Equ.News
Equ.News (EQU.MEDIA BV) is a Belgian equestrian sports digital media platform founded in 2012, covering show jumping, dressage, breeding, and championships across nine country-specific domains. It monetizes via EQU+ subscriptions, a print magazine (De Paarden Gazet), single-article sales, and advertising to a global audience of equestrian enthusiasts and professionals.
- Company typePrivate
- Founded2012
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Equ.News does
Equ.News (legally EQU.MEDIA BV) is a Belgian private digital media company operating Equnews.com, an international equestrian sports news and content platform founded in 2012 by Bram Van Hulle and headquartered in Aalter, Belgium. The platform covers show jumping, dressage, eventing, breeding, and equestrian championships (including FEI, LGCT, Spruce Meadows, and Olympics), distributing content across nine country-specific domains covering Belgium, the Netherlands, France, Germany, the UK, Russia, China, Canada, and a global .com site. Core technology is a web-based CMS on AWS S3 infrastructure with third-party data integrations: Equtelex provides live rider/horse rankings and competition results, Hippomundo supports breeding verification, and HubSpot handles marketing automation.
The company operates a freemium business model. Free content is available to all visitors; premium access is sold via the EQU+ subscription at €5.50/month or €55/year, single-article purchases at €1.99, or a €99/year combo bundle with De Paarden Gazet, a monthly print magazine (€6/issue or €62/year) delivered to Belgian and Dutch subscribers. Advertising, sponsored advertorials, and partnerships with horse auction houses (Youhorse, BWP, DSP, Holsteiner Verband) provide secondary revenue. Equnews operates as the news hub within the broader EQU.MEDIA BV ecosystem that includes Equitube (training videos), Equjob (job listings), Equlifestyle, and De Paarden Gazet, and holds content partnerships with the FEI and Longines Global Champions Tour via the Horse Bytes video series.
Equ.News firmographics
Firmographics- Name
- Equ.News
- Legal name
- EQU.MEDIA BV
- Website
- https://equnews.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Equ.News (EQU.MEDIA BV) is a Belgian equestrian sports digital media platform founded in 2012, covering show jumping, dressage, breeding, and championships across nine country-specific domains. It monetizes via EQU+ subscriptions, a print magazine (De Paarden Gazet), single-article sales, and advertising to a global audience of equestrian enthusiasts and professionals.
- Ownership category
- akta.pro rank
Equ.News industry classification
Industry- Product category
- Equestrian Sports Media
- NAICS
- Broadcasting and Content Providers (516), Periodical Publishers (513120), Other Spectator Sports (711219), Information (51)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Horse Racing Media, Data & Handicapping Content (MPAEADAF)
Keywords
Where Equ.News is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Equ.News business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Premium Subscription (EQU+): The company operates a subscription-based revenue model offering EQU+ premium membership that provides unlimited access to all digital content including articles, video training content, and exclusive interviews. Additional subscription tiers include De Paarden Gazet magazine and combo packages.
- Single Article Sales: Pay-per-article model allowing non-subscribers to purchase individual premium articles for €1.99 each
- Print Magazine Subscription: De Paarden Gazet print magazine sold at €6 per edition or €62 annually, delivered monthly to subscribers
- Advertising Revenue: The platform displays advertisements and sponsored content including advertorials and promotional articles from partners and sponsors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EQU+ Monthly Subscription - Full digital access |
| Subscription | Annual | EQU+ Annual Subscription - Best value digital access |
| Subscription | Annual | De Paarden Gazet Print - Monthly magazine subscription |
| Hybrid | Annual | Combo Package - EQU+ and De Paarden Gazet |
| Unit Pricing | Pay-as-you-go | Single Article Purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Equ.News product offering
Product offeringCore offering
Equ.News (Equnews International) is a digital media platform that publishes equestrian sports news, interviews, competition results, and rider rankings across show jumping, dressage, eventing, and breeding. It operates a freemium content model with a paid EQU+ premium subscription, sells single premium articles, and publishes the De Paarden Gazet print and digital equestrian magazine.
Product overview
Equnews International is an equestrian news and media platform operated by EQU.MEDIA BV, offering a combination of free public content and premium subscription services. The core platform provides equestrian news coverage across showjumping, dressage, eventing, and breeding disciplines. The premium tier (EQU+) provides unlimited digital access to articles, training videos, and equitube courses. The company also publishes de Paarden Gazet, a monthly equestrian magazine available in print and digital formats. Additional offerings include competition rankings, horse auction calendars, and exclusive rider interviews and training content.
