The Federal Proposal Experts

What The Federal Proposal Experts does

The Federal Proposal Experts (FPEX) is a privately held, SBA-certified Economically Disadvantaged Woman-Owned Small Business founded in 2014 by Shannon Lindauer and headquartered in Colorado. The firm delivers three integrated service lines to U.S. federal contractors: (1) consulting services covering Capture Management, Proposal Management, Proposal Writing, and Color Team Reviews, billed on a four-tier sliding scale of $55–$105/hour keyed to client company revenue; (2) downloadable proposal templates and a 45-page Full Template Bundle sold via direct e-commerce at $40–$330 per SKU; and (3) training delivered through the self-paced Proposal Manager Academy and live instructor-led courses such as Proposal Best Practices ($1,500 for up to 5 participants). Engagement is exclusively senior-practitioner, with no junior writers or offshoring, and the same consultant attends the kickoff and executes the work. The platform is not a technology product: it is a services-plus-content business with no APIs, no proprietary software stack, and no AI/ML components disclosed.

The company targets small and mid-sized government contractors competing for federal work across DoD, federal civilian, and intelligence community agencies, with particular specialization in quick-turnaround task-order responses on GSA Schedules and Agency MACs. Distribution is hybrid: a self-serve storefront and blog content marketing for top-of-funnel templates/training, paired with direct senior-consultant outreach (one-business-day response) and client referrals for paid engagements. Pricing is intentionally calibrated to small-business budgets via the revenue-tier hourly scale and bundle discounts on templates. Across 11 years, FPEX has served 63+ firms; the firm states client revenue captured as a result of FPEX support exceeds $508 million, though FPEX revenue itself is not disclosed and the firm has not raised institutional funding.

Revenue mechanics rest on a combination of hourly professional services, transactional template sales, and tuition-style live training, with self-paced courses positioned as recurring/educational content. The moat is rooted in senior talent (15+ year average consultant tenure, 22-year founder tenure), a 45-page proprietary template library refined across 1,400+ proposals, and EDWOSB certification that unlocks set-aside federal lanes; no patents, partnerships, or parent-company structures are present. Operationally the firm is micro-scale (1–10 employees) and profitable-by-design rather than growth-equity-backed, with no disclosed M&A, hiring signals, or geographic expansion beyond U.S. federal procurement.

Name

The Federal Proposal Experts

Legal name

Federal Proposal Experts

Website

https://fedproposalexperts.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Federal Proposal Experts (FPEX) is an SBA-certified EDWOSB consulting and training firm that helps U.S. small and mid-sized government contractors win federal contracts through senior-led proposal services, a 45-page template library, and self-paced and live training courses.

Ownership category

akta.pro rank

Product category

Federal Proposal Consulting Services

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Intergovernmental Affairs & Federal Grants Administration (BPAIAAAC)

Keywords

• Federal proposal consulting
• Proposal writing services
• Government contract training
• Capture management support
• Bid proposal templates

Headquarters

HQ city

Sandia Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Sliding-scale consulting rates based on client company revenue tiers. Services include Capture Management, Proposal Management, Proposal Writing, and Color Team Reviews. Rates vary from $55-$105/hour depending on service type and client revenue tier.
2. Digital Templates: Pre-built proposal templates sold as downloadable digital products. Individual templates range from $40-$150, with bundle options at $330 (save 30%).
3. Training Courses: Self-paced online courses and live instructor-led training. Live courses cost $1500 for up to 5 participants. Self-paced Proposal Manager Academy modules available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Federal Proposal Experts (FPEX) provides federal proposal development support to small and mid-sized government contractors through three product lines: sliding-scale consulting engagements for capture management, proposal management, proposal writing, and color team reviews; a library of downloadable federal proposal section templates; and proposal training delivered as self-paced online courses and live instructor-led sessions. All consulting work is performed by senior practitioners with 15+ years of GovCon experience, and the firm is SBA-certified as a Woman-Owned Small Business.

