Val de Loire Tourisme

What Val de Loire Tourisme does

Val de Loire Tourisme is a French travel agency incorporated as a SAS (Société par Actions Simplifiée) headquartered in Chambray-lès-Tours, specializing in curated multi-day vacation packages, individual attraction tickets, and gift vouchers for the Val de Loire / Centre-Val de Loire region. The company sells three integrated product lines — Séjours Vacances (themed 2–6 day stays priced €152.50–€419.50 per person), Billetterie (e-tickets for castles, abbeys, and parks sold at preferential rates versus gate pricing), and Bons Cadeaux (gift certificates in a €306.50–€642.64 range). Customers can self-serve book through the company website, by phone, or by email, with customer support operating Monday–Saturday. The business serves domestic French leisure travelers across personas including castle/heritage enthusiasts, food and wine tourists, families, couples, and weekend breakers.

The underlying technology is a standard e-commerce platform with integrated real-time availability checking, reservation management, customer account functionality, and online payment processing via Verifone/Paybox, supplemented by Google Analytics for traffic measurement. The platform does not expose a public API and integrates with ANCV (Chèques Vacances, including the ANCV Connect digital voucher system) for payments. There is no documented proprietary technology, no patents, and no AI or machine learning capabilities disclosed.

The business model is direct-to-consumer, intermediating between travelers and a curated regional supply base. The core distribution moat is an authorized partnership with Gîtes de France granting access to 1,000+ certified accommodations (1–5 épis rated) and direct relationships with marquee attractions including Château de Chambord, Forteresse Royale de Chinon, Abbaye de Fontevraud, Château du Rivau, Château du Clos Lucé, Domaine de Chaumont-sur-Loire, and ZooParc de Beauval. All operations are domestic within France, with no international distribution. The company holds French travel operator registration IM 037100006, CNIL declaration N° 608547, and is GDPR-compliant. Management is led by Directrice Peggy Boutin, with no institutional investors, parent company, or external funding disclosed.

Name

Val de Loire Tourisme

Legal name

Val de Loire Tourisme SAS

Website

https://valdeloire-tourisme.fr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Val de Loire Tourisme is a French travel agency (SAS) that sells pre-packaged multi-day vacation stays, individual attraction tickets, and gift vouchers for the Val de Loire region through a direct-to-consumer e-commerce platform anchored on 1,000+ Gîtes de France-certified accommodations.

Ownership category

akta.pro rank

Headquarters

HQ city

Chambray-lès-tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Packaged Stay Sales: Sale of pre-curated multi-day stay packages in the Val de Loire region that bundle accommodations (Gîtes de France certified), attraction admissions, dining experiences, and activities. Packages range from 2-day/1-night to 6-day/5-night stays with pricing from €152.50 to €419.50 per person.
2. Individual Ticket Sales: Sale of individual admission tickets to partner attractions including Château de Chambord, Château d'Azay-le-Rideau, Château Royal de Blois, Forteresse Royale de Chinon, Abbaye de Fontevraud, Château du Rivau, and others. Tickets are sold at preferential rates compared to gate pricing.
3. Gift Certificate Sales: Sale of gift vouchers that recipients can redeem for stays or experiences. The gift certificates are valid for specific packages and can be purchased for specific experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Val de Loire Tourisme is a French travel agency that sells pre-packaged multi-day vacation stays and individual attraction tickets in the Val de Loire region. Its packages bundle Gîtes de France-certified accommodations, dining, château and cultural site admissions, and themed activities (heritage, gastronomy, nature, family, romance). The company also retails individual attraction e-tickets at preferential rates and gift vouchers redeemable against vacation packages.

Product overview

Val de Loire Tourisme is a French travel agency (SAS) specializing in pre-packaged vacation stays and ticket sales for the Val de Loire region. The company operates three integrated product lines: (1) Séjours Vacances — themed multi-day packages combining Gîtes de France-certified accommodations, curated activities, dining, and attraction visits; (2) Billetterie — individual attraction tickets for castles, parks, and cultural sites across the region; and (3) Bons Cadeaux — gift vouchers redeemable against vacation packages. The product portfolio includes themed stays such as castle tours, wine and gastronomy experiences, nature escapes, and family adventures, all built around the company's network of over 1,000 certified accommodations. Tickets are sold for major sites including Château de Chambord, Forteresse de Chinon, Château du Rivau, Abbaye de Fontevraud, and Musée Rabelais. The company is a long-standing partner of Gîtes de France and distributes through its own e-commerce platform with online booking, payment processing via Verifone/Paybox, and ANCV vacation voucher acceptance.

