Bleker Auto Parts

What Bleker Auto Parts does

Bleker Autoteile GmbH is a German wholesale distributor of original replacement automotive parts, founded in 2007 and headquartered in Borken, North Rhine-Westphalia. The company is a privately held subsidiary of the family-owned Bleker Gruppe, a diversified automotive conglomerate that also operates 14 dealerships across 8 locations. Bleker supplies original spare parts for 18 vehicle brands — including Citroën, Peugeot, DS Automobiles, Renault, Dacia, Nissan, Fiat, Alfa Romeo, Lancia, Chrysler, Dodge, Jeep, Kia, Opel, Chevrolet, Toyota, Lexus, and Leapmotor — as well as Eurorepar-branded cost-effective alternatives with a two-year warranty. Its 30,000 m² logistics center holds up to 85,000 part positions and approximately 60,000 tires, supported by paperless multi-order picking via mobile data capture, cross-dock processing, and a 1,472-panel photovoltaic system (420 kWp) with 134 kWh battery storage that cuts energy costs by roughly 50%.

The company serves approximately 6,500 connected independent workshops across Germany plus a smaller Dutch customer base via a dedicated Netherlands sales team, with revenue generated through transactional wholesale sales, tire sales, and freight/return fees (e.g., €4.90 night express, €6.90 day express, €99.00 bulky parts). Distribution combines nationwide overnight delivery through the NOX Nacht Express partnership (orders by 4:30 PM delivered by 8 AM), regional drivers providing up to twice-daily local delivery, and 24/7 digital ordering through OEM-integrated platforms — Partslink24, Citroën/Peugeot/DS Service Box, and RPart Store — plus a customer portal, WhatsApp ordering, telephone sales, and field sales representatives. Customer-facing brand-group specialists handle technical consultation, scheduled delivery, package labeling, and an online complaints and returns workflow. Operational scale indicators include 98% parts availability, more than 1,000 daily dispatches, and 180 employees across logistics, purchasing, sales, and complaints functions.

Revenue is not publicly disclosed. The business model is asset-heavy and capital-intensive, anchored by continuous warehouse expansion from 1,000 m² in 2005 to 30,000 m² in 2022, with the 2012 logistics center alone representing a €5 million investment. Growth has been driven by SKU breadth, multi-brand coverage, next-morning delivery reliability, and incremental geographic and product extensions (Netherlands in 2011, dedicated tire webshop, original glass specialty), with no external institutional or private equity ownership identified — ownership remains concentrated within the Bleker family.

Name

Bleker Auto Parts

Legal name

Bleker Autoteile GmbH

Website

https://bleker-autoteile.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Bleker Autoteile GmbH is a privately held German wholesale distributor of original automotive replacement parts, serving roughly 6,500 independent workshops across Germany and the Netherlands from a 30,000 m² Borken logistics center holding 85,000 part positions and 60,000 tires with nationwide overnight delivery.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Automotive parts distribution
• OEM replacement parts
• Tire wholesale
• Automotive aftermarket supply
• Vehicle parts logistics

Headquarters

HQ city

Borken

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Original Auto Parts Sales: B2B sale of original replacement parts for multiple automotive brands (Citroën, DS, Peugeot, Renault, Dacia, Nissan, Fiat, Alfa Romeo, Lancia, Chrysler, Dodge, Jeep, Kia, Opel, Chevrolet, Toyota, Lexus, Leapmotor, Eurorepar). Core revenue stream through wholesale distribution to workshops.
2. Tire Sales: Sale of tires, rims, and complete wheel sets through dedicated tire webshop. Stock of up to 60,000 tires across multiple brands (Michelin, Bridgestone, Goodyear, Continental, etc.)
3. Freight and Logistics Services: Freight cost participation fees for delivery services including night express (€4.90), day express (€6.90), and bulky/heavy parts delivery (€99.00). Returns processing fees.
4. Original Glass (Windshields): Specialized supplier of original glass replacement parts with large stock of brand-specific windshields

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels8 records

Core offering

Bleker Autoteile GmbH is a wholesale distributor of original (OEM) replacement parts for 18 automotive brands including Alfa Romeo, Chevrolet, Chrysler, Citroën, Dacia, Dodge, DS Automobiles, Fiat, Jeep, Kia, Lancia, Leapmotor, Lexus, Nissan, Opel, Peugeot, Renault, and Toyota. The company operates a 30,000 m² logistics center in Borken stocking approximately 85,000 part positions with 98% parts availability, dispatching more than 1,000 deliveries daily to roughly 6,500 connected workshops in Germany and the Netherlands. Supplementary offerings include a multi-brand tire webshop, original glass supply, and overnight express delivery.

