What Delivery Direto does

Delivery Direto is a Brazilian SaaS delivery management platform that enables restaurants to operate their own branded ordering channel and avoid marketplace commissions from players such as iFood and Rappi. The cloud-based platform accepts orders via multiple channels — official WhatsApp Business API bot, branded iOS and Android apps, website, QR-code table ordering, and phone — and consolidates them in a single back-office with marketing automation (push notifications, SMS, email, coupons, loyalty programs), a CRM with customer segmentation, sales funnel analytics, and order-recovery automation that sends follow-ups to incomplete checkouts. The product is delivered as a core platform subscription priced by tier and order volume, with optional add-on modules for WhatsApp bot + order recovery (R$99.90/month), social media management, delivery driver management, multi-store dashboards, kitchen display, phone system, and custom domains.

The company serves Brazilian restaurants primarily at the SMB level (pizzerias, sushi shops, vegan and confectionery operators), with growing emphasis on multi-location chains via its enterprise sales motion and multi-store panel. The platform integrates with more than 50 POS/ERP systems (Totvs Chef, NCR Colibri, Saipos, Connect Plug, among others) and logistics providers (Uber Direct, iFood Entrega Fácil, Let's Delivery, Mottu, etc.), positioning it as an interoperability layer between restaurants and the broader Brazilian delivery ecosystem. Delivery Direto is wholly owned by ITCapital Serviços de Tecnologia S.A., which is part of Locaweb Group (B3:LWSA3), Brazil's largest web hosting company. The software licensing is operated through ITCapital under LGPD-compliant terms, and the platform claims to serve 5,000+ restaurant establishments across Brazil.

Name

Delivery Direto

Legal name

ITCAPITAL SERVIÇOS DE TECNOLOGIA S.A.

Website

https://deliverydireto.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Delivery Direto is a Brazilian SaaS platform enabling restaurants to run their own branded delivery channel via WhatsApp, mobile apps, and QR code, bypassing marketplace commissions, with marketing automation and 50+ POS/ERP integrations. It is a subsidiary of Locaweb Group.

Ownership category

akta.pro rank

Product category

Restaurant Delivery Software

akta.pro primary industry

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

Keywords

• Restaurant delivery software
• Online ordering platform
• Delivery management SaaS
• WhatsApp ordering automation
• Restaurant marketing automation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing: Monthly SaaS subscription for delivery platform access with tiered plans. Base subscription includes platform with unlimited orders, with additional fees per order above limit. Prices vary by plan tier and number of stores.
2. Additional Modules: Optional add-on modules for extended functionality: domain customization (R$9.90/month), delivery management (R$19.90/month), WhatsApp bot + order recovery (R$99.90/month), social media management (R$79.90/month), multi-store panel (R$199.90/month), API access, phone system (R$399.90 + R$49.90/store/month)
3. Integration Services: Revenue from integrations with third-party systems and logistics partners including iFood Easy Delivery module

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Delivery Direto is a white-label SaaS delivery management platform that enables Brazilian restaurants to receive orders through WhatsApp, mobile apps (iOS/Android), websites, QR codes, and phone, while avoiding marketplace commissions charged by iFood and Rappi. The platform centralizes order management, provides marketing automation (push notifications, SMS, email, coupons, loyalty programs), CRM with customer segmentation, and integrates with 50+ PDV/ERP and logistics partner systems.

Product overview

Delivery Direto is a white-label delivery-as-a-service platform for Brazilian restaurants, operated by ITCapital under the Locaweb Group (B3:LWSA3). The platform follows a core-plus-modules architecture: the core Delivery Direto Platform provides multi-channel ordering (WhatsApp, app, website, QR code, phone), while add-on modules include the Digital Menu (Cardápio Digital), WhatsApp Bot, Order Recovery System (Recuperador de Pedidos), Sales & Marketing Platform, Social Media Management, Delivery Driver Management, Kitchen Display System (KDS), Custom Domain, Pizza Shop Module, iFood Integration, Professional Email, Multi-Store Dashboard, and API Access. The platform claims to serve over 5,000 restaurants and generates up to 30% more sales than competitors through automated marketing tools and the fast, lightweight app.

