The Buckner Company
The Buckner Company is a third-generation, family-owned insurance brokerage and risk management firm founded in 1936, serving commercial businesses, employee benefits clients, and high-net-worth individuals across Utah, Idaho, and Colorado via 210 employees in eight offices.
- Company typePrivate
- Founded1936
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What The Buckner Company does
The Buckner Company is a third-generation, family-owned insurance brokerage and risk management firm founded in 1936 by Elmer Ray Buckner in Salt Lake City, Utah, and currently led by CEO Terry H. Buckner. The firm operates four core product lines — Commercial Insurance, Employee Benefits, Private Client Group (high-net-worth individuals), and Small Business Insurance — alongside value-added in-house Loss Control and Claims Management services. Twelve published industry specialty practices (Agribusiness, Aviation, Construction, Healthcare, Manufacturing, Nonprofit, Professional Services, Real Estate, Retail, Technology, Transportation, and Financial Institutions) signal vertical depth in addition to horizontal product breadth.
The firm runs a proprietary technology stack called "Buckner Technology" supporting insurance operations and client management, complemented by a domain-specialized Loss Control Technology Platform used for safety assessments and OSHA-compliance workflows. Disclosed investment in AI to deliver "smarter, faster, more connected tools" represents the newest layer of the platform, though specific AI products, models, or capabilities are not detailed. No public or partner-facing API or developer SDK is offered; the company has no mobile app. The platform's primary function is producer enablement, not customer self-service.
Buckner generates revenue through commissions paid by insurance carriers across all four product streams on a custom, quote-based annual pricing model with no public pricing available. Go-to-market is sales-led via dedicated Client Advisors in eight offices across Utah (Salt Lake City, Utah County, Pleasant Grove, Ogden, St. George), Colorado (Denver market), and Idaho (Idaho Falls, Rexburg), with a secondary channel-partner motion that acquires independent agencies (Keller-Lowry in 2019, Fall River in 2024). A 92% client retention rate — among the highest in the industry — underscores the recurring nature of commission revenue. Marketing channels include social media, content publishing, the Buckner Connect executive networking events, and the Buckner Cares community initiative. The firm is privately held with no external funding, parent company, or disclosed revenue.
The Buckner Company firmographics
Firmographics- Name
- The Buckner Company
- Legal name
- The Buckner Company
- Website
- https://buckner.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Buckner Company is a third-generation, family-owned insurance brokerage and risk management firm founded in 1936, serving commercial businesses, employee benefits clients, and high-net-worth individuals across Utah, Idaho, and Colorado via 210 employees in eight offices.
- Ownership category
- akta.pro rank
The Buckner Company industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Surety Insurance (6351)
- akta.pro primary industry
- Surety & Bond Brokerage (FSAEADAI)
- akta.pro secondary industry
- Real Estate / Lessors Risk BOP (FSAJAFAI)
Keywords
Where The Buckner Company is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Buckner Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Insurance: Commissions from insurance carriers for commercial lines including auto, bonds & surety, captives, cyber liability, general liability, international, management liability, property, and workers compensation coverage
- Employee Benefits: Commissions from insurance carriers for employee benefits including large group and small group health insurance and related benefits
- Private Client Group: Commissions from insurance carriers for high-net-worth individual insurance including home, jewelry, art collection, and umbrella coverage
- Small Business Insurance: Commissions from insurance carriers for small business insurance products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
The Buckner Company product offering
Product offeringCore offering
The Buckner Company is a third-generation, family-owned insurance brokerage and risk management firm founded in 1936. It places commercial insurance (auto, bonds & surety, captives, cyber liability, general liability, international, management liability, property, workers compensation), employee benefits (large/small group), private client insurance for high-net-worth individuals, and small business insurance on behalf of clients with regional, national, and global carriers. Value-added in-house loss control services and full-service claims management complement the core brokerage offering.
Product overview
The Buckner Company is a third-generation, family-owned insurance brokerage and risk management firm founded in 1936. The company offers a unified portfolio of insurance and risk management products consisting of Commercial Insurance (with coverage types including Auto, Bonds & Surety, Captives, Cyber Liability, General Liability, International, Management Liability, Property, and Workers Compensation), Employee Benefits (Large and Small Group), Private Client Group, Small Business Insurance, and Term Life Insurance. These core products are complemented by value-added services including Loss Control Services and Claims Management. The company also operates industry-specific specialty practices covering Agribusiness, Aviation, Construction, Financial Institutions, Healthcare, Manufacturing, Nonprofit, Professional Services, Real Estate, Retail, Technology, and Transportation sectors. Brand initiatives include Buckner Connect (networking events) and Buckner Cares (charity program).
