Promotex
Promotex Company Inc is a privately held New York-based ISO/MSP offering card-brand-compliant payment processing, dual-pricing programs, and certified POS hardware to small and medium-sized U.S. merchants across retail, restaurant, service, and grocery verticals, distributed via direct sales and an ISO partner network.
- Company typePrivate
- Founded2020
- HeadquartersUniondale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Promotex does
Promotex Company Inc is a privately held, New York-based payment-processing facilitator operating as a registered Independent Sales Organization (ISO) and Merchant Service Provider (MSP) sponsored by Elavon (U.S. Bancorp), Wells Fargo Bank, and Esquire Bank. The company offers small and medium-sized merchants across the U.S. a portfolio of three pricing programs (Cash Discount, Flat Rate at 2.6% + 10¢ in-person and 3.5% + 10¢ online/keyed, and Interchange Plus pass-through) built around card-brand-compliant dual-pricing displays intended to reduce or eliminate credit-card processing fees. Its commercial proposition emphasizes compliance with Visa and card-brand guidelines, providing merchants with compliance kits, signage, a "Fully Compliant" seal, and bilingual English/Spanish training and support.
Underpinning the pricing programs is a certified hardware and software portfolio that includes Clover Family, Valor Pay, and Dejavoo terminals, Cero Lite POS, Bodega Ai. POS (targeting Hispanic bodegas and corner stores), and POS Supermarket (built on Sunmi hardware for higher-volume grocery operators). Promotex monetizes primarily through transaction processing fees on every card sale, with ancillary revenue from hardware sales and recurring ISO Partner Program subscriptions, the latter supported by a proprietary Business Portal CRM and Promotex University training. The company's go-to-market combines direct sales (website, phone, email, SMS, WhatsApp) with a distributed ISO partner channel that pays 35% net residuals plus new-account and equipment bonuses, effectively using external agents to scale merchant acquisition across retail, restaurant, service, and grocery verticals without proportionate internal headcount growth. The company is bootstrapped, with no disclosed external funding, parent company, acquisitions, or named anchor customers.
Promotex firmographics
Firmographics- Name
- Promotex
- Legal name
- Promotex Company Inc
- Website
- https://promotex.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Promotex Company Inc is a privately held New York-based ISO/MSP offering card-brand-compliant payment processing, dual-pricing programs, and certified POS hardware to small and medium-sized U.S. merchants across retail, restaurant, service, and grocery verticals, distributed via direct sales and an ISO partner network.
- Ownership category
- akta.pro rank
Promotex industry classification
Industry- Product category
- Payment Processing Services
- akta.pro primary industry
- Merchant Acquiring Banks & ISO/MSP Acquirers (FSAMABAB)
Keywords
Where Promotex is headquartered
LocationHeadquarters
- HQ city
- Uniondale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Promotex business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Transaction Processing Fees: Promotex charges percentage-based fees plus per-transaction fees on all credit and debit card transactions processed through their platform. Rates vary by transaction type: 2.6% + 10 cents for in-person transactions, 3.5% + 10 cents for online and manually entered transactions.
- ISO Partner Subscriptions: Monthly subscription fees for ISO partners providing access to Promotex University training and Business Portal CRM. Subscription renews automatically unless cancelled with 7 days notice.
- Equipment Sales: Sale of POS terminals, card readers, and related hardware to merchants, with distributor pricing available to ISO partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | In-Person Flat Rate |
| Transaction based/ take rate | Pay-as-you-go | Online Transaction Rate |
| Transaction based/ take rate | Pay-as-you-go | Manually Entered Rate |
| Subscription | Monthly | ISO Partner Subscription |
| Other | Monthly | ISO Partner Residual Commission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Promotex product offering
Product offeringCore offering
Promotex provides credit card processing and merchant services to small and mid-sized U.S. businesses as a registered ISO and MSP, offering three pricing programs (Cash Discount, Flat Rate, Interchange Plus), certified POS hardware and software, and compliance support for card-brand-aligned Dual Pricing. The company also runs an ISO Partner Program that recruits independent sales agents to resell its processing solutions with recurring residuals.
