Climat Media Agency

What Climat Media Agency does

Climat Media Agency is presented in firmographic data as an independent media and strategy consulting company founded in 1993 and based in Levallois-Perret, France, with 11-50 employees. The operational and financial detail available in the source material, however, describes a substantially larger affiliated entity operating under the Heroiks brand from the same Levallois-Perret headquarters (68 rue Marjolin), suggesting the data describes the broader group that Climat Media Agency is part of. That entity functions as an integrated brand growth platform that combines five service verticals — consulting, media buying, creative production, digital marketing performance, and tech/data — delivered through a direct enterprise sales motion to more than 500 clients across retail, technology, travel, telecom, insurance, fintech, and luxury verticals (including Airbnb, BackMarket, SFR, MAAF, CITEO, Babbel, Atol, and Coperni). It generates €69 million in annual revenue, employs 400+ collaborators across offices in Paris, Nantes, Berlin, Bangkok, and Dubai, and operates a dedicated HEROIKS MENA regional entity.

The company's core technology stack is proprietary and comprises four named tools: Heroiks Live (real-time cross-device campaign performance monitoring), leadsMonitor (Machine Learning-based TV advertising effectiveness measurement trained on 1.6 million commercial spots and €2 billion in analyzed investments), Search Dependence Index (a solution scoring enterprise dependence on Google and recommending autonomy strategies), and MMM Live (Marketing Mix Modeling for real-time communication impact measurement). The underlying platform combines data analytics, real-time monitoring, and multi-channel campaign management. The firm holds 2024 certifications from Google (Google Partner), Meta (Meta Business Partner and Meta Media Buying), and TikTok (Media Buyer), confirming preferred-partner status on the dominant walled-garden ad platforms.

The business model is professional services and media commissions. Pricing is not publicly disclosed and is quote-based for enterprise engagements, which is standard for B2B integrated agency work. Revenue is generated through a combination of consulting fees, media buying commissions, creative production contracts, and performance-based digital marketing engagements. Customer acquisition is driven by direct enterprise field sales and consultative account management, with growth supplemented by strategic partnerships such as the CITEO 'On ne lâche rien' campaign (2023), the M6 Publicité co-developed Vinted second-hand promotion (2023), and the Welcome to the Jungle 2024 media strategy win.

Name

Climat Media Agency

Legal name

Heroiks

Website

https://climatmediaagency.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Climat Media Agency is a France-based independent media and strategy consulting firm founded in 1993, headquartered in Levallois-Perret, operating alongside a larger affiliated integrated communications platform (Heroiks) that serves 500+ enterprise clients across retail, tech, travel, telecom, and insurance with proprietary ML-powered marketing measurement tools.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Media consulting services
• Marketing strategy consulting
• Advertising media buying
• Digital marketing performance
• Creative campaign services

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Communication Services: Integrated marketing services including consulting, media buying, creative production, and digital marketing performance. Revenue generated through professional service fees and media commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Climat Media Agency is an independent media and strategy consulting company that delivers integrated marketing and communication services spanning consulting (digital transformation strategy), media buying, creative production (more than 100 films and digital campaigns per year), digital marketing performance (Martech, SEA, SEO, Social Ads, Amazon Ads), and tech/data services. It augments client engagements with proprietary technology platforms including Heroiks Live, leadsMonitor, Search Dependence Index, and MMM Live for real-time monitoring and effectiveness measurement.

Product overview

Heroiks is an integrated brand growth platform combining multiple proprietary tools and service offerings. The platform includes Heroiks Live (real-time campaign monitoring), leadsMonitor (ML-powered TV effectiveness measurement), and Search Dependence Index (Google dependency analysis). These are complemented by five core service verticals: Consulting (digital transformation strategy), Media (audience targeting), Creation (advertising campaigns, 100+ films/year), Digital Marketing Performance (Martech, SEA, SEO, Social Ads, Amazon Ads), and Tech/Data services.

Differentiator

Problem solved

Functional benefit

Brands

• Heroiks Live: Real-time campaign performance monitoring platform allowing clients to track media, leads, and sales performance from any device to accelerate decision-making.
• leadsMonitor
• Search Dependence Index
• MMM Live
• HEROIKS MENA

