What Latinmed does

Latinmed (legal name: Latinmed | Agência de Comunicação e Marketing em Saúde) is a privately held, founder-owned B2B communication and marketing agency headquartered in São Paulo, Brazil, specializing exclusively in the healthcare sector. Founded circa 1999 by Dr. Elisabete F. Almeida — a medical doctor with a Harvard University specialization in Health Education Projects for the Lay Public — the firm operates with 11-50 employees and was originally a health consultancy before broadening into a full-service marketing agency. Its service offering is organized around three pillars: Digital Marketing (social media management, paid media on Google/Meta/LinkedIn, digital and print content, video, and SEO-oriented website design), Endomarketing (internal corporate wellness campaigns for employees), and Health & Quality-of-Life Projects (design and execution of population-health and consumer activation programs such as the founder-led 'Meu Prato Saudável').

The firm's underlying 'technology' layer is conventional marketing stack rather than proprietary software: it leverages third-party platforms (Google Partner, HubSpot Academy, SEMrush, Rock Content, Reportei, mLabs, Dinamize) for advertising, analytics, social management, and content production, supplemented by an in-house multimedia channel ('Latinmed no Ar' podcast launched October 2019). The team is multidisciplinary — MDs, nutritionists, journalists, designers, programmers, marketers, and lawyers — which is the operational backbone that allows health-content work to be produced in-house at clinical-grade accuracy.

Latinmed's commercial model is professional-services based: revenue is generated through project-based work and ongoing service contracts with health-sector clients, primarily clinics, health insurance operators, health brokers, and corporate endomarketing buyers. Pricing is custom and not publicly disclosed. The customer base is enterprise-tilted and includes Care Plus, Sulamerica, Sharecare, Alper, Bematize, Axismed, Bradesco, Golden Cross, Marsh, Telefônica/Vivo, Volvo, and recurring programs with SESI-RS, Accor VIVAH (Latin America), and Aon. The company is bootstrapped with no disclosed funding, no parent entity, and no subsidiaries; it relies on direct B2B engagement as its sole distribution channel.

Name

Latinmed

Legal name

Latinmed | Agência de Comunicação e Marketing em Saúde

Website

https://latinmed.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Latinmed is a privately held São Paulo-based B2B communication and marketing agency exclusively focused on the healthcare sector, serving clinics, health insurers, health brokers, and corporate clients across Brazil with digital marketing, endomarketing, video, content, and health-wellness projects.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare marketing services
• Medical content production
• Digital health communications
• Health advertising campaigns
• Health sector branding

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication and Marketing Services: Professional services revenue from providing communication and marketing services to health sector clients, including social media management, content production, advertising campaigns, website development, and endomarketing services. Revenue is generated through project-based work and ongoing service contracts with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Latinmed is a communication and marketing agency specialized in the healthcare sector, delivering social media management, digital advertising (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads), digital and print content production, video production, website design and programming, endomarketing (internal health campaigns), and health/quality-of-life projects to clinics, health insurers, health brokers, and corporate clients in Brazil.

