Uskinned Site Builder
uSkinned Site Builder is a Glasgow-based visual website builder for Umbraco CMS, operated by MBC Digital Limited. Sold as a managed Microsoft Azure subscription (£30/month) or perpetual self-hosted license, it serves agencies, freelancers, SMBs, and enterprises worldwide.
- Company typePrivate
- Founded2014
- HeadquartersGlasgow, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Uskinned Site Builder does
uSkinned Site Builder, launched in December 2014 in Glasgow, UK, and operated by Scottish-registered company MBC Digital Limited (Company No. SC402459), provides a visual website builder built specifically for Umbraco CMS. The platform pairs a Visual Theme Designer covering layout, typography, color, and spacing with a Visual Page Editor that renders real-time previews across desktop, tablet, and mobile breakpoints. It is built on Umbraco's open-source foundation and supports LTS versions 13 and 17, and bundles integrated eCommerce (via Snipcart), SEO tooling, interactive listings, membership protection, and a documented catalog of more than 100 third-party integrations spanning payments (Stripe, PayPal), marketing automation (Mailchimp, HubSpot, Dotdigital), booking platforms, social media, and analytics.
The business runs a hybrid revenue model: a fully managed hosting subscription, uSkinned Hosted, is priced at £30/month on Microsoft Azure with Umbraco and uSkinned preinstalled; a self-hosted perpetual license is available for teams that run their own infrastructure. A library of 50+ themes and Starter Kit add-ons provides an additional one-off revenue line. Go-to-market is product-led growth through a free trial at portal.uskinned.net, combined with a uSkinned Experts partner network spanning more than 15 countries plus Umbraco Gold Partners as implementation channels; outreach is amplified through SEO, content marketing, paid search and paid social, G2 review acquisition, and Umbraco community events such as Codegarden.
uSkinned is privately held with no disclosed external fundraising, suggesting self-funded operations since inception. Named customer logos include NHS, UEFA, KPMG, British Airways, Iberia Airlines, Hilton, Waldorf Astoria, Pizza Hut, Coop, LG, NTT Data, Fujifilm, Ableton, the University of Southern Denmark, and the NC League of Municipalities. The company claims to power thousands of websites across more than 90 countries and carries a 4.9/5 rating on G2, three consecutive Umbraco Package Hall of Fame inductions (2023, 2024, 2025), and the CMS Critic People's Choice Award for Best Website Builder (2024).
Uskinned Site Builder firmographics
Firmographics- Name
- Uskinned Site Builder
- Legal name
- MBC Digital Limited
- Website
- https://uskinned.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- uSkinned Site Builder is a Glasgow-based visual website builder for Umbraco CMS, operated by MBC Digital Limited. Sold as a managed Microsoft Azure subscription (£30/month) or perpetual self-hosted license, it serves agencies, freelancers, SMBs, and enterprises worldwide.
- Ownership category
- akta.pro rank
Uskinned Site Builder industry classification
Industry- Product category
- Website Builder Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Low-Code/No-Code Integration Builders (BPAMAOAL)
Keywords
Where Uskinned Site Builder is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Uskinned Site Builder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Hosted Subscription: Fully managed subscription option where Umbraco and uSkinned are preinstalled on Microsoft Azure. Billed monthly at £30 per month. Includes all Site Builder features, 24/7 support, and automatic updates.
- Self-Hosted License: One-off license purchase for developers who want full control over their own hosting environment. Includes support and update services for the subscription period.
- Starter Kits & Themes Add-ons: Additional professional theme designs and starter kits available as add-on purchases for both Hosted and Self-Hosted users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | uSkinned Hosted - Managed subscription on Microsoft Azure |
| One time/ perpetual license | Pay-as-you-go | uSkinned Self-Hosted - One-off license for own hosting |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Uskinned Site Builder product offering
Product offeringCore offering
uSkinned Site Builder is a visual website builder purpose-built for the Umbraco CMS, combining a Visual Theme Designer with a Visual Page Editor for real-time, pixel-accurate, multi-device editing without code. The product is sold as either a Self-Hosted one-off license or a Hosted subscription managed on Microsoft Azure, and bundles eCommerce, SEO, accessibility, membership, blog, and starter theme libraries for web professionals.
