Rastelli Market Fresh

What Rastelli Market Fresh does

Rastelli Market Fresh is a family-owned specialty grocery retailer headquartered in Marlton, New Jersey, operating two retail stores in South Jersey: the Marlton flagship (35,000+ sq ft, opened July 2014) and the original Deptford location founded in 1975 as The Meat Stop. Each store combines traditional grocery departments — butcher, seafood, produce, bakery, deli, and cheese/charcuterie — with eight made-to-order restaurant concepts at the Marlton location, including sushi, burgers, sandwiches, wok dishes, brick oven pizza, tacos, a java & juice bar, and a dine-in café, supported by 25 chefs working on-site daily. A full-service catering operation handles events ranging from casual dinner parties to corporate meetings and weddings, with dedicated holiday menus for Thanksgiving, Christmas, Hanukkah, and Easter.

The business operates on a multi-channel, direct-to-consumer model: in-store retail, the Market Fresh Curbside Café online ordering system for pickup, third-party home delivery through Shipt and DoorDash, and a free VIF (Very Important Foodie) loyalty program. Revenue is generated primarily through transactional grocery and prepared-food sales, supplemented by professional-services catering revenue. No proprietary technology platform or AI capability is disclosed; the operating technology is limited to SQF Level 3 food processing facilities inherited from the broader Rastelli Foods Group ecosystem.

The Market Fresh banner is the retail division of the broader Rastelli Foods Group, which also operates Foodservice (premium proteins to restaurants, universities, and hospitals), eCommerce (frozen-food online retail, launched 2008), and Global (international consolidation and U.S. military supply, one of the largest military food suppliers since 2002). Rastelli Market Fresh, Inc. itself remains family-owned under founder Ray Rastelli Jr. and co-founder Tony Rastelli, with no external investors, no funding history, and no M&A activity disclosed. Customer segments center on South Jersey local families, food enthusiasts seeking premium and specialty products, and event hosts requiring full-service catering, with no named enterprise or institutional logos in the retail customer base.

Name

Rastelli Market Fresh

Legal name

Rastelli Market Fresh, Inc.

Website

https://rastellimarket.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Rastelli Market Fresh is a family-owned specialty grocery retailer operating two South Jersey stores that combine full-service butcher, seafood, deli, bakery, produce, and catering departments with eight made-to-order restaurant concepts and home delivery via Shipt and DoorDash.

Ownership category

akta.pro rank

Product category

Specialty Grocery Retail

NAICS

Other Specialty Food Retailers (44529), Fish and Seafood Retailers (445250)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Specialty grocery retail
• Premium butcher shop
• Fresh seafood market
• Full-service catering
• Prepared foods and deli

Headquarters

HQ city

Marlton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: Revenue generated from selling grocery products including meat, seafood, produce, bakery items, deli products, prepared foods, and pantry staples directly to consumers at retail locations.
2. Full-Service Catering: Revenue from catering services for events including casual dinner parties, corporate meetings, graduations, and weddings. Offers holiday catering for Thanksgiving, Christmas, Hanukkah, Easter, and more.
3. Prepared Foods and Restaurant Concepts: Revenue from made-to-order restaurant concepts including sushi, burgers, sandwiches, pizza, wok dishes, and grab-and-go prepared meals sold at Marlton location.
4. Beer, Wine, and Spirits Sales: On-site liquor store at Marlton location selling domestic and craft beer, wine, whiskey (including bourbon selection), vodka, sake, and other spirits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rastelli Market Fresh is a family-owned specialty grocery retailer operating two South Jersey stores (Marlton and Deptford) offering bakery, deli, butcher, seafood, produce, prepared foods, beer/wine/spirits, and full-service catering for events. On-site butchers, fishmongers, a Director of Produce, and 25 chefs provide expert food preparation and made-to-order restaurant concepts, with home delivery and curbside pickup available via the Curbside Café.

