Complicated Things
Complicated Things Inc. is a founder-operated artistic portfolio venture run by Sasha Grujicic that sells original artworks directly to global consumers through its Squarespace-hosted e-commerce website and promotes them via branded X and Instagram accounts.
- Company typePrivate
- Founded2019
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Complicated Things does
Complicated Things Inc. is a founder-operated artistic portfolio venture that presents and sells original artworks through a Squarespace-hosted e-commerce website. The company is run by Sasha Grujicic under the legal entity 'complicated things inc.', with a published contact ([email protected]) and an operationally lean structure of 1-10 employees. The website organizes the founder's portfolio into three navigable sections: Works of Art (image-based entries including titled pieces such as 'awash with no control', 'walks away', 'the end in smoke', 'never alone in pain', 'a place called nowhere', 'loss of light', and 'frail flower'), Arts of Work, and Words of Work & Art, which combines textual and artistic content.
The product surface is a personal creative portfolio rather than a software platform; there is no app, no API, no proprietary technology stack, and no AI or ML capability evidenced. Distribution is direct-to-consumer via the company's own Squarespace storefront, with global geo-scope and social media accounts on X (@sashag) and Instagram (@complicatedthingsinc) functioning as top-of-funnel awareness channels. The revenue model is the direct sale of individual original artworks; pricing is not publicly disclosed, and there is no evidence of subscriptions, licensing, commissions, B2B contracts, or institutional customers.
Operationally, the venture shows no disclosed institutional investors, no subsidiaries, no parent company, no formal management team beyond the founder, no regulatory actions, no patents or trademarks, no partnerships, and no certifications. Ownership commentary characterizes it as a single-founder artistic venture with no external funding or formal cap table. Note: a separate firmographic entry describes the company as a 'corporate strategy and planning' firm supporting executive leadership, but the first-party website, product catalog, distribution channels, and contact information are consistent with an artist portfolio rather than a strategy consultancy; per source-precedence rules the first-party evidence governs.
Data gaps are material: no revenue, no employee count beyond a 1-10 band, no pricing, no customer data, no growth metrics, and no time-series history are available, which constrains any quantitative assessment of scale or trajectory.
Complicated Things firmographics
Firmographics- Name
- Complicated Things
- Legal name
- complicated things inc.
- Website
- https://complicatedthings.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Complicated Things Inc. is a founder-operated artistic portfolio venture run by Sasha Grujicic that sells original artworks directly to global consumers through its Squarespace-hosted e-commerce website and promotes them via branded X and Instagram accounts.
- Ownership category
- akta.pro rank
Where Complicated Things is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Complicated Things business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Distribution channels1 record
Marketing channels2 records
Complicated Things product offering
Product offeringCore offering
Complicated Things Inc. is an independent artistic venture that creates and sells original artwork through a direct-to-consumer online storefront. The portfolio is organized into three distinct sections — Works of Art (image-based portfolio entries such as 'awash with no control', 'walks away', 'the end in smoke', 'never alone in pain', 'a place called nowhere', 'loss of light', and 'frail flower'), Arts of Work, and Words of Work & Art — accessible via the company's Squarespace-based website.
Product overview
Complicated Things Inc. is an art portfolio company offering a collection of artistic works organized into three main sections: Works of Art (image-based portfolio entries featuring titled pieces such as 'awash with no control', 'walks away', 'the end in smoke', 'never alone in pain', 'a place called nowhere', 'loss of light', and 'frail flower'), Arts of Work, and Words of Work & Art. The portfolio presents individual works with associated imagery and titles through a simple portfolio website architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Works of Art
Companies that use Complicated Things
Customer profileIdeal customer profiles1 record
Complicated Things technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Complicated Things partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Complicated Things competitors and assessment
Company assessmentDirect peers
- Fine Art America: Online marketplace and print-on-demand platform where independent artists sell originals, prints, and wall art. Comparable in enabling a single artist to monetize visual work online through a portfolio-style storefront.
- Artfinder: Online marketplace connecting independent artists with buyers of original paintings, prints, and sculpture. Closely comparable business model — individual artist selling originals D2C through an online channel — competing for the same customer wallet.
- Society6: E-commerce platform that lets independent artists sell original art and productized derivatives (prints, home goods). Directly comparable artist-to-consumer model where visual creators monetize work through their own branded storefront.
- Singulart: Online gallery platform enabling emerging and established artists to sell originals globally. Directly comparable in enabling an individual artist's originals to reach an international collector base without a physical gallery.
- Rise Art: Curated online gallery selling original artworks from a roster of independent artists. Closely comparable model of individual artists reaching collectors through a curated online storefront, though with stronger curation and editorial layers.
- Saatchi Art: Online art marketplace that sells original works directly from artists to global buyers. Directly comparable to Complicated Things as a destination for purchasing original art from individual creators online, though at much greater scale and with marketplace infrastructure.
- Redbubble: Global online marketplace where independent artists sell artwork printed on demand across many product categories. Similar artist-led model, though Redbubble provides the marketplace infrastructure Complicated Things lacks.
Broad incumbents
- Artsy: Online platform aggregating galleries, auction houses, and art fairs alongside individual works. Comparable in channeling buyers of original art online, but operates at a higher-end and broader scale that includes institutional partners.
- 1stDibs: Online marketplace for high-end original art, furniture, and luxury goods. Comparable in serving buyers seeking original art online, though positioned at the premium end with gallery and dealer partners rather than individual artist storefronts.
- Etsy: Large online marketplace for handmade and original goods, including significant volume of original art from individual sellers. Competes for the same buyer but offers a much broader assortment and built-in discovery and trust infrastructure.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights4 records
Customer concentration
Complicated Things social profiles
Digital presenceComplicated Things financial estimates
Financial estimateRevenue estimate
Valuation estimate
Complicated Things leadership team
Management profileNumber of profiles
Profiles1 record
Complicated Things funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Complicated Things M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Complicated Things
What does Complicated Things do?
Complicated Things Inc. is an independent artistic venture that creates and sells original artwork through a direct-to-consumer online storefront. The portfolio is organized into three distinct sections — Works of Art (image-based portfolio entries such as 'awash with no control', 'walks away', 'the end in smoke', 'never alone in pain', 'a place called nowhere', 'loss of light', and 'frail flower'), Arts of Work, and Words of Work & Art — accessible via the company's Squarespace-based website.
Is Complicated Things a public or private company?
Complicated Things is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Complicated Things founded?
Complicated Things was founded in 2019. It employs 1 to 10 people.
Where is Complicated Things based?
Complicated Things is headquartered in Toronto, Canada, in the North America region.
Who are Complicated Things's main competitors?
Direct peers on record are Fine Art America, Artfinder, Society6, Singulart, Rise Art, Saatchi Art and Redbubble. Broad incumbents are Artsy, 1stDibs and Etsy.
Does Complicated Things have an API?
No public API is recorded for Complicated Things.