The Russell Consulting Group

What The Russell Consulting Group does

The Russell Consulting Group, Inc. (TRCG) is a privately-held, US-based boutique workplace culture transformation consulting firm founded in 1993 by Patricia Ann Russell and operating with approximately five staff members. The firm sells professional services anchored on its proprietary Russell Method™, a methodology that links individual ego-mastery and empowerment to organizational culture change through leadership coaching, team development, and a portfolio of proprietary assessment instruments — including the Russell Method Accountability Assessment Roadmap (list price $500 per assessment), the Cultural Audit, an Employee Satisfaction Survey, a free 22-question Culture Quiz, and an integration with the third-party Birkman Method. Engagements are structured as 6-month consulting programs delivered through executive coaching sessions (available in 30/60/90/120/180-minute blocks) and team-building workshops, with a separate subscription-style Talent Management System covering performance management, career lattices, succession planning, recruiting, and onboarding. The go-to-market is sales-led: a free 30-minute consultation funnels prospects into bespoke engagements, supported by content marketing (blog, 10-part leadership video series, Win@Work newsletter, LinkedIn and Twitter). The firm's customer base is concentrated in US healthcare and education enterprises — disclosed clients include Intermountain Healthcare, Rochester Regional Health, George Washington University, University of Utah, and Kent State University — with government listed as an additional vertical. The company has no external funding, is founder-owned, and operates under registered trademarks on The Russell Method™ and the Russell Method Accountability Assessment Roadmap.

Name

The Russell Consulting Group

Legal name

The Russell Consulting Group, Inc.

Website

https://trcgconsulting.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

The Russell Consulting Group is a privately-held, US boutique workplace culture transformation consultancy with about five staff that sells 6-month engagements built on its proprietary Russell Method™, serving enterprise healthcare, education, and government clients.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Performance Management & Productivity Consulting (BPAHAGAL), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Workplace culture consulting
• Leadership coaching services
• Organizational culture transformation
• Executive coaching programs
• Talent management consulting

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Engagements: Core consulting services including leadership coaching, team building, and culture transformation programs delivered over 6-month engagements with executive coaching sessions.
2. Assessment Tools: Russell Method Accountability Assessment Roadmap offered at $500 per assessment with 30-minute debrief, though currently offered free for limited time as lead generation.
3. Talent Management System: Five-step talent management system including Performance Management Tool, Career Lattice Creation, Succession Planning, Recruiting & Hiring, and Onboarding & Training.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Russell Consulting Group is a boutique consulting firm that delivers workplace culture transformation through proprietary methodologies, executive/leadership coaching, team building, and assessment tools. The firm's flagship Russell Method™ targets individual empowerment and ego mastery rather than relying solely on leadership-managed superficial processes, with consulting engagements typically structured over 6 months and supported by a portfolio of proprietary assessment instruments.

Product overview

The Russell Consulting Group is a service-based consulting firm offering a portfolio of proprietary methodologies and assessment tools centered on the Russell Method™. The core offerings include Leadership/Executive Coaching, Teaming, and the Talent Management System (TMS), supported by a suite of assessment instruments: The Russell Method™ Accountability Assessment Roadmap, The Birkman Method Assessment, Cultural Audit, Employee Satisfaction Survey, and the Culture Quiz. These services are unified by foundational frameworks including the Ten Principles to Mastering the EGO and the D.N.A. (Differences, Neutrality, Authenticity) approach. The firm specializes in transforming workplace cultures, particularly in healthcare, government, and education industries, with a methodology that connects individual inner work to organizational culture change.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership/Executive Coaching Program A coaching program that helps leaders understand and master their ego, identify unconscious barriers to empowered leadership, and achieve peak performance; intended for executives and leaders within healthcare, education, and government organizations.
• Teaming A team development process that helps individuals uncover disempowering thinking patterns and build personal accountability, stronger relationships, and synergistic collaboration among team members.
• Talent Management System (TMS) A five-step process including Performance Management Tool, Career Lattice Creation, Succession Planning, Recruiting & Hiring, and Onboarding & Training, designed to create an engaged workforce and support employee career aspirations.
• Russell Method Accountability Assessment Roadmap A comprehensive assessment tool that delivers concrete numbers for accountability on both individual and collective levels within an organization, providing data for strategic decision-making and a clear roadmap to culture change.
• The Birkman Method Assessment A non-judgmental assessment tool designed by Dr. Roger Birkman that uncovers innate needs and helps leaders understand the needs they must honor to thrive, providing awareness to improve communications, relationships, and reduce stress.
• Cultural Audit An executive report card providing a high-level snapshot of an organization's culture, measuring culture diversity, diversity-thinking, and empowerment to analyze demographic impacts and support equity reviews.
• Employee Satisfaction Survey A survey tool that asks questions directly associated with employee satisfaction, designed to help individual contributors discover their personal impact on the culture and become accountable to creating a more fulfilling workplace.
• Culture Quiz A free, no-email-required 22-question assessment tool that evaluates organizational culture attributes including transparency, talent utilization, leadership partnerships, accountability, and mutually respectful relationships.

