Barkonsult

What Barkonsult does

Barkonsult is a Stockholm-based specialty retailer established in 1984 that imports, produces, and distributes professional bar equipment, glassware, cocktail ingredients, mixers, and consumables. The company operates as an e-commerce business serving two distinct customer segments: professional bartenders and bar establishments (commercial-grade equipment and consumables), and cocktail enthusiasts (home bar tools and ingredients). It runs country-specific storefronts across four European markets — Sweden, Denmark, Norway, and Spain — under dedicated Barkonsult domains, indicating a regional multi-market distribution model.

The product catalog is organized into core categories: barware and equipment (shakers, jiggers, strainers, bar spoons, mixing glasses, iceware, bar sets), commercial machines (Blendtec and Hamilton Beach blenders, iSi soda and cream siphons, manual juicers), serving and storage solutions (bar mats, drip trays, store-and-pour systems), consumables (drinking straws in glass, paper, bamboo, metal; cocktail picks and napkins), mixers and ingredients (Monin syrups and purées, Funkin purees, Three Cents mixers, Bundaberg beverages, Botanica garnishes, Luxardo cherries), glassware (Onis, RCR, Rona, Urban Bar, KUPA, NUDE), and spirits. The company carries premium Japanese bar tool brands (Yukiwa, 47 Ronin, Wadasuke) alongside established European manufacturers (Urban Bar, Bonzer, iSi), positioning itself as a curated specialty source rather than a generalist HORECA distributor.

Barkonsult makes money through direct one-time unit sales via its own e-commerce platforms at price points ranging from approximately 29 SEK for basic consumables to 35,999 SEK for premium commercial blenders. Free shipping is offered above a 999 SEK order threshold. The revenue mix spans B2B (professional bar supply with rep-based relationships, e.g., discontinued glassware offers routed via "your Barkonsult rep") and B2C (consumer home-use purchases), with an outlet channel providing up to 80% discounts on selected items. Marketing is driven by an inspiration blog (cocktail recipes), email newsletters, and an organic social presence on Facebook, LinkedIn, and Instagram. The company has no disclosed external funding and operates as a privately held Swedish entity (Org. nr. 556590-3274).

Name

Barkonsult

Legal name

Barkonsult

Website

https://barkonsult.se

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Barkonsult is a Stockholm-based specialty e-commerce retailer founded in 1984 that imports and distributes professional bar equipment, glassware, cocktail ingredients, and consumables. It serves professional bartenders and home cocktail enthusiasts across Sweden, Denmark, Norway, and Spain through localized storefronts.

Ownership category

akta.pro rank

Product category

Bar Equipment and Cocktail Supply Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer and Ale Merchant Wholesalers (424810)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Bar equipment retail
• Cocktail tools supply
• Barware distribution
• Cocktail ingredients wholesale
• Specialty bar supplies

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct B2C and B2B e-commerce sales of bar equipment, glassware, spirits, mixers, ingredients, and consumables. Products are sold at fixed prices with free shipping above 999 SEK threshold.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Barkonsult imports, produces, and distributes professional bar equipment and cocktail tools, operating multi-country e-commerce storefronts (Sweden, Denmark, Norway, Spain) serving both professional bartenders and cocktail enthusiasts. The catalog spans barware, commercial machines, glassware, mixers, ingredients, consumables, and spirits from premium brands such as Monin, Three Cents, Bundaberg, Yukiwa, 47 Ronin, and Blendtec. The company also offers an outlet section with discounted products and a curated David Kringlund collection.

Product overview

Barkonsult is a Swedish bar equipment and ingredients supplier serving professionals and enthusiasts since 1984. The company operates as a single unified e-commerce platform offering an extensive portfolio of bar products organized into core categories: barware/equipment (shakers, jiggers, strainers, bar spoons, mixing glasses, iceware, barsets), machines (blenders, siphons, manual juicers), serving and storage solutions, consumables (straws, picks, napkins), mixers and ingredients (syrups, purées, drink mixers, garnishes), glassware, and spirits. Key branded offerings include exclusive Monin syrups and concentrates, Three Cents mixers, Bundaberg beverages, and the curated David Kringlund Collection. The company also offers an outlet section for discounted items.

