iRealities

What iRealities does

iRealities Technology Private Limited is a Mumbai-headquartered, founder-led creative-technology studio founded in 1994 that operates as a multi-disciplinary "engagement company" serving large enterprises, government bodies, broadcasters, streaming platforms, and cultural institutions. The company runs 12 service lines spanning stereoscopic 3D animation and film production (iRealities Films), television and OTT content, digital technology solutions, anamorphic DOOH, gamification, eLearning, information security awareness training, branded content, mobile platforms, light and sound shows, immersive museums, and AI-driven iHumanoids. Marquee clients include Warner Brothers, Disney/Hotstar, Star India, Showmax, Reliance, Adani, HDFC Bank, ICICI Bank, ICICI Prudential Life Insurance, Kotak Mahindra Bank, Infosys, Mahindra, L&T, Asian Paints, GSK, Cipla, Vodafone, HP, Unilever, Godrej, SAP, and PM Museum.

The underlying technology stack combines motion capture, stereoscopic 3D animation, AR/VR, 3D projection mapping, and an in-house iHumanoid platform that integrates conversational AI, real-time voice synthesis, computer vision, and gesture control into photorealistic digital human characters deployed via web browser. The company delivers end-to-end in-house, from concept and IP development through production and multi-platform distribution, supporting both domestic (India) and overseas distribution (North America, UK, Sub-Saharan Africa).

Commercially, iRealities operates a project-based, quote-driven services model with no public pricing tiers. Revenue is generated primarily through one-time project licenses and professional services across film/animation production, experiential installations, custom digital solutions, DOOH campaigns, branded content, and eLearning programs. GTM is enterprise-field-sales plus event-driven demand generation, with contracts sourced directly via [email protected] and a single sales phone line. The business is privately held with no disclosed funding rounds, parent company, or external institutional investors, and is led by Founder and Creative Director Prasad Ajgaonkar and National Creative Director Manjusha Kallianpur.

Name

iRealities

Legal name

iRealities Technology Private Limited

Website

https://irealities.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

iRealities is a Mumbai-based, founder-led multi-disciplinary creative-technology studio founded in 1994, delivering animation, immersive museums, DOOH, DOOH advertising, AI-driven iHumanoids, and eLearning to enterprises, broadcasters, government, and cultural institutions.

Ownership category

akta.pro rank

Product category

Animation & Immersive Digital Production Services

NAICS

Motion Picture and Video Industries (5121), Broadcasting and Content Providers (516), Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• 3D animation production
• Immersive experience design
• AR/VR development
• Digital out-of-home advertising
• ELearning content development

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Film & Animation Production: iRealities produces animated and live-action content for theatrical release, television, and streaming platforms. Revenue is generated through film production deals, licensing, and distribution partnerships for films like Chaar Sahibzaade, Motherhood, Bird Idol, and The Light.
2. Experiential Design & Installation: Large-scale immersive experience projects including museum design, projection mapping shows, and interactive installations for corporate clients, cultural institutions, and government bodies. Projects are custom-designed and bid on a per-project basis.
3. Digital Technology Solutions: Custom web portals, mobile applications, and digital campaigns developed for corporate clients. Revenue generated through project-based development fees for digital transformation solutions.
4. DOOH Campaigns: Digital Out-of-Home advertising campaigns featuring anamorphic billboards, mall activations, and interactive installations. Revenue from brand partnerships and campaign-based fees.
5. eLearning & Training Content: Gamified and animated training content for corporate clients covering cybersecurity awareness, compliance, and skill development. Revenue from custom content development and licensing of ready-to-use courses.
6. Branded Content: Animation, mascots, and branded entertainment content for marketing campaigns. Revenue generated through creative development fees and production partnerships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

iRealities is a creative digital production studio that designs, develops, and delivers immersive experiences, 3D animation, AR/VR solutions, projection mapping shows, digital out-of-home (DOOH) advertising, eLearning content, branded mascots, light and sound shows, and AI-driven iHumanoids digital humans. Its deliverables span immersive museums, film and OTT content, enterprise training programs, and mobile platforms, executed for enterprises, cultural institutions, broadcasters, and government bodies. The company combines in-house creative storytelling with proprietary technology pipelines to deliver end-to-end concept-to-execution projects.

Product overview

iRealities is a multi-disciplinary engagement company operating across 12 distinct service lines under a unified creative and technology platform. The portfolio spans: (1) Content Creation — Animation & Film Production (iRealities Films with stereoscopic 3D capability and motion capture), Television & OTT Content, Branded Content & Mascots; (2) Digital Engagement — Digital Technology Solutions, DOOH, Mobile Platforms, Gamification, eLearning; (3) Experiential — Immersive Museums, Light & Sound Shows, iHumanoids; supported by in-house capabilities in AR/VR, 3D Animation, UI/UX Design, and Programming. The company has served 30+ years and produces India's first stereoscopic 3D blockbuster (Chaar Sahibzaade), major TV series (Super V with 250M+ views), pioneering iHumanoid AI agents, and large-scale DOOH and museum installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Immersive Museums

