Makro Art

What Makro Art does

Makro Art AG is a Swiss manufacturer and full-service provider of large-format digital printing, illuminated display systems, and architectural signage, founded in 1998 by Franz Bussmann in Grosswangen, Switzerland. The company operates from over 5,000 m² of production facilities with a team of approximately 40–50 employees, serving Swiss enterprise customers across retail, hospitality, transportation, cultural institutions, sports, food and beverage, and government sectors. Its product portfolio spans Slim Frame and Slim Light Frame tensioned textile systems, Makrolumina sidelight LED frames, Makroframe illuminated acoustic textiles, vehicle wrapping, building signage, and the VISION architectural glass-interlayer line, supported by premium printing assets (Durst, Vutek, Liyu, Epson) and CNC cutting systems.

The business operates a project-based, one-time-sales revenue model with bundled installation services and a sustainability sub-brand (Makro Green). Go-to-market is sales-led via regional mobile advisors covering all Swiss language regions, complemented by a headquarters showroom and direct inquiry channels. In June 2025 the company spun off Makro Architecture AG as a wholly-owned subsidiary to commercialize the VISION product globally, marking a deliberate move from purely domestic printing services toward proprietary architectural product licensing. Named enterprise customers include V-ZUG, Nestlé, Victorinox, Bucherer, FC Lucerne, Swiss National Museum, Feldschlösschen, Diwisa, and the Château de Chillon.

Technology differentiation rests on proprietary hardware platforms developed over 25+ years: tool-free Slim Frame tensioning with 30+ profile variants, Makrolumina sidelight LED architecture, combined LED/acoustic solutions, and VISION interlayer technology refined over a decade. Revenue is not publicly disclosed; based on headcount, facility size, and asset intensity, the company operates at the scale of a profitable, mid-sized Swiss industrial printing and signage specialist.

Name

Makro Art

Legal name

Makro Art AG

Website

https://makroart.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Makro Art AG is a Swiss large-format digital printing and signage manufacturer, founded 1998 in Grosswangen, serving enterprise customers across retail, hospitality, transport, sports, and cultural sectors with tension frames, illuminated LED displays, vehicle wraps, and acoustic systems via nationwide field sales.

Ownership category

akta.pro rank

Product category

Large Format Printing & Signage Manufacturing

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industry

OOH Production, Printing & Installation Services (MPAAAKAJ)

Keywords

• Large format printing
• Digital signage manufacturing
• Tension frame systems
• Vehicle wrapping services
• Illuminated display solutions

Headquarters

HQ city

Grosswangen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Large Format Printing Products: Custom large format prints including meg-posters, banners, flags, signage, building wraps, vehicle graphics, and architectural graphics. One-time product sales with installation services included.
2. Frame and Mounting Systems: Tension frames, light boxes, display systems sold as products (standard and custom configurations). Includes both standard sizes and bespoke solutions.
3. Installation and Project Services: Professional on-site installation, on-site measurement, professional mounting services for completed products. Includes crane services and professional installation teams.
4. Custom Fabrication: Special constructions, custom metal work, custom LED lighting solutions, and bespoke architectural elements tailored to specific project requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Makro Art AG manufactures and installs large format digital printed graphics, tensioned textile frame systems, and illuminated LED display solutions for B2B clients across Switzerland. The company offers an end-to-end A-to-Z service from consultation and design through digital printing (CMYK inkjet up to 5m width), frame fabrication, LED lighting integration, and on-site installation including vehicle wrapping and architectural projects.

Product overview

Makro Art AG is a Swiss large-format digital printing and signage company founded in 1998, operating from over 5,000 m² of production space in Grosswangen with more than 40 employees. The company offers a comprehensive portfolio of tensioned textile frame systems (Slim Frame), illuminated display solutions (Slim Light Frame, Makrolumina, Makroframe), acoustic solutions, vehicle wrapping services, architectural products (VISION), and sustainable printing materials under the Makro Green sub-brand. Products range from tension frame systems for graphics to illuminated boxes, from wall and room design to POS promotion materials and vehicle wrapping. The company provides full-service capabilities from design consultation through installation, using CMYK digital ink-jet printing technology with widths up to 5 meters. In June 2025, the company founded Makro Architecture AG to further develop the VISION architectural glass textile product line.

Differentiator

Problem solved

Functional benefit

Brands

• Makroframe: Product line for illuminated textile images with Makroframe V4 and Makroframe Light.
• Makro Green