Product overview
uSkinned Site Builder is an all-in-one visual website builder built specifically for Umbraco CMS. The core platform combines a Visual Designer for theme customization, Visual Page Editor for content management, and integrated eCommerce, SEO, and accessibility features. The offering includes a library of over 40 Starter Kit and Theme add-ons covering industries such as hospitality, healthcare, retail, and public sector. Hosting is available as a managed cloud subscription (uSkinned Hosted on Microsoft Azure) or self-hosted deployment. The platform supports over 100 third-party integrations for payments, bookings, marketing, and social media. A new Visual Editor was introduced in Site Builder 6.2, and Site Builder 7.0 brings support for Umbraco 17 with AI content assistance features planned for Q3 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- uSkinned Site Builder (Self-Hosted) Permanent license of the uSkinned Site Builder visual site builder software that customers install on their own Umbraco CMS and infrastructure. Includes Visual Designer, Visual Page Editor, eCommerce, SEO, accessibility, memberships, blog, and starter themes; targets web agencies, freelancers, developers, and in-house teams.
- uSkinned Site Builder (Hosted) Subscription version of uSkinned Site Builder (priced at £30/month) delivered as a managed service on Microsoft Azure. Includes the full feature set (Visual Designer, Visual Page Editor, eCommerce, SEO, accessibility, memberships, blog) plus hosting, security, and 24/7 support for customers who want a turnkey Umbraco solution.
- uSkinned Themes & Starter Kits Library of 50+ responsive design themes and Umbraco starter kits sold as add-ons, providing pre-built layouts and templates for agencies, freelancers, and SMBs building sites on Umbraco with the Site Builder.
Quantifiable outcome
- Build websites faster with pre-built components and visual editing
- +1 more outcomes
Companies that use Uskinned Site Builder
Customer profileNamed customers20 records
Segments10 records
Ideal customer profiles2 records
Uskinned Site Builder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration75 records
AI capability2 records
Feature10 records
Uskinned Site Builder partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core platform, core infrastructure, core support, core channel, featured integration and marketing.
- Umbracocore platformUmbraco is the open-source CMS platform that uSkinned is built specifically for. uSkinned is an Official Umbraco Partner, Umbraco Gold Partner, and supported by Umbraco MVPs and Umbraco Certified Masters. Fully compatible with all supported versions of Umbraco including LTS versions 13 and 17.
- Microsoft Azurecore infrastructureMicrosoft Azure hosts the uSkinned Hosted platform. uSkinned Hosted preinstalls Umbraco and uSkinned on Azure infrastructure. Regional hosting options allow users to choose Azure data center locations for improved performance and compliance.
- Umbraco MVPs and Certified Masterscore supportSupport team is backed up by Umbraco MVPs and Umbraco Certified Masters to provide expert assistance to customers.
- Umbraco Gold Partnerscore channelUmbraco Gold Partners are certified implementation partners who deploy uSkinned solutions. Many Umbraco Gold Partners use uSkinned for their client projects.
- Snipcartfeatured integrationIntegrated eCommerce solution for uSkinned. Create, manage and publish unlimited products direct from uSkinned. Snipcart handles checkout process and order fulfillment.
- G2marketingSoftware review platform where uSkinned displays G2 badges and ratings. Users encouraged to leave reviews on G2.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Uskinned Site Builder competitors and assessment
Company assessmentDirect peers
- Duda: Duda is a white-label website builder platform aimed at agencies, SaaS companies, and web professionals building sites at scale. It competes directly with uSkinned for the agency and freelancer segment selling professional websites to end clients, with similar multi-tenant and template-driven features.