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Insurance
Quantifiable outcome
- 92% client retention rate
- +2 more outcomes
Companies that use The Buckner Company
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
The Buckner Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Buckner Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Fall River InsurancecoreIndependent agency acquired in 2024. Partnership aligned with client-first values and provided technology, carriers, and confidence to better serve clients.
- Keller-Lowry InsurancecoreIndependent agency acquired in 2019 as part of Buckner's growth strategy. Partnership strengthened presence in Denver market. Described as an incredibly smooth and positive experience.
- Brett Nilsson (Independent Agent)minorIndependent agent acquired in 2005, described as seeking a people-first environment.
- Regional, National, and Global InsurerscoreLong-term relationships with insurance carriers and brokerage partners. Carriers want to work with Buckner based on regional footprint, size and industry diversity, and independence. Insurers include those with exceptional customer service, genuine desire to take care of clients, and local presence.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
The Buckner Company competitors and assessment
Company assessmentDirect peers
- Heffernan Insurance Brokers: Independent insurance brokerage founded in 1978 with similar mid-market commercial, employee benefits, and personal lines mix, comparable headcount range, and active M&A roll-up strategy across the Western US. Closely aligned in size, ownership structure, and product breadth.
- Insurance Office of America: Large independent insurance brokerage founded in 1988, comparable in commercial P&C emphasis, employee benefits capabilities, and mid-market focus. Demonstrates the scale and acquisition trajectory an agency of Buckner's profile can pursue.
- Leavitt Group: Family-owned, Cedar City, Utah-headquartered independent insurance agency with a similar multi-state Western US footprint, comparable employee scale, and diversified commercial/benefits/private client offering. Most directly comparable independent agency peer given shared regional concentration and generational ownership model.
Broad incumbents
- NFP: PE-backed (Madison Dearborn) large insurance brokerage and advisory firm with diversified commercial, benefits, and personal lines. Significantly larger than Buckner but competes for the same Western US mid-market accounts and acquisition targets.
- USI Insurance Services: PE-backed (Kohlberg & Company, CD&R) large US insurance brokerage with significant middle-market and employee benefits focus. Comparable product mix to Buckner with substantially greater geographic scale and capital.
- Acrisure: PE-backed, technology-enabled insurance brokerage that has consolidated hundreds of agencies and competes aggressively on M&A multiples and equity-based producer compensation. Key competitive threat to independent agencies like Buckner.
- Hub International: PE-backed (Hellman & Friedman, TPG) major North American insurance brokerage with strong Western US presence and active acquisition program. Represents the dominant consolidator that Buckner must compete against for both producers and agency targets.
- Arthur J. Gallagher: Major publicly traded global insurance brokerage and risk management firm with extensive Western US retail brokerage operations. Sets the competitive benchmark for product breadth, technology investment, and carrier relationships.
- Marsh & McLennan Agency: Middle-market subsidiary of Marsh McLennan (publicly traded), competing directly for the same mid-market commercial and benefits clients Buckner serves in the Western US, with substantially greater resources and carrier appointments.
- Brown & Brown: Publicly traded, large national insurance brokerage with strong retail and program business. Operates the same agency-acquisition flywheel but with public market capital and substantially greater geographic diversification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Buckner Company social profiles
Digital presenceThe Buckner Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Buckner Company leadership team
Management profileNumber of profiles
Profiles14 records
The Buckner Company subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Buckner Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Buckner Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Buckner Company
What does The Buckner Company do?
The Buckner Company is a third-generation, family-owned insurance brokerage and risk management firm founded in 1936. It places commercial insurance (auto, bonds & surety, captives, cyber liability, general liability, international, management liability, property, workers compensation), employee benefits (large/small group), private client insurance for high-net-worth individuals, and small business insurance on behalf of clients with regional, national, and global carriers. Value-added in-house loss control services and full-service claims management complement the core brokerage offering.
Is The Buckner Company a public or private company?
The Buckner Company is a private company. It is classified as family owned and is currently operating.
When was The Buckner Company founded?
The Buckner Company was founded in 1936. It employs 101 to 250 people.
Where is The Buckner Company based?
The Buckner Company is headquartered in Salt Lake City, United States, in the North America region.
How does The Buckner Company make money?
Four revenue lines are on record. Commercial Insurance is the primary driver. The others are employee Benefits, private Client Group and small Business Insurance.
Who are The Buckner Company's main competitors?
Direct peers on record are Heffernan Insurance Brokers, Insurance Office of America and Leavitt Group. Broad incumbents are NFP, USI Insurance Services, Acrisure, Hub International, Arthur J. Gallagher, Marsh & McLennan Agency and Brown & Brown.
Does The Buckner Company have an API?
No public API is recorded for The Buckner Company.
What industry is The Buckner Company in?
The Buckner Company's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAI, Surety & Bond Brokerage, with a secondary code of FSAJAFAI, Real Estate / Lessors Risk BOP. Its NAICS code is 5242 and its SIC code is 6411.