Differentiator

Problem solved

Functional benefit

Products and services

• Barware and Bar Equipment Core bar tools including shakers (tin/tin, 3-piece, other styles), jiggers (CL & ML and fl. oz), strainers (julep, cocktail, fine), bar spoons, mixing glasses, iceware, and barsets for professional and home bartenders. Carries brands such as Yukiwa, 47 Ronin, Urban Bar, and Bonzer.
• Commercial Bar Machines Commercial-grade bar machines including Blendtec blenders (Stealth, Connoisseur series), Hamilton Beach blenders, iSi cream siphons and soda siphons, and manual juicers (Cancan Juicer, Zaksenberg Manual Power Juicer).
• Serving, Interior & Storage Equipment Bar service equipment including bar mats, drip trays, glass mats, trays, store & pour systems, squeeze bottles, serving items, speed racks, and interior organization solutions.
• Bar Consumables Disposable bar supplies including drinking straws (glass, glassine, metal, paper, bamboo/biodegradable), cocktail picks, bar napkins, and garnish accessories.
• Mixers and Ingredients Cocktail mixers and ingredients including Monin syrups (25cl, 70cl, 100cl sizes), fruit purées from Monin and Funkin, drink mixers (soda, tonic, juice, coconut cream, tomato), garnishes, sour mixes, cordials, dehydrated fruits, salt and sugar, and cocktail cherries from Luxardo and others.
• Beverage Glassware Beverage glassware including highball, rocks/Old Fashioned, DOF, stackable, cocktail, wine, champagne, spritz, and hot beverage glasses from brands such as Onis, RCR, Rona, KUPA, NUDE, Ginza, Toyo-Sasaki, Urban Bar, and Barkonsult's own glassware line.
• Spirits Spirit selection including gin & genever, liqueur, rum, tequila, vermouth, and whiskey & bourbon. Includes curated Swedish craft spirits under the Smak av Sverige collection and Sandberg Drinks Lab craft spirits.
• Monin Brand Products Dedicated Monin distribution including syrups in various sizes (25cl, 70cl, 100cl), sauces, purées, PURE sugar-free concentrates, iced teas, frappés, liqueurs, Mixeur kits, and sour mixes.
• Three Cents Mixers Premium mixer brand featuring tonic water, ginger beer, sparkling lemonade, and specialty sodas in 200ml format.
• Bundaberg Craft Beverages Australian craft beverages including ginger beer, passionfruit, pineapple & coconut, pink grapefruit, and traditional lemonade in 37.5cl bottles.
• David Kringlund Collection Curated collection by beverage consultant David Kringlund featuring his favorite barware, glassware, and ingredients & mixers for home bartending enthusiasts.
• Barkonsult Bamboo Straws Own-brand eco-friendly bamboo straws that are 100% biodegradable and compostable, made from sustainable vegetable fibers, sold under the Barkonsult label.
• Outlet / Discontinued Glassware Discounted bar equipment and discontinued glassware with up to 80% discount on selected products, available via the website and through direct contact with a Barkonsult sales representative.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• MonincoreTechnology or IntegrationFeatured brand relationship. Monin is a key syrup, puree, sauce, and liqueur brand carried extensively across the Barkonsult catalog with dedicated brand pages and full product range availability.
• Three CentscoreTechnology or IntegrationFeatured brand partnership for premium tonic waters, sodas, and sparkling beverages. Dedicated brand page and comprehensive product range carried.
• BundabergcoreTechnology or IntegrationFeatured brand for premium mixers including ginger beer, lemonade, and fruit-flavored beverages. Dedicated brand section.
• FunkincoreTechnology or IntegrationFeatured brand for cocktail purees and fruit purees. Comprehensive product range including Funkin Pro line.
• David KringlundcoreStrategic or Co-development PartnerBeverage consultant and social media personality with dedicated curated collection on the platform. David Kringlund is described as a 'beverage all-round artist' who strengthens knowledge and inspires people about cocktails.
• BlendteccoreTechnology or IntegrationPremium blender brand featured with dedicated hero banner. Full range of commercial blenders and accessories including Stealth Blender and Connoisseur series.
• LuxardomajorTechnology or IntegrationPremium Italian liqueur and cocktail cherry brand carried across the ingredients section.
• BotanicamajorTechnology or IntegrationFeatured brand for dehydrated garnishes and cocktail ingredients including chili strings, cinnamon, and dried fruits.
• StockfillerminorChannel Partner/ Reseller/ DistributorWholesaler partner. Barkonsult products are available through Stockfiller.com for retail assortment distribution.
• 47 RoninmajorTechnology or IntegrationPremium Japanese-inspired bar tool brand with extensive product line including shakers, strainers, jiggers, bar spoons, and mixing glasses.
• YukiwamajorTechnology or IntegrationJapanese bar equipment brand specializing in precision shakers, jiggers, strainers, and bar spoons.
• KUPAmajorTechnology or IntegrationFeatured new glassware brand with dedicated collection page. Brand described as 'A Glass Act'.
• Urban BarmajorTechnology or IntegrationUK-based bar equipment brand with extensive range of shakers, strainers, bar spoons, and glassware.
• iSimajorTechnology or IntegrationAustrian manufacturer of cream siphons, soda siphons, and related accessories.
• RonamajorTechnology or IntegrationEuropean glassware brand with cocktail and mixing glasses carried in the glassware section.
• BonzermajorTechnology or IntegrationUK bar equipment brand specializing in heritage-style bar tools including shakers, strainers, and bar spoons.
• OnismajorTechnology or IntegrationFeatured new glassware brand. 'New brand. Same glass.' Dedicated collection page.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Total Wine & More: Large US multi-category alcohol and bar-accessory retailer; overlaps with Barkonsult's spirits and glassware categories at much greater scale.
• Amazon Business: Global e-commerce incumbent with extensive barware, glassware, and consumables assortment plus Prime logistics; sets the baseline competitive ceiling on selection and delivery speed.
• Webstaurant Store: Largest US foodservice and bar supply e-commerce wholesaler; overlaps significantly on barware, glassware, and consumables with broader catalog and pricing scale.

