Custom Outdoor Living

What Custom Outdoor Living does

Custom Outdoor Living is a privately held Melbourne-based construction services business operating as a division of the Pergolas R Us brand. The company designs and builds custom outdoor living structures for residential homeowners across the Melbourne metropolitan area, with a core portfolio spanning alfrescos, garages, carports, verandahs (with decking), sunroom extensions, and single-storey home extensions. Additional offerings include outdoor kitchen installations and automated remote-controlled weather protection screens. The company employs in-house architectural designers who produce photorealistic 3D fly-through visualizations of proposed projects before construction begins.

The business operates a fully sales-led, direct-to-consumer model. Customer acquisition occurs through the company website, phone enquiries, and on-site design consultations, with all sales handled internally. Each project follows a fixed end-to-end process: enquiry, paid initial consultation and site measure, design consultation, council permit handling, and construction. Pricing is quote-based per project with no public price list; revenue is generated entirely through one-time project contracts. The company is a licensed Registered Building Practitioner, a member of Master Builders Australia and the Housing Industry Association, and reports over 5,000 completed projects over 25+ years of operation with a 5.0-star Google rating across 84 reviews.

The company is management/founder operated under the Pergolas R Us parent brand. No external institutional investment, funding rounds, or public listing is indicated. The team is small — comprising a Managing Director (Matt Goodie), Construction Manager (Glen Mahoney), design and sales consultants, designers, and support staff — with additional capacity sourced from external tradespeople and contractors. The operating footprint is strictly domestic, limited to Melbourne and surrounding Victorian suburbs.

Name

Custom Outdoor Living

Legal name

Custom Outdoor Living

Website

https://customoutdoorliving.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Custom Outdoor Living is a Melbourne-based division of Pergolas R Us that designs and builds custom outdoor living structures — alfrescos, garages, carports, verandahs, sunrooms, and extensions — for residential homeowners across the Melbourne metropolitan area.

Ownership category

akta.pro rank

Product category

Outdoor Living Construction Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Sunrooms, Screen Rooms & Enclosures (HSAPALAF), Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE), Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH)

Keywords

• Outdoor living construction
• Home extensions
• Alfresco builders
• Garage construction
• Verandah builders

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Outdoor Living Construction Services: One-time project-based fees for design and construction of alfrescos, garages, carports, verandahs, sunrooms, and single-storey extensions. Revenue is generated through fixed-price project contracts that include design, council approvals, and construction management.
2. Design Consultation Services: Initial design consultation services with on-site visits for project scoping and estimates. A small fee is charged for the initial visit, measure and project scoping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Custom Outdoor Living designs and constructs custom outdoor living structures for residential homeowners in Melbourne, including alfrescos, garages, carports, verandahs, sunroom extensions, and single-storey home extensions. The company manages the full project lifecycle from initial design consultation, photorealistic 3D visualization, council permit handling, and licensed construction through to project completion. It also designs and installs custom outdoor kitchens and automated weather protection screens as integrated elements of these projects.

Product overview

Custom Outdoor Living is a division of Pergolas R Us, offering a comprehensive suite of custom outdoor living construction services across Melbourne. The company operates as a single integrated service rather than a platform model, providing end-to-end solutions from design consultation through construction completion. The core portfolio includes Alfresco Builders/Design (custom outdoor entertainment areas), Garage Builders/Custom Garages, Carport Builders, Verandah Builders/Decking, Sunroom Extensions, and Single Storey Extensions. Additional features include Outdoor Kitchen Design and Construction, plus 3D Fly-Through Design Visualization for project previews. All projects include council approval management, permit handling, and project management as part of the service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Alfresco Builders Design and construction of custom alfresco entertainment areas for Melbourne homeowners, transforming homes into year-round outdoor living spaces tailored for entertaining and relaxing.
• Alfresco Design Service Personalised architectural design and planning service for custom alfresco spaces, providing consultation and tailored design plans that align with each client's vision before construction.
• Garage Builders Custom garage construction for residential properties in Melbourne, designed to enhance property value, security, and functionality with tailored layouts that maximise space and style.
• Custom Garages Bespoke garage design and construction providing custom solutions that harmonise with property aesthetics, add distinctive features, and integrate with the existing home design.
• Carport Builders Professional carport design and construction delivering structures that integrate with existing home architecture and provide vehicle shelter and security.
• Verandah Builders Expert verandah construction creating custom outdoor spaces that complement Australian home designs with quality craftsmanship.
• Verandah Decking Specialised decking installation using quality materials to create durable and aesthetically pleasing outdoor surfaces for verandahs.
• Sunroom Extensions Sunroom design and construction that extends residential living space with light-filled rooms seamlessly integrated into the existing home architecture, including integration with existing alfresco structures.
• Single Storey Extensions Home extension service adding single-storey living space to Melbourne homes with full design, engineering, permit handling, and construction management from concept to completion.
• Outdoor Kitchen Design and Construction Custom outdoor kitchen installations including built-in BBQs, sinks, bar fridges, rangehoods, and Corian benchtops integrated into alfresco and outdoor living spaces and tailored to client specifications.

Quantifiable outcome

• 5000+ successful projects completed over 25+ years
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pergolas R UscoreOthersCustom Outdoor Living operates as a division of the Pergolas R Us brand. This parent company relationship provides the foundational experience and brand credibility, having brought families and friends together through custom outdoor spaces for 25+ years throughout Melbourne.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• ModularWalls: ModularWalls supplies prefabricated wall and fencing systems used in outdoor living and boundary projects across Australia. Adjacent rather than direct competitor, but reaches the same homeowner making outdoor lifestyle improvements.

Broad incumbents

• Australian Outdoor Living: Australian Outdoor Living is a broader incumbent offering outdoor living solutions including patios, pergolas, and home extensions across Australia. Significant overlap with Custom Outdoor Living's service mix, but at much larger scale and broader geographic reach.
• Stratco: Stratco is a large Australian manufacturer and installer of outdoor structures including patios, pergolas, carports, and verandahs. Direct product overlap but operates at much larger scale across retail, trade, and direct channels.

Regional players

• A&L Windows: A&L Windows is a Melbourne-based home renovation specialist offering windows, doors, sunrooms, and home extensions. Comparable regional focus and overlap in sunrooms and home extensions for Melbourne homeowners.

Others

• Hipages: Hipages is an Australian tradie marketplace that connects homeowners with builders and outdoor specialists. Not a direct competitor for full-service design and build, but a competing customer acquisition channel for the same homeowner demand.

Direct peers

• Outside Concepts: Outside Concepts is a franchised Australian outdoor living builder offering patios, pergolas, verandahs, carports, and home additions. Closely comparable business model with design-to-construction service and shared target customer of suburban homeowners.
• Pergolas R Us: Pergolas R Us is the parent brand of Custom Outdoor Living and the source of its 25-year operating history. Operates the same Melbourne outdoor construction trade under a closely related brand, sharing ownership, market, and customer base.
• Pavilion Outdoor: Pavilion Outdoor builds premium outdoor structures and alfresco extensions across Australia. Comparable scope (pavilions, alfrescos, sunrooms) and comparable premium positioning toward residential clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mycustomliving
• Facebookfacebook.com/customoutdoorlivingmelbourne

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Outdoor Living