Psyma

What Psyma does

Psyma is a UK-based, privately held digital mental health company operating a mobile-first video therapy platform. Founded in 2016 by clinical psychologists Dr Saeema Ghafur (CEO) and Dr Saira Ghafur (President), with Lord James O'Shaughnessy as Chair, the company delivers therapy via an iOS application that connects consumers to doctorate-level clinical and counselling psychologists for live, secure video sessions. The clinical network is regulated by UK bodies (HCPC, BPS, BABCP, RC Psych) and trained in 15+ evidence-based modalities including CBT, EMDR, DBT, and ACT. Underlying technology consists of a proprietary iOS app with integrated booking, Stripe-based payment processing, and either in-app or Zoom-mediated video sessions, plus a Webflow-hosted marketing site; data handling is GDPR-compliant and registered with the UK ICO.

Psyma operates a dual go-to-market model. On the consumer side, individuals in the UK pay per session (from £40 for a basic session, up to £110 for a 50-minute Clinical Psychologist session) via the app, after a free 25-minute initial consultation. On the corporate side, the Psyma for Business offering sells employee wellbeing packages, workshops, neuropsychological assessments, ADHD/neurodivergent programs, and white-labeled platform deployments to UK employers, with a stated value proposition anchored on reducing the £42 billion annual cost of mental health-related workplace absence. A referral channel with NHS Practitioner Health provides a government-linked route to demand. The service is UK-exclusive, with no Android app and no international operating entities disclosed.

The company is founder-owned, with no disclosed venture capital, private equity, or institutional investment, and operates with a headcount of 11–50 employees out of a registered London office at 63 Bermondsey Street. Revenue figures, active clinician counts, session volumes, and customer logos are not publicly disclosed, making the company's commercial scale difficult to triangulate from public information alone.

Name

Psyma

Legal name

Psyma Mental Health Technologies Limited

Website

https://psyma.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Psyma is a UK digital mental health company that runs a mobile video therapy platform connecting consumers and corporate clients to doctorate-level clinical psychologists, generating revenue through per-session fees, corporate wellbeing packages, and NHS Practitioner Health referrals.

Ownership category

akta.pro rank

Product category

Online Mental Health Therapy Services

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Online therapy services
• Video therapy platform
• Mental health app
• Psychological counseling
• Corporate wellbeing programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Therapy Sessions: Per-session fees for video therapy consultations with clinical and counselling psychologists. Clients book and pay through the mobile app. Free initial 25-minute consultation offered to new users. Sessions are 25 or 50 minutes in duration.
2. Corporate/B2B Employee Wellbeing Packages: Subscription or contract-based packages for businesses providing employee access to Psyma therapy services. Includes comprehensive assessments, treatment programs, workshops, and consultation services. Cost-effective packages tailored to company requirements with white-labeled platform options available.
3. NHS Practitioner Health Referrals: Referral service through NHS Practitioner Health where Psyma receives client referrals and processes payments from NHS Practitioner Health for therapy sessions provided by associated practitioners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Psyma delivers one-to-one psychological therapy sessions via secure live video calls on a proprietary iOS mobile application, connecting UK-based consumers with doctorate-level clinical and counselling psychologists. New users receive a free 25-minute initial consultation, after which sessions are paid per booking. A parallel "Psyma for Business" channel provides corporate clients with employee wellbeing packages including assessments, workshops, and white-labeled platform options.

