Planisto
Planisto is a travel technology platform, founded in Belgium in 2018 and acquired by Travel Counsellors, that enables travel business owners to deliver bespoke, highly personalized travel experiences across six countries.
- Company typePrivate
- Founded2018
- HeadquartersWijgmaal, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Planisto does
Planisto is a travel technology platform founded in 2018 in Wijgmaal, Belgium. Its stated product is a proprietary technology platform that enables travel business owners to deliver bespoke and highly personalized travel experiences to end customers. The platform was described as "award-winning" in materials published by Travel Counsellors at the time of acquisition, and its competitive positioning is rooted in domain specialization for personalized itinerary delivery rather than horizontal travel-tech functionality.
Following its acquisition by Travel Counsellors, Planisto no longer operates as an independent commercial vendor. It now functions as an exclusive internal technology platform available only to Travel Counsellors members. Distribution is handled through Travel Counsellors' recruitment channels, which actively onboard travel business owners across the UK, Ireland, South Africa, the UAE, the Netherlands, and Belgium. End customers are reached on a B2B2C basis: Travel Counsellors franchisees/partners use the Planisto platform to serve leisure and corporate travelers seeking custom itineraries.
The business model is effectively a captive licensing arrangement inside Travel Counsellors' operations; no external pricing, revenue model, or independent financial metrics are disclosed. Travel Counsellors acquired Planisto together with its key development team, treating engineering talent as a strategic asset. Planisto has 11-50 employees and is led at the technology level by CTO Tom Allard. No funding rounds, patents, regulatory actions, or product launches beyond the platform itself are recorded in the available data.
Planisto firmographics
Firmographics- Name
- Planisto
- Website
- https://planisto.travel
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Planisto is a travel technology platform, founded in Belgium in 2018 and acquired by Travel Counsellors, that enables travel business owners to deliver bespoke, highly personalized travel experiences across six countries.
- Ownership category
- akta.pro rank
Planisto industry classification
Industry- Product category
- Travel Technology Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Corporate Booking Platforms & Online TMCs (THAKAAAG)
- akta.pro secondary industries
- Trip Planning & Itinerary Design (HSACAKAA), Corporate/VIP Executive Itinerary Planning (THAKAOAG)
Keywords
Where Planisto is headquartered
LocationHeadquarters
- HQ city
- Wijgmaal
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Planisto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Platform Licensing to Travel Counsellors: Following acquisition by Travel Counsellors, Planisto operates as an exclusive internal technology platform. The platform is available exclusively to Travel Counsellors members in UK, Ireland, South Africa, UAE, Netherlands, and Belgium, suggesting a B2B2C model where Travel Counsellors uses the platform to serve end consumers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Planisto product offering
Product offeringCore offering
Planisto is an award-winning proprietary technology platform designed for travel business owners to deliver bespoke and highly personalised travel experiences to customers. It operates as an internal platform exclusively licensed to Travel Counsellors, supporting travel counsellors in the UK, Ireland, South Africa, UAE, the Netherlands, and Belgium.
Product overview
Planisto offers a single unified technology platform for the travel industry. The platform enables travel businesses to deliver bespoke and highly personalised travel experiences to their customers. Planisto was acquired by Travel Counsellors and is now exclusively available for use by Travel Counsellors.
Differentiator
Problem solved
Functional benefit
Products and services
- Planisto Travel Platform Planisto is an award-winning technology platform that enables travel business owners to deliver bespoke and highly personalised travel experiences to their customers. It is available exclusively to Travel Counsellors members in the UK, Ireland, South Africa, UAE, Netherlands, and Belgium.
Companies that use Planisto
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Planisto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Planisto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Travel CounsellorscoreTravel Counsellors acquired Planisto, an award-winning technology platform, along with its key development team. The acquisition aligns with Travel Counsellors' growth strategy to build a market-leading technology platform for travel business owners. Planisto will be exclusively available to Travel Counsellors members in UK, Ireland, South Africa, UAE, Netherlands, and Belgium. The platform enables delivery of bespoke and highly personalised travel experiences.
