HC Kriens-Luzern

Name

HC Kriens-Luzern

Legal name

HC Kriens-Luzern AG

Website

https://hckriens-luzern.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Sports (Handball)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional handball club
• Handball match tickets
• Season card subscriptions
• Corporate sports sponsorship
• Handball merchandise sales

Headquarters

HQ city

Kriens

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single-game tickets and season cards (HCKL CARD) for home matches in Quickline Handball League, Mobiliar Handball Cup, and EHF Champions League games at Pilatus Arena.
2. Hospitality: Premium hospitality packages including the Blue Dragon Lounge with 240-person capacity, featuring 3-course meals, table service, and entertainment for season ticket holders and single-event guests.
3. Sponsorship: Corporate sponsorship across multiple tiers including General Partner, Gold Partner, Silver Partner, Bronze Partner, Supporter, Equipment suppliers, Premium Circle, and Liga Presenter categories.
4. Merchandise: Online merchandise sales including teamwear, home and away jerseys for adults and children, available through the official HCKL online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

HC Kriens-Luzern is a Swiss professional handball club competing in the Quickline Handball League and the EHF Champions League. It sells tickets and season cards (HCKL CARD) for home matches at Pilatus Arena, premium hospitality packages through the Blue Dragon Lounge, and official teamwear and merchandise via its online shop. The club also generates revenue from tiered corporate sponsorships (General, Gold, Silver, Bronze Partner) and media partnerships.

Product overview

HC Kriens-Luzern is a Swiss professional handball club offering competitive team sports entertainment through its professional handball team competing in the Quickline Handball League (national) and EHF Champions League (European). The product portfolio includes ticketing services via the HCKL CARD season ticket and single tickets, premium hospitality through the Blue Dragon Lounge, official merchandise from the Teamwear Shop, media products including the Kreisläufer club magazine, and match streaming via the RED Sport platform. The club operates from the Pilatus Arena in Kriens, providing a complete spectator sports entertainment experience.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Dragon Lounge: Hospitality area at Pilatus Arena with capacity of 240 persons, offering premium seating, 3-course meals, and table service.
• HCKL CARD
• Kreisläufer

Products and services

• Professional Handball Team (QHL Participation) The HC Kriens-Luzern professional handball team competes in the Quickline Handball League (Switzerland's top handball division), the Mobiliar Handball Cup, and the EHF Champions League, providing live professional sports entertainment for fans at Pilatus Arena in Kriens.
• HCKL CARD (Season Ticket) Annual season ticket providing access to all home games in the Quickline Handball League, the Mobiliar Handball Cup, and EHF Champions League group-stage matches at Pilatus Arena. Includes free public transport on match days. Available in Main/Opposite, South, North (Fan-Corner), and Raiffeisen Family Corner tribune tiers with adult and reduced pricing.
• Single Match Tickets Per-game tickets for QHL, Cup, Play-off, and EHF Champions League home matches, sold across Main/Guest, South, and reduced-pricing categories via the official ticketing platform and arena box office.
• Blue Dragon Lounge Hospitality Premium hospitality product at Pilatus Arena with 240-person capacity, offering balcony VIP seating, 3-course meal, table service, drinks, and an entertainment program. Sold as annual season packages (23 home games) for corporate clients and premium fans.
• HC Kriens-Luzern Teamwear Shop Official online merchandise store offering Home and Away jerseys for adults and children, plus teamwear and apparel with personalized name and number options. Operated at shop.hckriens-luzern.ch.
• Corporate Sponsorship Packages Tiered corporate sponsorship offerings (General Partner, Gold Partner, Silver Partner, Bronze Partner, Supporter, Equipment suppliers, Premium Circle, Liga Presenter) providing brand visibility, hospitality access, and B2B partnership opportunities at HCKL home matches and events.