Product overview

Bleker Autoteile GmbH operates as a wholesale auto parts supplier offering a unified distribution platform centered on original spare parts distribution. The core offering consists of original replacement parts for 18 automotive brands (Alfa Romeo, Chevrolet, Chrysler, Citroën, Dacia, Dodge, DS Automobiles, Fiat, Jeep, Kia, Lancia, Leapmotor, Lexus, Nissan, Opel, Peugeot, Renault, Toyota) supported by a 30,000 m² logistics facility with 85,000 part positions. The platform integrates multiple digital ordering channels including Partslink24, Service Box, and RPart Store, complemented by WhatsApp ordering and a customer portal. Supporting modules include a tire webshop (Reifen-Shop) with ~60,000 tires, overnight express delivery (NOX Nacht Express), scheduled delivery options, package labeling, and a complaints/returns system. The company serves approximately 6,500 affiliated workshops across Germany with next-morning delivery capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Spare Parts Supply Wholesale supply of original OEM replacement parts for 18+ automotive brands (Alfa Romeo, Chevrolet, Chrysler, Citroën, Dacia, Dodge, DS Automobiles, Fiat, Jeep, Kia, Lancia, Leapmotor, Lexus, Nissan, Opel, Peugeot, Renault, Toyota), backed by approximately 85,000 part positions and 98% parts availability. Sold to independent workshops and contract dealers in Germany and the Netherlands.
• Reifen-Shop (Tire Webshop)
• Eurorepar Alternative Parts
• Original Glass (Windshields) Supply

Quantifiable outcome

• Orders placed until 6 PM with stock are delivered nationwide by 8 AM next morning
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Ollis Garage RacingminorGTM or Marketing Partner · 1 January 2021Motorsport sponsorship partnership supporting Ollis Garage Racing team with Dacia Logan at 24h Nürburgring races. Bleker Autoteile supplies parts, engine, transmission, wheels and more for the racing vehicle. Partnership began 2019 with first contact through field sales, sponsorship visible on vehicle from 2020, first 24h race participation in 2021. Named 'Dacia vs Goliath' campaign showcasing brand values of passion, endurance, and team spirit.
• Partslink24coreTechnology or IntegrationInformation and ordering portal for original parts catalogs of all brands. Chassis number entry enables simple and unambiguous parts identification. 24/7 online ordering capability.
• Service Box (Citroën/Peugeot/DS)coreTechnology or IntegrationSimple, fast and precise parts ordering system for Citroën, Peugeot and DS Automobiles. Official manufacturer portal integrated into Bleker ordering process.
• RPart Store (Renault Group)coreTechnology or IntegrationRevolutionary solution for automotive replacement parts market, developed with and for automotive professionals to optimize daily work. Official Renault Group solution for parts ordering.
• NOX Nacht Express / Night Star ExpresscoreChannel Partner/ Reseller/ DistributorLogistics partner for overnight express delivery service. Orders placed by 4:30 PM delivered until 8 AM next morning. Requires customer night depot for secure after-hours delivery. Partnership enables Bleker's next-day morning delivery promise.
• Michelin, Bridgestone, Goodyear, Continental (and others)coreChannel Partner/ Reseller/ DistributorDealer contracts with major tire manufacturers enabling direct procurement from tire producers and short delivery times. Brands include Michelin, BF Goodrich, Goodyear, Dunlop, Fulda, Sava, Continental, Semperit, Barum, Uniroyal, Pirelli, Vredestein Tyres, Maxxis, Hankook, Bridgestone, Firestone, and Nexen.

Scale indicators9 records

Recent moves17 records

Expansion highlights7 records

Regional players

• Vergölst GmbH: German tire and auto-service retailer with a national branch network (Continental subsidiary). Comparable to Bleker on the tire distribution and workshop-supply side, though primarily retail/consumer-facing rather than B2B parts wholesale.
• Point S Development: European cooperative of independent tire dealers and automotive service providers with presence across multiple EU countries. Comparable on tire distribution and workshop-supply model, but structured as a dealer network rather than a centralized warehouse distributor.

Direct peers

• Stahlgruber GmbH: Long-established German automotive parts distributor owned by the LKQ group, serving workshops with parts, accessories, tools, and workshop equipment. Closely overlaps Bleker's multi-brand B2B parts and tire offering and customer profile.
• WM SE: One of Germany's largest automotive parts wholesalers, supplying workshops with multi-brand original and IAM parts, tires, and tools via a national logistics network. Directly comparable to Bleker on customer base (independent workshops), product breadth, and regional distribution model.
• Trost SE: Germany-headquartered automotive parts and workshop-supplies distributor with nationwide branch network serving independent garages. Directly comparable on B2B workshop supply, parts range, and tire distribution.
• PV Automotive GmbH: German automotive parts wholesaler focused on serving independent workshops with a broad parts catalog and rapid delivery. Comparable to Bleker on customer segment (independent workshops), multi-brand coverage, and distribution-driven business model.

Broad incumbents

• Alliance Automotive Group: Europe-wide distributor of automotive aftermarket parts, tools, and workshop consumables, owned by Genuine Parts Company. Overlaps with Bleker on multi-brand B2B parts distribution but operates at significantly greater geographic and SKU scale.
• LKQ Corporation: Global distributor of aftermarket automotive parts and accessories, parent of Stahlgruber in Germany. Comparable as a broad incumbent in the same automotive aftermarket distribution space, with overlapping product and customer categories.

Emerging players

• Autodoc SE: Berlin-headquartered online automotive parts retailer serving both consumer and workshop customers across Europe. Comparable as a competing parts-distribution channel but operates a digital-first marketplace model versus Bleker's warehouse-led B2B approach.
• kfzteile24 (Heycar Service): Germany-based online automotive parts retailer (part of the AUTO1 Group ecosystem) selling parts to both consumers and workshops. Comparable as an emerging digital competitor for the same workshop customer base Bleker serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blekerautoteile
• LinkedInlinkedin.com/company/bleker-autoteile-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bleker Auto Parts