- Divi (Elegant Themes): Divi is a popular visual website builder for WordPress with theme + builder bundled pricing and a large design community. It competes with uSkinned for the same agency and SMB designer audience that builds sites on top of an open-source CMS foundation.
- Elementor: Elementor is a leading visual website builder plugin for WordPress that lets designers and agencies build responsive sites without code. It is the closest direct analog to uSkinned's value proposition — a third-party visual builder layered on top of an existing open-source CMS — making it the most structurally comparable peer.
- Beaver Builder: Beaver Builder is a premium WordPress visual page builder targeting agencies and freelancers. Like uSkinned, it focuses on professional users, theme/starter-template sales, and integration with the broader WordPress ecosystem — closely aligned GTM and product approach.
Emerging players
- Webstudio: Webstudio is an open-source visual website builder positioning itself as a Webflow alternative for designers and developers. While newer and CMS-agnostic, it targets a similar professional design-oriented audience and overlaps with uSkinned's agency and freelancer users in the no-code visual builder category.
Broad incumbents
- Squarespace: Squarespace is a design-led website builder popular with creatives, SMBs, and ecommerce brands. It was nominated alongside uSkinned at CMS Critic Awards 2024 and competes in the same professional, design-oriented segment of the website builder market.
- Wix: Wix is a global mass-market website builder serving SMBs and creators with drag-and-drop tools, hosting, and templates. It was nominated alongside uSkinned at CMS Critic Awards 2024 and represents the largest scaled competitor in the broader visual website builder space.
- Webflow: Webflow is a leading no-code visual website builder targeting designers, agencies, and enterprises. It competes in the same visual website builder category where uSkinned was nominated at CMS Critic Awards 2024, though Webflow is CMS-agnostic and far larger in scale and funding.
- Optimizely: Optimizely is an enterprise digital experience platform with CMS, A/B testing, and personalization capabilities. It was nominated alongside uSkinned at CMS Critic Awards 2024 and competes for enterprise-grade CMS and website building workloads.
Others
- Umbraco (the platform itself): Umbraco is the open-source CMS that uSkinned is built upon and tightly integrated with as an Official Umbraco Partner and Gold Partner. It is an ecosystem dependency rather than a competitor, but uSkinned's positioning and partner relationships are deeply tied to Umbraco's commercial success and roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Uskinned Site Builder social profiles
Digital presenceUskinned Site Builder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uskinned Site Builder leadership team
Management profileNumber of profiles
Profiles2 records
Uskinned Site Builder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uskinned Site Builder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uskinned Site Builder
What does Uskinned Site Builder do?
uSkinned Site Builder is a visual website builder purpose-built for the Umbraco CMS, combining a Visual Theme Designer with a Visual Page Editor for real-time, pixel-accurate, multi-device editing without code. The product is sold as either a Self-Hosted one-off license or a Hosted subscription managed on Microsoft Azure, and bundles eCommerce, SEO, accessibility, membership, blog, and starter theme libraries for web professionals.
Is Uskinned Site Builder a public or private company?
Uskinned Site Builder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uskinned Site Builder founded?
Uskinned Site Builder was founded in 2014. It employs 251 to 500 people.
Where is Uskinned Site Builder based?
Uskinned Site Builder is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Uskinned Site Builder make money?
Three revenue lines are on record. Hosted Subscription is the primary driver. The others are self-Hosted License and starter Kits & Themes Add-ons.
Who are Uskinned Site Builder's main competitors?
Direct peers on record are Duda, Divi (Elegant Themes), Elementor and Beaver Builder. Webstudio is listed as an emerging player. Broad incumbents are Squarespace, Wix, Webflow and Optimizely. Umbraco (the platform itself) is listed as an others.
Does Uskinned Site Builder have an API?
No public API is recorded for Uskinned Site Builder.
What industry is Uskinned Site Builder in?
Uskinned Site Builder's product category is Website Builder Software. Its primary akta.pro industry code is BPAMAOAL, Low-Code/No-Code Integration Builders. Its NAICS code is 541511 and its SIC code is 7370.