Product overview

Latinmed is a communication and marketing agency specialized in the healthcare sector. The company offers a comprehensive suite of services including social media management (Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest), digital advertising (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads), digital and print content production, video production, website design and development, internal marketing (endomarketing), and health/wellness projects. The agency also produces original content through its 'Latinmed no Ar' podcast and manages health education programs like 'Meu Prato Saudável'. Latinmed serves clinics, health insurers, health brokers, and corporate clients across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Gerenciamento de Mídias Sociais (Social Media Management) Social media management services including strategy planning, data analysis, content execution, and audience engagement across platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest) for healthcare sector clients.
• Gerenciamento de Anúncios (Ad Management) Digital advertising campaign execution and management across Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads for health sector advertisers.
• Conteúdo Digital (Digital Content Production) Digital content production in multiple formats including social media posts, blog articles, infographics, email marketing, eBooks, virtual business cards, online magazines, and quizzes for healthcare clients.
• Conteúdo Impresso (Print Content Production) Print content production with customized visual identity for brochures, flyers, booklets, and other printed materials for healthcare sector clients.
• Vídeos (Video Production) Video production including scripting, filming, narration, and editing for institutional videos, tutorials, interviews, and other formats for healthcare clients.
• Design e Programação de Websites (Website Design and Development) Professional website development with responsive layout design, content structure, and SEO optimization tailored for health sector organizations.
• Endomarketing (Internal Marketing) Internal marketing services including health campaigns, employee benefits, wellness programs, events with or without health influencers, and promotional items for corporate clients.
• Projetos de Saúde e Qualidade de Vida (Health and Quality of Life Projects) Design, execution, and management of innovative health and wellness projects for consumer information and activation, including health education initiatives.
• Latinmed no Ar (Podcast) Podcast series covering health communication, marketing, and wellness topics. Episodes include discussions with healthcare professionals and industry experts.
• Meu Prato Saudável (My Healthy Plate) Health education program created by founder Elisabete F. Almeida, focused on diabetes awareness and healthy eating. The program includes printed materials and folders for distribution.

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core.

• ASAP - Aliança para a Saúde PopulacionalcoreStrategic or Co-development PartnerASAP (Alliance for Population Health) is a strategic partner in population health initiatives. Latinmed collaborates with ASAP on health communication projects.
• SESI-RScoreStrategic or Co-development PartnerProduced multiple health promotion campaigns for SESI-RS (Sesi do Rio Grande do Sul) including posters, emails, infographics, and corporate TV layouts for hundreds of industries
• Accor Live Limitless (VIVAH)coreStrategic or Co-development PartnerProduced monthly newsletter for Accor's VIVAH quality of life program across Latin America, including tips on diseases, physical activity, and nutrition
• AoncoreStrategic or Co-development PartnerCreated internal health campaigns for Aon employees and clients with emails, infographics, and e-books on chronic diseases following health calendar dates

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Chemistry (formerly W2O Group): Global health marketing and communications firm offering strategy, creative, media, and data analytics to healthcare clients. Closely comparable to Latinmed's healthcare-only focus and integrated digital/content offerings.
• Klick Health: Largest independent health-focused marketing and communications agency in North America. Direct competitor to Latinmed as a creative/strategy agency dedicated exclusively to healthcare clients, with similar vertical specialization and content-led capabilities.
• CDMP (CreateNYC / CDM): Healthcare-focused creative agency combining brand strategy, medical content, and digital production. Directly comparable to Latinmed's vertical focus and content-led approach for health clients.

Broad incumbents

• Havas Health & You: Global health and wellness communications network within Havas. Comparable in healthcare specialization and full-service creative/digital offering, with greater geographic reach and resources.
• McCann Health: Global healthcare marketing network within the McCann Worldgroup. Comparable to Latinmed in serving pharma, consumer health, and provider clients with creative and digital-led solutions; materially larger global footprint.
• Ogilvy Health: Healthcare-focused arm of WPP/Ogilvy, providing brand, communications, and digital services to pharma and healthcare clients. Comparable in vertical specialization but sits within a much larger global holding-company network.
• Saatchi & Saatchi Health: Healthcare-focused Publicis network offering creative, digital, and brand services to pharma and consumer health. Comparable to Latinmed's vertical specialization but operates at significantly larger global scale.

Regional players

• Artplan: Major Brazilian integrated communications agency with healthcare and consumer-health clients. Comparable to Latinmed in providing full-service digital marketing and content production to enterprise clients in Brazil.
• FSB Comunicações: Large Brazilian communications and public-relations agency with health-sector practice. Comparable to Latinmed as a Brazilian competitor offering corporate communications and marketing services to enterprise clients in Brazil.
• InPress Porter Novelli: Brazilian PR and communications firm with a healthcare and corporate-affairs practice. Comparable as a regional Brazilian competitor offering health-sector communications services to enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agencialatinmed
• LinkedInlinkedin.com/company/latinmed
• Instagraminstagram.com/agencialatinmed
• Xx.com/latinmed

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latinmed