mySpa Sydney
mySpa Sydney is a privately-held Australian spa retailer and installer founded in 2008, based in Castle Hill, NSW. It sells and installs Sapphire Spas spa pools, swim spas, plunge pools, ice baths, and saunas, serving Sydney metropolitan residential homeowners with turnkey installation and landscaping services.
- Company typePrivate
- Founded2008
- HeadquartersCastle Hill, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What mySpa Sydney does
mySpa Sydney is a privately-held Australian spa and swim spa retailer and installer founded in 2008 and headquartered in a showroom at Unit 4/10 Hudson Ave, Castle Hill, NSW. The company sells a curated range of Australian-made Sapphire Spas products spanning 26 spa-pool models (2-12 person capacity, 510-3000 litres), six swim-spa lines (4.0-6.0m, accommodating 3-12 adults, including dual-zone configurations), plunge pools, the Solace Ice Bath cold-therapy unit, saunas, and the Revolvashade premium umbrella system. Accessories include chemicals, replacement filters, the Spabot cordless robotic cleaner, cover lifters, steps, rails, and the Heatlock7 foam-filled safety cover. Hardware is paired with branded smart-control features: MySpaLINK WiFi app, SmartTOUCH digital touchpad, POWERsmart variable heating (3kW base with optional 5.5/8.8/12kW heat-and-cool pumps), SQR massage jets, ozone/Clearzone sanitation, and ECO Series energy-efficient models.
The business is direct-to-consumer and operate-and-installer, anchored by the Castle Hill showroom where customers can book "wet test" appointments (including after-hours) to trial spas before purchase. Go-to-market combines showroom sales, phone (02 8850 6550) and online contact, organic social (Facebook, Instagram), and a content-marketing blog covering maintenance, safety, and product selection. Pricing spans roughly $5,000 for entry-level portable spas up to $50,000+ for premium swim spas, with plunge pools at $20,000-$32,000 before installation and Revolvashade umbrellas between $4,415 and $5,445. Customers pay a 10% non-refundable deposit (after 3 days) with the balance due prior to delivery, and revenue streams span hardware sales, turnkey installation and landscaping services, accessories and chemicals, and $99/hour consulting and training.
The end customer is the Sydney metropolitan residential homeowner, with secondary use cases among athletes and fitness enthusiasts, health-and-wellness seekers, and families with children. Differentiation rests on the turnkey one-stop service model (council approvals, site preparation, electrical, decking, landscaping all in-house), 16+ years of trade-craft experience, direct dealing with owner Denis, and stocking of Australian-made Sapphire Spas with a life-care commitment. The legal entity is registered as MySpa Sydney, ACN 610 671 648, with no external investors, parent company, or subsidiaries disclosed.
mySpa Sydney firmographics
Firmographics- Name
- mySpa Sydney
- Legal name
- MySpa Sydney, ACN 610 671 648
- Website
- https://myspasydney.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- mySpa Sydney is a privately-held Australian spa retailer and installer founded in 2008, based in Castle Hill, NSW. It sells and installs Sapphire Spas spa pools, swim spas, plunge pools, ice baths, and saunas, serving Sydney metropolitan residential homeowners with turnkey installation and landscaping services.
- Ownership category
- akta.pro rank
mySpa Sydney industry classification
Industry- Product category
- Spa and Swim Spa Retail and Installation Services
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
- akta.pro secondary industry
- Pool Decking & Surrounds (HSAPALAK)
Keywords
Where mySpa Sydney is headquartered
LocationHeadquarters
- HQ city
- Castle Hill
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
mySpa Sydney business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Spa Pool & Swim Spa Sales: Retail sale of Australian-made spa pools, swim spas, and plunge pools. Products range from compact 2-person spas to large swim spas accommodating up to 12 adults. Includes both standard models and custom configurations with various colour and cabinet options.
- Installation & Landscaping Services: Full-service installation including site preparation, concrete slab, electrical work, decking, and landscaping. The company handles council approvals, compliance, and all aspects of getting the spa operational.
- Spa Accessories & Chemicals: Sale of accessories including covers, filters, cleaning products, chemicals, and optional add-ons. Revolvashade premium umbrellas, cover lifters, spa caddies, and other accessories are sold separately.
