What Amplid does

Amplid GmbH is a privately held German manufacturer and direct-to-consumer retailer of premium snowboards, splitboards, snowboard bindings, climbing skins, bags, and apparel, founded in 2005 by Peter Bauer — a 4-time World Champion and 20-year Burton veteran — together with Anian Thrainer. The company designs boards engineered around a portfolio of proprietary technologies, including Hollow Tech (resin-proof honeycomb cores), Antiphase (phase-interference vibration damping), Visco Damp 2.0 (TPU shear absorption), Zero 90 Carbon (integrated 90-degree carbon roving), and the Stratospheric reflective topsheet, with each platform (Purist, Singular, Future Shapes, Centrifugal, and splitboard lines) tuned to a specific riding use case.

Amplid operates a hybrid go-to-market combining DTC e-commerce via amplid.com — shipping to 35+ countries in EUR with VAT-inclusive pricing — alongside a global authorized dealer network, regional distributors (e.g., Splitboards Europe for Spark R&D bindings), and the Test-To-Believe Tour, a global demo event series spanning Europe, Australia, South America, and Scandinavia. Product pricing spans entry-level boards at roughly €255 (Cab Driver) to premium splitboards reaching €1,379 (Metamorph outlet) and high-end Centrifugal models at €869 (Time Machine), with bundle savings and a 35–45% B-Grade outlet channel for prior-season inventory. Complementary ecosystem plays include Proton and Proton C.I. bindings, Kohla-supplied skins, technical backpacks, and community programs (Beta Project testing, Proform rider sponsorship, First Track newsletter) that feed back into R&D.

The company is founder-controlled, with no disclosed institutional funding, and continues to operate under Peter Bauer's direction alongside co-owner Conrad Albert, who joined in 2014. Sustainability is a material differentiator: Amplid earned the ISPO Eco Award in 2013 for the Green Light Project, uses FSC-certified wood cores, recycled bases and sidewalls, water-based finishing, and solar-powered manufacturing, and partners with Plant-for-the-Planet for CO2 offsetting tied to the Happy Snag board-recycling program.

Name

Amplid

Legal name

Amplid GmbH

Website

https://amplid.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Amplid GmbH is a German manufacturer and direct-to-consumer retailer of premium snowboards, splitboards, bindings, and accessories, founded in 2005 by World Champion Peter Bauer, selling globally via its e-commerce platform, dealer network, and international demo tour.

Ownership category

akta.pro rank

Product category

Snowboards and Snow Sports Equipment

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Other Miscellaneous Retailers (4599)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Snowboard manufacturing
• Splitboard equipment
• Winter sports gear
• Backcountry snowboarding
• Snowboard bindings

Headquarters

HQ city

Kirchheim Bei München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Direct-to-Consumer E-commerce: Amplid generates primary revenue through direct online sales via their e-commerce platform amplid.com, selling snowboards, bindings, accessories, and apparel directly to consumers worldwide with international shipping.
2. Dealer and Distributor Sales: Secondary revenue stream through a network of authorized dealers and regional distributors who purchase Amplid products wholesale for resale in physical retail locations across multiple countries.
3. B-Grade and Outlet Sales: Revenue from selling previous season's gear, cosmetic-imperfect boards, and prototype products at discounted prices through the Amplid Outlet section, reducing waste while generating incremental revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Amplid designs, engineers, and manufactures high-performance snowboards, splitboards, snowboard bindings, splitboard bindings, climbing skins, bags, and apparel under its own brand. The company sells its products through its own amplid.com e-commerce store, a global authorized dealer network, and regional distributors, with direct international shipping to 35+ countries and demo events in Europe, Australia, South America, and North America.

Product overview

Amplid is a premium snowboard and splitboard manufacturer offering a comprehensive portfolio of products. The core offering consists of five main snowboard series (Purist Series for budget-conscious riders, Singular Series as the award-winning all-mountain quiver-killer, Future Shapes with innovative futuristic geometries, and Centrifugal Collection for high-speed carving performance), plus a dedicated splitboard lineup (Surf Shuttle, Tour Operator, Metamorph, Milligram Split, Freequencer, and Kodama). Supporting products include Proton and Proton C.I. snowboard bindings, Spark splitboard bindings (Surge ST and ARC ST), Kohla-compatible skins, and technical accessories like the Linehunter backpack and Nomad Wheelie travel bag. The company also offers apparel (beanies, balaclavas, T-shirts), replacement parts, prototype boards, and rider programs (Beta Project, Proform sponsorship, Test To Believe demo tour). All products incorporate proprietary technologies including Hollow Tech, Antiphase, Visco Damp 2.0, Zero90 Carbon, Stratospheric topsheet, and HEXO2 honeycomb inserts. The portfolio is complemented by sustainability initiatives and a Board Finder tool to help customers select the right board.

Differentiator

Problem solved

Functional benefit

Brands

• Amplid Research Cartel (ARC): Amplid's team program consisting of experienced, committed world-class riders who provide technical feedback and shape product design. Not a roster of paid superstars but a tight crew including Patrick Pitter, Victor Heim, Jonel Fricke, and others.

