Noventum Service Management

What Noventum Service Management does

Noventum Service Management B.V. is a privately held Dutch consulting firm founded in 2001 by Hilbrand Rustema (formerly a senior manager at Deloitte Consulting) and headquartered in Waverveen near Amsterdam. The firm specializes in service business transformation for equipment manufacturers (OEMs), helping clients grow service revenue, shift from break-fix to predictive and outcome-based service models, and execute digital service transformations across customer experience, field service, parts management, and service sales. Its stated client base includes Fortune 500 OEMs such as Bobst, Voith Paper, Tennant, and Diebold Nixdorf, and the firm reports more than 350 completed service transformation programs and 200+ case studies over its 24-year history.

The core technology stack centers on two proprietary digital assets: the Service Transformation Centre (STC), a cloud-based interactive knowledge base with Assessment, Implementation, People Management, Business Management, and Design & Build modules; and NOVA (Noventum Virtual Assistance for Service), an AI-powered virtual assistant positioned as a co-pilot that benchmarks service operations against industry standards and proactively surfaces improvement opportunities. These digital products are complemented by a Service Accelerators portfolio (including pre-built solutions and a Spare Parts 3D additive-manufacturing partnership), Service IT Solutions for requirements and architecture design, and an Academy offering more than 20 online training courses in self-paced and coach-led formats priced between €595 and €2,950.

Noventum operates three go-to-market engagement models - 'Do it yourself' (STC platform access), 'We do it with you' (co-delivery), and 'We do it for you' (full managed transformation) - delivered through a multilingual senior-associate bench (10+ languages) and a broad partner ecosystem including Salesforce, SAP (with Acorel), ServiceNow, IFS, ServiceMax, Microsoft Dynamics 365 (with HSO), and Servitly. Revenue is generated through professional-services consulting engagements, subscription-based platform/training access, and technology-vendor channel co-sell; financial figures are not publicly disclosed. The firm remains founder-led, with no disclosed external funding, M&A, or institutional ownership changes.

Name

Noventum Service Management

Legal name

Noventum Service Management Consultants Ltd.

Website

https://noventum.eu

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Noventum Service Management is a Dutch consulting firm that helps equipment manufacturers grow service revenue through service transformation consulting, the AI-enabled NOVA and Service Transformation Centre platforms, and an online training Academy serving OEM service leaders globally.

Ownership category

akta.pro rank

Product category

Service Management Consulting

NAICS

Management Consulting Services (54161), Educational Support Services (61171), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) & Service Excellence (EDABACAB), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Service transformation consulting
• OEM service business growth
• Field service management training
• Service IT consulting
• Service digitalization advisory

Headquarters

HQ city

Waverveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Service transformation consulting engagements including strategy design, operating model development, service IT architecture, and implementation support. Offered through three engagement models: do-it-yourself, do-it-with-you, and do-it-for-you.
2. Online Training Programs: Self-paced and coach-led online training courses for service professionals covering roles such as Field Service Manager, Support Centre Manager, Service Sales Manager, Trusted Advisor, and Customer Experience Design. Pricing ranges from €595 to €2,950 depending on course and format.
3. Service Accelerators: Pre-built solutions for quickly improving service organization performance in areas like productivity, growth, and customer experience. Includes 3D spare parts printing, remote service capability, and installed base data quality accelerators.
4. Service Transformation Centre Access: Subscription-based access to the STC platform providing interactive knowledge base, assessment tools, and best practice frameworks for digital service transformation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Noventum Service Management is a consulting firm that helps original equipment manufacturers (OEMs) grow their service business through transformation consulting delivered via three engagement models: 'do it yourself' using the STC platform, 'we do it with you' partnering alongside client teams, and 'we do it for you' managing the entire transformation. Its commercial offering combines these consulting engagements with the proprietary Service Transformation Centre (STC) and NOVA AI virtual assistant, Service IT architecture advisory, pre-built Service Accelerators, and an online Service Academy of accredited training courses for service professionals.