Differentiator
Problem solved
Functional benefit
Brands
- EQU+: Premium subscription service offering unlimited access to digital content and video content
- De Paarden Gazet
Products and services
- EQU+ Premium Subscription
- De Paarden Gazet Magazine
- Single Premium Article Purchase
- Horse Auction Calendar
Companies that use Equ.News
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Equ.News technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Equ.News partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- EqutelexcoreEqutelex provides rider and horse statistics, competition results, and rankings data integrated throughout the Equnews platform. The partnership enables real-time competition results, world rankings, and detailed horse/rider profiles accessible on the website.
- EQU.MEDIA NetworkcoreEqunews operates within the EQU.MEDIA BV network of equestrian media platforms including Equmedia, Equitube (training videos), Equlifestyle, Equjob, De Paarden Gazet (magazine), and equcare.eu. These sister sites share ownership under Bram Van Hulle and EQU.MEDIA BV.
- Horse Bytes (LGCT)minorHorse Bytes is a video series produced in partnership with the Longines Global Champions Tour, hosted by Dani G. Waldman, providing competition highlights and equestrian entertainment content distributed through Equnews.
- FEI (Fédération Equestre Internationale)minorEqunews provides coverage of FEI-sanctioned competitions and events including World Championships, European Championships, and various FEI World Cup series. The platform sources press releases and official announcements from FEI.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Equ.News competitors and assessment
Company assessmentBroad incumbents
- FEI.tv: Official streaming platform of the Fédération Equestre Internationale, offering live and on-demand coverage of FEI events; a broad incumbent in equestrian content with exclusive rights that constrain third-party media like Equnews.
Direct peers
- ClipMyHorse.TV: Equestrian live-streaming and on-demand video platform covering show jumping, dressage, and eventing globally; comparable as an EQU.MEDIA/Equitube peer for video-centric equestrian content distribution.
- World of Showjumping: Digital-first show jumping news and results platform covering major international tour events; highly comparable to Equnews in target audience (show jumping community) and content depth (results, rankings, rider profiles).
- AtTheWire: US-based digital horse racing and equestrian sport news site with results, rankings, and editorial coverage; an adjacent content-led peer in the broader equestrian media landscape.
- Horse & Hound: Long-running UK equestrian magazine and digital news platform covering show jumping, dressage, eventing, and breeding - the closest direct comp to Equnews in terms of audience, content verticals, and subscription/print hybrid model.
- Horse Network: US-based digital equestrian media outlet covering sport, lifestyle, and welfare news with a content-led model; an emerging player comparable to Equnews in its digital-only, content-driven approach.
- The Chronicle of the Horse: Established US equestrian publication with digital + print editions covering hunter/jumper, dressage, eventing, and breeding; competes with Equnews for English-language international equestrian news audience.
Regional players
- Cavalluna: German/DACH equestrian news and lifestyle platform with regional focus; comparable as a content-led equestrian media peer serving a different primary geography than Equnews (DACH vs. Benelux).
Emerging players
- Riders Weekly: Equestrian news and results aggregator covering international show jumping circuits; comparable to Equnews in offering real-time competition results and rider/horse data, though with narrower geographic focus.
Others
- Longines Global Champions Tour: Official organizer of premium show jumping events that Equnews extensively covers and partners with via Horse Bytes; functions as a content/distribution partner rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Equ.News social profiles
Digital presenceEqu.News financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equ.News leadership team
Management profileNumber of profiles
Profiles1 record
Equ.News funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equ.News M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equ.News
What does Equ.News do?
Equ.News (Equnews International) is a digital media platform that publishes equestrian sports news, interviews, competition results, and rider rankings across show jumping, dressage, eventing, and breeding. It operates a freemium content model with a paid EQU+ premium subscription, sells single premium articles, and publishes the De Paarden Gazet print and digital equestrian magazine.
Is Equ.News a public or private company?
Equ.News is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equ.News founded?
Equ.News was founded in 2012. It employs 11 to 50 people.
Where is Equ.News based?
Equ.News is headquartered in Brussels, Belgium, in the Europe region.
How does Equ.News make money?
Four revenue lines are on record. Premium Subscription (EQU+) is the primary driver. The others are single Article Sales, print Magazine Subscription and advertising Revenue.
Who are Equ.News's main competitors?
FEI.tv is listed as a broad incumbent. Direct peers are ClipMyHorse.TV, World of Showjumping, AtTheWire, Horse & Hound, Horse Network and The Chronicle of the Horse. Cavalluna is listed as a regional player. Riders Weekly is listed as an emerging player. Longines Global Champions Tour is listed as an others.
Does Equ.News have an API?
No public API is recorded for Equ.News.
What industry is Equ.News in?
Equ.News's product category is Equestrian Sports Media. Its primary akta.pro industry code is MPAEADAF, Horse Racing Media, Data & Handicapping Content. Its NAICS code is 516 and its SIC code is 2711.