- Consulting Services: Hourly consulting fee of $99 for consulting services provided on or off site. Training services also charged at $99 per hour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plunge pools range from $20k to $32k for the unit, with installation costs varying by site and complexity |
| Unit Pricing | Pay-as-you-go | Revolvashade spa umbrellas with three tiers |
| Unit Pricing | Pay-as-you-go | Portable spa pools range from $5,000 to $50,000 depending on model and features |
| Other | Pay-as-you-go | Consulting and training services at $99 per hour |
| Transaction based/ take rate | Multi-year contract | Deposit-based payment structure with 10% deposit required |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
mySpa Sydney product offering
Product offeringCore offering
mySpa Sydney retails Australian-made Sapphire Spas (spa pools, swim spas, plunge pools) along with ice baths, saunas, and accessories, providing turnkey backyard wellness solutions. The bundled offering includes in-showroom wet-test consultations, council approval handling, site preparation, electrical work, decking, and full landscaping services. Customers receive complete handover, water care training, and ongoing aftercare support.
Product overview
mySpa Sydney is a spa and swim spa retailer and installer offering Australian-made Sapphire Spas products. The core product portfolio includes spa pools (26 models from 2-person to 12-person), swim spas (4.0m-6.0m lengths for 3-12 users), and plunge pools (compact exercise and relaxation pools). Complementary products include ice baths (Solace Ice Bath, mySpa ICE), saunas, and the Revolvashade premium shade system. Smart technology features include MySpaLINK app for remote spa control, POWERsmart variable heaters, and SmartTOUCH digital controls. The accessory range covers spa care chemicals, replacement filters, the Spabot robotic cleaner, cover lifters, steps, rails, and custom cabinetry options (cedar, Envirogum, Duratek). The company provides complete installation services including site preparation, landscaping, and compliance handling. The ECO Series offers energy-efficient models, while Limited Edition ranges provide seasonal premium options.
Differentiator
Problem solved
Functional benefit
Products and services
- Spa Pools (Sapphire Spas range) Australian-made spa pools (hot tubs) from Sapphire Spas available in 2-person to 12-person capacities ranging from 510 litres to 3000 litres. Models include mySpace, myPartner, myGetaway, mySplash, myOasis, myEscape, myFavourite, myDelight, myDream, myChillout, myTemptation, myFamily, myObsession, myHotTub, myHome, myLuxury, myExtravagance, myRelaxation, myCelebration, myRecovery, myRetreat, myTimeout, myFriends, myParadise, myParty, and myTeam, with various jet configurations, seating layouts, and premium upgrades.
- Swim Spas Swim spas combining hydrotherapy seating with swim jets for continuous swimming in place, available in 4.0m to 6.0m lengths accommodating 3 to 12 adults. Models include mySwimgym, myLapswim, myIndulge, myWorkout, myWatersedge, and myDualzone, with dualzone options for separate exercise and relaxation zones.
- Plunge Pools Compact above-ground pools (4.0m to 6.0m) for light swimming, hydrotherapy exercise, and relaxation. Models include myWorkout PLUNGE and myWatersedge PLUNGE, featuring adjustable temperature settings, swim jets, SQR massage jets, and energy-efficient heating. Depths range from 1.31-1.32 metres. Plunge pools range from $20,000 to $32,000 for the unit.
- Solace Ice Bath Cold therapy ice bath designed for athletes and wellness recovery. Features circulation system for maintaining cold temperatures and contemporary interior design options. Targeted at athletes, wellness enthusiasts, and home recovery use.
- Sauna Sauna products for home wellness installations, complementing spa and swim spa offerings as part of backyard wellness retreats.
- Revolvashade Premium Umbrellas Premium shade and outdoor umbrella system with 100% UV protection, commercial-grade wind resistance, and cantilever design. Available in three tiers: Deluxe (starting $4,415), Ultimate (starting $5,065), and Commercial Cantilever (starting $5,445). Features 360-degree rotation, powder-coated aluminium frames, and octagonal or square acrylic canvas canopies.
- ECO Series Spas Energy-efficient spa pool range designed for lower running costs with enhanced insulation and smart heat pump technology.
- Limited Edition Spas Seasonal or limited-run spa pool models offering premium features and exceptional value for a limited time.
- Spabot Robotic Spa Cleaner (myZodiac) Cordless robotic spa cleaner with SPANAV navigation technology, 6AH lithium-ion battery, transparent 1L filter canister, and Float Finish retrieval system. 2-year warranty.
- Installation and Landscaping Services Full-service installation including council approval assistance, concrete slab preparation, crane hire, electrical work, decking, and structural landscaping. Accredited installer with over 16 years experience in Sydney. Hourly consulting fee of $99 and training services at $99 per hour available.
