Australian Outdoor Living

What Australian Outdoor Living does

Australian Outdoor Living is a vertically integrated Australian manufacturer and installer of residential outdoor living products, founded in 2005 by Colin Kuchel in Adelaide. The company designs, manufactures, and installs six core product categories — outdoor blinds (including Classic, Wire Guide, and SmartTrack motorized lines), artificial grass (Augusta, Multisport, Fairway, Savannah Broad Leaf ranges), outdoor kitchens (featuring proprietary DuriCore cabinetry and flame-failure safety systems), CSIRO fire-rated roller shutters, timber and composite decking, and pergolas/verandahs — for Australian homeowners seeking to extend usable living space and protect against harsh weather conditions. Notable proprietary engineering includes heat-welded blind seams, 8mm insulated aluminium shutter slats with up to 90% heat-transfer reduction, and silica-free DuriCore benchtops with seven-year warranties.

The business operates a direct-to-consumer supply-and-install model: customers initiate contact via a national 1300 number, website, or showroom, receive a free in-home design consultation and obligation-free quote, and the company manages the full scope through to professional installation. Display centre showrooms operate across South Australia, Victoria, New South Wales, Western Australia, and Queensland, supported by a national workforce of nearly 200 employees and primary manufacturing based in Adelaide. The pricing model is custom-quotation-based with Buy Now Pay Later financing enabled through Payright, Zip, and Humm to mitigate the high-ticket nature of installations. Brand ambassadors Jimmy & Tam (The Block 2020 winners) anchor the marketing effort, which also spans Facebook, Instagram, LinkedIn, Pinterest, YouTube, a Handy Info blog, and a referral program targeting Australia's homeowner renovation market.

Name

Australian Outdoor Living

Legal name

Australian Outdoor Living

Website

https://australianoutdoorliving.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Australian Outdoor Living is a vertically integrated Australian manufacturer and installer of residential outdoor living products — outdoor blinds, artificial grass, outdoor kitchens, roller shutters, decking, and pergolas — serving homeowners across five Australian states through a direct-to-consumer design, manufacture, and install model.

Ownership category

akta.pro rank

Product category

Outdoor Living Products

NAICS

Furniture and Home Furnishings Retailers (4491), Blind and Shade Manufacturing (337920), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Sunrooms, Screen Rooms & Enclosures (HSAPALAF)

akta.pro secondary industries

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG), Enclosed Porch / Patio Conversions to Living Space (HSAPADAM), Residential Landscape Design (HSAIABAA)

Keywords

• Outdoor blinds installation
• Artificial grass supply
• Outdoor kitchen design
• Roller shutter installation
• Timber decking services

Headquarters

HQ city

Regents Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Outdoor Living Products (One-Time Sales): Revenue generated from one-time product sales including outdoor blinds, artificial grass, outdoor kitchens, roller shutters, timber decking, and pergolas. Products are custom-designed and manufactured for each customer with full installation services included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Australian Outdoor Living designs, manufactures, and installs custom outdoor living products for Australian residential customers. The company offers six core product categories — outdoor blinds, artificial grass, outdoor kitchens, roller shutters, timber decking, and pergolas & verandahs — delivered through an end-to-end model spanning free in-home design consultation, custom Australian manufacturing, and professional installation across five states.

Product overview

Australian Outdoor Living is a specialist provider of outdoor living products and home improvement solutions for the Australian residential market. The company offers a portfolio of six core product categories — Outdoor Blinds (including Classic, Wire Guide, and SmartTrack sub-products), Artificial Grass (with Augusta, Multisport, Fairway, and Savannah Broad Leaf ranges), Outdoor Kitchens (with DuriCore cabinetry, benchtops, and cooktops), Roller Shutters (with insulation, water resistance, and fire-rating features), Timber Decking (including natural timber and ModWood composite options), and Pergolas & Verandahs (with Free Standing, Multi-Beam, Gable, Gazebo, and Flat styles). The company operates on a supply-and-install model, providing design consultation, manufacturing, and professional installation services across five Australian states, with manufacturing primarily based in Adelaide.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Blinds Customised outdoor blinds (Café, Patio, or Pergola styles) manufactured in Australia, available in PVC, shade, or privacy materials with manual, remote, app, and voice control operation options. Sold to Australian homeowners seeking weather protection and privacy for outdoor entertaining areas.
• Artificial Grass Synthetic turf designed to provide a lush, low-maintenance lawn year-round, available in multiple ranges including Augusta, Multisport, Fairway, and Savannah Broad Leaf. Sold to Australian homeowners seeking low-maintenance landscaping alternatives.
• Outdoor Kitchens Custom-designed outdoor kitchens featuring DuriCore cabinetry, benchtops, cooktops, sinks, and flame failure safety systems, with a 10-year warranty on cooktop, cabinetry, and benchtops. Sold to Australian homeowners seeking premium outdoor entertaining capability.
• Roller Shutters CSIRO fire-rated roller shutters made from 8mm-thick aluminium with premium polyurethane insulation, offering up to 90% heat/cold transfer reduction, 50% noise reduction, and 100% light block-out. Sold to Australian homeowners for security, insulation, and bushfire protection.
• Timber Decking Custom-built timber decking using sustainably sourced FSC-certified timbers (Merbau, Kapur, ACQ clear pine, Forest Red, Spotted Gum), complemented by ModWood composite decking made from recycled plastic and sustainable timber. Sold to Australian homeowners for outdoor living extensions.
• Pergolas & Verandahs Custom-designed outdoor structures including Gable, Gazebo, Flat, Retreat, and Open styles in timber and steel, available as attached or free-standing configurations. Sold to Australian homeowners seeking sheltered outdoor entertaining spaces.

