Customer Experience Magazine

What Customer Experience Magazine does

Customer Experience Magazine (CXM) is a B2B media platform that publishes news, analysis, podcasts, webinars, and industry reports targeted at customer experience, employee experience, and digital experience practitioners. The platform is organized around three editorial verticals (Customer Experience, Employee Experience, Digital Experience) and is supported by an event and awards business that runs regional ceremonies in the UK, US, Gulf, Turkey, and Saudi Arabia, plus the CX Vision 2035 flagship conference and the CXMStars recognition program. The technology layer is a WordPress-based content management system with a custom theme (cxm-wp-theme), supplemented by a podcast network distributed via Spotify.

The company operates under Awards International Limited, a UK-registered private limited company (Company number 6707388) headquartered in Royston, United Kingdom, with a stated headcount of 1-10 employees. CXM's revenue model combines three streams: advertising and sponsorships across the digital platform and events, ticket sales and event sponsorship for CX Vision 2035 and the regional award ceremonies, and award-program partnership revenue derived from nomination fees, attendance, and corporate partnerships delivered in collaboration with Awards International. Content access is free to readers.

The customer base is B2B and horizontal: primary segments are CX professionals and practitioners at enterprise and mid-market organizations, with secondary segments in HR/employee experience and digital transformation leadership. The commercial funnel is event- and content-driven — the company uses thought leadership articles, podcasts, webinars, and award nominations as the primary engagement mechanism to attract enterprise CX practitioners, HR/experience leaders, and digital transformation executives. The named commercial contact is Jordan Paterson (Commercial Manager). No venture or private equity funding is disclosed, and the company is privately held.

Name

Customer Experience Magazine

Legal name

Awards International Limited

Website

https://cxm.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Customer Experience Magazine is a UK-based B2B media platform serving CX, employee experience, and digital experience practitioners with free news, podcasts, reports, and a multi-regional awards and events business.

Ownership category

akta.pro rank

Product category

Business Media & Industry Events

NAICS

Periodical Publishers (513120), Convention and Trade Show Organizers (561920)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) & Service Excellence (EDABACAB)

Keywords

• Business media publishing
• Customer experience content
• Industry awards programs
• Employee experience media
• B2B events and conferences

Headquarters

HQ city

Royston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising & Sponsorships: Revenue generated from display advertising, sponsored content, and brand sponsorships across the CXM digital platform and events
2. Event Revenue: Ticket sales and event sponsorships for CX Vision 2035 and regional award ceremonies across UK, US, Gulf, Turkey, and international markets
3. Award Program Partnerships: Collaboration with Awards International to deliver award ceremonies; revenue derived from nomination fees, attendance, and corporate partnerships

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Customer Experience Magazine (CXM) operates as a B2B media platform publishing news, articles, industry reports, podcasts, and webinars covering customer experience (CX), employee experience (EX), and digital experience (DX). The company delivers regional awards programs across the UK, US, Gulf, Turkey, Saudi Arabia, and international markets, hosted in collaboration with Awards International. CXM also runs the CXMStars™ recognition program, the CX Vision 2035 flagship industry event, and a podcast network distributed via Spotify.

Product overview

Customer Experience Magazine (cxm.world) is a publication/media platform focused on Customer Experience, Digital Experience, and Employee Experience content. It publishes news articles, industry reports, podcasts (CX Lore, EX Lore), and hosts events and awards programs. The magazine operates under Awards International and organizes award programs including the UK Customer Experience Awards, International Customer Experience Awards, Gulf Customer Experience Awards, US Customer Experience Awards, UK Employee Experience Awards, and CXMStars awards. The organization also produces CX Vision 2035 events and publishes industry trend reports and webinars. The offering is primarily content and event-based rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• CXMStars: Annual awards program recognizing customer experience excellence, including CXMStars 2026 and CXM Tech Stars 2026.
• CX Lore Podcast

Products and services

• UK Customer Experience Awards Annual awards program recognizing excellence in customer experience for UK-based organizations. Operated in collaboration with Awards International as the awarding body.
• International Customer Experience Awards Global awards program recognizing cross-border excellence in customer experience across international markets. Operated in collaboration with Awards International.
• US Customer Experience Awards Annual awards program recognizing customer experience excellence in the United States market. Operated in collaboration with Awards International.
• Gulf Customer Experience Awards Regional awards program recognizing customer experience achievement across Gulf region markets including Saudi Arabia. Operated in collaboration with Awards International.
• Turkey Customer Experience Awards Regional awards program recognizing customer experience excellence in Turkey. Operated in collaboration with Awards International.
• UK Employee Experience Awards Awards program recognizing organizations demonstrating excellence in employee experience in the UK market. Operated in collaboration with Awards International.
• CX Vision 2035 Conference Flagship annual conference bringing together CX leaders and technology providers to discuss the future of customer experience. Includes ticket sales and event sponsorships as revenue streams.
• CXMStars™ 2026 Program Annual industry recognition program featuring voting mechanisms for Top 50 TechStars and CXM Tech Stars categories. Community-driven recognition for individuals and technology providers driving innovation in customer experience.
• CX Lore Podcast Podcast featuring interviews with customer experience leaders, distributed via Spotify and other podcast platforms. Includes episodes covering CX transformation, AI in CX, and industry trends.
• EX Lore Podcast Podcast focused on employee experience topics, featuring conversations with HR and EX leaders. Distributed via Spotify.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Awards InternationalcoreStrategic or Co-development PartnerLong-standing partnership with Awards International to deliver award programs across UK, US, Gulf, Turkey, and international markets. Awards International serves as the awarding body while Customer Experience Magazine provides media partnership, coverage, and industry visibility for award winners.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CustomerThink: Online media and community for customer experience practitioners, publishing articles, interviews and research — closely mirroring CXM's free, content-led model for the same target reader.
• CMSWire: Independent B2B trade publication covering customer experience, digital experience and employee experience — the same tri-topic editorial lens as CXM, with a similar advertising/sponsored content revenue model.
• ICMI (International Customer Management Institute): Long-running community and content platform for contact center and customer management leaders, combining articles, training and awards-like recognition programs aimed at the same CX practitioner audience.
• CX Network (by Informa): Online community and content hub for CX professionals, run by Informa/Arena, producing articles, reports and events directly comparable to Customer Experience Magazine.
• CXPA (Customer Experience Professionals Association): Global non-profit membership body for CX practitioners that also publishes content, certifications and community programs targeting the same CX professional persona as CXM.
• Customer Contact Week (CCW): Event-and-media brand for the customer contact industry running a flagship conference plus editorial coverage; comparable to CXM's CX Vision 2035 plus awards combo for enterprise CX audiences.
• MyCustomer: B2B media site covering customer management, experience and CRM, combining news, features and multimedia — directly overlapping with CXM's content and audience proposition.

Broad incumbents

• Forrester Research: Large research and advisory firm with a dedicated CX practice producing reports, events and the Forrester Customer Experience Forum; addresses the same enterprise audience with deeper, paid research.
• Medallia: Enterprise CX / experience management platform that publishes substantial thought-leadership content, research and hosts its own events targeting the same CX decision-maker audience as CXM.
• Informa Connect / Arena International: Global B2B events and media group operating multiple CX-related event brands (e.g. CCW, CX Network) and trade shows; comparable parent-style incumbent with overlapping events and awards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/7Awvg9qdMeNogftPujrr5U
• LinkedInlinkedin.com/company/awards-international
• Xx.com/TheCXMagazine
• Facebookfacebook.com/CustomerExperienceMagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Customer Experience Magazine