Elle Turkiye
Elle Turkiye publishes the Turkish edition of ELLE magazine, delivering fashion, beauty, celebrity, lifestyle, and astrology content via print, digital, mobile, and video platforms. It serves fashion-conscious Turkish consumers and fashion/beauty brands through advertising, subscriptions, and multi-channel retail distribution.
- Company typePrivate
- Founded-
- HeadquartersSisli
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Elle Turkiye does
Elle Turkiye publishes the Turkish edition of the globally recognized ELLE fashion and lifestyle magazine, operating as a private Turkish media company (legal entity: Big Medya Teknoloji A.Ş.) headquartered in Üsküdar, Istanbul, with a representative office in Ankara. The company produces a monthly print and digital magazine covering fashion (Moda), beauty (Güzellik), celebrities (Yıldızlar), relationships (İlişkiler), lifestyle (Yaşam), and astrology (Astroloji), and operates a portfolio of supporting products including ELLE TV (video content), ELLE Pop Up (digital-first interactive magazine), ELLE Man (men's edition launched August 2024), ELLE Extra (special impact edition), the ELLE Style Awards (annual industry event), an e-newsletter (E-Bülten), and interactive astrology tools (horoscopes, tarot readings, birth chart calculator).
The technology platform comprises a digital publishing CMS (elle.com.tr), iOS and Android mobile applications distributed via the Apple App Store and Google Play, an email newsletter system, and the Dergilix digital magazine distribution platform for subscription-based digital reading. No proprietary AI/ML systems, APIs, or third-party model integrations are described in available materials.
Elle Turkiye generates revenue through three principal streams: B2B advertising sales to fashion, beauty, jewelry, watch, and lifestyle brands (with international ad sales handled by Lagardere Global Advertising), B2C physical magazine subscriptions via bmag.com.tr and single-copy sales through Turkish newsstands and four e-commerce partners (Trendyol, Getir, N11, Hepsiburada), and recurring digital subscriptions via Dergilix and mobile apps. The primary customer segments are fashion-conscious Turkish women on the consumer side and fashion/beauty industry advertisers on the B2B side. The company employs 51–100 people and is privately held with no disclosed parent company, funding rounds, or external investment structure.
Elle Turkiye firmographics
Firmographics- Name
- Elle Turkiye
- Legal name
- Big Medya Teknoloji A.Ş.
- Website
- https://elle.com.tr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elle Turkiye publishes the Turkish edition of ELLE magazine, delivering fashion, beauty, celebrity, lifestyle, and astrology content via print, digital, mobile, and video platforms. It serves fashion-conscious Turkish consumers and fashion/beauty brands through advertising, subscriptions, and multi-channel retail distribution.
- Ownership category
- akta.pro rank
Elle Turkiye industry classification
Industry- Product category
- Fashion & Lifestyle Magazine Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where Elle Turkiye is headquartered
LocationHeadquarters
- HQ city
- Sisli
Offices2 records
Markets served
Elle Turkiye business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Advertising Revenue: B2B advertising sales to fashion, beauty, and lifestyle brands seeking media placement in the magazine and on digital platforms.
- Physical Magazine Sales: Physical magazine sales through newsstands, direct subscription via bmag.com.tr, and retail partnerships (Trendyol, Getir, N11, Hepsiburada).
- Digital Subscriptions: Digital magazine access via Dergilix platform and mobile applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Physical magazine subscription and newsstand sales |
| Subscription | Monthly | Digital magazine access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Elle Turkiye product offering
Product offeringCore offering
Elle Turkiye is the Turkish edition of the global ELLE fashion and lifestyle magazine brand. It publishes a monthly print and digital magazine covering fashion (moda), beauty (güzellik), celebrity news, lifestyle, relationships, and astrology for Turkish-speaking audiences. Revenue is generated through consumer subscriptions and newsstand sales, complemented by advertising sales to fashion, beauty, and lifestyle brands seeking editorial placement and media exposure in the Turkish market.
Product overview
Elle Turkiye operates as a comprehensive fashion and lifestyle media platform offering print and digital magazine content, video programming, and interactive digital experiences. The core product is the ELLE Türkiye print and digital magazine covering fashion, beauty, celebrity news, and lifestyle content. Supporting products include ELLE TV for video content, ELLE Pop Up for digital magazine format, ELLE Man as the men's edition, and ELLE Style Awards as the annual awards event. Additional features include E-Bülten newsletter subscription service and interactive astrology features including horoscope readings and birth chart calculations. The platform also features editorial content across categories including Moda (Fashion), Güzellik (Beauty), Yıldızlar (Celebrities), Yaşam (Lifestyle), İlişkiler (Relationships), and Astoloji (Astrology).
Differentiator
Problem solved
Functional benefit
Brands
- ELLE Man: Male-targeted edition of ELLE magazine covering men's fashion, style, and lifestyle.
