What Tukxi does

Tukxi is a Portuguese private electric tuk tuk tour operator running fully private, guide-led sightseeing tours in Madeira Island (departing Funchal) and Lisbon. The company offers 15 named routes in total — nine in Madeira ranging from a 1.5-hour Funchal City Tour to a fully customisable 3-8 hour Madeira Grand Experience, and six in Lisbon including Alfama historical, Belém, sunset, street art, and East-to-West variants plus a flagship Lisbon Grand Experience. Each tour is sold on a per-tuk-tuk (group) flat-rate basis between €80 and €320, with groups capped at 4-5 passengers and durations from 1.5 to 8 hours; optional add-ons such as the Monte toboggan, cable cars, and monument entries are paid locally and excluded from the tour price.

The underlying platform is a 100% electric fleet of small-format tuk tuks, which the company cites as enabling access to narrow cobbled streets, steep hills, and residential alleys in both Lisbon's historic centre and Madeira's mountain interior that tour buses cannot reach. Every guide is a local born or raised in the destination and operates in multiple languages (English, Portuguese, German, French, Spanish). The company was founded in Madeira in 2013, obtained Turismo de Portugal operator licensing in 2014, and expanded to Lisbon in 2014; it is privately held, bootstrapped, and operates with 11-50 employees across two offices in Funchal and Lisbon.

The go-to-market is entirely direct-to-consumer: customers book via the tukxi.pt website or, more commonly, via WhatsApp (the primary booking channel, with sub-3-hour response times), with no resellers or intermediaries. Guides meet customers directly at hotels, Airbnbs, or cruise terminals in Funchal Marina and Lisbon's Jardim do Tabaco Quay, with free cancellation if cruise ships are delayed. The company also maintains listings on Viator and GetYourGuide while actively encouraging direct booking to avoid third-party commissions. Brand reputation is concentrated in 4.8-4.9 star ratings across TripAdvisor (841+ Madeira reviews, 100+ Lisbon reviews) and Google. Revenue is entirely transactional, one-time-per-booking, and not disclosed; no funding rounds, acquisitions, or M&A activity have occurred.

Name

Tukxi

Legal name

Tukxi

Website

https://tukxi.pt

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Tukxi is a privately held Portuguese tour operator running fully private electric tuk tuk tours in Madeira (Funchal) and Lisbon, selling per-group 1.5- to 8-hour guided routes directly to tourists and cruise passengers via WhatsApp and its website.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Private Guided Tours & Personal Tour Guides (THAJALAA)

akta.pro secondary industries

Photography & Scenic Viewpoint Tours (THAJAAAI), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Art, Street Art & Creative Scene Tours (THAJAAAE)

Keywords

• Electric tuk tuk tours
• Guided sightseeing tours
• Private city tours
• Madeira tours
• Lisbon tours

Headquarters

HQ city

Funchal

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Guided Tuk Tuk Tours: Tukxi sells private guided tuk tuk tours on a per-group, per-session basis. Each tour is priced as a flat rate per tuk tuk (not per person), with durations ranging from 1.5h to 8h. Pricing varies by route and duration. Upcharges apply for optional add-ons such as the Monte toboggan ride (~€35/person), cable car to Fajã dos Padres (~€12/person return), and Botanical Garden or Monte Palace entry fees. Revenue is entirely transaction-based and one-time per tour booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tukxi operates private guided sightseeing tours in small electric tuk tuk vehicles for tourists in Madeira (Funchal) and Lisbon, Portugal. Each tour is sold as a private experience led by a local guide, with themed routes covering historic centers, viewpoints (e.g. Cabo Girão), Câmara de Lobos, Monte, the Botanic Garden, sunrise, sunset wine tasting, night lights, and full-day multi-stop experiences.

Product overview

Tukxi operates a fleet of fully electric tuk tuks for private guided tours exclusively — no shared groups or taxi services. The core offering consists of 9 named tour products in Madeira (departing Funchal) and 6 named tour products in Lisbon, ranging from focused 1h 30min city tours to full-day 8-hour island experiences. The Madeira portfolio includes the Funchal City Tour, Cabo Girão Tour, Câmara de Lobos Tour, Botanical Garden Tour, Monte Village Tour, Garajau Tour, Nuns Valley Tour, and Fajã dos Padres Tour, all capped by the flagship Madeira Grand Experience. The Lisbon portfolio includes the Historical Tour (Alfama, Mouraria & Graça), Belém Tour, Sunset Tour, Street Art Tour, and East to West Lisbon Tour, topped by the flagship Lisbon Grand Experience. All tours are 100% private, fully electric, led by local-born guides, and depart from central Funchal or Lisbon locations. Booking is conducted via WhatsApp or a web contact form. The company also publishes a blog (Tukxi Travel Journal) with travel guides written by its local guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Old Town Tour (Funchal) Private 50-minute guided electric tuk tuk tour of Funchal's historic Old Town in Madeira. Designed for tourists with limited time who want a quick orientation of the historic center.

Quantifiable outcome

• 4.9 average from 500+ reviews across all platforms
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Others

• Viator (Tripadvisor): Global OTA marketplace where Tukxi already lists tours. Not a competitor per se but a distribution channel and indirect benchmark for tour pricing, demand, and competitive landscape.
• GetYourGuide: Major European tour and activity marketplace where Tukxi already lists. Distribution channel and competitor for direct bookings; sets the commission baseline Tukxi is trying to escape.

Broad incumbents

• Gray Line Portugal: Major global tour operator with significant Lisbon/Madeira presence offering group and private tours. Overlaps in private tour category but much broader portfolio.
• Withlocals: Global marketplace for private guided tours by local hosts. Comparable in private-led-by-local positioning and operational model, though broader geographic coverage and platform-based.
• Yellow Bus Tours Portugal: Established hop-on-hop-off sightseeing bus operator in Lisbon and across Portugal. Competes for tourist sightseeing dollars but with a different format (shared bus vs private tuk tuk).

Direct peers

• Tuk Tuk Tours Lisbon: Long-running private tuk tuk tour operator in Lisbon offering comparable Alfama, Belém, and Bairro Alto routes. Comparable in product, target audience, and pricing structure.
• Madeira Routes: Private guided tours in Madeira Island covering similar destinations (Cabo Girão, Nuns Valley, Monte). Closest direct competitor for Tukxi's Funchal operations.
• Eco Tuk Tuk Lisbon: Direct competitor running private electric tuk tuk tours in Lisbon with similar positioning, fleet, and customer base. Most direct head-to-head competitor for Tukxi's Lisbon operations.
• Lisbon by Lyn: Private guided tuk tuk tours in Lisbon with a similar local-guide narrative and ShorePass cruise-friendly approach. Comparable in positioning and operations.
• Lisbon Riders: Private tuk tuk tours in Lisbon with comparable tour types (Alfama, Belém, sunset) and direct booking model. Closely comparable in service offering and price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tukxi