HYLA Mobile, an Assurant company

Name

HYLA Mobile, an Assurant company

Legal name

Assurant, Inc.

Website

https://hylamobile.com

Company type

Public

Founded year

2008

Operating status

Operating

Ownership category

akta.pro rank

Product category

Mobile Device Protection and Lifecycle Services

akta.pro primary industry

Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)

akta.pro secondary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• Mobile device protection
• Device trade-in services
• Mobile lifecycle management
• Device repair services
• Circular economy solutions

Headquarters

HQ city

Farmers Branch

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Mobile Device Protection Programs: Recurring protection programs for mobile providers offering device protection, claims fulfillment, and replacement options. Programs are designed as modular bundles that deliver consistent customer satisfaction and sustainable revenue streams for carrier partners.
2. Service and Repair: Same-day repair services delivered through a nationwide authorized repair network of 925+ repair centers. Most repairs completed in under an hour using certified replacement parts from all major OEMs.
3. Trade-in and Lifecycle Solutions: Trade-in processing (22M annually), device refurbishment, and recycling services enabling circular economy for connected devices across 21+ global markets. Drives customer retention through sustainability offerings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HYLA Mobile, an Assurant company, delivers mobile device trade-in, upgrade, and lifecycle management solutions for mobile operators, carriers, and MSOs. The offering spans device trade-in processing (22M annually), refurbishment and recycling across 21+ global markets, and same-day device repair through a 925+ center authorized network. It forms part of Assurant's integrated end-to-end mobile and broadband ecosystem that includes protection programs and the patent-pending Assurant Feature Exchange (AFX) platform.

Product overview

HYLA Mobile, an Assurant company, offers a modular end-to-end customer lifecycle management ecosystem for connected mobile and broadband devices. The portfolio consists of four core product lines: Mobile Protection Programs (dynamic protection bundling and intelligent claims fulfillment), Service and Repair (same-day repair via 925+ authorized centers), Lifecycle Solutions and Sustainability (trade-in, refurbishment, recycling in 21+ global markets), and Growth Acceleration Engine (marketing optimization and training services). These are unified through Assurant Feature Exchange (AFX), a patent-pending platform that enables rapid product creation, personalization, and dynamic benefits management. The ecosystem approach allows partners to combine modular programs to create hyper-personalized solutions for their customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Protection Programs Recurring device protection programs for mobile carrier partners featuring dynamic protection bundling, intelligent claims fulfillment, and omnichannel support; designed to deliver sustainable revenue streams and consistent customer satisfaction for mobile providers.
• Service and Repair Same-day smartphone repair services delivered through a nationwide authorized network of 925+ repair centers using certified replacement parts from all major OEMs, with appointment scheduling and pre-arrival issue assessment.
• Lifecycle Solutions and Sustainability End-to-end device lifecycle management covering trade-in processing, refurbishment, and recycling of connected devices across 21+ global markets; enables circularity programs and supports customer retention through device reuse and sustainability.
• Growth Acceleration Engine Optimization services providing award-winning associate training, omnichannel marketing and sales strategies, and regulatory alignment support for mobile carrier and MSO partners to accelerate marketplace success.
• Assurant Feature Exchange (AFX) Patent-pending platform that simplifies product creation, management, and evolution for mobile and broadband protection programs; enables speed to market for partners and dynamic personalization of benefits for consumers.

Quantifiable outcome

• 80% of consumers find it important to be able to set a specific appointment time when repairing their smartphone
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Clover Wireless: Mobile device reverse logistics, refurbishment, and remarketing provider serving carriers and OEMs. Highly comparable to HYLA's lifecycle and trade-in processing operations at scale.
• Wisetek: IT asset disposition (ITAD), refurbishment, and recycling services provider. Comparable on the e-waste recycling and certified refurbishment side of HYLA's lifecycle business.
• Gazelle: Consumer-facing smartphone and tablet trade-in platform. Highly comparable to HYLA's consumer trade-in flow, though Gazelle focuses on direct-to-consumer transactions rather than carrier-embedded B2B2C programs.
• Back Market: Marketplace for certified refurbished electronics including smartphones. Comparable on the refurbishment and resale side of HYLA's lifecycle business and increasingly competing on trade-in acquisition pricing.
• Likewize: Global provider of device protection, trade-in, repair, and lifecycle services to carriers, retailers, and OEMs. Closest B2B2C analog to HYLA's integrated ecosystem across protection, repair, and circularity.
• Decluttr: Consumer trade-in platform for smartphones, tablets, and other electronics. Direct overlap on the transaction-fee trade-in revenue stream and on circular-economy positioning.
• ecoATM: Self-service kiosk-based smartphone trade-in network owned by Outerwall. Comparable on consumer trade-in volume capture and device grading, though distributed through retail kiosks rather than carrier partnerships.
• Reconext: Specializes in reverse logistics and trade-in processing for mobile devices and connected electronics. Directly comparable to HYLA's B2B trade-in fulfillment and grading infrastructure.

Emerging players

• Phonecheck: Device diagnostics, certification, and trade-in enablement platform. Adjacent to HYLA's trade-in grading workflow with growing presence in carrier and recycler partnerships.

Broad incumbents

• Asurion (uBreakiFix): Largest U.S. provider of device protection and same-day repair (via uBreakiFix) serving carriers and retailers. Overlaps with HYLA across protection programs and repair networks at greater total scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HYLA Mobile, an Assurant company