Medical & Aged Care Group

What Medical & Aged Care Group does

Medical & Aged Care Group (MACG) is a family-owned, for-profit residential aged care provider incorporated in Victoria, Australia as The Aged Care Group PTY LTD. Founded in 1995 and headquartered in Chadstone, the group operates 11 aged care homes across Melbourne and Regional Victoria, including Greenwood Manor (Dingley), Grand Cedar (Ashwood, 75 beds), Cheltenham Manor, Casey Manor (Narre Warren South, 45 beds), Casey Aged Care, Boronia, Carrum Downs, Northern Gardens (Coburg), Oaklea Hall (Hughesdale), Parkdale, and Traralgon. Each home is positioned as a boutique, homelike environment with fewer beds than the industry average, staffed by qualified 24/7 nursing teams. All homes hold Australian Government Accreditation, a prerequisite for receiving Commonwealth aged care subsidies.

MACG's core service portfolio comprises permanent residential aged care, respite care (day, short-term, emergency, dementia-specific, and long-term), specialized dementia care, and palliative care. Room options range from standard singles to premium and deluxe singles, companion rooms, and double apartments accommodating couples, with pricing structured around the Australian aged care model: a government-set Maximum Basic Daily Fee of $63.57, means-tested care fees of $0-$259.26/day, and accommodation payments either as a Refundable Accommodation Deposit (RAD, e.g., $400,000 at Casey Manor up to $800,000 for Grand Cedar Deluxe) or a Daily Accommodation Payment (DAP, $112.41/day across homes), with hybrid RAD+DAP options also available. Additional revenue comes from optional service fees (beauty, hairdressing, satellite TV, internet, gym, alcohol) and Commonwealth government subsidies.

The technology stack is conventional care-infrastructure: CCTV in common areas, call bell systems, sensor mats, door sensors, and at Grand Cedar, smart-wired rooms with movement bed sensors and smart LED televisions. The company has no mobile application, no public API, and no proprietary AI systems; the most notable technology partnership is with Andromeda Robotics, whose Abi companion robot was showcased at an industry conference. Distribution is exclusively direct-to-consumer via the corporate website, phone inquiries, on-site tours, and a day respite program that functions as a trial mechanism. Marketing emphasizes family values, community links, and charity partnerships with Beyond Blue, Cancer Council Australia, Salvation Army, and local neighborhood houses.

Name

Medical & Aged Care Group

Legal name

The Aged Care Group PTY LTD

Website

https://maacg.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Medical & Aged Care Group is a family-owned, Australian Government-accredited residential aged care provider operating 11 boutique homes across Melbourne and Regional Victoria, delivering 24/7 nursing care, respite, dementia, and palliative services to elderly residents and their families.

Ownership category

akta.pro rank

Product category

Residential Aged Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Residential aged care
• Dementia care services
• Palliative care services
• Respite care services
• Aged care facilities

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Aged Care Fees: Revenue from permanent residential aged care including accommodation deposits (RAD) and daily accommodation payments (DAP), plus basic daily fees and means-tested care fees
2. Respite Care Services: Short-term care services for residents including day respite, short-term, emergency, and dementia-specific respite care
3. Palliative Care: End-of-life care services providing support for terminal illness and advanced age
4. Additional Service Fees: Optional额外服务收费 including beauty and hairdressing, satellite television, internet, gyms, and alcohol
5. Government Subsidies: Commonwealth subsidies for eligible residents determined through Income and Asset Assessment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Medical & Aged Care Group (MACG) operates 11 residential aged care homes across Melbourne and Regional Victoria, providing permanent residential aged care, respite care (day, short-term, emergency, and dementia-specific), dementia care, and palliative care services. Each home delivers 24-hour qualified nursing support, dietitian-approved meals cooked in-house, assistance with activities of daily living, wellbeing and lifestyle programs, access to allied health professionals, and on-site laundry. The homes vary in size, with smaller boutique-style facilities (e.g., 45 beds at Casey Manor) and larger 75-bed facilities (e.g., Grand Cedar), and offer room types ranging from standard singles to deluxe, companion, and double apartments for couples.