Direct peers

• BarProducts.com: US online bar equipment and supplies specialist serving professional and home bartenders; directly comparable product categories and B2B/B2C motion.
• Cocktail Kingdom: US-based specialty e-commerce retailer of professional bar tools, glassware, and cocktail ingredients with strong premium-brand curation; most directly comparable in assortment and B2B/B2C model.
• The Bar Store (UK): UK specialty retailer of barware, glassware, and cocktail equipment serving both trade and home enthusiasts; comparable in product depth and trade-customer focus.

Emerging players

• Cocktail Crate: Subscription-focused cocktail ingredient and recipe specialist; adjacent business model that targets the same home enthusiast segment Barkonsult serves.
• Monin (direct): Brand Barkonsult carries extensively; expanding direct-to-trade and DTC channels represents both a partner and a competitive threat as it captures more end-customer relationship.

Regional players

• Drinx.com: European bar and beverage supply specialist serving the Benelux market; comparable assortment and trade customer focus but geographically distinct from Barkonsult's Nordic/Spanish footprint.

Others

• Shopify (platform): Underlying e-commerce platform powering barkonsult.se and sister sites; ecosystem dependency rather than competitor, but relevant for assessing platform risk and tooling roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/barkonsultse
• LinkedInlinkedin.com/company/barkonsult
• Instagraminstagram.com/barkonsultnordic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barkonsult