Quantifiable outcome

• First Swiss Championship won in 2026 after two previous final defeats
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• Pilatus ArenacoreOthersHome venue partnership. Pilatus Arena is described as the most modern midsize arena in Switzerland, hosting all HCKL home games.
• QuicklinecoreGTM or Marketing PartnerTitelsponsor of Swiss top handball league (Quickline Handball League). First title sponsor in league history.
• RED Sport (Ringier)coreGTM or Marketing PartnerOfficial streaming platform partner. All QHL matches and selected EHF European League games streamed live with commentary via RED platform.
• EHF (European Handball Federation)coreStrategic or Co-development PartnerContinental governing body organizing EHF Champions League and EHF European League. HCKL qualified for 2026/27 EHF Champions League.
• Gössi Carreisen AGflagshipGTM or Marketing PartnerGeneral Partner - primary sponsor tier for HC Kriens-Luzern. Travel company specializing in bus tours.
• AuvisocoreGTM or Marketing PartnerGold Partner - Swiss audio-visual solutions provider.
• Emil Frey (Ebikon)coreGTM or Marketing PartnerGold Partner - automotive dealership near Lucerne.
• Halter AGcoreGTM or Marketing PartnerGold Partner - construction and real estate company.
• HörmanncoreGTM or Marketing PartnerGold Partner - industrial door and gate manufacturer.
• OreacoreGTM or Marketing PartnerGold Partner - kitchen showroom/exhibition.
• OTTOscoreGTM or Marketing PartnerGold Partner - sporting goods retailer.
• RaiffeisencoreGTM or Marketing PartnerGold Partner - Swiss banking group. Also naming sponsor of Family Corner section.
• Tavolago AGcoreGTM or Marketing PartnerGold Partner - restaurant/hospitality business.
• TCS eBike TourscoreGTM or Marketing PartnerGold Partner - e-bike tour operator.
• VerisetcoreGTM or Marketing PartnerGold Partner - kitchen furniture manufacturer.
• ErimacoreGTM or Marketing PartnerEquipment Partner - sports apparel and equipment supplier. Official match and training gear provider.
• ASICScoreGTM or Marketing PartnerEquipment Partner - athletic footwear and sportswear brand.
• SG Pilatus HandballflagshipStrategic or Co-development PartnerYouth development partner club. HCKL players Quentin Fuchs, Ben Zimmermann, and Neil Röttges developed through SG Pilatus youth system.
• HC Kriens (Club)coreStrategic or Co-development PartnerAssociated local handball club within the HCKL organization family.
• Handball EmmencoreStrategic or Co-development PartnerNLB partner club where young HCKL players gain playing experience (e.g., Quentin Fuchs, Ben Zimmermann, Neil Röttges).
• GC Amicitia ZürichcoreStrategic or Co-development PartnerQHL competitor club where HCKL prospect Neil Röttges is loaned for two seasons to gain playing time.
• Hirslanden St. AnnaminorOthersMedical Partner - private hospital group providing medical services to team.
• MobiliarcoreGTM or Marketing PartnerSwiss insurance company sponsoring Topscorer program with CHF 400,000 prize pool for youth development. Naming partner of Mobiliar Handball Cup.

Scale indicators5 records

Recent moves6 records

Direct peers

• HSC Suhr Aarau: Swiss QHL handball club with similar sponsorship tiers (Gold, Silver, Bronze), ticketing, and merchandise infrastructure. Direct competitor and a useful benchmark for HCKL's commercial performance within the same national league framework.
• Handball Emmen: NLB (second-tier) Swiss handball club that serves as HCKL's formal partner club for youth player development. Useful peer for understanding the development-to-pro pipeline and lower-tier Swiss handball economics that feed into the HCKL first team.
• Kadetten Schaffhausen: Historically dominant Swiss handball club that HC Kriens-Luzern defeated 3-0 in the 2026 playoff final. Direct competitor in Quickline Handball League with comparable ticketing, sponsorship, and youth academy model, and the team against which HCKL's championship was measured.
• Wacker Thun: Long-standing QHL competitor with similar revenue mix (tickets, corporate sponsorships, merchandise) and arena-based home-game format. Directly comparable as a mid-tier Swiss handball club operating in the same national league ecosystem.
• Pfadi Winterthur: Traditional QHL competitor and one of the next Swiss handball opponents on HCKL's schedule. Similar professional club structure with ticketing, sponsorship, and youth academy framework in the same league and operating environment.
• BSV Bern: Direct QHL competitor based in the Swiss capital region. Comparable professional club structure with the same league participation, sponsorship architecture, and ticketing model, providing a regional counterpoint to HCKL's Central Switzerland base.
• RTV 1879 Basel: Top-tier Swiss handball club competing in the Quickline Handball League with a comparable membership-club structure, ticketing platform, and seasonal sponsorship model. Directly relevant for benchmarking HCKL's commercial positioning in the same national league.
• TSV St. Otmar St. Gallen: QHL competitor with comparable professional club operations. Useful peer for benchmarking arena revenue, sponsor tier economics, and youth-development throughput against HCKL's structure.
• GC Amicitia Zürich: QHL rival with which HCKL has a strategic player-loan arrangement (Neil Röttges for two seasons). Closely comparable in scale, single-city market, and youth-development orientation, with overlapping sponsor categories in the same Swiss market.

Broad incumbents

• THW Kiel: One of the top clubs in the German Handball-Bundesliga and an EHF Champions League regular. Comparable as a professional handball club with a Champions League-anchored revenue model, season tickets, hospitality products, and major-corporate sponsorships — albeit at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2b-dDErsWQ8YpNCGKdVpAw
• Facebookfacebook.com/HCKriensLuzern
• LinkedInlinkedin.com/company/hc-kriens-luzern
• Instagraminstagram.com/hckriensluzern
• TikToktiktok.com/@hckriensluzern

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HC Kriens-Luzern