104.1 WLBC

What 104.1 WLBC does

104.1 WLBC is a local FM radio station broadcasting at 104.1 MHz from Muncie, Indiana, operated by Woof Boom Radio LLC, a privately held company headquartered at 800 East 29th Street, Muncie, IN 47302, with J Chapman serving as President. The station serves Muncie, Delaware County, and East Central Indiana with a programming mix of music entertainment, local news (including the Delaware County Today show), weather updates (via meteorologist Paul Poteet), school delays and closings, and community information. Its core technical platform is FM over-the-air broadcast combined with online streaming delivered through the SoCast content management system, which also powers the station website at wlbc.com.

The station's product surface includes the 104.1 WLBC FM broadcast, the Net 9 at 9 nightly listener-voted top-9 countdown airing weeknights at 9 PM, Listen Live streaming, Local News coverage, a Community Calendar (with public event submission), Delays & Closings, and an online Contest Platform for giveaways including concert tickets and theme park tickets. On-air personalities include Jared Boomer, Steve Lindell, Kim Morris, Garry Joseph, Brian Casey, Ryan Maddox, and Thomas Peek. The station is one of several in the Woof Boom Radio network, alongside sister stations WMUN, WERK, MAX, and WHBU.

The business model is advertising-based. The station sells radio airtime on a quote-based, multi-year contract model to a mix of national brands (Ticketmaster, Menards), regional nonprofits (YWCA Central Indiana), and local businesses (All American Chevrolet Cadillac, Right Drive), with on-air mentions, website advertising, and event sponsorship integrations. Distribution is via FM broadcast regionally and online streaming globally, with secondary channels including Facebook organic social and recurring branded contests such as Drive It Forward Friday and the Set The Night To Music event series.

Name

104.1 WLBC

Legal name

Woof Boom Radio LLC

Website

https://wlbc.com

Company type

Private

Operating status

Operating

Short description

104.1 WLBC is a local FM radio station in Muncie, Indiana, operated by Woof Boom Radio LLC, serving Muncie, Delaware County, and East Central Indiana with music, local news, weather, school closings, and community programming funded by regional and national advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

News/Talk Radio Networks (MPABABAD)

Keywords

• Local radio broadcasting
• Fm radio station
• Radio advertising
• Community news broadcasting
• Online radio streaming

Headquarters

HQ city

Indiana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: Local and regional businesses purchase airtime for advertising. The station features advertisers including Ticketmaster, Menards, YWCA Central Indiana, All American Chevrolet Cadillac, and various local businesses through sponsorships and promotional mentions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

104.1 WLBC is a local FM radio station broadcasting at 104.1 MHz in Muncie, Indiana, operated by Woof Boom Radio LLC. The station delivers music programming, local news, weather, traffic, community event information, school delays and closings, listener contests, and interactive features such as the nightly Net 9 at 9 song countdown. It also sells on-air advertising airtime to local and regional businesses to reach the Muncie and Delaware County audience, with complementary online streaming via its website.

Product overview

104.1 WLBC FM is a local radio station in Muncie, Indiana, operating as a comprehensive community information and entertainment platform. The core offering is broadcast radio programming featuring on-air personalities including Jared Boomer, Steve Lindell, Kim Morris, Garry Joseph, Brian Casey, Ryan Maddox, and Thomas Peek. Supporting the main broadcast, the station offers Listen Live streaming for online listening, a Net 9 at 9 nightly music countdown based on listener votes, and local news coverage including the Delaware County Today show. Additional community-focused services include a Community Calendar for local event submissions, a Delays & Closings system for school and community announcements, and an online Contest Platform for promotional giveaways and ticket giveaways. The station also aggregates local news content from sources like Muncie Journal and Woof Boom Radio News.