Quantifiable outcome

• Over 250 million views for Super V animated series across Star India networks and Hotstar
• +4 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• DLF MallscoreStrategic or Co-development Partner · 1 May 2025Collaboration with DLF Malls for India's first-ever immersive Van Gogh and Leonardo Da Vinci art showcase at DLF Promenade, marking a significant entry into cultural innovation in Indian retail spaces.
• The Legends Immersive CinemacoreStrategic or Co-development Partner · 1 January 2025Partnership for presenting immersive art showcases featuring Van Gogh and Leonardo Da Vinci works, creating a journey through the eyes of masters for Indian audiences.
• Disney Channel IndiacoreChannel Partner/ Reseller/ DistributorDistribution partnership for Super V animated series featuring Virat Kohli across Disney Channel India, Marvel HQ, Star Sports, and Star Plus networks.
• Hotstar (Disney+ Hotstar)coreChannel Partner/ Reseller/ DistributorStreaming partnership for Super V series distribution in India and exclusive streaming in North America and the UK.
• ShowmaxcoreChannel Partner/ Reseller/ DistributorAfrican streaming platform partnership for Jay Jay: The Chosen One animated series, which became the most streamed kids' content in Nigeria, Ghana, Tanzania, Kenya, and Uganda.
• Bollywood ProducersminorStrategic or Co-development PartnerCreative collaborations with leading Bollywood producers for cutting-edge DOOH campaigns that push creative boundaries.
• Discovery KidscoreChannel Partner/ Reseller/ DistributorTelevision distribution partnership for Sheikh Chilli and Friendz animated series launch on Discovery Kids channel.
• Star PluscoreChannel Partner/ Reseller/ DistributorBroadcast partnership for Antariksh sci-fi series and other television content on Star Plus network.
• Government BodiescoreStrategic or Co-development PartnerGovernment partnerships for PM Museum light and sound show, Ajmer, Muchkund, and various cultural heritage projection mapping projects across India.
• International CollaboratorsminorStrategic or Co-development PartnerCollaborations with international partners for cultural experiences including Van Gogh immersive experience, positioning iRealities as a pioneer in immersive storytelling across India and beyond.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DNEG (Double Negative): Globally scaled VFX and animation powerhouse with Indian operations serving Hollywood and OTT clients on high-budget films and series. Comparable at the VFX/3D-animation capability layer where iRealities competes for premium animation and feature work.
• Culturespaces (Atelier des Lumières): French operator of immersive Van Gogh, Klimt, and Dali art centres and pioneer of large-format immersive art experiences globally. Comparable as the international reference set for iRealities' India-focused Van Gogh/Da Vinci launches and represents aspirational/franchise-sourcing competition in the same cultural-immersive category.
• MediaMonks (S4 Capital / Monks): Global creative production network spanning content, digital, and experience design for enterprise brands. Comparable to iRealities' digital technology, branded content, and experiential service lines as a much larger, better-capitalised competitor in the same client segments.
• Tata Elxsi: Listed Indian design and technology services firm offering digital engineering, UX/UI, and content services to global brands across BFSI, healthcare, and media. Comparable to iRealities' digital technology and eLearning service lines for large enterprise clients, but at much larger scale and with access to public capital.
• Technicolor Group (Mikros Animation / VFX): Global VFX and animation group (now operating through Mikros Animation and VFX brands) producing premium animated features and visual effects for studios. Comparable to iRealities' film/animation service line as a much larger, globally resourced peer competing for premium animation work.

Emerging players

• Hash13 Studios (Immersive Art Houses India): Indian operator of immersive art experiences (Van Gogh, Da Vinci and other master-artist showcases) in malls and cultural venues across India. Directly comparable to iRealities' 2024-25 Van Gogh immersive launch at DLF Promenade and competes for the same cultural-tourism and retail-mall footprint.
• Lighthouse Immersive: Operator of large-format immersive art experiences (Immersive Van Gogh, Frida Kahlo, Disney animations) across North America. Comparable as a regional international peer for iRealities' immersive art ambitions, demonstrating the category's replication playbook across geographies.

Direct peers

• Toonz Animation Group: India-headquartered animation studio with end-to-end pre-production to 2D/3D production capabilities serving global kids' content and OTT clients. Directly comparable to iRealities' animation/TV/OTT service line in offering Indian-origin animated IP to international streaming and broadcast platforms.
• Green Gold Animation (Animagic): Indian animation studio behind Chhota Bheem and other successful home-grown IP, producing 3D animated series and films for kids' broadcasters and OTT. Closely comparable to iRealities' animation/film arm (Chaar Sahibzaade, Super V, Jay Jay) targeting Indian broadcasters and streaming platforms with original IP.
• Wizcraft Entertainment: Large Indian experiential marketing, events, and entertainment company specialising in branded events, IP-led shows, and live experiences for corporate and government clients. Closely comparable to iRealities' experiential and projection mapping service line in delivering large-format branded events in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iRealitiesGroup
• YouTubeyoutube.com/channel/UCyJ2WnWV-tX0i8nbNKj7bOg
• Facebookfacebook.com/iRealitiesGroup
• LinkedInlinkedin.com/company/irealities
• Instagraminstagram.com/irealities_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iRealities