Farm Marketer

What Farm Marketer does

Farm Marketer is a privately held Canadian digital media company headquartered in Steinbach, Manitoba, that operates a niche marketplace and content platform for rural and agricultural real estate. Founded circa 2008, the company connects licensed real estate agents with buyers of farms, ranches, acreage, bare land, and rural properties across Canada, while simultaneously serving agriculture input companies, equipment manufacturers, financial services firms, and industry organizations that advertise to Canadian farmers. The platform reaches visitors from over 1,130 rural Canadian communities spanning all 10 provinces and 3 territories, and supports an audience of more than 100,000 farmers annually.

The company's core product is a web-based property listing and media platform that includes advanced filtering by property type (dairy, grain, ranch, hobby farm, vineyard, etc.), a property alert system, an agent-facing 24/7 member dashboard, and an integrated email newsletter. Adjacent properties include Cottage Marketer, a sister site serving recreational properties, and The Impact Farming Show, an award-winning weekly video and podcast series hosted by Tracy Brunet and distributed across iTunes, Spotify, YouTube, and other platforms. The Marketer Advantage advertising system packages display ads, sponsored editorial content, show sponsorships, Expert Corner video segments, and Podcast Corner promotion into integrated media buys. Weather data is sourced from The Weather Network.

Farm Marketer generates revenue through two streams: tiered membership subscriptions for real estate agents (Bronze through Platinum, ranging from approximately $24.96 to $74.96 per month, with annual plans offering two months free) and direct advertising sales to agriculture companies via a dedicated advertising team ([email protected]). The go-to-market motion is a hybrid of product-led, self-serve sign-up for agent listings and channel-led direct sales for higher-value advertising packages. The company maintains an active social media presence across Facebook, Instagram, TikTok, Twitter, Pinterest, and LinkedIn, and publishes daily agricultural news, weather, commodity prices, and event coverage.

Name

Farm Marketer

Legal name

Farm Marketer

Website

https://farmmarketer.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Farm Marketer is a Canadian digital media company operating a niche marketplace and content platform for rural and agricultural real estate, connecting real estate agents and agriculture advertisers with Canadian farmers and rural property buyers across all provinces and territories.

Ownership category

akta.pro rank

Product category

Agricultural Real Estate Marketplace & Digital Media

akta.pro industry

PRIMARYBPAJADAA

Farmland Brokerage (Row Crops, Specialty Crops)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYBPAJADAB

Ranches & Livestock Properties Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

Keywords

• Rural real estate marketplace
• Agricultural digital media
• Farm property listings
• Agriculture advertising platform
• Farm content publishing

Headquarters

HQ city

Steinbach

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real Estate Agent Membership Subscriptions: Farm Marketer generates revenue primarily through tiered membership subscriptions for real estate agents. Agents pay monthly or annual fees (Bronze $24.96/mo, Silver $41.62/mo, Gold $58.29/mo, Platinum $74.96/mo) to list properties and gain exposure through the platform, email newsletters, and social media channels.
2. Agriculture Company Advertising: Agriculture companies pay for display advertising, sponsored content, newsletter sponsorship, and show sponsorships on The Impact Farming Show to reach Canadian farmers. Pricing varies by format and placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Farm Marketer operates a Canadian digital marketplace and media platform that connects real estate agents listing rural, agricultural, and recreational properties with qualified buyers across Canada. The company also sells targeted advertising and sponsored content placements (display ads, sponsored articles, podcast/video sponsorships on The Impact Farming Show) to agriculture companies seeking to reach Canadian farmers. Revenue is generated through tiered agent membership subscriptions (Bronze, Silver, Gold, Platinum) and advertising sales.

Product overview

Farm Marketer is a Canadian digital media company operating as a multi-platform marketplace for rural and agricultural real estate. The core product is the Farm Marketer Platform for listing and browsing farms, ranches, and land, complemented by the Cottage Marketer sub-brand for recreational properties. Additional products include the Impact Farming Show (podcast/video), the award-winning Newsletter, Agent Dashboard, and various advertising solutions including Display Advertising, Sponsored Content, Expert Corner segments, Company Showcase/Guest Appearances, Show Sponsorship, and Podcast Corner promotion services. The membership tiers (Bronze, Silver, Gold, Platinum) provide escalating levels of exposure across these platforms and marketing channels.

Differentiator

Problem solved

Functional benefit

Brands

• The Impact Farming Show: Award-winning weekly video and podcast show dedicated to introducing Canadian farmers to people and ideas that make an impact on their farming operation. Hosted by Tracy Brunet.
• The Marketer Advantage Advertising System

Products and services

• Farm Marketer Platform

Quantifiable outcome

• Reach of over 100,000 farmers annually from 10 provinces and 3 territories
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Weather NetworkminorOthersWeather data sourced from The Weather Network and displayed on Farm Marketer's weather section. The Weather Network logo appears as a credit on weather content.
• Cottage MarketercoreStrategic or Co-development PartnerSister website operated by the same company. Platinum membership includes access to both Farm Marketer and Cottage Marketer for listings and advertising. Cottage Marketer serves recreational properties including cottages, businesses, land, and residences in recreational areas.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farm Journal / AgWeb: One of the largest US agricultural media companies operating print, digital, broadcast, and event properties serving farmers and agribusiness. Directly comparable as a multi-channel ag content and advertising business analogous to the Impact Farming Show + newsletter + site ecosystem.
• LandWatch: Major US online marketplace for rural land, farms, ranches, and hunting properties with extensive property-alert functionality. Closely mirrors Farm Marketer's vertical marketplace-and-content model in a larger US addressable market.
• Successful Farming (Meredith / Dotdash): Long-running US ag media brand publishing farming news, agronomy content, and machinery coverage — a parallel to Farm Marketer's ag-news and farming-operations editorial flywheel supporting audience and ad sales.
• Lands of America: Operates one of the largest US online marketplaces for rural land, farms, ranches, and hunting properties — directly comparable as a vertically focused digital listing platform for agricultural and rural real estate, though serving the US rather than Canadian market.

Emerging players

• FarmTogether: Tech-enabled farmland investment platform offering curated fractional ownership of US farmland. Comparable as an emerging, well-funded digital entrant into the Canadian/neighboring farmer audience that Farm Marketer also targets, with a different business model (investment vs. listings).
• AcreTrader: VC-backed online farmland investment and marketplace platform connecting buyers, sellers, and operators of US farmland. Compares as a digitally native, well-capitalized peer serving adjacent — but US-only — farmland transaction demand.
• Point2 Homes (Point2): International real estate search portal with strong land and rural inventory across North America and beyond. Compares as an emerging digital listings platform competing for similar rural property search traffic at lower brand recognition but broader geography.

Broad incumbents

• Realtor.com (Move, Inc.): National US residential real estate portal backed by News Corp that has been progressively expanding into land, rural, and acreage inventory. Represents the broad incumbent that competes for the same end-buyer traffic on rural listings that Farm Marketer addresses.
• Zillow Group: Largest US horizontal real estate platform with growing land and rural category coverage. Comparable as an incumbent whose scale, ad-tech, and SEO budget dwarf vertical specialists like Farm Marketer.

Regional players

• Homes & Land: Multi-decade US real-estate marketing and listing publication serving agents through magazine and digital channels. Comparable as a subscription-driven marketing platform for real estate agents listing properties, though primarily US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/farmmarketercom
• Facebookfacebook.com/farmmarketercom
• Instagraminstagram.com/farmmarketercom
• Pinterestpinterest.ca/farmmarketer01
• TikToktiktok.com/@farmmarketer
• LinkedInlinkedin.com/company/farm-marketer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Marketer