Product overview

Medical & Aged Care Group (MACG) operates as a family-owned aged care provider offering a portfolio of 11 residential aged care homes across Melbourne and Regional Victoria. The core service offering comprises permanent residential aged care, respite care, dementia care, and palliative care, each delivered through individual home locations with distinct amenities and room types. Each aged care home functions as a localized care facility providing 24-hour nursing support, dietitian-approved meals, allied health services, and lifestyle programs. The homes vary in size from boutique 45-bed facilities to larger 75-bed homes, with room options ranging from standard singles to premium singles, deluxe rooms, companion rooms, and double apartments for couples.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Aged Care Permanent residential care services providing 24-hour nursing support, personalized care plans, meals, housekeeping, and lifestyle activities in homelike environments across 11 aged care homes in Melbourne and Regional Victoria. Designed for older Australians who can no longer live independently.
• Respite Care Short-term care services including day respite, short-term respite, emergency respite, and dementia-specific respite designed to support caregivers and provide temporary residential care for seniors. Day respite program also serves as a trial mechanism before long-term commitment.
• Dementia Care Specialized dementia care services with trained staff, personalized care plans, secure environments, sensory activities, and support for residents living with dementia and their families. Includes dementia-specific respite care options.
• Palliative Care End-of-life care providing 24-7 support, pain and symptom management, emotional and spiritual support, grief counselling, and compassionate care for residents with terminal illness or advanced age and their families.
• Greenwood Manor Boutique aged care home in Dingley, VIC offering 24-hour nursing care, landscaped gardens, private rooms with kitchenettes, and accommodation options for couples. Offers standard single, premium single, deluxe single, companion room, and double apartment room types.
• Grand Cedar Aged Care Additional service aged care home in Ashwood, VIC with 75 beds, single and deluxe rooms with smart wiring, movement bed sensors, flat-screen LED Smart televisions, and amenities including pet therapy, music therapy, and various lifestyle programs.
• Cheltenham Manor Family-owned aged care home in Cheltenham, VIC with private rooms, built-in kitchenettes, manicured gardens, theatre and activity room, hair salon, and couple's apartments. Offers dementia and nursing care services.
• Casey Manor Close-knit 45-bed aged care home in Narre Warren South, VIC with standard and premium rooms, barbecue facilities, chicken coop, gardens, and lifestyle programs including seated Tai Chi, pet therapy, and community volunteering.

Quantifiable outcome

• Australian Government Accredited facilities
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Beyond BlueminorOthersCharitable partnership where residents can participate in volunteering and fundraising activities supporting mental health awareness
• Cancer Council AustraliaminorOthersCharitable partnership enabling residents to volunteer and fundraise for cancer research and support services
• Salvation ArmyminorOthersCharitable partnership for community outreach and volunteering programs
• Local Neighbourhood HousesminorOthersPartnership with local neighbourhood houses such as Amaroo Neighborhood House for community engagement and meal donations
• Lions Club of Ashwood-Mount WaverleyminorOthersLocal service club connection for community involvement
• Local ParishesminorOthersChurch parish connections for spiritual and pastoral support services

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Benetas: Victorian not-for-profit aged care provider operating multiple residential homes in Melbourne and regional Victoria. Direct overlap with MACG's geographic footprint and elderly resident target market.
• Opal HealthCare: One of Australia's largest private aged care operators with 80+ homes. Comparable as a multi-site residential aged care provider targeting similar mid-market family decision-makers, though at significantly larger scale than MACG.
• Estia Health: ASX-listed aged care operator with ~60+ homes across Australia. Comparable to MACG in core residential aged care service delivery, government accreditation, and mix of standard/premium room categories.
• Regis Healthcare: ASX-listed residential aged care provider operating ~70+ homes across Australia. Most directly comparable to MACG as a multi-site residential aged care operator with similar resident mix, government funding dependency, and RAD/DAP revenue model.
• Arcare: Family-owned aged care provider operating 50+ homes across Victoria, NSW, and Queensland. Closely comparable to MACG on family-owned positioning, multi-site residential model, and Victorian geographic concentration.
• Japara Healthcare: Australian residential aged care operator (previously ASX-listed, now private). Comparable to MACG on core service delivery, RAD/DAP revenue model, and Australian Government accreditation, though larger in scale.
• BlueCross Care: Victorian-focused not-for-profit aged care provider with multiple residential homes across Melbourne. Comparable to MACG on geographic concentration, boutique multi-site model, and resident demographic mix.

Regional players

• ACH Group: South Australia-based aged care provider with residential homes and community services. Comparable residential care offering but operates in a different geographic market than MACG's Victorian concentration.

Broad incumbents

• Bolton Clarke: Large not-for-profit provider combining residential aged care, retirement living, and home care across Australia. Overlaps with MACG in residential care but operates broader community services portfolio at much greater scale.
• Bupa Aged Care Australia: Subsidiary of global Bupa Group operating 60+ aged care homes in Australia as part of a broader health insurance portfolio. Comparable on residential service delivery but benefits from parent-company capital and diversification MACG lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MACG-medicalagedcaregroup/videos
• Facebookfacebook.com/Medical-Aged-Care-Group-195596997148118
• LinkedInlinkedin.com/company/medical-&-aged-care-group
• Instagraminstagram.com/medicalandagedcaregroup?utm_source=ig_web_button_share_sheet&igsh=bTlpZmp3Mmw2ZGd6
• Xx.com/MaacgM

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical & Aged Care Group