Al Diyafah

What Al Diyafah does

magaz.com.ua, the entity reflected in the available source material, operates as a Ukraine-based direct-to-consumer e-commerce storefront specializing in personal transport vehicles. The catalog spans electric bicycles (250W to 3000W motors with battery ranges supporting roughly 140-200 km), electric fat bikes in single and dual-motor configurations, higher-power electric motorcycles (e.g., the 3000W COSWHEEL R19 with a 72V 40Ah pack), gas-powered ATVs and quodrocycles (125cc to 270cc, with CVT and fuel-injected variants), mopeds, and street motorcycles in the 125cc to 300cc range. The business aggregates at least 14 brands under one roof, including ADO, BARS, ENGWE, EVOBIKE, Gelbert, SEGMENT, Horza, COSWHEEL, SPARK, MIKILON, FORTE, Musstang, Shineray, ZONSEN, and BSE, functioning as a multi-brand comparison destination rather than a single-brand retailer.

The business model is straightforward transactional retail: list SKUs from multiple OEMs, run a persistent discount-led pricing strategy with displayed markdowns of 8% to 35% and a dedicated "Price drop" section, and process individual consumer orders through the website. Pricing spans from approximately 19,631 UAH for entry-level e-bikes to over 100,000 UAH for higher-powered ATVs and electric motorcycles. The storefront provides standard e-commerce features (product detail pages, add-to-cart, checkout, wishlist, comparison) and supports buyer engagement through Telegram, Viber, and WhatsApp in addition to the website. There are no disclosed wholesale, dealer, fleet, or B2B channels; the entire observable go-to-market is consumer-direct within Ukraine.

Note on data conflict: the firmographics header describes "Al Diyafah" as a Dubai-based food-trading company founded in 1984 supplying coffee, dates, fava beans, and pastries, which is inconsistent with the first-party source material that documents a Ukrainian multi-brand vehicle e-commerce operation. Per the precedence rule that first-party source material overrides third-party descriptors on first-party facts, the description above is grounded in the substantive source content rather than the conflicting firmographics label.

Name

Al Diyafah

Legal name

magaz.com.ua

Website

https://aldiyafah.net

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Ukraine-based online e-commerce storefront aggregating motorcycles, ATVs, electric bicycles, e-fat bikes, and electric motorcycles from 14+ brands, selling direct to individual Ukrainian consumers through a discount-led catalog with Telegram, Viber, and WhatsApp support.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Al Diyafah is a Dubai-based food trading company that supplies coffee, dates, fava beans, and pastry products to retail and wholesale customers. It distributes these staple food commodities in the UAE market, serving both individual consumers and business buyers in the grocery and foodservice segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee (wholesale and retail supply)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• ENGWE: Chinese e-bike and fat-bike DTC brand selling directly to global consumers including Ukraine. Sells near-identical SKUs (e.g., ENGWE E26 250W 48V) to those carried on magaz.com.ua, making it both a supplier and a direct DTC competitor.
• ADO E-bikes: Chinese e-bike brand selling compact urban and folding e-bikes internationally. Magaz.com.ua carries ADO SKUs (e.g., ADO Air 20), making ADO both a supplier and a direct DTC competitor in the same category.
• Segway-Ninebot: Manufacturer of personal electric vehicles including e-bikes, e-scooters, and electric motorcycles. Direct overlap with magaz.com.ua's electric motorcycle and personal EV product categories.
• Rad Power Bikes: Large US e-bike DTC brand with established international shipping and a comparable fat-bike / commuter lineup. Directly competes for Ukrainian e-bike shoppers who might otherwise buy from magaz.com.ua.
• Aventon: US-based e-bike DTC brand with strong international shipping presence. Competes in the same commuter and fat-bike categories and ships into Ukraine, creating a DTC alternative to magaz.com.ua's multi-brand catalog.

Broad incumbents

• Specialized: Global premium bicycle and e-bike manufacturer with broad product lines including e-mountain, e-road, and commuter e-bikes. Competes for the same premium e-bike buyer that magaz.com.ua serves with higher-end fat-bike SKUs.
• Razor: Established US brand of personal electric ride-ons (scooters, dirt bikes, mini-ATVs). Targets similar recreational and youth rider segments and serves as an alternative channel for entry-level powered personal transport.
• Decathlon: Global multi-sport retailer with significant e-bike and bicycle assortment under proprietary and partner brands. Competes for the same entry-to-mid-tier recreational and commuter riders in Eastern Europe with omni-channel reach that exceeds magaz.com.ua's.
• Polaris: Major global manufacturer of ATVs, side-by-sides, and off-road vehicles. Overlaps with magaz.com.ua's ATV/quadrocycle category at the established-brand end and represents the kind of upstream OEM that could either supply or disintermediate independent resellers.
• Trek Bicycles: Major global bicycle and e-bike brand with extensive dealer and DTC channels. Operates in the same premium commuter and e-mountain-bike categories as magaz.com.ua's higher-end offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Diyafah