Quantifiable outcome

• 27% year-over-year growth in outdoor kitchens
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Jimmy & TamcoreGTM or Marketing Partner · 1 January 2020Jimmy & Tam, winners of The Block 2020, serve as brand ambassadors for Australian Outdoor Living's Outdoor Kitchens and Artificial Lawn products. They collaborated with the company on their own backyard renovation, creating a showcase outdoor space featuring Savannah Artificial Lawn and a custom Outdoor Kitchen with premium cooktop, bar fridge, and sink.
• PayrightminorChannel Partner/ Reseller/ DistributorBuy Now & Pay Later financing partner offering installment payment options to customers purchasing Australian Outdoor Living products.
• ZipminorChannel Partner/ Reseller/ DistributorBuy Now & Pay Later financing partner providing interest-free payment plans for Australian Outdoor Living product purchases.
• HummminorChannel Partner/ Reseller/ DistributorBuy Now & Pay Later financing partner enabling customers to spread payments for Australian Outdoor Living products over time.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stratco: Australian manufacturer and retailer of outdoor living structures including pergolas, verandahs, patios, roofing, and fencing. Directly comparable product portfolio (pergolas, decking, outdoor structures) targeting Australian homeowners with a national footprint.
• Colourful Gardens / Easy Turf: Australian artificial grass specialist with supply-and-install model targeting residential customers. Comparable in artificial grass category with similar D2C consultation and installation approach.
• Screenline: Australian outdoor blind specialist offering ziptrak and wire-guided blinds with similar smart-home motorized options. Closely comparable in outdoor blinds category with custom install service.
• ModWood Technologies: Australian manufacturer of composite decking (ModWood) using recycled plastic and wood — the same product Australian Outdoor Living resells/installs. Highly comparable on materials technology and Australian-made positioning.
• Pergola Land: Australian specialist pergola designer and installer offering attached and freestanding pergolas with similar custom design and install service model. Comparable in pergolas/verandahs category and D2C consultation approach.
• Outback Blinds: Australian specialist in outdoor blinds (café, patio, pergola, ziptrak-style) with direct-to-consumer sales and installation. Closest direct peer for Australian Outdoor Living's blinds category.

Regional players

• NeoTimber: Composite decking supplier serving UK and international markets. Comparable on composite decking category (similar to ModWood) though primarily distribution rather than full design-and-install service model.

Broad incumbents

• Apollo Blinds: National Australian blinds, shutters, and awnings retailer offering both indoor and outdoor window coverings with in-home consultation. Comparable on blinds/shutters product line and consultation-led sales motion.
• Bunnings Warehouse: Australia's largest home improvement retailer selling artificial grass, decking, pergolas, blinds, and outdoor structures. Not a direct competitor in custom installation but a major alternative for DIY-oriented and price-sensitive buyers.
• Luxaflex (Hunter Douglas): Major window coverings brand in Australia offering indoor and outdoor blinds, shutters, and awnings. Comparable on outdoor blinds/shutters product category, but operates more broadly across interior window coverings with established retail showroom network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/austoutdoorliving
• Facebookfacebook.com/australianoutdoorliving
• LinkedInlinkedin.com/company/australian-outdoor-living
• Instagraminstagram.com/australian_outdoor_living
• Pinterestpinterest.com/australianoutdoorliving
• Xx.com/auoutdoorliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Outdoor Living