Product overview

Rastelli Market Fresh is a family-owned specialty grocery retailer offering a multi-department food shopping experience with bakery, deli, butcher, seafood, and produce departments. The company operates brick-and-mortar retail stores (two locations in South Jersey: Marlton and Deptford) alongside the Rastelli Foods Group umbrella which includes four distinct divisions: Retail (specialty butcher shops and grocery products), Foodservice (premium proteins for restaurants and institutions), eCommerce (online food retail), and Global (international consolidation and U.S. military supply). Core retail offerings include fresh seafood (Shells & Scales), produce, premium meats, prepared foods, sushi, brick oven pizza, catering services, and a loyalty program (VIF). The Marlton flagship store (35,000+ sq ft) features eight restaurant-style made-to-order concepts including a curbside café with online ordering, java & juice bar, and on-site liquor store. All products emphasize quality, ethical production, and sustainable sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Seafood Department (Shells & Scales) Fresh seafood department stocked daily with specialties including Faroe Island Salmon, Lobster, Shrimp, and Ready-to-Cook Prepared Seafood, with complimentary oyster shucking and fish deboning services for retail customers.
• Meat Market (Butcher Shop) Full-service butcher shop offering premium meat cuts including Brisket, Chicken, Roasted Chicken, Chicken Thighs, Chicken Breast, Cornish Hen, Premade Burgers, Roast Beef, Pork Chops, Steak, Filet Mignon, Ground Beef, and Veal, staffed by knowledgeable butchers who advise on cuts and preparation.
• Produce Department Fresh produce hand-picked daily by the Director of Produce from the Philadelphia produce market and local South Jersey farms, with complimentary slicing and dicing services offered to customers.
• Full-Service Catering Full-service catering for events including casual dinner parties, corporate meetings, graduations, and weddings, with holiday catering available for Thanksgiving, Christmas, Hanukkah, Easter and more, supported by a chef-inspired menu and knowledgeable catering team.
• Prepared Foods and Made-to-Order Restaurant Concepts Chef-prepared grab-and-go items and made-to-order restaurant options including hand-rolled sushi, burgers, sandwiches, breakfast dishes, salads, tacos, burritos, and brick oven pizza, prepared daily by 25 on-site chefs at the Marlton location.
• On-Site Liquor Store Full-service beer, wine, and spirits selection at the Marlton location featuring domestic and craft beer, wine, whiskey (including extensive bourbon selection), vodka, sake, and other spirits, with staff available for meal pairing assistance.
• VIF Loyalty Program (Very Important Foodie) Free loyalty program offering members first access to promotions and savings, plus everyday low prices on meat, baked goods, produce, and more; enrollment available in-store at registers.
• Curbside Café Online Ordering Online ordering system (Market Fresh Curbside Café) allowing customers to pre-order made-to-order meals including signature salads, hot wok offerings, sandwiches, taqueria items, grill selections, brick oven pizza, and grab-and-go meals for scheduled curbside pickup.
• Home Delivery via Shipt and DoorDash Home delivery service for groceries, prepared foods, and convenience items through third-party delivery partnerships with Shipt and DoorDash, enabling customers to receive Rastelli Market Fresh products directly at their homes.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• ShiptcoreChannel Partner/ Reseller/ DistributorShipt is a home delivery partnership that allows Rastelli Market Fresh customers to order groceries and prepared foods for same-day delivery to their homes. Shipt connects consumers with retailers through its gig economy delivery network.
• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash partnership enables convenience store and grocery delivery from Rastelli Market Fresh's Marlton location (Evesham). Customers can access groceries and prepared foods through the DoorDash platform for home delivery.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Wegmans: Large regional grocer with a strong reputation for quality, prepared foods, in-store dining, and specialty departments. A broader incumbent but competes for the same premium grocery customer in the Northeast.
• Trader Joe's: Specialty grocery chain with curated assortment, private label, and prepared foods. A broader specialty grocer that competes for many of the same customers seeking a differentiated grocery experience.
• Whole Foods Market: National premium natural and organic grocery chain with prepared foods, butcher, seafood, and bakery departments. Competes for the same quality-focused, foodie customer base as Rastelli Market Fresh.

Direct peers

• The Fresh Market: Specialty multi-department grocer operating butcher, seafood, produce, bakery, deli, and prepared foods in a curated store format. Most directly comparable to Rastelli Market Fresh in concept, customer experience, and product mix.
• Di Bruno Bros. Philadelphia-area specialty food retailer emphasizing premium meats, cheeses, prepared foods, and expert staff. Comparable in regional positioning, product curation, and focus on food enthusiasts.
• Morton Williams: Family-owned specialty grocer in the New York metro area with strong butcher, seafood, prepared foods, and produce departments. Similar family-operated premium specialty grocery model.
• Balducci's: Premium specialty food market offering prepared foods, butcher, seafood, bakery, and catering. Closely comparable in experiential food retail, premium positioning, and full-service catering.
• Zuppardi's Apizza: Smaller-scale specialty food and prepared foods operator in the Mid-Atlantic with brick-oven pizza and prepared meal offerings; comparable in operating format to Rastelli's Curbside Café and made-to-order concepts.

Regional players

• Acme Markets: Regional supermarket chain operating extensively in New Jersey and the Mid-Atlantic. Direct regional competitor for everyday grocery trips in the same South Jersey geography.
• ShopRite: Cooperative supermarket chain with strong presence in New Jersey. Competes with Rastelli Market Fresh in the South Jersey market on grocery, produce, and prepared foods.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RastelliMarket
• Facebookfacebook.com/rastellimarketfresh
• LinkedInlinkedin.com/company/rastelli-market-fresh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rastelli Market Fresh