Products and services

• Large Format Advertising (Grossformatwerbung) Custom large format digital printing for outdoor advertising including mega posters, advertising banners, flags, construction site boards, light boxes, 3D lettering, textile facades, and tension frames. Serves enterprises requiring high-visibility outdoor visual communications.
• Room Design / Interior Design (Raumgestaltung) Interior space design and wall graphics including textile graphics, tension frames, illuminated boxes, wall art, wallpaper, 3D lettering, acoustic images, and privacy screens for offices, retail, museums, and hospitality interiors.
• Signage & Lettering (Beschriftungen) Comprehensive signage solutions including vehicle wrapping, building facades, window films, sun protection films, floor graphics, and wayfinding signage for commercial properties.
• Vehicle Wrapping Service Vehicle wrapping and lettering services including partial or full vehicle wraps in matte, gloss, chrome, carbon or digitally printed designs, plus Hexis Bodyfence paint protection film for commercial fleets, buses, and cars.
• Slim Frame Tension System Aluminum tension frame system that stretches printed textiles wrinkle-free without tools, using rubber gasket technology for quick graphic changes. Available in 30+ profile variants from 16mm to 120mm depth with wall, ceiling, and freestanding mounting options.
• Slim Light Frame Backlit LED illuminated tension frame system with 160-degree lens optics, 24V LED lighting at 6500K, and optional tunable white LED mixing technology (2700-6500K) for retail and architectural displays.
• Makrolumina Sidelight LED Frame Proprietary sidelight LED frame system where high-power LEDs project light laterally onto the graphic surface. Available in 120mm and 80mm depths, with 1 or 2-sided illumination, plug-and-play connections, and integrated power supplies.
• Acoustic Solutions Sound-absorbing acoustic panels and frames using melamine BASOTECT or recycled PET materials to reduce reverberation. Includes Slim Frame Acoustic, PET Board Acoustic, and Makrolumina Acoustic variants combining illumination with acoustic absorption.
• Makroframe Illuminated Acoustic Textile Premium illuminated textile image product line combining LED backlighting with sound-absorbing properties for offices, hospitality, and architectural interiors. Includes Makroframe V4 and Makroframe Light variants.

Quantifiable outcome

• Over 1000 trucks labeled with vehicle graphics
• +4 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Roger SchäliminorGTM or Marketing Partner · 1 January 2024Professional mountaineer and mountain guide from Sörenberg, Switzerland. Roger Schäli has been climbing for over 40 years and has completed the Eiger North Face more than 50 times. Partnership aligns with shared values of passion, enthusiasm, and individual preparation. Makro Art supports his exceptional mountain adventure projects.
• Images Vevey BiennalecoreGTM or Marketing Partner · 1 January 2024Switzerland's largest outdoor photography exhibition held biennially in Vevey. Makro Art has been production partner for nine editions, producing and installing a 50 × 18 meter giant image on Nestlé headquarters in 2024. Over 800 projects submitted from around the world for each edition.
• FC Lucerne (FCL)coreGTM or Marketing Partner · 1 January 2019Official partner for outdoor printing. Makro Art provides traffic boards, stadium signage, and other printing services for the football club.
• HC Kriens-LuzernminorGTM or Marketing PartnerHandball club where Makro Art provided express delivery for arena signage ahead of Pilatus Arena opening. Received invitation to match as thank-you.
• Bucher Identity & DesignminorStrategic or Co-development PartnerDesign agency partner for creative projects including Bolero restaurant bus advertising campaign, working together on visual concepts and execution.
• Parallèle Communication AgencyminorStrategic or Co-development PartnerCommunication agency in Bulle, Switzerland, partnered with Makro Art for Vacherin Fribourgeois stand at Salon Suisse des Goûts et Terroirs, providing visual concepts for Makro Art to produce.
• Catnuss SàrlminorStrategic or Co-development PartnerExhibition designer/interior designer from Carouge, collaborated on Château de Chillon museum exhibition installation with Makro Art producing and mounting graphics.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Avery Dennison Graphics Solutions: Global manufacturer of signage films, vehicle wrap materials and graphic substrates used across the vehicle wrap and signage value chain - broad incumbent with overlapping end customers and use cases.
• Durst Group: Italian-headquartered global manufacturer of industrial digital printing systems including the Durst Rho and Rhotex large-format printers that Makro Art operates - overlapping at the technology and end-customer level in professional print services.
• Antalis (KPP Group): European leader in distribution of visual communication materials, large-format substrates and signage solutions - comparable solutions-distribution model in the European signage market.

Direct peers

• Spandex AG: Swiss-headquartered global supplier of signage materials and large-format printing substrates with conversion services. Most directly comparable competitor in Swiss and European signage/large-format printing services.
• swissQprint: Swiss manufacturer of large-format UV inkjet printers (and operator of a print service bureau) serving the same sign-and-display end markets. Highly comparable as a Swiss large-format printing specialist with industrial technology depth.
• Maeder Unternehmen (Maeder Group): Swiss signage and advertising-technology group providing signage, vehicle lettering and visual communication solutions to enterprise customers across Switzerland - directly overlapping offering and customer base.
• Color Express AG: Swiss signage and digital printing service bureau offering large-format prints, vehicle wraps and signage installation - comparable service-bureau model serving Swiss enterprise clients.

Others

• Hexis Group: French manufacturer of vehicle wrap films and paint protection films (Hexis Bodyfence is used by Makro Art). Material supplier and ecosystem participant in the same vehicle-wrap and signage value chain.

Regional players

• Atelier Giroud: Swiss large-format printing and visual communication company providing signage, banners and exhibition graphics - similar service offering focused on the Swiss market.
• ReproPark AG: Swiss large-format digital printing, banner and signage service provider with comparable Swiss-market B2B focus and printing technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/makroart.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makro Art