Miller Family Insurance
- Company typePrivate
- Founded1974
- HeadquartersNiles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Miller Family Insurance firmographics
Firmographics- Name
- Miller Family Insurance
- Legal name
- Miller Family Insurance LLC
- Website
- https://millerfamilyinsurance.net
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Miller Family Insurance industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive)Umbrella InsuranceHired & Non-Owned Auto
Keywords
Where Miller Family Insurance is headquartered
LocationHeadquarters
- HQ city
- Niles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Miller Family Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Insurance Commissions: As an independent insurance agency, Miller Family Insurance earns commissions from insurance carriers for policies sold and renewed. The agency represents multiple insurance companies including Progressive, Safeco (Liberty Mutual), Travelers, Foremost Insurance Group, Springfield Mutual Insurance, Ohio Fair Plan Underwriting Association, and Hagerty for classic car coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Motorcycle insurance starting at $75/year |
| Other | Monthly | Quote-based pricing for all other insurance products |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Miller Family Insurance product offering
Product offeringCore offering
Miller Family Insurance is a family-owned independent insurance agency that sells property and casualty insurance products by representing multiple insurance carriers. Core offerings include personal auto, homeowners, recreational vehicles (motorcycle, ATV, boat, RV, classic car, golf cart), commercial auto, and SR-22 filings, along with home-policy add-ons such as renters, landlord, condo, mobile home, flood, earthquake, umbrella, and personal article floater coverage. The agency earns commissions from carriers including Progressive, Safeco (Liberty Mutual), Travelers, Foremost, Springfield Mutual, Ohio Fair Plan, and Hagerty.
Product overview
Miller Family Insurance is a family-owned independent insurance agency offering a comprehensive portfolio of property and casualty insurance products. The core offerings center on auto and homeowners insurance, supplemented by an extensive range of recreational vehicle coverages (motorcycle, ATV, boat, RV, classic car, golf cart), homeowner add-ons (renters, landlord, condo, mobile home, earthquake, flood, umbrella, personal article floater), commercial auto insurance, and SR-22 filing services. The agency operates as an independent agent representing multiple insurance carriers including Progressive, Travelers, Safeco/Liberty Mutual, Foremost Insurance Group, and Ohio Fair Plan Underwriting Association. Products are accessed through direct agent consultation via phone, email, or office visits, with no self-service digital platform or API indicated.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Companies that use Miller Family Insurance
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Miller Family Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Miller Family Insurance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered primary, core and supporting.
- Progressive InsuranceprimaryProgressive Insurance is one of the primary insurance carriers represented by Miller Family Insurance. The agency offers Progressive products and displays their logo prominently. Angela Stevens appears in Progressive's 'Flo' marketing style imagery.
- Safeco Insurance (Liberty Mutual)primarySafeco Insurance, a Liberty Mutual company, is represented by Miller Family Insurance. Their logo appears on the agency website among the carriers they work with.
- Travelers InsuranceprimaryTravelers Insurance is a represented carrier. The agency is identified as 'A Travelers Independent Agent.' The Travelers logo features a red umbrella.
- HagertycoreHagerty is the specialty insurance provider for classic and collector cars. Miller Family Insurance offers Hagerty for classic car insurance coverage, which differs from regular auto insurance policies.
- Foremost Insurance GroupsupportingForemost Insurance Group is among the insurance carriers represented by Miller Family Insurance.
- Springfield Mutual InsurancesupportingSpringfield Mutual Insurance is one of the insurance carriers represented by Miller Family Insurance.
- Ohio Fair Plan Underwriting AssociationsupportingOhio Fair Plan Underwriting Association is a carrier represented by Miller Family Insurance, likely providing coverage for higher-risk properties.
Scale indicators3 records
Recent moves5 records
Expansion highlights2 records
Miller Family Insurance competitors and assessment
Company assessmentBroad incumbents
- Allstate: National P&C carrier with a large captive-agent distribution network competing for the same household insurance budgets. Comparable in offering personal auto, home, and umbrella products through an agent-based model.
- GEICO: Direct-to-consumer auto and home insurer competing for the same personal-lines customers that Miller Family Insurance serves. Represents the digital-first competitive threat to traditional independent agencies.
- Progressive: National P&C carrier; both a carrier partner (Miller Family sells Progressive products) and a broad competitor via Progressive's direct-to-consumer channel. Represents the dual agency/direct competitive dynamic affecting independent agents.
Direct peers
- Brightway Insurance: Franchise model for independent insurance agents offering personal and commercial lines across multiple carriers. Same core operating model as Miller Family Insurance (independent, multi-carrier agency with carrier-paid commissions).
- Goosehead Insurance: Independent insurance agency franchise model with carrier-appointed agents selling auto, home, and specialty lines. Highly comparable to Miller Family's independent, multi-carrier agency structure, but at a national scale with franchise support.
- The Buckner Company: Independent insurance agency serving Ohio and surrounding states with personal and commercial P&C products across multiple carriers. Comparable in agency structure and regional Ohio footprint.
Emerging players
- Lemonade: Insurtech carrier using a digital, mobile-first model for renters, homeowners, and auto. Represents the emerging competitive vector (AI-driven, agentless) most likely to compress standard personal-lines volumes at traditional agencies.
Regional players
- Erie Insurance: Regional P&C carrier headquartered in Erie, PA, with deep agency distribution in Ohio, Pennsylvania, and the Mid-Atlantic. Directly comparable distribution model (appointed independent agents) and overlapping geography.
- Westfield Insurance: Ohio-based regional P&C carrier selling exclusively through independent agents in the Midwest. Comparable carrier-agent economics and Ohio market overlap with Miller Family Insurance.
- Grange Insurance: Mutual P&C carrier headquartered in Columbus, OH, distributing through independent agents in the Midwest. Overlaps with Miller Family in Ohio geography and independent-agency distribution channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Miller Family Insurance social profiles
Digital presenceMiller Family Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miller Family Insurance leadership team
Management profileNumber of profiles
Profiles2 records
Miller Family Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miller Family Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miller Family Insurance
What does Miller Family Insurance do?
Miller Family Insurance is a family-owned independent insurance agency that sells property and casualty insurance products by representing multiple insurance carriers. Core offerings include personal auto, homeowners, recreational vehicles (motorcycle, ATV, boat, RV, classic car, golf cart), commercial auto, and SR-22 filings, along with home-policy add-ons such as renters, landlord, condo, mobile home, flood, earthquake, umbrella, and personal article floater coverage. The agency earns commissions from carriers including Progressive, Safeco (Liberty Mutual), Travelers, Foremost, Springfield Mutual, Ohio Fair Plan, and Hagerty.
Is Miller Family Insurance a public or private company?
Miller Family Insurance is a private company. It is classified as family owned and is currently operating.
When was Miller Family Insurance founded?
Miller Family Insurance was founded in 1974. It employs 11 to 50 people.
Where is Miller Family Insurance based?
Miller Family Insurance is headquartered in Niles, United States, in the North America region.
How does Miller Family Insurance make money?
One revenue line is on record: insurance Commissions.
Who are Miller Family Insurance's main competitors?
Broad incumbents on record are Allstate, GEICO and Progressive. Direct peers are Brightway Insurance, Goosehead Insurance and The Buckner Company. Lemonade is listed as an emerging player. Regional players are Erie Insurance, Westfield Insurance and Grange Insurance.
Does Miller Family Insurance have an API?
No public API is recorded for Miller Family Insurance.
What industry is Miller Family Insurance in?
Miller Family Insurance's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAJAMAK, Umbrella Insurance. Its NAICS code is 524210 and its SIC code is 6411.