Recent moves3 records
Expansion highlights4 records
Planisto competitors and assessment
Company assessmentDirect peers
- Lemax: Lemax sells a tour operator and travel agency management platform covering itinerary building, supplier management, and booking workflows. It is directly comparable to Planisto in serving travel businesses that need technology to deliver customized travel experiences to end customers.
- Dolphin Dynamics: Dolphin Dynamics offers back-office and front-office technology for travel agents and home-based travel businesses, including itinerary, CRM, and booking tools. It is a direct functional peer to Planisto for the home-based travel counsellor / independent agent segment.
- Traveltek: Traveltek provides a B2B travel technology platform that enables travel agents to search, compare, and book complex travel products. Like Planisto, it is a technology layer purpose-built for travel professionals designing bespoke client itineraries, though it serves a broader agent base rather than a single customer.
Broad incumbents
- Sabre Corporation: Sabre operates one of the world's largest GDS platforms and a broader travel technology portfolio serving agencies, corporations, and suppliers. It is a broad incumbent that competes with Planisto at the technology-for-travel-agents layer, though Sabre's scope extends far beyond bespoke itinerary design.
- Travelport: Travelport (now part of CWT) operates a global travel commerce platform serving travel agencies, corporations, and suppliers with booking, merchandising, and data tools. It is a broad incumbent comparable to Planisto's category of agent-facing travel technology.
- Amadeus IT Group: Amadeus provides global travel technology solutions spanning GDS, airline IT, and hospitality, with tools used by travel agencies and corporations. As a broad incumbent with overlapping agency-facing capabilities, it represents the larger competitive context in which Planisto operates.
Emerging players
- TravelPerk: TravelPerk is a modern corporate travel booking and management platform that emphasizes personalization, inventory breadth, and user experience. It is an emerging player whose consumer-grade approach to corporate travel overlaps with the bespoke-experience ethos underlying Planisto.
- Spotnana: Spotnana is a modern, cloud-based travel platform targeting TMCs and corporations with AI-driven personalization and booking capabilities. As an emerging player building personalized itinerary tooling for travel management organizations, it overlaps with Planisto's bespoke-experience value proposition.
- Navan (formerly TripActions): Navan provides a unified corporate travel and expense platform with personalization, AI-driven recommendations, and TMC-like service. It is an emerging competitor in the technology-enabled bespoke corporate travel space where Planisto operates.
Others
- Sabre Travel Solutions (Agentware / Sabre Red): Sabre's agent-facing desktop and agency software portfolio is the historical standard for travel agents building and managing customer itineraries. While now embedded in Sabre's broader stack, it remains functionally adjacent to Planisto's bespoke itinerary capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights1 record
Customer concentration
Planisto social profiles
Digital presencePlanisto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planisto leadership team
Management profileNumber of profiles
Profiles1 record
Planisto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planisto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planisto
What does Planisto do?
Planisto is an award-winning proprietary technology platform designed for travel business owners to deliver bespoke and highly personalised travel experiences to customers. It operates as an internal platform exclusively licensed to Travel Counsellors, supporting travel counsellors in the UK, Ireland, South Africa, UAE, the Netherlands, and Belgium.
Is Planisto a public or private company?
Planisto is a private company. It is classified as corporate owned and is currently acquired.
When was Planisto founded?
Planisto was founded in 2018. It employs 11 to 50 people.
Where is Planisto based?
Planisto is headquartered in Wijgmaal, Belgium, in the Europe region.
How does Planisto make money?
One revenue line is on record: platform Licensing to Travel Counsellors.
Who are Planisto's main competitors?
Direct peers on record are Lemax, Dolphin Dynamics and Traveltek. Broad incumbents are Sabre Corporation, Travelport and Amadeus IT Group. Emerging players are TravelPerk, Spotnana and Navan (formerly TripActions). Sabre Travel Solutions (Agentware / Sabre Red) is listed as an others.
Does Planisto have an API?
No public API is recorded for Planisto.
What industry is Planisto in?
Planisto's product category is Travel Technology Software. Its primary akta.pro industry code is THAKAAAG, Corporate Booking Platforms & Online TMCs, with a secondary code of HSACAKAA, Trip Planning & Itinerary Design. Its NAICS code is 541512 and its SIC code is 7373.