Quantifiable outcome
- Over 16 years of experience in spa and swim spa installation
- +1 more outcomes
Companies that use mySpa Sydney
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
mySpa Sydney technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
mySpa Sydney partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sapphire SpascoremySpa Sydney is a proud stockist of Sapphire Spas, premium quality spas and swim spas manufactured in Australia (Melbourne) and backed by a life-care commitment. The partnership involves exclusive retail distribution in the Sydney area with full manufacturer support for parts, warranty, and technical expertise.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
mySpa Sydney competitors and assessment
Company assessmentDirect peers
- Spa Pools and Saunas Australia: Australian retailer of spa pools, swim spas, and saunas with installation services. Comparable product mix including the recent expansion into saunas and ice baths.
- Plunge Pools Australia: Specialist plunge pool retailer and installer serving Australian consumers, with similar product offering and turnkey installation model. Direct competitor in the compact plunge pool category.
- Vortex Spas: Spa pool manufacturer and global retailer with Australian distribution. Comparable premium spa offering with similar feature sets (smart controls, hydrotherapy jets, energy efficiency).
- Fisher Lane Swim Spas: Australian swim spa specialist retailer and installer offering similar swim spa, spa pool, and installation services. Operates as a comparable D2C swim spa retailer with showroom-based sales.
- Spa World: One of Australia's largest spa and swim spa retailers with multiple showrooms across the country, offering installation services and a similar product mix. Directly comparable as a multi-location retail/install competitor to Sapphire Spas and other brands.
Broad incumbents
- Compass Pools: Major Australian fiberglass pool manufacturer and installer with national dealer network. While focused on pools rather than spa pools, comparable in backyard wellness installation, turnkey delivery, and Australian-made positioning.
- Sapphire Spas: Australian manufacturer of spa pools and swim spas headquartered in Melbourne. mySpa Sydney is a stockist and channel partner; Sapphire competes indirectly by supplying other retailers but is the upstream product partner in this relationship.
- Endless Pools: Original swim-in-place pool/spa brand owned by Watkins Wellness (US-based). Comparable swim spa category leader with international reach; a competitor in the premium swim spa segment.
- Barrier Reef Pools: Large Australian pool manufacturer with national dealer network. Comparable as a backyard wellness installation provider but with a broader focus on swimming pools rather than spa pools.
Emerging players
- Jim's Pool & Spa: Part of the Jim's Group franchise network offering pool and spa maintenance, with adjacent retail/installation services. Comparable as a consumer-facing pool/spa service brand but focused on ongoing maintenance rather than new installation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
mySpa Sydney social profiles
Digital presencemySpa Sydney financial estimates
Financial estimateRevenue estimate
Valuation estimate
mySpa Sydney leadership team
Management profileNumber of profiles
Profiles1 record
mySpa Sydney funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mySpa Sydney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mySpa Sydney
What does mySpa Sydney do?
mySpa Sydney retails Australian-made Sapphire Spas (spa pools, swim spas, plunge pools) along with ice baths, saunas, and accessories, providing turnkey backyard wellness solutions. The bundled offering includes in-showroom wet-test consultations, council approval handling, site preparation, electrical work, decking, and full landscaping services. Customers receive complete handover, water care training, and ongoing aftercare support.
Is mySpa Sydney a public or private company?
mySpa Sydney is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mySpa Sydney founded?
mySpa Sydney was founded in 2008. It employs 11 to 50 people.
Where is mySpa Sydney based?
mySpa Sydney is headquartered in Castle Hill, Australia, in the Oceania region.
How does mySpa Sydney make money?
Four revenue lines are on record. Spa Pool & Swim Spa Sales are the primary driver. The others are installation & Landscaping Services, spa Accessories & Chemicals and consulting Services.
Who are mySpa Sydney's main competitors?
Direct peers on record are Spa Pools and Saunas Australia, Plunge Pools Australia, Vortex Spas, Fisher Lane Swim Spas and Spa World. Broad incumbents are Compass Pools, Sapphire Spas, Endless Pools and Barrier Reef Pools. Jim's Pool & Spa is listed as an emerging player.
Does mySpa Sydney have an API?
No public API is recorded for mySpa Sydney.
What industry is mySpa Sydney in?
mySpa Sydney's product category is Spa and Swim Spa Retail and Installation Services. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories), with a secondary code of HSAPALAK, Pool Decking & Surrounds. Its NAICS code is 4442 and its SIC code is 5200.