What OneTenth Consulting does

OneTenth Consulting is a privately held, minority-owned boutique Salesforce consulting firm founded in 2016 and based in the Washington, D.C. metropolitan area (Ellicott City mailing address, 202 area code). The firm exclusively serves nonprofit organizations, with a stated emphasis on social justice-focused and communities-of-color-serving organizations, and operates with a core team of 8-10 people.

Its service portfolio is organized around three core offerings: Implementation Services (Salesforce Nonprofit Cloud and Nonprofit Success Pack configuration, data migration from legacy systems such as Raiser's Edge NXT and EveryAction, and custom workflow design), Managed Services (ongoing consultative support, maintenance, and troubleshooting), and Strategic Services (mission-aligned technology strategy). An accelerated Salesforce+NPSP Jumpstart Program provides rapid onboarding for smaller organizations. The firm distinguishes its methodology through a 'Crawl, Walk, Run' phased implementation approach, an equity-centered delivery framework aligned with the NTEN Equity Guide, and a deliberate preference for out-of-the-box Salesforce objects over heavy customization. Strategic alliances include registered Salesforce Consulting Partner and Salesforce Equality Partner status, Pledge 1% membership, and partnerships with MilkCrate (CRM/user-facing apps) and NXUnite (mission-driven community content distribution).

The revenue model is professional services-based: project-based implementation engagements, recurring managed services retainers, and strategic advisory work, all with custom quote-based pricing and multi-year contract cadence. The firm sells exclusively direct to U.S. nonprofit clients through content marketing (blog, webinars, podcast appearances, NTC conference presence), referral, and consultative discovery calls, with no third-party resellers or marketplaces. Certifications include NMSDC minority-owned business enterprise status (2024), Salesforce Equality Partner designation, and Pledge 1% commitment. No outside funding has been disclosed and the firm remains founder and CEO Rubin Singh-led.

Name

OneTenth Consulting

Legal name

OneTenth Consulting

Website

https://onetenth.consulting

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

OneTenth Consulting is a privately held, minority-owned boutique Salesforce consulting firm that implements and manages Nonprofit Cloud and NPSP exclusively for U.S. nonprofit organizations, with a focus on social justice and equity-centered engagements.

Ownership category

akta.pro rank

Product category

Nonprofit Technology Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Financial Management & Performance Improvement Consulting (BPAHACAF)

Keywords

• Salesforce consulting
• Nonprofit CRM implementation
• Managed services consulting
• Data migration services
• Strategic technology advisory

Headquarters

HQ city

Ellicott City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Implementation Services: Tailoring Salesforce to meet unique nonprofit needs, streamlining operations, enhancing donor management, and driving greater impact.
2. Managed Services: Ongoing consultative guidance for system enhancements, routine maintenance, system updates, and troubleshooting support for nonprofits.
3. Strategic Services: Expert guidance to align nonprofit's technological endeavors with mission, values, and theory of change through close collaboration.
4. Jumpstart Program: Rapid onboarding program to get nonprofits up and running with Salesforce quickly, typically within weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

OneTenth Consulting provides boutique Salesforce consulting services exclusively to nonprofit organizations, specializing in implementation, configuration, and customization of Salesforce Nonprofit Cloud and the Nonprofit Success Pack (NPSP). Its portfolio spans three core service lines — Implementation Services, Managed Services, and Strategic Services — supplemented by accelerated offerings such as the Salesforce+NPSP Jumpstart Program and Data Migration Services from legacy nonprofit CRMs to Salesforce.

