Mikkoa

What Mikkoa does

Mikkoa, legally Amboda Pty Ltd, is an Australian direct-to-consumer e-commerce brand specializing in foldable travel yoga mats and complementary travel essentials. Its core product is a 1.5mm-thick travel yoga mat weighing approximately 1kg, constructed from a biodegradable natural tree rubber base bonded to a vegan microfibre suede top surface, designed to fold to roughly 24x14cm — about one-third the volume of a conventional rolled mat. The mat is offered in ten distinct design variants, and the portfolio extends into a small line of adjacent travel goods including a Mindful Travel Journal, Foldable Daypack, Travel Tech Pouch, compression packing cubes, a toiletry bag, and a sand-free beach towel. The company emphasizes eco-friendly materials, machine washability, and sweat-activated grip as functional differentiators.

The business operates a pure DTC model on Shopify, with multi-currency storefronts (USD, AUD, GBP, EUR, CAD) and regional warehouses in Australia, the United States, the United Kingdom, and the Netherlands. Pricing is unit-based — the core mat retails at $99 USD / £79 GBP / $129 AUD — with the company serving over 10,000 customers across more than 40 countries and holding a 4.88-star average from 337 reviews. Marketing is executed through an owned content blog covering yoga, wellness, and travel destinations, an active presence across Instagram, TikTok, Pinterest, Facebook, and YouTube, and a commission-based affiliate and influencer program managed via Shopify Collabs. The entity is privately held, bootstrapped (no disclosed funding rounds), and operates with 1-10 employees from Meadowbank, New South Wales.

Name

Mikkoa

Legal name

Amboda Pty Ltd

Website

https://mikkoa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mikkoa is an Australian direct-to-consumer e-commerce brand that designs and sells foldable travel yoga mats and adjacent travel essentials to frequent travelers and yoga enthusiasts across 40+ countries via Shopify.

Ownership category

akta.pro rank

Product category

Yoga and Travel Accessories

NAICS

Textile Bag and Canvas Mills (31491)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Travel yoga mats
• Foldable yoga mats
• Travel accessories
• Portable fitness gear
• Eco-friendly yoga

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: One-time purchase model for travel yoga mats and travel accessories (journals, tech pouches, daypacks, packing cubes). Primary revenue from selling physical products through e-commerce storefront with global shipping.
2. Affiliate Program: Commission-based referral program where affiliates earn commission on purchases made by referred customers, plus free products to test when new product styles launch.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mikkoa designs and sells foldable travel yoga mats built from a biodegradable natural tree rubber base with a vegan microfibre suede top surface, weighing roughly 1 kg and folding to about 24x14 cm for carry-on portability. The brand extends into complementary travel essentials including a mindful travel journal, foldable daypack, tech pouch, compression packing cubes, toiletry bag and sand-free beach towel, distributed worldwide via a Shopify storefront with regional warehouses in Australia, the United States, the United Kingdom and the Netherlands.