Differentiator

Problem solved

Functional benefit

Products and services

• Delivery Direto Platform White-label SaaS delivery platform enabling restaurants in Brazil to receive orders through multiple channels (WhatsApp, mobile app, website, QR code, phone) without paying marketplace commissions. Centralizes order management and provides marketing automation tools.
• Cardápio Digital (Digital Menu) Interactive digital menu module allowing restaurants to display products online, receive contactless orders, and reduce operational costs by eliminating manual order taking.
• Robô de WhatsApp (WhatsApp Ordering Bot) Automated WhatsApp ordering system using official WhatsApp Business API that guides customers through ordering and delivers complete orders directly to kitchen printers, operating 24/7.
• Recuperador de Pedidos (Order Recovery) Abandoned cart recovery system that automatically sends follow-up messages via WhatsApp, email, and push notifications to customers who do not complete orders, including discount coupons for first-time buyers.
• Plataforma de Vendas e Marketing (Sales and Marketing Platform) Sales and marketing automation platform including CRM, loyalty programs, discount coupons, referral programs, mass messaging via WhatsApp, email marketing, SMS campaigns, and customer segmentation for restaurants.

Quantifiable outcome

• Up to 30% more sales compared to competitor platforms
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• LocawebcoreOthersDelivery Direto is a company of Locaweb Group (LWSA3 on B3 stock exchange). Locaweb is Brazil's largest web hosting company with 350,000+ clients and 1,500 employees. The company operates as part of Locaweb's portfolio of internet services including hosting, cloud computing, email marketing, and payment processing.
• ITCAPITAL SERVIÇOS DE TECNOLOGIA S.A.coreOthersContractual entity that owns and licenses the Delivery Direto software. Located at Rua Itapaiuna 2434, São Paulo. CNPJ 11.322.459/0001-28.
• WhatsApp (Meta)coreTechnology or IntegrationOfficial WhatsApp Business API integration for order automation and mass messaging campaigns. Platform emphasizes using official integration to avoid number bans and ensure stability.
• PDV/ERP Integration PartnerscoreTechnology or Integration50+ integrations with point-of-sale systems including Connect Plug, Totvs Chef, NCR Colibri, Saipos, Eclética, Menew, Tronsoft, Tecnisa, Syschef, 3LM Informática, Raffinato, DFranquias

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goomer: Brazilian SaaS that helps restaurants digitize menus and manage delivery orders through their own channels. Closest direct comparable to Delivery Direto in product, geography, and SMB restaurant target segment.
• Anota AI: Brazilian restaurant commerce platform providing online ordering, WhatsApp automation, and CRM for SMB restaurants. Overlaps directly with Delivery Direto on multi-channel ordering and WhatsApp ordering bot.
• Saipos: Restaurant POS/ERP system in Brazil with delivery management capabilities; also listed as an integration partner of Delivery Direto. Comparable as a restaurant-operations software vendor serving the same SMB base.
• Yump: Brazilian digital menu and online ordering platform enabling restaurants to take contactless orders. Competes with Delivery Direto's Cardápio Digital and QR-code ordering modules.

Broad incumbents

• iFood: Dominant Brazilian food delivery marketplace controlling the majority of online food orders. Sets the commission structure (20-30%) that Delivery Direto's value proposition is built around avoiding; also offers own logistics via iFood Entrega Fácil, which Delivery Direto integrates with.
• Rappi: Latin American delivery super-app operating in Brazil. A broader platform competitor than Delivery Direto, but operates in the same restaurant-channel economics that Delivery Direto helps restaurants offset.
• Linx (Stone Co): Brazilian enterprise software vendor with a strong restaurant vertical offering POS, ERP, and omnichannel tools. Comparable as a restaurant-technology incumbent, broader and more enterprise-focused than Delivery Direto.
• TOTVS: Largest Latin American enterprise software company; its TOTVS Chef product targets restaurants with POS/ERP. Comparable as a broad incumbent in the Brazilian restaurant software space; also listed as one of Delivery Direto's POS integration partners.
• Uber Direct: Uber's white-label last-mile delivery service for restaurants and retailers in Brazil. Listed as a logistics integration partner of Delivery Direto; comparable as a delivery-infrastructure layer restaurants can plug into rather than a direct SaaS competitor.

Regional players

• PedidosJá: Latin American food delivery marketplace active in Brazil (owned by Delivery Hero). Functions as a marketplace competitor to iFood rather than a direct SaaS peer, but represents the same marketplace-economics backdrop against which Delivery Direto sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/deliverydireto
• Facebookfacebook.com/deliverydireto
• LinkedInlinkedin.com/company/delivery-direto
• Instagraminstagram.com/deliverydireto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delivery Direto