SynapSpark
SynapSpark is a Tokyo-based joint venture between SoftBank Corp. and Nikken Sekkei that provides Master System Integrator consulting and the synapsmart Building OS platform. The company serves Japanese building owners, real estate developers, and enterprise operators with smart building implementation and data-driven operations.
- Company typePrivate
- Founded2023
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingSoftware
What SynapSpark does
SynapSpark株式会社 (SynapSpark Ltd.) is a Tokyo-headquartered joint venture established in December 2023 by SoftBank Corp. and Nikken Sekkei to commercialize smart building solutions in Japan. The company operates a platform-plus-services model that pairs Master System Integrator (MSI) consulting—spanning concept planning, system design review, procurement support, construction oversight, and ongoing operational support—with its synapsmart Building OS platform.
synapsmart aggregates equipment and IoT sensor data from HVAC, lighting, energy systems, and security cameras into a cloud-based data layer that delivers real-time visualization, AI-driven usage pattern learning for energy demand forecasting, automated anomaly alerting with urgency-based routing, and cross-facility portfolio analytics. The platform is offered under an annual subscription with modular add-on applications per building system, and exposes a REST API for future integration with external services including disaster prevention information and regional transportation data.
Revenue is generated through two streams: professional services (MSI consulting and implementation) and a subscription-based Building OS product. The company targets building owners, real estate developers, and large enterprise building operators in Japan. Documented enterprise engagements include Tokyu Properties' Shibuya Sorasta/Fukuras existing-building DX, Juroku Financial Group's 16FG Office & Park new headquarters in Gifu, and SoftBank/IDC Frontier's Hokkaido Tomakomai AI Data Center (702,000 sqm site). Distribution is exclusively domestic Japan, sold via direct enterprise sales rather than self-serve or channel partners.
SynapSpark firmographics
Firmographics- Name
- SynapSpark
- Legal name
- SynapSpark株式会社
- Website
- https://synapspark.co.jp
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- SynapSpark is a Tokyo-based joint venture between SoftBank Corp. and Nikken Sekkei that provides Master System Integrator consulting and the synapsmart Building OS platform. The company serves Japanese building owners, real estate developers, and enterprise operators with smart building implementation and data-driven operations.
- Ownership category
- akta.pro rank
SynapSpark industry classification
Industry- Product category
- Smart Building Software
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
- akta.pro secondary industries
- Building Automation & Controls (BAS/BMS) (HSAPAPAA), Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA) (IMAGABAI)
Keywords
Where SynapSpark is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
SynapSpark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- MSI Consulting Services: Smart building consulting services including concept development, use case analysis, implementation planning, system configuration review, design documentation, procurement support, construction oversight, quality assurance, and ongoing operational support throughout the building lifecycle.
- synapsmart Building OS: Building operating system platform providing data integration, visualization, alerting, and analytics capabilities. Subscription or licensing model with core functions and add-on applications for HVAC, lighting, elevators, and security camera integration.
- Smart Building Implementation: DX consulting and solution implementation services for existing building smartification, including energy management, efficiency optimization, and area-wide building management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic functions with add-on applications |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SynapSpark product offering
Product offeringCore offering
SynapSpark provides the synapsmart Building OS platform, which collects and integrates equipment and IoT sensor data (HVAC, lighting, energy, security cameras) to deliver real-time visualization, alerting, and AI-powered analytics for smart building operations. The company also offers MSI (Master System Integrator) consulting services that bridge architecture and IT, providing end-to-end support from planning and design through implementation and operations for smart building projects.
Product overview
SynapSpark offers a platform-plus-services model combining the synapsmart building OS with MSI (Master System Integrator) consulting services. synapsmart is a data integration foundation that collects and manages equipment data from buildings (HVAC, lighting, energy, IoT, security cameras) to enable operational efficiency, labor savings, and carbon reduction. The MSI service provides end-to-end consulting from planning to operation, bridging architecture and IT expertise to support smart building implementation.
Differentiator
Problem solved
Functional benefit
Brands
- synapsmart: Next-generation building OS platform that collects and manages equipment data (HVAC, lighting, energy, IoT devices, security cameras) to enable operational efficiency, labor savings, decarbonization, and improved tenant satisfaction.
Products and services
- synapsmart Building OS Next-generation building operating system platform that collects and integrates equipment data from HVAC, lighting, energy systems, IoT devices, and security cameras to deliver real-time visualization, alerting, AI-based predictive analytics, and cross-facility portfolio management for building operators and owners.
- MSI (Master System Integrator) Consulting Service Master System Integrator consulting and design support service that bridges architecture/engineering and IT, providing support from concept planning and use case analysis through implementation, system configuration review, construction oversight, and ongoing operational data analysis for smart building projects.