Product overview

Mikkoa is a global yoga and mindfulness brand specializing in travel and yoga inspired essentials. The core product line centers on foldable travel yoga mats made from biodegradable natural tree rubber with vegan microfibre suede surfaces, available in 10 distinct designs (Olive, Ginger, Space, Galaxy Aurora, Midnight Ocean, Melon, Finding Nirvana, Mystic Marble, Cosmic Flow, Dancing Chakra). The product portfolio extends to travel gift essentials including a Mindful Travel Journal, Foldable Daypack, Travel Tech Pouch, Compression Packing Cubes, Travel Toiletry Bag, and Sand Free Beach Towel. All products emphasize portability, eco-friendly materials, and quality craftsmanship, with worldwide shipping from warehouses in Australia, United States, United Kingdom, and Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Foldable Travel Yoga Mat Lightweight foldable travel yoga mat made from a biodegradable natural tree rubber base with a vegan microfibre suede top; weighs approximately 1 kg, folds to roughly 24x14 cm, machine washable, sweat-activated grip, designed for travelers, digital nomads, studio-hoppers and outdoor yoga practitioners.
• Mindful Travel Journal Travel journal designed for mindful reflection, gratitude and capturing memories, intended for individual travelers and wellness practitioners using it for daily reflections or itinerary planning.
• Foldable Daypack Lightweight foldable backpack that expands into a full-size daypack using waterproof materials, intended for hikers, beach days and city exploration by travelers and outdoor enthusiasts.
• Travel Tech Pouch Compact organizer for cables, chargers, USB drives, SD cards and small electronics with multiple inner pockets, mesh pouches with elastic loops, and water-resistant recycled polyester fabric, aimed at frequent travelers.
• Compression Packing Cubes (Set of 3) Set of three compression packing cubes designed to maximize luggage space and keep outfits organized during travel, sold to travelers and minimalist packers.
• Travel Toiletry Bag Waterproof, spacious toiletry bag with multiple compartments and a hanging hook; leak-proof, durable, and sized to fit full-size products, aimed at travelers.
• Sand-Free Beach Towel Pocket beach towel designed with a built-in pocket for wallet storage and sand-free material, sold to beachgoers and travel essentials customers.

Quantifiable outcome

• Loved by 10,000+ travelers worldwide in 40+ countries
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering mikkoa.com online store. Enables multi-currency support, global shipping calculations, and inventory management across regional warehouse locations.
• Affiliate PartnersminorGTM or Marketing PartnerCommission-based marketing partners who drive traffic and sales through affiliate links. Partners receive commission on referred sales plus free products to test when new product styles launch.
• Social Media Influencers (@gomezzapril, @sasha_yoga, @flairhealthfitness, @fiitlatesbysarah)minorGTM or Marketing PartnerInfluencer collaborators who create content featuring Mikkoa products on Instagram and other platforms. Partnerships include gifting, content creation, and usage rights.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Matador: Travel accessories brand specializing in packable, lightweight gear (towels, blankets, packs). Directly comparable as a portable, design-focused travel essentials DTC brand.
• Yoloha: DTC yoga mat brand using natural rubber and sustainable materials. Comparable in material choice (natural rubber), eco-friendly positioning, and DTC go-to-market.
• Manduka: Premium yoga mat manufacturer (e.g., PROlite, eKO) sold globally through DTC and retail. Most directly comparable in product category, target yogi customer, and premium positioning.
• Sea to Summit: Travel and outdoor gear brand selling ultralight, packable accessories. Comparable as a packable travel essentials brand with similar minimalist, lightweight, design-led positioning.
• Liforme: Premium yoga mat specialist known for alignment-marked, eco-friendly mats sold via DTC. Direct competitor in the premium yoga mat space with strong sustainability and design positioning.

Emerging players

• Baggu: Design-led reusable bag and accessories brand with a strong DTC and wholesale footprint. Comparable as a compact, design-forward accessories brand targeting similar lifestyle-oriented consumers.

Broad incumbents

• Alo Yoga: Premium yoga lifestyle brand offering apparel and accessories including yoga mats. Comparable as a premium-positioned yoga brand targeting affluent, lifestyle-oriented consumers.
• Gaiam: Long-established wellness and yoga brand selling premium and entry-level yoga mats, blocks, and accessories through DTC and major retailers. Comparable in core yoga mat offering and lifestyle branding.
• Eagle Creek: Established travel accessories brand selling packing cubes, toiletry bags, and organizers. Comparable in the travel-gift and travel-essentials category Mikkoa extends into beyond yoga mats.
• Lululemon: Global athletic apparel and yoga accessories brand that sells its own line of yoga mats. Competes for the same yoga practitioner wallet but with a much broader product portfolio and far larger marketing budget.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MikkoaTravelYoga
• Facebookfacebook.com/mikkoa.au
• Instagraminstagram.com/mikkoayoga
• Pinterestpinterest.com.au/mikkoayoga
• TikToktiktok.com/@mikkoa.au
• LinkedInlinkedin.com/company/mikkoa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mikkoa