Product overview
Promotex Company Inc is a payment processing facilitator and registered ISO (Independent Sales Organization) offering a portfolio of pricing programs (Cash Discount, Flat Rate, and Interchange Plus) combined with a curated suite of POS hardware and software brands (Clover Family, Valor Pay, Dejavoo, Cero Lite POS, Bodega Ai. POS, and Supermarket POS). The company provides compliance support services including compliance kits, signage, and certification for card-brand alignment, and operates an ISO Partner Program for sales agents seeking to resell payment processing services with residual income. The ecosystem is anchored by dual-pricing and cash-discount programs designed to reduce or eliminate credit card processing fees for merchants.
Differentiator
Problem solved
Functional benefit
Products and services
- Cash Discount A dual-pricing program where the displayed store price is the cash price; customers paying by card see a small adjustment at checkout to cover processing costs, shown clearly during the sale. Designed for SMB merchants seeking to reduce or eliminate credit card processing fees while remaining compliant with Visa and card-brand guidelines.
- Flat Rate A simple, predictable flat-rate pricing model with one fixed percentage plus per-transaction fee for all credit and debit card transactions (2.6% + 10¢ in-person; 3.5% + 10¢ online/keyed), available through online store, online checkout, or eCommerce API.
- Interchange Plus A pass-through processing program where merchants pay the true base interchange cost set by card networks plus a small Promotex markup, offering maximum transparency for higher-volume businesses.
- Clover Family Modern all-in-one Clover Network POS solution for managing sales, inventory, staff, and reports, available in Flex Pocket, Flex, Retail, and other form factors. Designed for restaurants, cafés, retail shops, and service businesses.
- Valor Pay Advanced countertop, terminal, and mobile payment solutions (VL100 and VP100) with transparent pricing and flexible payment options, suitable for retail locations, restaurants, and professional services.
- Dejavoo Terminals & Apps Reliable countertop and wireless terminals (P1 and P3) with built-in tip and tax options, ideal for small stores, food trucks, barbershops, salons, and delivery services.
- Cero Lite POS All-in-one POS suite for online and physical transactions, designed with emphasis on productivity, ease of use, and fast learning. Available in retail store and deli bundle configurations.
- Bodega Ai. POS POS system specifically designed for Hispanic-focused bodegas, groceries, and supermarkets, featuring high-SKU environment support (thousands of items), smart inventory tools, and support for Dual Pricing and Cash Discount programs.
- POS Supermarket Powerful POS system tailored for supermarkets, enabling management of all business aspects including sales, inventory, and operations, utilizing Sunmi hardware.
- Compliance Services Compliance-first setup and guidance helping business owners stay aligned with card-brand guidelines, including Dual Pricing compliance kits, signage, and a "Fully Compliant" seal. Covers Cash Discount, Surcharge, and Dual Pricing programs.
- ISO Partner Program Sales partnership program enabling Independent Sales Organizations (ISOs) to resell Promotex payment processing services. Includes access to Promotex University, Business Portal (CRM), distributor pricing on equipment and software, and 35% residual income per account in portfolio.
Companies that use Promotex
Customer profileSegments6 records
Ideal customer profiles5 records
Promotex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Promotex partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Elavon, Inc.corePromotex is a registered ISO (Independent Sales Organization) and MSP of Elavon, Inc. Georgia, a wholly owned subsidiary of U.S. Bancorp, Minneapolis. Elavon provides the underlying payment processing infrastructure.
- Wells Fargo Bank, N.A.corePromotex is a registered ISO of Wells Fargo Bank, N.A., Concord, CA. Wells Fargo provides banking relationships for payment processing.
- Esquire Bank N.A.corePromotex is a registered ISO of Esquire Bank N.A., Jericho, NY. Esquire Bank provides banking relationships for payment processing services.