Differentiator

Problem solved

Functional benefit

Products and services

• 104.1 WLBC FM Radio Broadcast Local radio station broadcasting at 104.1 FM in Muncie, Indiana, featuring on-air personalities, music programming, local news, weather updates, traffic, and community information for residents of Muncie, Delaware County, and East Central Indiana.
• Radio Advertising Airtime On-air advertising airtime and sponsorship packages sold to local and regional businesses, retailers, event promoters, and nonprofits (including Ticketmaster, Menards, YWCA Central Indiana, and All American Chevrolet Cadillac) to reach the Muncie/Delaware County radio audience.
• Listen Live Online Streaming Live online audio streaming of the 104.1 WLBC FM broadcast via the station website, enabling listeners to tune in remotely in real time.
• Net 9 at 9 Nightly Countdown Nightly interactive music countdown show airing every weeknight at 9 PM, ranking the day's top 9 songs based on listener requests and votes.
• Community Calendar Community event listing service that allows local organizations, businesses, and nonprofits to submit events for inclusion on the station website and on-air announcements.
• Local News Coverage Local news aggregation and reporting covering Muncie, Delaware County, and East Central Indiana, including the Delaware County Today radio show and partner content from Muncie Journal.
• Contest and Giveaway Platform Online contest entry system supporting recurring listener giveaways such as Holiday World tickets, concert tickets (e.g., The Fray), Pizza King Birthday Wheel, and the Drive It Forward Friday $100 community hero prize sponsored by All American Chevrolet Cadillac.
• Delays and Closings Service School delays, closings, and community announcements service for the Muncie and Delaware County area, with online submission capability.

Quantifiable outcome

• Net 9 at 9 weekly listener-voted countdown generates ongoing audience engagement

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Right Drive (Muncie)coreGTM or Marketing Partner · 1 January 2026Presenting sponsor of Set The Night To Music event celebrating America's 250th. Provided $250 gas card giveaway during June 15 - July 3 promotion period.
• All American Chevrolet Cadillac (Muncie)coreGTM or Marketing PartnerSponsor of Drive It Forward Friday program - provides $100 cash prizes for weekly community hero recognition nominations. Winner drawn every Friday.
• TicketmasterminorGTM or Marketing PartnerEvent ticketing partner providing concert and event listings on station website. Features promoted events at Everwise Amphitheater, Gainbridge Fieldhouse, Ruoff Music Center, and other regional venues.
• Muncie JournalcoreStrategic or Co-development PartnerLocal news content partnership providing local news articles, community updates, and Delaware County news coverage through station website
• Woof Boom RadiocoreStrategic or Co-development PartnerParent company operating station along with sister stations WMUN, WERK, MAX, WHBU in Indiana

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Townsquare Media: U.S. radio and digital media company operating stations in small and mid-sized markets. Comparable as a multi-station consolidator with strong local advertising focus in similar-sized markets.
• Hubbard Radio: U.S. radio broadcasting group operating stations across multiple mid-sized markets. Comparable as a privately-held commercial radio operator focused on local content and local advertiser relationships.
• iHeartMedia: Largest U.S. radio broadcaster with thousands of stations and a national digital audio platform. Comparable as a major broadcast radio competitor also streaming online, but at vastly greater scale.
• Alpha Media: U.S. radio broadcasting company with hundreds of stations across mid-sized and small markets. Comparable as a multi-market radio operator monetizing through local advertising at similar station sizes.
• Cumulus Media: Major U.S. radio operator with hundreds of stations plus the Westwood One network. Comparable as a commercial broadcast radio competitor with multi-market footprint and similar advertising-led monetization.
• Beasley Media Group: Multi-market U.S. radio broadcaster operating stations across primary and secondary markets. Comparable as a commercial radio operator with an advertising-driven model targeting similar local and regional advertisers.
• Salem Communications: U.S. radio broadcaster focused on news/talk and Christian formats, plus digital media. Comparable as a U.S. radio operator with news and talk-oriented programming targeting local audiences and advertisers.

Regional players

• Emmis Communications: Indianapolis-headquartered radio broadcaster operating multiple stations across Indiana and other U.S. markets. Directly comparable as an Indiana-rooted, multi-format commercial radio operator serving overlapping regional advertisers.

Direct peers

• Midwest Communications: Private, family-owned radio group operating dozens of stations across the Midwest U.S. Directly comparable as a privately-held, multi-station operator in smaller/secondary markets with a similar advertising-led business model.
• WMUN: A sister station under Woof Boom Radio LLC, also serving the Muncie market. Directly comparable as a same-parent local radio station competing for the same advertisers and overlapping listener base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/WoofBoomStudioB
• Facebookfacebook.com/104.1WLBC
• Xx.com/wlbcstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 104.1 WLBC