Products and services

• Heroiks Live Real-time campaign performance monitoring platform that enables clients to track media, leads, and sales performance from any device to accelerate decision-making. Targeted at enterprise brand advertisers and marketing teams.
• leadsMonitor TV advertising effectiveness measurement solution powered by Machine Learning, trained on a database of 1.6 million commercial spots analyzing €2 billion in gross advertising investments. Used by enterprise clients to assess TV campaign impact.
• Search Dependence Index Solution measuring a company's dependence on Google and proposing strategies to achieve greater search and digital autonomy. Targeted at enterprise marketers seeking to reduce single-platform dependency.
• MMM Live Marketing Mix Modeling tool enabling real-time measurement of communication impact across channels. Targeted at enterprise clients needing unified attribution and budget optimization.
• Marketing and Communication Consulting Strategic consulting service covering digital transformation strategy and growth advisory, built on data mastery and systematic measurement as foundational pillars. For enterprise clients seeking brand growth strategy.
• Media Buying and Planning Audience targeting and media buying service designed to reach the right target at the best cost to drive memorization, preference, and purchase. For enterprise brand advertisers.
• Creative Campaign Production Creative advertising campaign production service producing more than 100 films and digital campaign devices per year, covering major advertising sagas, mythical slogans, and impactful digital creative solutions. For enterprise brand clients.
• Digital Marketing Performance Digital marketing performance service encompassing Martech (CRO, Digital Analytics), SEA, SEO, Content Marketing, Social Ads, Amazon Ads, and Profiling, powered by operational data and proprietary technology. For enterprise brand advertisers.

Quantifiable outcome

• €2 billion in advertising investments analyzed through leadsMonitor
• +1 more outcomes

Named customers28 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• GooglecoreTechnology or Integration · 1 January 2024Official Google Partner with certified expertise in Google advertising platforms, search, and display advertising solutions
• Meta (Facebook/Instagram)coreTechnology or Integration · 1 January 2024Meta Business Partner providing advertising solutions across Facebook and Instagram platforms with certified media buying capabilities
• TikTokcoreTechnology or Integration · 1 January 2024Certified TikTok media buyer partner providing access to TikTok advertising solutions and platform resources
• Welcome to the JunglemajorStrategic or Co-development Partner · 1 January 2024Won Welcome to the Jungle's 2024 media strategy account, providing strategic media consulting services
• CITEOmajorStrategic or Co-development Partner · 1 January 2023Heroiks Media orchestrated CITEO's national advertising campaign titled 'On ne lâche rien' (We don't give up) focused on environmental responsibility
• M6 PublicitémajorStrategic or Co-development Partner · 1 January 2023Strategic partnership with M6 Publicité to co-develop and execute Vinted's second-hand promotion campaign in France
• VintedmajorStrategic or Co-development Partner · 1 January 2023Supporting Vinted's second-hand marketplace promotion in France through coordinated media campaign with M6 Publicité

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Havas: Paris-based global advertising group offering creative, media, and health communications. Directly comparable as a French-headquartered full-service agency network competing for the same enterprise clients (e.g., Carrefour, BNP) as Heroiks.
• WPP: World's largest advertising holding company (GroupM, Ogilvy, VMLY&R, etc.). Competes with Heroiks for global enterprise media and creative mandates, and operates proprietary data/measurement platforms analogous to leadsMonitor.
• Publicis Groupe: French-headquartered global advertising holding company with full-service media, creative, and data capabilities. Comparable to Heroiks in offering an integrated agency model but operates at vastly larger scale with proprietary platforms (Epsilon, Marcel) that overlap Heroiks Live / leadsMonitor.
• Omnicom Group: Global advertising holding group (Omnicom Media Group, BBDO, DDB). Competes for integrated media and creative assignments across European enterprise clients similar to those served by Heroiks.
• Dentsu: Global advertising holding company headquartered in Japan with significant European operations. Competitor in integrated media, creative, and data-driven marketing services for the same multinational enterprise client base.

Direct peers

• DENTSU CREATIVE / Dentsu Media France: Dentsu's French media and creative operations compete directly with Heroiks for integrated enterprise assignments, particularly on blue-chip French accounts (SFR, MAAF, retail, FMCG).
• GroupM (WPP) France: WPP's media investment arm (Mindshare, Wavemaker, Essence) — directly comparable to Heroiks' media planning/buying and performance marketing capabilities, especially for French enterprise clients like Airbnb, Vinted, and Babbel.
• Blue 449 (now Havas Media Network): French-rooted media agency network within Havas. Direct peer in media buying and campaign analytics, with comparable proprietary data/measurement tooling serving European enterprise clients.
• BETC: Paris-based creative and media agency owned by Havas. Closely comparable French-headquartered full-service agency competing with Heroiks for integrated brand-growth assignments across luxury, retail, and entertainment.
• Havas Media: Media planning and buying network within Havas, directly comparable to Heroiks' Media and Digital Marketing Performance verticals. Competes for the same French and European enterprise media budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/climatmediafr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Climat Media Agency