- ELLE Pop Up
- ELLE Extra
- ELLE TV
- ELLE Style Awards
Products and services
- ELLE Türkiye Magazine (Print and Digital) Monthly print and digital fashion, beauty, celebrity, lifestyle, and astrology magazine targeting Turkish-speaking fashion-conscious women. Distributed via newsstands, subscription, and e-commerce.
- ELLE TV
Companies that use Elle Turkiye
Customer profileSegments2 records
Ideal customer profiles2 records
Elle Turkiye technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elle Turkiye partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Lagardere Global AdvertisingcoreInternational advertising sales house handling international brand advertising relationships for ELLE Turkiye. SVP/International Advertising: Julian Daniel.
- DergilixcoreDigital magazine distribution and reading platform partner providing mobile and web-based digital magazine access for ELLE Turkiye subscribers.
- bmag.com.trcoreOfficial subscription platform for physical magazine delivery and subscription management.
- TrendyolminorE-commerce partner for single magazine copy sales in Turkey.
- GetirminorE-commerce partner for single magazine copy sales in Turkey.
- N11minorE-commerce partner for single magazine copy sales in Turkey.
- HepsiburadaminorE-commerce partner for single magazine copy sales in Turkey.
- Apple (App Store)coreiOS app distribution platform for ELLE Turkiye digital magazine access.
- Google (Google Play)coreAndroid app distribution platform for ELLE Turkiye digital magazine access.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Elle Turkiye competitors and assessment
Company assessmentDirect peers
- L'Officiel Türkiye: Turkish edition of L'Officiel, a global fashion and luxury magazine, operating in print and digital with comparable fashion, beauty, and luxury advertiser mix.
- Harper's Bazaar Türkiye: Turkish edition of another global fashion and beauty magazine, competing directly for the same fashion-conscious female audience, advertisers, and newsstand shelf space.
- Cosmopolitan Türkiye: Turkish edition of Cosmopolitan, a global women's lifestyle magazine spanning fashion, beauty, relationships, and astrology; overlaps with ELLE Türkiye's lifestyle/relationship content.
- Marie Claire Türkiye: Licensed Turkish edition of Marie Claire covering fashion, beauty, and lifestyle; competes in the same premium fashion-magazine category and serves overlapping advertisers and readers.
- Vogue Türkiye: Direct local competitor covering fashion, beauty, and lifestyle for Turkish audiences, also operating as a licensed edition of a global fashion magazine brand with print and digital channels.
- GQ Türkiye: Turkish edition of GQ, a men's fashion and lifestyle title; the closest direct comparable for the recently launched ELLE Man Türkiye men's edition.
- Grazia Türkiye: Turkish edition of Grazia covering fashion, beauty, and celebrity news in a weekly newsstand-friendly format, directly comparable in GTM and audience.
Broad incumbents
- InStyle: Major U.S.-headquartered fashion and beauty magazine with established international editions; comparable in editorial mix and advertiser base but operates as a much larger global incumbent.
Regional players
- NTV Yaşam: Lifestyle vertical of a major Turkish broadcaster (NTV); comparable lifestyle, fashion, and culture coverage for Turkish audiences but operates within a broader news media portfolio.
- Hürriyet Kelebek: Lifestyle and celebrity supplement of Turkey's largest newspaper group; comparable Turkish-language lifestyle content but distributed as a newspaper supplement rather than a standalone fashion magazine.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Elle Turkiye social profiles
Digital presenceElle Turkiye financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elle Turkiye leadership team
Management profileNumber of profiles
Profiles12 records
Elle Turkiye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elle Turkiye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elle Turkiye
What does Elle Turkiye do?
Elle Turkiye is the Turkish edition of the global ELLE fashion and lifestyle magazine brand. It publishes a monthly print and digital magazine covering fashion (moda), beauty (güzellik), celebrity news, lifestyle, relationships, and astrology for Turkish-speaking audiences. Revenue is generated through consumer subscriptions and newsstand sales, complemented by advertising sales to fashion, beauty, and lifestyle brands seeking editorial placement and media exposure in the Turkish market.
Is Elle Turkiye a public or private company?
Elle Turkiye is a private company. It is classified as unknown and is currently operating.
When was Elle Turkiye founded?
Elle Turkiye was founded in -1. It employs 11 to 50 people.
Where is Elle Turkiye based?
Elle Turkiye is headquartered in Sisli.
How does Elle Turkiye make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are physical Magazine Sales and digital Subscriptions.
Who are Elle Turkiye's main competitors?
Direct peers on record are L'Officiel Türkiye, Harper's Bazaar Türkiye, Cosmopolitan Türkiye, Marie Claire Türkiye, Vogue Türkiye, GQ Türkiye and Grazia Türkiye. InStyle is listed as a broad incumbent. Regional players are NTV Yaşam and Hürriyet Kelebek.
Does Elle Turkiye have an API?
No public API is recorded for Elle Turkiye.
What industry is Elle Turkiye in?
Elle Turkiye's product category is Fashion & Lifestyle Magazine Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 5131 and its SIC code is 2721.