Quantifiable outcome

• 15%+ improvement in employee satisfaction, accountability, and culture perception within 6 months
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• The Birkman MethodsupportingTechnology or IntegrationTRCG utilizes The Birkman Method as one of their assessment tools. The Birkman Method is a comprehensive personality and workplace assessment designed by Dr. Roger Birkman that helps leaders understand their innate needs and access their leadership superpowers. TRCG integrates this tool into their leadership coaching program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering leadership development, talent management, and culture-change services. Overlaps with TRCG on executive coaching, accountability assessment, and culture transformation, but at enterprise scale with proprietary assessment platforms.
• DDI (Development Dimensions International): Global leadership development firm offering leadership coaching, succession planning, and culture programs to enterprise clients. Overlaps with TRCG's Talent Management System and leadership coaching offerings at a much larger scale and with deeper HR-tech integration.
• FranklinCovey: Global leadership and organizational performance consultancy offering the 7 Habits framework and enterprise culture programs. Overlaps with TRCG on leadership coaching and culture transformation but operates at much larger scale across all verticals with a broader portfolio.
• Center for Creative Leadership (CCL): Nonprofit leadership-development organization offering executive coaching, assessment, and culture research globally. Comparable to TRCG on leadership coaching and assessment-driven development, with a similar emphasis on behavioral/ego-awareness content.
• Senn Delaney (Heidrick & Struggles): A culture-transformation consultancy acquired by Heidrick & Struggles, focused on shaping corporate culture through assessment and leader alignment. Directly comparable to TRCG's culture-transformation and accountability focus but operates as part of a global executive-search and advisory firm.
• Blanchard (The Ken Blanchard Companies): Leadership training and coaching company known for SLII and other leadership frameworks. Comparable to TRCG's leadership coaching and Teaming services, with a broader product portfolio and global facilitator network.

Emerging players

• Great Place to Work: Workplace culture research, certification, and assessment company. Comparable to TRCG on culture assessment (employee satisfaction survey, cultural audit) but with a research/certification business model rather than consulting engagements.
• PDI (Personal Development Institute) / PDI Ninth House: Provider of leadership assessments, executive coaching, and talent analytics used by enterprise HR teams. Comparable to TRCG on leadership assessment and coaching engagements within healthcare, education, and enterprise verticals.

Direct peers

• Hogan Assessments: Provider of personality assessments (Hogan Personality Inventory, HDS, MVPI) widely used in leadership development and executive coaching. Compares to TRCG on the assessment-driven leadership development side, though Hogan is assessment-only and TRCG wraps coaching around its own tools.
• The Birkman Method: Personality and workplace-needs assessment that TRCG explicitly integrates into its leadership coaching program. Closely comparable on the assessment methodology and the leadership-coaching deployment model, and is also a commercial partner of TRCG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/trcgconsulting
• LinkedInlinkedin.com/company/the-russell-consulting-group-inc-
• Facebookfacebook.com/therussellconsultinggroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Russell Consulting Group