Product overview

OneTenth Consulting is a boutique Salesforce consulting firm that works exclusively with nonprofits to implement and optimize Salesforce Nonprofit Cloud and the Nonprofit Success Pack (NPSP). The company offers a portfolio of three core service offerings: Implementation Services (full Salesforce implementation tailored to nonprofit needs), Managed Services (ongoing support, maintenance, and consultative guidance), and Strategic Services (organizational alignment and technology strategy). The company specializes in data migration from legacy systems, configuration of NPSP features including fundraising, volunteer management, grants, and program management, as well as change management and user adoption support. The Salesforce+NPSP Jumpstart Program provides accelerated onboarding for nonprofits seeking rapid deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Implementation Services
• Managed Services
• Strategic Services
• Salesforce NPSP Implementation Implementation of Salesforce's Nonprofit Success Pack (NPSP), a pre-built constituent and donor management layer providing fundraising, volunteer management, and moves management functionality for nonprofits.
• Nonprofit Cloud Implementation Implementation of Salesforce Nonprofit Cloud including constituent management, program management, case management, and grant management capabilities for human service organizations.
• Data Migration Services Data migration services including analysis, data mapping, execution, and go-live support for transitioning from legacy nonprofit databases such as Raiser's Edge NXT and EveryAction to Salesforce.
• Salesforce+NPSP Jumpstart Program Rapid onboarding program that gets nonprofits up and running with Salesforce and NPSP within weeks, including configuration, training, and initial setup.

Quantifiable outcome

• Reduced technical debt through simplified architecture approach
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or IntegrationRegistered Salesforce consulting partner and Salesforce Equality Partner. Specializes in implementing Salesforce Nonprofit Cloud, Nonprofit Success Pack (NPSP), and related ecosystem products including Volunteers for Salesforce, Program Management Module, and Outbound Funds Module.
• Pledge 1%coreStrategic or Co-development PartnerJoined Pledge 1% movement in 2022, committing to donate 1% of consulting hours to nonprofits serving communities of color. Part of over 12,000 companies globally committed to social impact.
• NXUniteminorGTM or Marketing PartnerNXUnite connects leaders in the mission-driven space with resources and people they need. Hosts panels with industry experts and provides curated learning opportunities. OneTenth participates in NXUnite webinars and content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cloud for Good: Salesforce consulting firm dedicated exclusively to nonprofit and education clients, offering implementation, managed services, and strategic advisory. Like OneTenth, it is a boutique Salesforce partner built around NPSP/Nonprofit Cloud expertise, though it operates at larger scale (acquired by Infosys in 2020).
• KELL Partners: Boutique Salesforce consultancy focused on nonprofit and education sectors, providing NPSP implementations, managed services, and CRM migrations. Closely comparable to OneTenth in vertical focus, service mix, and team size.
• Coastal Cloud: Salesforce consulting firm with nonprofit industry practice, providing implementation, managed services, and CRM migrations. Comparable in vertical specialization and similar boutique-to-mid-market positioning.
• 501Partners: Salesforce consulting firm exclusively serving nonprofit organizations, offering implementation, data migration, and managed services. Direct competitor for the same mid-market nonprofit buyer, with similar boutique positioning.

Broad incumbents

• RoundCorner: Salesforce ISV and consulting partner historically focused on nonprofit and public sector (acquired by Salesforce in 2020). Provides ecosystem context for nonprofit CRM tooling and adjacent consulting services.
• Slalom: Global consulting firm with a large Salesforce practice serving nonprofit, healthcare, education, and public sector clients. Provides OneTenth's most credible competitive threat in mid-market nonprofit RFPs through greater bench depth and geographic reach.
• Huron Consulting Group: Professional services firm with higher education and nonprofit practice areas that include Salesforce implementation work. Represents the broader management consulting competitive set bidding on nonprofit transformation engagements.
• Deloitte Digital: Global systems integrator with a major Salesforce practice including nonprofit and social sector engagements. Competes primarily for the largest enterprise nonprofit implementations that exceed OneTenth's delivery capacity.
• Salesforce.org: Salesforce's dedicated nonprofit and education program offering reduced-cost licenses, free training, and increasingly first-party implementation services. Represents the most strategically important counterparty — both partner and potential competitor — for OneTenth.
• Simplus (an Infosys company): Large Salesforce platinum consulting partner offering implementation, managed services, and industry clouds including nonprofit practice. Competes with OneTenth for nonprofit deals but at significantly larger scale and cross-industry breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChniWDQLpgJurLHVaJWskog
• LinkedInlinkedin.com/company/onetenth-consulting
• Xx.com/oneover10

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneTenth Consulting