Product overview

Psyma is a targeted psychology service delivered through a mobile application platform. The core offering is the Psyma Mobile App, which provides live video therapy sessions with highly qualified doctorate-level clinical and counselling psychologists. The product portfolio includes the core consumer-facing mobile app with integrated booking, payment, and video consultation functionality. Enterprise and corporate clients can access Psyma for Business, which bundles therapy services with organizational wellbeing consultation, workshops, and a white-label platform option. Specialized services for ADHD/neurodivergence and neuropsychological assessments are offered as add-on modules within the business tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Psyma Mobile App A mental health mobile application that lets UK consumers browse doctorate-level clinical and counselling psychologists, read biographies and specialisms, book 25- or 50-minute video therapy sessions, and pay securely through the app. Sessions start from £40 and new users receive a free 25-minute initial consultation.
• Psyma for Business A corporate wellbeing package that gives UK employees access to Psyma's psychological therapy platform together with comprehensive assessments, organizational wellbeing consultation and workshops on psychological topics. Tailored to company requirements and offered at cost-effective rates.
• Psyma White-Label Platform A custom-built, white-labeled version of the Psyma therapy platform that organizations can deploy under their own brand to provide confidential employee access to Psyma's clinical psychologists.

Quantifiable outcome

• 70 million work days lost annually due to mental ill health in UK, costing £42 billion - Psyma aims to reduce this through accessible therapy
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• NHS Practitioner HealthcoreChannel Partner/ Reseller/ DistributorReferral partnership where NHS Practitioner Health refers patients requiring psychological therapy to Psyma. Psyma shares client referral forms containing contact and health details with associated practitioners. NHS Practitioner Health pays for therapy sessions for referred patients.
• StripecoreTechnology or IntegrationStripe provides secure payment processing infrastructure for Psyma's app and services. Stripe handles credit card details securely in compliance with PCI standards. Psyma does not store credit card information.
• Apple (iOS App Store)coreChannel Partner/ Reseller/ DistributorPsyma's mobile application is distributed through the iOS App Store, enabling consumers to download and access the therapy platform on iPhone and iPad devices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Push Doctor: Push Doctor is a UK-based digital health platform providing video consultations with GPs and increasingly mental health practitioners. It competes with Psyma for UK consumers and employers seeking remote care, and overlaps on the B2B corporate channel.
• BetterHelp: BetterHelp is the global leader in direct-to-consumer online therapy, offering video, phone, and chat sessions with licensed therapists. Like Psyma, it sells B2C therapy subscriptions and competes for the same end customer seeking remote mental health support.
• Doctor Care Anywhere: Doctor Care Anywhere is a UK digital health provider offering private video GP and mental health consultations to consumers and corporate clients via subscription. Directly comparable to Psyma's mobile consultation + enterprise wellbeing model.
• Talkspace: Talkspace is a publicly-traded online therapy platform matching users with licensed therapists via video, audio, and messaging. It operates both B2C subscriptions and B2B EAP partnerships, structurally analogous to Psyma's mobile therapy + corporate wellness offering.

Emerging players

• ieso: ieso is a UK digital mental health company delivering online CBT and cognitive behavioural therapy to NHS patients. Like Psyma, it operates in the NHS-referred online therapy space but focuses on IAPT-aligned CBT rather than Psyma's broader doctorate-level psychologist model.
• Wysa: Wysa is a UK-originated AI-driven mental health chatbot platform offering anonymous CBT-style support and human therapist escalation. It overlaps with Psyma in employer wellbeing channels but uses AI-driven self-help as a lower-cost entry point.

Broad incumbents

• Headspace Health: Headspace Health (Headspace + Ginger) is a global digital mental wellness and therapy incumbent combining content, coaching, and teletherapy. It competes with Psyma across both consumer wellness and B2B employer channels, offering significantly broader product reach.
• Babylon Health: Babylon Health is a large UK-based digital health incumbent offering video GP consultations, AI triage, and chronic care. While broader than Psyma, it overlaps in virtual care delivery and UK employer health contracts, and competes for similar clinical talent.
• Calm: Calm is a major global consumer mental wellness brand combining meditation content, sleep aids, and increasingly therapy/coaching services. While primarily a content-led competitor, its B2B Calm Business offering overlaps with Psyma's corporate wellbeing channel.

Regional players

• Zava: Zava is a UK/European online doctor and mental health service delivering remote consultations and prescriptions. It shares Psyma's UK D2C remote-consultation model but operates across multiple European geographies and medical conditions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/psymaapp
• Facebookfacebook.com/psymaapp
• Instagraminstagram.com/psymaapp

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psyma