Quantifiable outcome
- Multi-building portfolio management enabled through cross-facility data aggregation
- +2 more outcomes
Companies that use SynapSpark
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SynapSpark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
SynapSpark partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- IDC Frontier (株式会社IDCフロンティア)coreCollaboration on Hokkaido Tomakomai AI Data Center project where SynapSpark provides DX consulting services. IDC Frontier is a SoftBank Group company specializing in data center operations.
- Nikken Sekkei (株式会社日建設計)flagshipCo-founding strategic partner providing architectural design expertise, building systems knowledge, and industry relationships. The partnership combines Nikken Sekkei's deep understanding of building design and construction with SoftBank's technology capabilities to create comprehensive smart building solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SynapSpark competitors and assessment
Company assessmentRegional players
- Hitachi Building Systems: Hitachi's building systems business is dominant in Japan (elevators, BMS) and competes directly for the same Japanese real-estate and facility-management customers SynapSpark is targeting.
- Mitsubishi Electric Building Systems: Mitsubishi Electric provides integrated building systems (elevators, air conditioning, BACnet BMS) in Japan, overlapping with the HVAC/elevator integration breadth SynapSpark markets through synapsmart add-ons.
Broad incumbents
- Schneider Electric EcoStruxure: Schneider Electric's EcoStruxure Building is a broad BMS/energy management suite with strong presence in data centers and ESG reporting, paralleling SynapSpark's energy/ESG positioning.
- Siemens Smart Infrastructure: Siemens' Desigo CC BMS and Building X cloud platform address the same smart-building and decarbonization use cases SynapSpark targets, but with global scale and a full hardware-software-services portfolio.
- Honeywell Building Technologies: Honeywell offers the global BMS suite (Forge, Niagara) with deep OT protocol coverage and a vast installed base, representing the entrenched incumbent SynapSpark must displace or coexist with in Japanese commercial real estate.
- Johnson Controls OpenBlue: Johnson Controls' OpenBlue platform is a connected-building OS with AI analytics, comparable in scope to synapsmart; JCI brings a Metasys-equipment installed base and global service organization that SynapSpark does not have.
Direct peers
- KODE Labs: KODE Labs offers a smart-building OS / building data platform with vendor-agnostic integration, AI analytics, and tenant-experience apps, closely mirroring SynapSpark's synapsmart positioning as a software layer over disparate building systems.
- Switch Automation: Switch Automation delivers a building analytics and integration platform aggregating data from HVAC, lighting, and energy systems for performance optimization, similar to synapsmart's data insight and portfolio analytics stack.
- 75F: 75F provides IoT-based building management with cloud analytics and AI-driven HVAC/lighting optimization, overlapping with SynapSpark's predictive analytics, anomaly alerting, and equipment scheduling capabilities.
- Facilio: Facilio provides an AI-driven building operations platform for portfolio-wide analytics, energy optimization, and decarbonization, directly comparable to SynapSpark's cross-facility portfolio and ESG/disclosure focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
SynapSpark financial estimates
Financial estimateRevenue estimate
Valuation estimate
SynapSpark leadership team
Management profileNumber of profiles
Profiles2 records
SynapSpark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SynapSpark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SynapSpark
What does SynapSpark do?
SynapSpark provides the synapsmart Building OS platform, which collects and integrates equipment and IoT sensor data (HVAC, lighting, energy, security cameras) to deliver real-time visualization, alerting, and AI-powered analytics for smart building operations. The company also offers MSI (Master System Integrator) consulting services that bridge architecture and IT, providing end-to-end support from planning and design through implementation and operations for smart building projects.
Is SynapSpark a public or private company?
SynapSpark is a private company. It is classified as corporate owned and is currently operating.
When was SynapSpark founded?
SynapSpark was founded in 2023.
Where is SynapSpark based?
SynapSpark is headquartered in Tokyo, Japan, in the Asia region.
How does SynapSpark make money?
Three revenue lines are on record. MSI Consulting Services are the primary driver. The others are synapsmart Building OS and smart Building Implementation.
Who are SynapSpark's main competitors?
Regional players on record are Hitachi Building Systems and Mitsubishi Electric Building Systems. Broad incumbents are Schneider Electric EcoStruxure, Siemens Smart Infrastructure, Honeywell Building Technologies and Johnson Controls OpenBlue. Direct peers are KODE Labs, Switch Automation, 75F and Facilio.
Does SynapSpark have an API?
Yes. synapsmart provides REST API functionality to enable external data integration for building operations. External data can be utilized within building management, and building data can be linked with various applications for further operational sophistication. Future expansion plans include integration with disaster prevention information and local traffic data. API enables building data to be connected with external services, creating a data-driven building management foundation.
What industry is SynapSpark in?
SynapSpark's product category is Smart Building Software. Its primary akta.pro industry code is BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center), with a secondary code of HSAPAPAA, Building Automation & Controls (BAS/BMS). Its NAICS code is 5415 and its SIC code is 7373.