- Clover Network, Inc.coreClover Network, Inc., a wholly-owned subsidiary of First Data Corporation, provides POS hardware and software platforms. Promotex offers certified Clover Family devices and POS systems integrated with their pricing programs. The Clover name and logo are owned by Clover Network, Inc.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Promotex competitors and assessment
Company assessmentBroad incumbents
- Toast: Toast is a restaurant-focused POS and payments platform serving cafes, QSRs, and full-service restaurants — overlapping directly with Promotex's restaurants and quick service segment. Toast offers deeper vertical software (online ordering, payroll, marketing) that Promotex cannot match.
- Clover (Fiserv): Clover is Fiserv's SMB POS hardware and software platform that Promotex resells as a certified ISO partner. As a broad incumbent, Clover competes for the same merchant footprint via direct sales channels and offers an integrated app marketplace that Promotex depends on.
- Square (Block): Square (Block) is a leading SMB payment processor offering integrated POS hardware, software, and payment processing with transparent flat-rate pricing. It competes with Promotex for the same small-to-medium merchant base but with vastly greater brand recognition, capital, and software capabilities.
- PayPal Zettle: PayPal's Zettle (formerly iZettle) is a SMB POS and payment processing solution competing for the same small merchant base as Promotex. As a broad incumbent with deep capital, brand, and software ecosystem, it pressures Promotex's market position with integrated solutions.
Direct peers
- National Processing: National Processing is a registered ISO offering SMB payment processing with cash discount and flat-rate programs similar to Promotex. It also operates an agent/partner channel, directly mirroring Promotex's GTM motion in the SMB and ISO segments.
- Payment Depot: Payment Depot offers interchange-plus wholesale payment processing for SMBs with a member-based model. It competes directly with Promotex's Interchange Plus program and similar merchant segments, including through an agent/ISO partner channel.
- Stax (formerly Fattmerchant): Stax is a subscription-based payment processor offering interchange-plus pricing to SMBs, similar to Promotex's Interchange Plus program. Both compete on transparent pricing for higher-volume merchants, though Stax has stronger brand recognition and a broader software suite.
- Dharma Merchant Services: Dharma is an SMB-focused payment processor emphasizing transparent pricing, interchange-plus programs, and cash discount options. It directly competes with Promotex on the cash discount / dual pricing proposition for small merchants across multiple verticals.
- Helcim: Helcim is a Canadian-headquartered payment processor serving US SMBs with transparent interchange-plus and flat-rate pricing plus POS hardware. It directly competes with Promotex on pricing transparency and SMB processing, with similar technology-forward positioning.
- Host Merchant Services: Host Merchant Services is an ISO offering SMB payment processing with interchange-plus and tiered pricing. It directly competes with Promotex on small-to-medium merchant accounts and similarly recruits independent sales agents.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Promotex social profiles
Digital presencePromotex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promotex leadership team
Management profileNumber of profiles
Promotex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promotex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promotex
What does Promotex do?
Promotex provides credit card processing and merchant services to small and mid-sized U.S. businesses as a registered ISO and MSP, offering three pricing programs (Cash Discount, Flat Rate, Interchange Plus), certified POS hardware and software, and compliance support for card-brand-aligned Dual Pricing. The company also runs an ISO Partner Program that recruits independent sales agents to resell its processing solutions with recurring residuals.
Is Promotex a public or private company?
Promotex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Promotex founded?
Promotex was founded in 2020. It employs 11 to 50 people.
Where is Promotex based?
Promotex is headquartered in Uniondale, United States, in the North America region.
How does Promotex make money?
Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are ISO Partner Subscriptions and equipment Sales.
Who are Promotex's main competitors?
Broad incumbents on record are Toast, Clover (Fiserv), Square (Block) and PayPal Zettle. Direct peers are National Processing, Payment Depot, Stax (formerly Fattmerchant), Dharma Merchant Services, Helcim and Host Merchant Services.
Does Promotex have an API?
No public API is recorded for Promotex.
What industry is Promotex in?
Promotex's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMABAB, Merchant Acquiring Banks & ISO/MSP Acquirers.