Sequoia Insurance Brokers

What Sequoia Insurance Brokers does

Sequoia Insurance Brokers Pty Ltd is an Australian insurance brokerage described in firmographic metadata as serving aged care, hospitality, motor trades, and wealth management professionals; the company is privately held, founded in 1994, headquartered in Brighton, Australia, and operates with a 1–10 employee headcount range. The detailed source material is attributed to Bott Insurance Group Pty Ltd (ABN 33 610 835 062, AFSL 495472), which may be the same operating entity or a related/affiliated brand. Under that material, the brokerage operates four physical offices across Melbourne, Bendigo, Cairns, and Sydney and offers a two-segment product portfolio: Private Clients (fine art, wine and collectables, prestige home and contents, luxury and classic motor, pleasurecraft, landlord, jewellery and watches) and Business Risk (business pack, commercial motor, directors and officers, corporate travel, cyber, farm, industrial special risks, professional indemnity, and public and products liability).

The business model is a traditional insurance brokerage model: revenue is generated through commissions paid by insurance providers on policies placed for clients (described in the source as a recurring subscription-style commission stream). Distribution is sales-led and consultative — clients engage directly with insurance specialists via phone (03 9555 0544) or email ([email protected]) rather than through self-service or product-led motion. The go-to-market relies on the corporate website, direct advisory relationships, and physical office presence; there is no evidence of active digital marketing campaigns, no proprietary technology platform, no API or SDK surface, and no AI/ML capability disclosed in the available material.

Notable data gaps include the absence of disclosed revenue, no named customers or logos, no management team information, no funding history, no M&A or partnership signals, and a material inconsistency between the firmographic positioning (aged care/hospitality/motor trades/wealth management, 1–10 employees, Brighton, 1994) and the source material (four-city footprint, private-wealth and commercial verticals, no founding date). This inconsistency should be resolved before any investment decision is made.

Name

Sequoia Insurance Brokers

Legal name

Bott Insurance Group Pty Ltd

Website

https://sequoiainsurance.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Sequoia Insurance Brokers Pty Ltd is a small Australian insurance brokerage (founded 1994, Brighton, 1–10 employees) offering specialized cover for aged care, hospitality, motor trades, and wealth management professionals across a four-city office footprint.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

Keywords

• Insurance brokerage services
• Commercial insurance coverage
• Private client insurance
• Business risk insurance
• Insurance advisory services

Headquarters

HQ city

Brighton

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an insurance broker group, Bott Insurance Group generates revenue through commissions paid by insurance providers on policies placed for clients. This is a standard insurance brokerage revenue model where the broker acts as an intermediary between insurance buyers and insurers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sequoia Insurance Brokers (BOTT Insurance Group) is an Australian insurance brokerage that places coverage on behalf of clients across two main verticals: Private Client Insurance for high-net-worth individuals (fine art, wine and collectables, prestige home and contents, luxury and classic vehicles, pleasurecraft, landlord, jewellery and watches) and Business Risk Insurance for corporate and commercial clients (business pack, commercial motor, directors and officers, corporate travel, cyber, farm, industrial special risks, professional indemnity, public and products liability). The firm acts as an intermediary between clients and multiple insurers, earning commissions on policies placed, and offers additional services across Financial Lines, Affinity Solutions, People Risk and Employee Benefits, Risk Consulting, Alternative Risk Transfer Solutions, and Claims Management.

