Mobile.bg

What Mobile.bg does

Mobile.bg is the leading online automotive classifieds marketplace in Bulgaria, operated by Rezon Ltd. (part of the Rezon Media group) and headquartered in Sofia. Founded in 2002, the platform connects private vehicle sellers, registered car dealers, and buyers through a web-based marketplace hosting 227,799+ active car and SUV listings alongside adjacent categories including trucks, motorcycles, agricultural equipment, boats, parts, tires, and accessories. The platform's core technology comprises a real-time listing management system, multi-criteria advanced search and filtering (including geographic search across all Bulgarian oblasts), a registered dealer portal with dedicated profiles, and the 'Колko Струва' vehicle price evaluation tool for market valuation.

The business operates on a hybrid freemium and subscription model: private individuals list vehicles for free, while 182+ registered dealers across Bulgaria pay for premium listing visibility, enhanced profiles, and dealer directory placement. Secondary revenue is generated through branded merchandise and transactional fees. The company has 11-50 employees and is part of the broader Rezon Media ecosystem, which includes imot.bg (real estate), zaplata.bg (jobs), and fakti.bg (news), enabling cross-platform content synergies and shared audience reach.

Distribution is dominated by organic search driven by the platform's #1 brand position in Bulgaria, supplemented by content marketing through Fakti.bg and dealer network referrals. The platform maintains a mobile-responsive web interface (no native mobile app), a hosting partnership with Bulinfo.net dating to 2002, and a rent-a-car referral partnership with toprentacar.bg. Revenue is not publicly disclosed, and there is no evidence of external funding rounds, M&A activity, or recent leadership changes.

Name

Mobile.bg

Legal name

Rezon Ltd.

Website

https://mobile.bg

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobile.bg is Bulgaria's leading online automotive classifieds marketplace, connecting private sellers, 182+ registered car dealers, and buyers via a web platform hosting 227,799+ vehicle listings and adjacent categories since 2002.

Ownership category

akta.pro rank

Product category

Online Automotive Classifieds Marketplace

NAICS

Motor Vehicle and Parts Dealers (441)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Automotive classifieds marketplace
• Online car listings
• Vehicle price valuation
• Dealer directory platform
• Used car advertising

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dealer Listing Fees: Premium paid listings and visibility features for registered car dealers on the platform
2. Private Listings: Free basic listings for private individuals; platform monetizes through dealer services and advertising
3. Brand Products Shop: Branded merchandise and automotive accessories sales

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mobile.bg operates an online automotive classifieds marketplace that connects private sellers and registered car dealers with vehicle buyers across Bulgaria. The platform offers categorized listings across cars/SUVs, motorcycles, trucks, buses, agricultural/industrial vehicles, parts, tires, and accessories, supported by advanced search filters, a dealer directory, a price-evaluation tool, and user accounts with saved searches and price-change alerts.

Product overview

Mobile.bg is a single unified online automotive classifieds marketplace platform serving as Bulgaria's leading car buying and selling destination. The platform operates as a classifieds listing service with the core product being the Automobiles and SUVs marketplace (227,799 listings), supplemented by a Dealer Directory (182+ registered dealers), Vehicle Price Evaluation Tool, and various related vehicle category modules including commercial vehicles, motorcycles, parts, tires, accessories, boats, and agricultural equipment. The ecosystem is supported by user account management with saved searches and notifications, and a branded products shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile.bg Automotive Classifieds Marketplace Web-based online classifieds marketplace serving as Bulgaria's leading destination for buying and selling new and used vehicles; aggregates listings from private individuals and registered dealers across cars, SUVs, motorcycles, trucks, buses, agricultural/industrial vehicles, parts, tires, and accessories.
• Dealers Directory Directory of 182+ registered car dealerships across Bulgaria with dealer profiles, location-based search, contact details, and direct access to each dealer's vehicle inventory.
• Vehicle Price Evaluation Tool (Колко Струва / Kolko Struva) Standalone tool that estimates average market price for a vehicle based on brand, model, year of manufacture, and other specifications, helping buyers and sellers determine fair market value.
• Brand Products Shop (Брандови Продукти) Online shop section on Mobile.bg offering branded merchandise and automotive accessories for vehicle-related brands alongside the vehicle listings.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Rezon MediacoreOthersRezon Media (Rezon Ltd.) is the parent company and operator of Mobile.bg. Rezon Media also operates imot.bg (real estate), zaplata.bg (jobs), and fakti.bg (news).
• Fakti.bgminorChannel Partner/ Reseller/ DistributorFakti.bg is the news portal within the Rezon Media network. Mobile.bg features news content from Fakti.bg, creating cross-platform content synergy.
• Toprentacar.bgminorGTM or Marketing PartnerRent-a-car service partner featured on Mobile.bg platform. Referral partnership providing additional services to vehicle buyers/sellers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoScout24: Europe's largest online car marketplace operating across multiple countries including Eastern Europe with full private and dealer listings, valuation tools, and subscription packages — same core marketplace model as Mobile.bg at vastly larger scale.
• Mobile.de: Germany-headquartered automotive classifieds platform with millions of vehicle listings across Europe. Comparable horizontal auto marketplace model and even shares similar naming convention with Mobile.bg, though operates at much larger European scale.
• CarGurus: Data-driven automotive marketplace operating globally with transparent pricing analytics and dealer lead generation. Notable comparable as a listing-based classifieds business that added valuation tools (similar to Mobile.bg's kolko-struva.bg feature) to differentiate.
• AutoTrader (UK): UK's leading automotive marketplace with paid dealer subscriptions, vehicle valuation, and consumer search tools. Comparable marketplace business model and monetization pattern (subscription + premium listing fees) to Mobile.bg.
• Cars.com: US-based automotive marketplace listing new and used vehicles from dealers and private sellers with dealer subscription revenue model. Same core two-sided marketplace dynamic (dealer supply + buyer demand) as Mobile.bg.

Emerging players

• Auto1.com: European online used-car platform operating across CEE and Balkan regions. Similar vehicle marketplace thesis to Mobile.bg but with technology-driven inventory aggregation model targeting dealers and consumers.
• Facebook Marketplace: Global horizontal social marketplace with a large Bulgarian automotive category where private sellers list vehicles for free. Increasingly competes with Mobile.bg for casual private-vehicle transactions in Bulgaria and surrounding markets.

Regional players

• Carpages.ca: Canadian automotive classifieds platform with dealer subscriptions and private listings. Comparable as a country-specific dominant auto classifieds — analogous marketplace position to Mobile.bg within its national geography, though operates in a different regional market.

Direct peers

• OLX Bulgaria: Horizontal classifieds platform with a strong Bulgarian automotive category offering free and paid vehicle listings. Competes head-to-head with Mobile.bg in private vehicle listings and has cross-category traffic advantages.
• Cars.bg: Bulgarian automotive marketplace offering new and used vehicle listings with dealer subscriptions and advanced search. Direct local competitor to Mobile.bg serving the same Bulgarian buyer and dealer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mobilebg
• LinkedInlinkedin.com/company/ivas-automotive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile.bg