Differentiator

Problem solved

Functional benefit

Products and services

• Séjours Vacances (Vacation Packages)

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Gîtes de FrancecoreStrategic or Co-development PartnerLong-standing strategic partnership with Gîtes de France, the leading French rural tourism organization. Val de Loire Tourisme is an authorized Gîtes de France partner, offering access to 1,000+ certified accommodations (gîtes and chambres d'hôtes) rated from 1 to 5 épis. Properties are vetted for quality and bear the Gîtes de France label, providing customer assurance.
• Château de ChambordcoreGTM or Marketing PartnerStrategic partnership with the Domaine National de Chambord, one of the most iconic castles in France. Val de Loire Tourisme sells combined packages including château admission, guided tours, and stays at partner properties like the Relais de Chambord.
• ANCV (Agence Nationale des Chèques Vacances)minorGTM or Marketing PartnerPartnership accepting ANCV holiday vouchers (chèques vacances and ANCV Connect) as payment method for bookings, expanding payment options for French customers.
• Château du Clos LucéminorGTM or Marketing PartnerPartnership with the final residence of Leonardo da Vinci in Amboise, included in packages featuring the Loire Valley Renaissance experience.
• ZooParc de BeauvalminorGTM or Marketing PartnerPartnership with the internationally renowned wildlife park near Saint-Aignan, featured in packages combining wildlife encounters with castle visits.
• Domaine de Chaumont-sur-LoireminorGTM or Marketing PartnerPartnership promoting the annual Garden Festival and château visits at the Domaine de Chaumont-sur-Loire, highlighting the domain's art installations and botanical gardens.
• Château du RivauminorGTM or Marketing PartnerPartnership with the medieval château featuring fairy-tale gardens, art installations, and a collection of scented roses. Included in Chinon-area packages.
• Forteresse Royale de ChinonminorGTM or Marketing PartnerPartnership with the medieval fortress included in multiple packages. Tickets sold at preferential rates (€11 adults vs €12.50 gate price).
• Abbaye de FontevraudminorGTM or Marketing PartnerPartnership with the UNESCO World Heritage abbey featured in vineyard-themed packages. Tickets at preferential rates (€8.50 vs €9.50 gate price for adults).
• Aquarium de Touraine et Parc Mini-ChâteauxminorGTM or Marketing PartnerMulti-year partnership with the aquarium and mini-châteaux park in Touraine, featured in family-oriented packages.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Les Maisons du Voyage: French tour operator curating cultural, heritage, and tailor-made travel packages with on-the-ground local expertise. Directly comparable in the model of assembling themed multi-day stays combining accommodations, guides, and cultural experiences for French and international travelers.
• Nomade Aventure: French adventure and nature tour operator selling themed stays (trekking, discovery, family) with accommodation and activity bundling. Directly comparable business model of curated, multi-day themed packages targeting French travelers seeking experiential regional travel.
• Comptoir des Voyages: French tour operator focused on tailor-made cultural, heritage, and gastronomic travel. Shares the Val de Loire model of curating experiential stays around regional themes (wine, history, gastronomy) with high-touch local programming.
• Allibert Trekking: French outdoor and discovery tour operator packaging multi-day themed stays with accommodations and guided activities. Comparable in the curated, all-inclusive stay model aimed at French travelers seeking structured regional experiences.
• Terres d'Aventure: French tour operator specializing in themed, guided nature and adventure stays for the French market. Comparable in the operational model of bundling accommodations, activities, and local experiences into curated multi-day packages sold direct-to-consumer.

Broad incumbents

• Belambra Clubs: French vacation-village operator running family-friendly resorts across France. Comparable in the family-segment packaging model and French domestic traveler base, but operates owned properties rather than curating third-party inventory.
• TUI France: Mass-market French tour operator offering packaged vacations including domestic France stays. Represents the larger-scale, broad-market counterpoint to Val de Loire's niche regional focus, sharing the package-stay distribution model but at materially different price points and scale.
• Pierre & Vacances: Major French vacation rental and resort operator offering family-oriented stays across France. Overlaps with Val de Loire on the family-vacation and accommodation-bundling dimensions, though at much larger scale and with owned real estate.
• Voyageurs du Monde: High-end French travel agency and tour operator with broad international and themed programming. While much larger and globally focused, it shares the curated, themed-stay model and serves an overlapping French traveler base interested in cultural and experiential travel.

Others

• Gîtes de France: France's leading rural tourism label and accommodation network (1,000+ certified properties in the Loire alone). Functions as both Val de Loire Tourisme's core supply partner and a competitive booking channel for travelers seeking Loire Valley stays directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/valdeloire.tourisme37
• LinkedInlinkedin.com/company/val-de-loire-tourisme-sas
• Instagraminstagram.com/valdeloiretourisme
• Pinterestfr.pinterest.com/valdeloiretourisme_gitesdefr
• Xx.com/VLoire_Tourisme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Val de Loire Tourisme