Product overview

Bott Insurance Group is an insurance brokerage offering a comprehensive portfolio of insurance products organized into two main categories: Private Client Insurance and Business Risk Insurance. The Private Client segment covers high-value assets including fine art, wine collections, prestige homes, luxury vehicles, pleasurecraft, rental properties, and jewellery. The Business Risk segment provides commercial coverage including business packs, commercial motor, directors and officers liability, corporate travel, cyber insurance, farm coverage, industrial special risks, professional indemnity, and public/products liability. The company operates across multiple Australian locations and services clients nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Art, Wine and Collectables Insurance Specialized insurance coverage for fine art collections, wine collections, and other valuable collectibles, targeted at high-net-worth private clients with valuable personal assets.
• Prestige Home and Contents Insurance Comprehensive insurance for high-value homes and their contents, tailored for prestige properties, targeted at high-net-worth private clients.
• Luxury and Classic Motor Vehicles Insurance Specialized coverage for luxury vehicles and classic automobiles, targeted at high-net-worth private clients with valuable vehicle collections.
• Pleasurecraft Insurance Insurance coverage for pleasure craft and recreational water vessels, targeted at high-net-worth private clients with recreational marine assets.
• Landlord Insurance Insurance coverage for property owners renting out residential properties, targeted at private clients with investment rental properties.
• Jewellery and Watches Insurance Specialized coverage for valuable jewellery and watches, targeted at high-net-worth private clients with high-value wearable assets.
• Business Pack Insurance Comprehensive business insurance package covering multiple business risks, targeted at small and mid-market commercial clients requiring bundled coverage.
• Commercial Motor Insurance Insurance coverage for commercial vehicles and fleets, targeted at corporate and commercial clients with vehicle operations.
• Directors and Officers Liability Insurance Liability coverage protecting directors and officers from claims related to their managerial decisions, targeted at corporate and commercial clients.
• Corporate Travel Insurance Insurance coverage for corporate travelers and business trips, targeted at corporate and commercial clients with traveling employees.
• Cyber Insurance Coverage for cyber risks, data breaches, and technology-related liabilities, targeted at corporate and commercial clients exposed to digital and data risks.
• Farm Insurance Specialized insurance for agricultural properties, livestock, and farm operations, targeted at commercial agricultural clients.
• Industrial Special Risks Insurance Comprehensive coverage for industrial and large-scale commercial risks, targeted at corporate and enterprise-level clients with complex operational exposures.
• Professional Indemnity Insurance Coverage protecting professionals from claims of negligence or inadequate work, targeted at corporate and commercial professional services clients.
• Public and Products Liability Insurance Coverage for bodily injury or property damage claims arising from business operations or products, targeted at corporate and commercial clients with general liability exposures.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Emerging players

• BizCover: Australian digital insurance marketplace for small business commercial lines (business pack, professional indemnity, public liability). Represents the insurtech disruption vector most relevant to Sequoia/Bott's commercial book.

Regional players

• BlueRock Insurance Brokers: Independent Australian insurance broker providing personal and commercial lines with a relationship-led model. Comparable mid-sized independent broker targeting similar private client and SME segments.
• Insurance House / EBM Insurance Brokers: Independent Australian insurance broker providing personal and business risk products with consultative distribution. Comparable business model and product mix though concentrated in specific Australian regions.

Broad incumbents

• Aon (Australia): Global risk, reinsurance, and insurance brokerage with Australian offices providing personal wealth and commercial coverage. Comparable product coverage with substantially larger scale and brand.
• Arthur J. Gallagher & Co. (Australia): Global insurance brokerage with substantial Australian operations offering personal, commercial, and specialty lines. Comparable in product breadth and target segments but materially larger scale and international resources.
• Marsh (Marsh & McLennan Australia): Global insurance broker and risk adviser with significant Australian presence, including HNW private client and commercial lines. Comparable offering scope; competes for the same HNW and corporate clients at the upper end of the market.
• Ansvar Insurance / Allianz Australia (broker arm): Large Australian insurer with broker-distributed personal and commercial products. Comparable in product categories distributed through brokers; reflects carrier-side counterpart to the brokerage model.

Direct peers

• PSC Insurance Group: Australian-headquartered specialty insurance broker with comparable personal and commercial product breadth and an active acquirer of niche broker books. Highly comparable in offering structure and growth strategy.
• Honan Insurance Group: Australian specialty insurance broker covering commercial and personal lines including high-value assets and professions. Closely comparable mid-market Australian broker with similar dual-segment positioning.
• Steadfast Group: Largest Australian broker network and underwriting agency group, providing member brokers with carrier access, technology, and aggregation. Direct comparability as an Australian general insurance intermediary with multi-product distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sequoia-insurance-brokers-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sequoia Insurance Brokers