Product overview

Noventum Service Management offers a comprehensive portfolio of products and services for service business transformation. The core offering centers on NOVA (Noventum Virtual Assistance for Service), an AI-powered digital platform that serves as a virtual service business consultant combined with the Service Transformation Centre (STC) - a self-service interactive knowledge base containing Assessment, Implementation, People Management, Business Management, and Design & Build Centres. These core digital products are complemented by consulting services for service transformation strategy, Service IT solutions for requirements and architecture design, Service Accelerators for quick performance improvements (categorized as Customer Experience, Growth, and Productivity), and People Development Training programs. The company also offers AI & Digital Transformation consulting to help organizations leverage AI for growth, productivity, and customer experience improvements.

Differentiator

Problem solved

Functional benefit

Brands

• NOVA (Noventum Virtual Assistance): AI-powered digital platform that provides quick access to best practices, benchmark-based solutions, on-demand guidance, IT reference frameworks, and e-learning for service leaders and managers.
• Service Transformation Centre (STC)
• Service Academy

Products and services

• NOVA (Noventum Virtual Assistance for Service) AI-powered digital platform providing service leaders, project managers, process experts and IT specialists with quick access to best practices, benchmark-based solutions, on-demand guidance, IT reference frameworks and e-learning. Functions as an AI co-leader that continuously monitors service operations, benchmarks performance against industry standards, and proactively surfaces improvement opportunities.
• Service Transformation Centre (STC) Self-service and interactive knowledge base that enables and accelerates digital service transformation journeys, including Assessment Centre, Implementation Centre, People Management Centre, Business Management Centre and Design and Build Centre.
• AI & Digital Transformation Consulting Expert consulting services helping organizations improve growth, productivity and customer experience through AI adoption and digital transformation of their service businesses.
• Service Transformation Consulting Consulting methodology using proven approaches to help manufacturers identify new Digital Services, define Service Vision and Strategy, design Customer Experience, create scalable service Operating Models, digitalize service businesses, increase Service Revenue and manage transformation.
• Service IT Solutions IT consulting for service management including Requirements Gathering, Vendor Selection and IT Architecture Design for Service Management solutions, delivered in partnership with technology vendors such as SAP, Salesforce, IFS, ServiceNow, Microsoft Dynamics 365 and ServiceMax.
• Service Accelerators Pre-built solutions designed to quickly improve service organization performance using proven practices. Includes accelerators in categories such as Customer Experience, Growth, Productivity, 3D spare parts printing, remote service capability and installed base data quality.
• Service Academy (People Development Training) Online training programs developing skills across typical management and staff roles in service organizations, based on proven service industry best-practice competency frameworks. Includes courses for Field Service Engineer, Field Service Planner and Scheduler, Service Sales Professional, Service Sales Manager, Support Centre Manager, Customer Care, Field Service Manager, Trusted Advisor, Customer Experience Design, Leadership in Digital Service Transformation and Service Business Model Design.