Product overview

The Federal Proposal Experts (FPEX) offers a platform of proposal development solutions comprising three main service lines: (1) Proposal Templates - a library of downloadable digital templates covering all major sections of federal contract bids (Executive Summary, Management/Staffing, Past Performance, Quality Management, Risk Management, Transition Plan, Uncompensated Overtime Policy, Professional Employee Compensation Plan, and Resume templates) available individually or as a 45-page Full Template Bundle at 30% savings; (2) Proposal Training - including the self-paced Proposal Manager Academy with courses on Federal Proposal Fundamentals, Capture to Color Team Reviews, Win Themes & Discriminators, and Cost Volume & FAR Compliance, plus live instructor-led courses on Proposal Best Practices and 8-Step Proposal Writing; and (3) Proposal Services - sliding-scale consulting engagements for Capture Management, Proposal Management, Proposal Writing, and Color Team Reviews delivered exclusively by senior practitioners. The company operates as an SBA-certified EDWOSB and offers tiered pricing based on client company revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Capture Management Consulting Full bid lifecycle consulting for developing government contract opportunities, including pre-RFP capture activities, pricing and competitor analysis, teaming strategy, and bid/no-bid decision support for small and mid-sized federal contractors.
• Proposal Management Consulting Full proposal process management or embedded team support including themes and discriminators integration, proposal plan preparation, schedule and team input management, and RFP compliance assurance for federal bids.
• Proposal Writing Consulting Senior-level technical and proposal writing services producing compliant content in first draft, covering complex technical solutions, management, risk and quality narratives, cost narratives, and past performance and resume tailoring.
• Color Team Review Consulting Expert Pink, Red, Gold, and Green team review services to verify compliance and probability of achieving highest scores, with specific recommendations to fix issues in active federal proposals.
• Full Proposal Template Bundle Complete 45-page bundle of federal proposal templates covering Executive Summary, Management and Staffing, Past Performance, Professional Employee Compensation Plan, Quality Management, Risk Management, Transition Plan, and Uncompensated Overtime Policy, sold at a 30% discount versus individual pricing.
• Management & Staffing Plan Template 10-page federal proposal template for the management approach section including cost, schedule and performance management, organizational approach with key personnel resumes, recruiting and retention, quality assurance, and transition plan.
• Professional Employee Compensation Plan Template 7-page federal proposal template covering compensation philosophy, compensation plan, surveys and studies, performance reviews, reward and recognition, salary ranges, overtime, Service Contract Act compliance, fringe benefits, retirement benefits, time off and holidays.
• Quality Management Plan Template Federal proposal template for the quality management approach section with editable text, graphics, and tables.
• Risk Management Plan Template Federal proposal template for the risk management approach section with editable boilerplate content.
• Past Performance Section Template 3-page federal proposal template providing detailed approach for mapping contract experience to specific RFP task requirements with an introduction section and three past performance tables.
• Staffing Plan Template 7-page federal proposal template covering recruiting and retention, team communications, subcontractor performance, key personnel, and resumes sections.
• Transition Plan Template Federal proposal template for the transition plan section with editable boilerplate content.
• Resume Template 3-page federal proposal template mapping key personnel qualifications to solicitation requirements, including an embedded table showing candidate qualifications and experience against requirements.
• Uncompensated Overtime Policy Template 2-page federal proposal template covering the Uncompensated Overtime Policy required by FAR 9.104-1(e), FAR 52.237-10, FAR 37.115, and Revolutionary FAR Overhaul Part 37 Service Contracting.
• Proposal Manager Academy Self-paced online learning platform with video modules, downloadable worksheets, and certificates of completion, plus monthly live office hours, designed to teach federal proposal planning, management, and production for every experience level.
• Proposal Best Practices Course 4-hour live instructor-led course (virtual or in-person) covering the federal proposal process from pre-RFP through submission with winning best practices; priced at $1,500 for up to 5 participants.
• Proposal Writing - 8 Steps Course Course teaching an 8-step process for writing any federal proposal section to overcome the blank-page hurdle and produce compliant content quickly.
• Federal Proposal Fundamentals Course Foundational 4-hour self-paced course covering RFP anatomy, Sections L & M, compliance matrices, and winning kickoffs, with video lessons, downloadable worksheets, and certificate of completion.
• Capture to Color Team Reviews Course Intermediate 6-hour self-paced course on Pink, Red, and Gold team reviews covering how to run them correctly and act on findings to improve federal proposal scoring.
• Win Themes, Discriminators & Ghosting Course Advanced 5-hour self-paced course on translating capture intelligence into evaluator-ready language that scores, focused on win themes and discriminators.
• Cost Volume & FAR Compliance Course Specialty self-paced course on building a defensible federal proposal cost narrative aligned to Section M evaluation criteria.

Quantifiable outcome

• Clients captured more than $508M in revenue as a direct result of FPEX proposal expertise
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Guidehouse: Guidehouse is a large advisory and consulting firm serving federal, defense, and commercial clients with acquisition and program management support — a broad incumbent with proposal-adjacent capabilities but a much wider service portfolio than FPEX.
• Booz Allen Hamilton: Booz Allen Hamilton is a major federal management and technology consulting firm with large capture and proposal teams supporting defense and civilian pursuits — a broad incumbent whose proposal support offerings dwarf FPEX in scale but overlap in buyer and deliverable.
• Kforce Inc. (Government Solutions): Kforce is a national staffing and solutions provider whose Government Solutions division supplies cleared professionals and consulting support to federal agencies and contractors — a broader incumbent with adjacent functional service provider capabilities to federal buyers.
• Censeo Consulting Group: Censeo Consulting Group is a federal management consulting firm that supports federal agencies and contractors on acquisition strategy and proposal support — a larger incumbent with overlapping advisory services but broader operating model and scale.
• OST, Inc. OST is a federal IT and management consulting firm that supports defense and civilian agencies and provides proposal and program management services — a broader incumbent that competes with FPEX for federal services work but with a much wider portfolio.
• Calibre Systems: Calibre Systems is an established federal management consulting firm offering acquisition, program management, and proposal support to defense and civilian clients — a larger incumbent with overlapping proposal services but a much broader consulting portfolio than FPEX's boutique focus.

Direct peers

• Lohfeld Consulting Group: Lohfeld Consulting Group specializes in capture management, proposal consulting, and proposal training for GovCon clients, with services spanning color team reviews and proposal management — overlapping almost entirely with FPEX's consulting and Proposal Manager Academy offerings.
• Samtech Consulting: Samtech Consulting provides federal proposal management, capture planning, and proposal writing services to government contractors, and also offers APMP-aligned training — comparable to FPEX in scope, customer base, and delivery model.
• Acquisition Solutions Corp: Acquisition Solutions Corp is a federal proposal, capture, and program management consulting firm that supports government contractors with proposal development, training, and capture services — directly comparable to FPEX's service offering and target buyer (SMB and mid-sized federal contractors).

Emerging players

• Procurement Sciences AI: Procurement Sciences is an emerging AI-powered platform that automates federal proposal drafting and compliance — directly threatening to commoditize FPEX's template and proposal writing services, and an emerging competitor in the same end market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fedproposalexperts
• Xx.com/fedproposals
• LinkedInlinkedin.com/company/the-federal-proposal-experts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Federal Proposal Experts