Products and services

• Cab Driver Snowboard All-mountain true twin snowboard designed for freestyle riding with forgiving flex for beginners to intermediates; part of the Purist Series.
• Memory Stick Snowboard Purist Series snowboard built on the Paradigma platform, positioned for accessible all-mountain performance.
• Soulmate Snowboard Purist Series all-terrain snowboard at a budget-friendly price point, aimed at entry-level to intermediate riders.
• Singular Snowboard Award-winning directional all-mountain 'quiver-killer' snowboard featuring Pontoon Beams, quadrax glass, and Visco Damp 2.0; named Best All-Mountain Board of the Year by multiple magazines.
• Singular Twin Snowboard Twin version of the award-winning Singular, designed for riders wanting freestyle freedom without sacrificing all-mountain power; received Act magazine's Best Board of the Year award.
• Time Machine Snowboard High-speed carving snowboard in the Centrifugal Collection, integrating Hollow Tech, Zero 90 Carbon, and Antiphase 4.0 for precision and stability at top speeds.
• Souly Grail Snowboard Centrifugal Collection precision carving snowboard designed for accurate turns on and off-piste, integrating Hollow Tech.
• UNW8 Snowboard Centrifugal Collection precision freestyle snowboard with maximum pop and high-speed capability, built on Hollow Tech construction.
• Big Kahuna Snowboard Future Shapes all-mountain snowboard designed for riders with larger boot sizes, featuring a 27.6cm waist width.
• Mood Bender Snowboard Future Shapes versatile freestyle snowboard with an almost-true twin shape and subtle taper for better float, designed to excel across all terrain.
• Morning Glory Snowboard Future Shapes pinnacle powder snowboard engineered for deep snow performance and versatility.
• Ohana Vibes Snowboard Future Shapes supreme powder surf machine for deep snow riding.
• Psychonaut Snowboard Future Shapes maximum versatility all-terrain snowboard with twin-ish powder performance and agile handling.
• Snommelier Snowboard Future Shapes powder snowboard providing float and supreme powder control in deep snow conditions.
• Spray Tray Snowboard Future Shapes compact all-mountain snowboard tailored for smaller riders or those preferring shorter boards.
• Surf Shuttle Splitboard Splitboard with surfy characteristics and ultimate durability designed for backcountry exploration.
• Tour Operator Splitboard Unrivaled strength splitboard built with Zero 90 A construction for every backcountry mission.
• Metamorph Splitboard Critical-terrain splitboard for technical backcountry challenges, in a compact 155cm length with maximum effective edge.
• Milligram Split Splitboard Award-winning lightweight splitboard with carbon construction and Stratospheric topsheet, designed for maximum uphill efficiency without sacrificing downhill performance.
• Freequencer Splitboard Adventure splitboard positioned for unbeatable value in backcountry touring.
• Kodama Splitboard Swallow-tail splitboard positioned as a durable, easy-to-repair split with Japanese cultural naming meaning 'Spirit Living in the Forest'.
• Proton Snowboard Binding All-mountain snowboard binding with underfoot EVA padding and 3-degree canted footbeds, positioned for dependable performance at an accessible price.
• Proton C.I. Snowboard Binding Carbon-Injected version of the Proton binding with a fully adjustable chassis for enhanced response and control in demanding freeride use.
• Spark Surge ST Splitboard Binding Heavy-duty splitboard binding manufactured by Spark R&D, preferred by bigger or more aggressive riders and featuring Tesla T1 touring technology.
• Spark ARC ST Splitboard Binding Lightweight splitboard binding manufactured by Spark R&D, designed for long tours, overnighters, trees, and steeps with Tesla T1 technology.
• Spark Ibex Crampons Splitboard crampons with dual-width design for easy handling on firm or icy skin tracks.
• Multifit Skins Adhesive splitboard skins manufactured by Kohla with Cobra tip retention and Butterfly tail hooks; 65% Mohair / 35% Nylon blend.
• Butterfly Clips Kohla tail attachment clips providing endless compatibility with elastic tail strap for splitboard skins.
• Linehunter Backpack Super-lightweight 18L all-mountain backpack with ski/snowboard carry, avalanche gear compartment, and goggle pocket.
• Transmuter Riding/Day Pack 22-liter backcountry backpack that cinches down for a low-profile feel, with avalanche equipment storage and multiple carry systems.
• Nomad Wheelie Travel Bag Oversize 115L double-decker travel wheelie bag with telescopic pull-handle and urethane skate wheels, built for long trips.
• Board Cargo Board Bag Fully padded snowboard transport bag built from Cordura fabric with integrated board divider and urethane skate wheels for multi-board quiver transport.
• Ambush Board Sack Minimalist unpadded snowboard transport bag from durable Cordura for carrying 1-2 boards.
• Neosock Board Sleeve Neoprene board sleeve protecting snowboard edges and vehicle interiors, with perforated breathable neoprene to prevent moisture buildup.
• Facemask Balaclava Breathable fleece balaclava made from 100% polyester, quick-drying and designed for deep powder days.
• Beanie Hijinks High-pile fleece beanie with a high-profile fit, made from 100% polyester.
• Longsleeve Next Level Men's round-neck longsleeve shirt made from 95% bamboo-derived viscose and 5% elastane.
• T-Shirt Next Level Men's round-neck T-shirt made from 95% bamboo-derived viscose and 5% elastane.
• Amplid Split Tip & Tail Clips Set Replacement splitboard tip and tail hooks including stainless steel hardware.
• Titanal Split Hooks Set Forged 7000-series aluminum splitboard hooks with metric Allen bolts for splitboard assembly.
• Protoboards (Prototype Series) Limited-stock, one-of-a-kind experimental snowboards representing raw R&D with groundbreaking Amplid technologies, sold with full manufacturer warranty.