Quantifiable outcome

• Service revenue and EBIT growth of more than 20% achieved for a pan-European medical equipment provider in one year
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or IntegrationSalesforce is a cloud-based software company providing Customer 360 suite that unites sales, service, marketing, commerce, and IT teams with a shared view of customer information. Noventum offers service solutions leveraging Salesforce platforms.
• SAPcoreTechnology or IntegrationSAP develops software solutions for small businesses to large corporations, collecting and processing data from raw material procurement to production and customer satisfaction. Noventum has strategic partnership with SAP CX-specialist Acorel for 'Service Growth with SAP'.
• InvigorscoreStrategic or Co-development PartnerInvigors and Noventum announced a cooperation agreement to provide advisory services for 'Everything as a Service'. Jointly provides design and implementation support for outcome-based services, combining Invigors' commercialization and financing expertise with Noventum's service growth strategies and transformation expertise.
• ServiceNowcoreTechnology or IntegrationServiceNow offers a platform for fast-changing worlds, built to optimize processes, make work more intuitive, and create new value by digitizing and automating siloed processes.
• AsperilminorChannel Partner/ Reseller/ DistributorAsperil is a Global Consulting Partner of Salesforce specializing in Service Cloud and Field Service, delivering custom solutions to industry leaders across the globe.
• Spare Parts 3DcoreStrategic or Co-development PartnerSpare Parts 3D provides DigiPart software enabling additive manufacturing for spare parts to reduce obsolescence, lead times, minimum order quantity, and inventory levels. Partnership transforms spare parts supply chain pain points into positive business cases.
• IFScoreTechnology or IntegrationIFS offers agile, industry-proven global enterprise software including ERP, EAM, and Service Management solutions with connected field service management, planning and scheduling optimization, and warranty management capabilities.
• Microsoft Dynamics CRMcoreTechnology or IntegrationMicrosoft Dynamics energizes business connections with real-time information and collaboration. Noventum offers complete IT solutions for service organizations using Microsoft Dynamics 365 technology.
• ServiceMaxcoreTechnology or IntegrationServiceMax is a global leader in asset-centric Field Service Management Software that maximizes asset performance and helps companies differentiate with service, enabling transformation from reactive break-fix to predictive service models.
• HSOcoreChannel Partner/ Reseller/ DistributorHSO is a Microsoft Dynamics Partner with over 25 years of experience helping companies with digital transformation using smart data and newest generation Microsoft Dynamics 365 technology.
• Advanced Services Group at Aston Business SchoolminorStrategic or Co-development PartnerThe Advanced Services Group is a centre of excellence in research and practice on servitization and advanced services at Aston Business School, combining knowledge with industrial experience of servitization.
• Service StrategiesminorStrategic or Co-development PartnerService Strategies advances service excellence by providing training, consulting, certification, and industry standards programs ensuring consistent, high-quality service delivery worldwide.
• AFSMIminorStrategic or Co-development PartnerThe Association for Services Management International (AFSMI) is the only global organization focused on promoting knowledge and career development of professionals in high technology services and support industry.
• KVD e. V.minorStrategic or Co-development PartnerKVD e. V. is the leading professional association for service experts in Europe with more than 1,600 members, focused on development of modern service and building collaborations between service economy and science.
• AcorelcoreStrategic or Co-development PartnerNoventum and SAP CX-specialist Acorel collaborate on 'Service Growth with SAP' to help manufacturers improve customer experience and service excellence. Noventum founded 2001, Acorel founded 2006.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• McKinsey & Company: Top-tier strategy firm with service operations, aftermarket growth, and customer experience practices serving global industrial OEMs. Competes for the strategy layer of large servitization engagements.
• KPMG: Big Four advisory firm with customer and operations consulting practices covering service transformation, CX design, and technology enablement. Competes with Noventum on enterprise service programs where the buyer prefers a single multi-disciplinary vendor.
• Accenture: Operates large Salesforce, ServiceNow, and SAP service transformation practices that overlap with Noventum's vendor-aligned consulting work. Competes for the same enterprise OEM transformation deals with greater delivery scale.
• Bain & Company: Global strategy consultancy with a Customer Experience and Industrial practices addressing OEM service growth. Competes for senior-level service strategy mandates at Fortune 500 manufacturers.
• Cognizant: Large IT and digital services firm with a Service Transformation practice and deep Salesforce/ServiceNow delivery capability. Competes on the implementation and digitalization components of OEM service programs.
• Deloitte Consulting: Global consulting giant with a Digital Service Transformation practice spanning strategy, technology, and operations. Noventum's founder Hilbrand Rustema was previously a senior manager at Deloitte Consulting, and Deloitte is the most direct large-firm competitor for OEM transformation mandates.

Direct peers

• Service Strategies: Provides service excellence training, certification, and standards programs to service organizations worldwide. Directly comparable as a niche specialist competing for the same OEM service training and consulting budgets as Noventum.
• Invigors: Advisory firm specializing in 'Everything as a Service' and outcome-based service models for equipment manufacturers. Joined Noventum in a strategic cooperation agreement and competes for the same OEM servitization engagements.

Emerging players

• The Service Council (Service Council Exchange): Member-driven community and research organization for service leaders, producing benchmarks, events, and best-practice content. Adjacent to Noventum's Service Innovation Community and overlaps in thought leadership aimed at OEM service executives.

Others

• AFSMI (Association for Services Management International): Global membership organization focused on service management professionals. Noventum consultants including Dieter Schönfeld serve on its board; AFSMI provides certification and standards that compete and overlap with Noventum's Service Academy offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=wjY76lASy6k
• LinkedInlinkedin.com/company/526810
• Xx.com/ByNoventum

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noventum Service Management