brands, building, growing, and sustaining hyper-engaged fan communities through integrated marketing campaigns including TV spots, digital content, key art, and franchise storytelling.
• Video Production and Launch Films Cinematic production of game trailers, launch films, gameplay reveals, live-action spots, and branded video content for entertainment properties including Call of Duty, Elden Ring, Gears of War, and Fallout.
• Global Launch Campaigns End-to-end global marketing campaign management for entertainment property launches, spanning TV spots, out-of-home installations, experiential activations, and digital content, coordinated across multiple regions.
• Experiential and Out-of-Home Marketing Physical and digital experiential marketing activations including out-of-home installations, world-building campaigns, and branded experiential events designed to immerse fans in entertainment IP.
• IP Consultation and Narrative Positioning Strategic narrative development and intellectual property consultation services to help evolve entertainment franchises across media and sustain long-term audience engagement.
• Fan Community Strategy Strategic services focused on building, growing, and sustaining hyper-engaged fan communities for entertainment brands through understanding of fandom DNA and audience passion.

Quantifiable outcome

• 31+ million YouTube views for Cyberpunk 2077 campaign
• +4 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core, flagship and minor.

• Keywords Studios PLCcoreOthersgnet is a part of Keywords Studios PLC, a global provider of technical services to the video game industry. Keywords Studios acquired gnet, integrating the agency into their network of game development and creative service providers.
• 2KflagshipStrategic or Co-development PartnerPartner logo displayed on About page indicating ongoing creative partnership for game marketing campaigns.
• ActivisionflagshipStrategic or Co-development PartnerLong-standing franchise partnership across more than a dozen Call of Duty titles since 2015, including Black Ops 6, Warzone, and Modern Warfare.
• AmazonflagshipStrategic or Co-development PartnerAmazon Prime Video creative campaigns including 'Peoples' and 'Feels' for Great Stories Bring People Together campaign.
• Bandai Namco / FromSoftwareflagshipStrategic or Co-development PartnerCreative partnership with FromSoftware for Elden Ring over 6 years, including Sekiro, Elden Ring, and Armored Core titles.
• BethesdaflagshipStrategic or Co-development Partner9+ year partnership on Fallout franchise including Fallout 4 and 76, plus Dishonored 2 and Skyrim.
• BungieflagshipStrategic or Co-development PartnerPartnership with Bungie for Destiny 2 campaigns including The Final Shape and Forsaken expansion.
• Blizzard EntertainmentflagshipStrategic or Co-development PartnerCampaigns for World of Warcraft (Battle for Azeroth, Shadowlands) and Overwatch 2.
• CrunchyrollcoreStrategic or Co-development PartnerPartner logo displayed on About page indicating ongoing creative partnership.
• DisneycoreStrategic or Co-development PartnerPartner logo displayed on About page indicating ongoing creative partnership.
• Electronic ArtscoreStrategic or Co-development PartnerPartnership including Sea of Solitude E3 trailer campaign.
• Epic GamescoreStrategic or Co-development PartnerPartner logo displayed on About page indicating ongoing creative partnership.
• GooglecoreStrategic or Co-development PartnerPartner logo displayed on About page indicating ongoing creative partnership.
• Microsoft XboxflagshipStrategic or Co-development PartnerFlagship partnership spanning Gears of War franchise (10 titles), Halo Infinite, Xbox Game Pass, and Activision Blizzard acquisition announcement.
• NetflixflagshipStrategic or Co-development PartnerGlobal campaigns for Marvel series (Daredevil, The Punisher), Narcos: Mexico, and Altered Carbon.
• SegacoreStrategic or Co-development PartnerPartner logo displayed on About page indicating ongoing creative partnership.
• SonycoreStrategic or Co-development PartnerPartner logo displayed on About page indicating ongoing creative partnership.
• SupercellcoreStrategic or Co-development PartnerPartner logo displayed on About page indicating ongoing creative partnership.
• TwitchcoreStrategic or Co-development PartnerPartner logo displayed on About page indicating ongoing creative partnership.
• UbisoftcoreStrategic or Co-development PartnerPartner logo displayed on About page indicating ongoing creative partnership.
• UniversalcoreStrategic or Co-development PartnerPartner logo displayed on About page indicating ongoing creative partnership.
• Blur StudiosminorImplementation/ SI/ Consulting PartnerCollaboration with Blur Studios for Gears of War: E-Day cinematic production. Blur Studios contributed visual effects and animation expertise.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Droga5: Accenture Song-owned creative agency producing entertainment and tech-led campaigns. Comparable in ambition and creative quality for entertainment brand work, but operates at significantly larger scale than gnet.
• MediaMonks: Global creative, content, and production network within the Brandtech Group. Overlaps with gnet on integrated entertainment campaigns and digital production, though much broader in capabilities and scale.
• AKQA: WPP-owned global creative and digital agency with a dedicated gaming and entertainment practice. Competes with gnet on enterprise entertainment accounts but at much larger scale and broader service scope.
• 72andSunny: Global creative agency with an entertainment and gaming client roster (including Xbox). Comparable campaign-level work but operates as a larger, broader full-service agency rather than a gaming-specialist boutique.

Direct peers

• Giant Ant: Toronto-based animation, motion design, and creative studio with significant gaming and entertainment brand work. Comparable in size and niche focus on producing bold entertainment marketing content.
• RSA Films: Ridley Scott-associated production company producing high-end commercials and branded entertainment for film, gaming, and streaming clients. Comparable in producing cinematic launch and brand films for major entertainment IPs.
• Buck: Global creative studio spanning design, animation, and interactive work with a strong roster of gaming and entertainment brand clients. Comparable as a hybrid creative/animation agency competing for entertainment marketing budgets.
• Psyop: Los Angeles- and New York-based creative production studio specializing in commercials, game trailers, and brand films. Directly comparable to gnet as a high-end creative production house for entertainment and gaming marketing campaigns.
• Blur Studio: Award-winning CG animation and visual effects studio in Los Angeles known for cinematic game trailers and cinematics (Halo, Call of Duty, League of Legends). Direct overlap with gnet's launch-film and animation work; has already partnered with gnet on Gears of War: E-Day.
• The Mill: Global creative production and VFX studio producing high-end commercials and experiential content for entertainment brands. Comparable in delivering cinematic launch campaigns at scale for major IP holders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gnet-agency
• Instagraminstagram.com/gnet_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gnet agency