Quantifiable outcome

• Solar transmittance reduced by approximately 51% through Stratospheric topsheet technology
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Plant-for-the-PlanetcoreStrategic or Co-development Partner · 1 November 2020Climate action organization partnered with Amplid since November 2020 to compute CO2 emissions and contribute to reforestation efforts on the Yucatán Peninsula. Partnership focuses on sustainable development, empowering Climate Justice Ambassadors, and educating future generations about climate neutrality. For every item sold through the Happy Snag program, two trees are planted.
• Spark R&DcoreTechnology or IntegrationSpark R&D is the manufacturer of Amplid's splitboard bindings (Surge ST and ARC ST). Their industry-leading Tesla T1 technology is incorporated into Amplid's splitboard binding offerings. All components except screws and buckles are made in-house by Spark. Weight: 1.50lbs/ea (680g) for Surge ST.
• Splitboards EuropecoreChannel Partner/ Reseller/ DistributorSplitboards Europe serves as the official EU representative for Spark R&D splitboard bindings sold through Amplid. Located in Stephanskirchen, Germany, they handle EU regulatory compliance (CE marking) for Spark products.
• KohlacoreTechnology or IntegrationAustrian manufacturer Kohla produces Amplid's climbing skins, including Multifit adhesive skins and model-specific precut skins. Features Kohla's Cobra retention Z-hooks at tips and Butterfly/C-hooks for easy application. Uses 65% Mohair/35% Nylon blended fiber.
• Happy SnagminorGTM or Marketing PartnerBoard recycling program that gives 'dead snowboards' a second life by transforming them into pow surfers. Amplid customers can send end-of-life boards to Happy Snag. For every item sold, Happy Snag plants two trees through Plant-for-the-Planet, binding approximately 400 kilograms of CO2 over 20 years.
• Fix It Program PartnersminorStrategic or Co-development PartnerAmplid has selected specialist board repair 'surgeons' who can extend snowboard lifecycle through professional repairs. Customers can contact these partners through Amplid's Fix It Program to repair damaged boards instead of discarding them.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Burton Snowboards: Largest and most established snowboard manufacturer globally; Amplid's founder Peter Bauer spent nearly two decades at Burton, and they remain the dominant incumbent across all categories Amplid competes in.

Others

• Spark R&D: Manufacturer of the splitboard bindings (Tesla T1 platform) Amplid sells through its site; an ecosystem partner rather than competitor, but a closely coupled supplier in the backcategory rig.

Direct peers

• YES Snowboards: Powder and freeride-focused snowboard brand within the Nidecker family, sharing the boutique-tech, mid-to-premium positioning and global dealer distribution footprint.
• Jones Snowboards: Backcountry-focused snowboard and splitboard specialist founded by Jeremy Jones, with proprietary tech and global DTC distribution — directly comparable on splitboard innovation and sustainability framing.
• Arbor Snowboards: Eco-focused snowboard and apparel brand with sustainability messaging and a wide board lineup including splitboards — comparable to Amplid's Green Light Project positioning.
• Prior Snowboards: Canadian custom snowboard and splitboard manufacturer with proprietary tech (e.g., Prior Canadian_Core) and direct-to-consumer model, comparable to Amplid on premium pricing and rider-driven R&D.
• Slash Snowboards: European premium snowboard and splitboard brand under the Nidecker Group, with similar technology-forward, freestyle/all-mountain positioning to Amplid.
• Weston Snowboards: Colorado-based boutique snowboard and splitboard maker emphasizing domestic manufacturing, sustainability, and backcountry use cases — shares Amplid's premium niche positioning and ESG narrative.
• Korua Shapes: European boutique snowboard brand built around directional carving and unique geometries, with DTC international shipping and a similar premium enthusiast positioning to Amplid.
• Niche Snowboards: Small-batch, premium all-mountain snowboard maker with a similar emphasis on innovative shapes, performance tech, and limited production runs — a near analog in positioning to Amplid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/amplid
• Xx.com/AmplidARC
• Facebookfacebook.com/143093185383
• LinkedInlinkedin.com/company/amplid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplid