ASUM

What ASUM does

ASUM (Australasian Society for Ultrasound in Medicine) is a nonprofit professional society founded in 1970 and headquartered in Chatswood, New South Wales, Australia. It serves as the peak multidisciplinary body promoting the safe and effective use of medical ultrasound across Australia and New Zealand, with a stated international reach via Corresponding (Overseas) Membership priced by World Bank income tier. ASUM's membership spans AHPRA-registered medical practitioners, ASAR/MRTB-registered sonographers, allied health professionals, trainees, and students, and the society engages in advocacy, standards-setting, and continuing professional development (CPD) accreditation.

ASUM operates an integrated technology stack of five digital platforms: ASUM Learn (Axcelerate-based LMS for course enrollment and assessment), ASUM Drive (on-demand video library with auto-logged CPD points), ASUM Connect (Higher Logic-based community platform), myASUM (member dashboard for CPD logging and certificate management), and Scholar (case-study and clinical-guide platform with 156 case studies and 440 clinical guides). It publishes the Australasian Journal of Ultrasound in Medicine (AJUM) through Wiley and operates an outreach program including rheumatic heart disease initiatives. Three certification programs anchor its education portfolio: the Diploma of Diagnostic Ultrasound (DDU), the Certificate of Clinician Performed Ultrasound (CCPU, with 162 accredited training providers and 736 certified supervisors), and the Certificate in Allied Health Performed Ultrasound (CAHPU, with 22 accredited training providers).

Revenue derives from tiered membership subscriptions, certification enrollment fees (e.g., CCPU AUD $860–$1,160, CAHPU AUD $440–$600), annual Australia and New Zealand conferences, paid webinars for non-members, CPD endorsement services, and eLearning module fees. The society runs an annual events cadence including the ASUM Australia Conference (Perth, November 2026) and ASUM New Zealand Conference (Christchurch, July 2026), supported by year-round CPD-accredited webinars. ASUM is governed by elected office bearers, led by CEO Lyndal Macpherson, and has no disclosed parent company, venture funding, or pending M&A activity.

Name

ASUM

Legal name

The Australasian Society for Ultrasound in Medicine

Website

https://asum.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

ASUM is a nonprofit professional society founded in 1970 that delivers certification programs (DDU, CCPU, CAHPU), CPD accreditation, and digital learning platforms to ultrasound practitioners across Australia and New Zealand. It publishes the AJUM journal and runs annual Australia and New Zealand conferences.

Ownership category

akta.pro rank

Headquarters

HQ city

Chatswood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Annual membership fees for medical practitioners, sonographers, allied health professionals, scientists, trainees, and students. Fees are tiered based on membership category (Australia, New Zealand, Overseas with income-based tiers for corresponding members) and valid through June 30, 2027.
2. Educational Program Fees - CCPU: Certificate in Clinician Performed Ultrasound (CCPU) enrollment fees ranging from $860-$1,370 AUD/NZD for members and non-members, plus RPL fees, Applied Physics eLearning ($200-$320), Reprocessing Ultrasound Transducers eLearning ($300-$485), and recertification fees.
3. Educational Program Fees - CAHPU: Certificate in Allied Health Performed Ultrasound (CAHPU) enrollment fees of $440-$670 AUD/NZD, Applied Physics eLearning ($200-$320), and RPL fees for accredited and non-accredited courses.
4. DDU Program Fees: Diploma of Diagnostic Ultrasound program with associated enrollment, academic calendar, and certification fees.
5. Conference and Event Registration: Revenue from ASUM Australia Conference (Perth 2026) and ASUM New Zealand Conference (Christchurch 2026), webinars including free member access and paid non-member registrations ($50 AUD).
6. AJUM Journal Access: Access to Australasian Journal of Ultrasound in Medicine provided as a member benefit for professional members, with CPD Journal Club activities linked to the publication.
7. CPD Endorsement Services: Application fee for third-party organizations seeking ASUM CPD endorsement for their educational activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ASUM is a nonprofit professional society that administers recognized ultrasound qualifications (DDU, CCPU, CAHPU), delivers continuing professional development, hosts conferences and webinars, publishes the Australasian Journal of Ultrasound in Medicine, and provides tiered membership services for ultrasound practitioners across Australia, New Zealand, and the broader region. Its offerings are delivered through an integrated digital ecosystem (ASUM Learn, ASUM Connect, ASUM Drive, Scholar, myASUM) and supported by formal recognition from RANZCR, RACGP, and the ASA.

Product overview

ASUM operates as a professional membership society offering a comprehensive portfolio of education, certification, and professional development services for the ultrasound medical community. The core educational offerings include three certification programs: the Diploma of Diagnostic Ultrasound (DDU) for diagnostic imaging specialists, the Certificate of Clinician Performed Ultrasound (CCPU) for medical practitioners, and the Certificate in Allied Health Performed Ultrasound (CAHPU) for allied health professionals. These certification programs are supported by e-Learning modules covering Applied Physics in Ultrasound and Transducer Reprocessing. ASUM delivers learning through multiple digital platforms: ASUM Learn (LMS for course enrollment and assessments), ASUM Drive (Vimeo-based video platform for on-demand content), ASUM Connect (Higher Logic community platform for peer engagement), myASUM (member dashboard for CPD logging), and Scholar (comprehensive resource with case studies and clinical guides). The society also publishes the AJUM journal through Wiley, organizes annual conferences in Australia and New Zealand, hosts webinars, provides a jobs board, and offers standards of practice guidelines.

Differentiator

Problem solved

Functional benefit

Brands

• DDU - Diploma of Diagnostic Ultrasound: Diploma program for diagnostic ultrasound professionals
• CCPU - Certificate of Clinician Performed Ultrasound
• CAHPU - Certificate in Allied Health Performed Ultrasound
• AJUM - Australasian Journal of Ultrasound in Medicine
• ASUM Drive
• ASUM Connect
• myASUM
• ASUM Learn

Products and services

• ASUM Membership

Quantifiable outcome

• CPD points awarded for participation in educational activities including webinars, conferences, journal club, and self-directed learning through Scholar platform.
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WFUMB (World Federation for Ultrasound in Medicine and Biology)coreStrategic or Co-development PartnerASUM is an affiliate member of WFUMB, connecting the organization to the global ultrasound community and enabling participation in international ultrasound standards, research, and education initiatives.
• HNTFBminorGTM or Marketing PartnerPartner featured on ASUM member benefits platform providing additional value to ASUM members through member benefit partnerships.
• Patient Experience AgencyminorStrategic or Co-development PartnerPartnership collaboration between Patient Experience Agency and ASUM for advancing patient-centered ultrasound practices.
• The Association AcademyminorGTM or Marketing PartnerPartner providing educational content and professional development resources to ASUM members.
• Institute of Managers and LeadersminorStrategic or Co-development PartnerPartnership between Institute of Managers and Leaders and ASUM for leadership development and professional growth initiatives.
• AHPRA (Australian Health Practitioner Regulation Agency)coreChannel Partner/ Reseller/ DistributorMedical practitioners must be AHPRA-registered to qualify for ASUM professional membership, creating a regulatory channel partnership for member acquisition in Australia.
• ASAR (Australian Sonographer Accreditation Registry)coreChannel Partner/ Reseller/ DistributorSonographers must be ASAR-registered to qualify for ASUM sonographer membership, creating an accreditation channel partnership for member acquisition.
• MRTB (Medical Radiation Technologists Board - New Zealand)coreChannel Partner/ Reseller/ DistributorSonographers must be MRTB-registered to qualify for ASUM sonographer membership in New Zealand, creating an accreditation channel partnership.
• MCNZ (Medical Council of New Zealand)coreChannel Partner/ Reseller/ DistributorMedical practitioners must be MCNZ-registered to qualify for ASUM professional membership in New Zealand, creating a regulatory channel partnership.
• Australian Commission on Safety and Quality in Health Care (ACSQHC)minorStrategic or Co-development PartnerASUM's eLearning module on Reprocessing Ultrasound Transducers is aligned with ACSQHC recognized guidelines, supporting healthcare professionals in maintaining safe and compliant ultrasound practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• American Society of Echocardiography (ASE): ASE is a specialty-focused US society for cardiovascular ultrasound, overlapping with ASUM's echocardiography-focused CCPU units and educational content delivery to cardiac imaging professionals.

Direct peers

• American Institute of Ultrasound in Medicine (AIUM): AIUM is the leading US multidisciplinary ultrasound professional society, offering certification pathways, guidelines, journals, and annual meetings structurally parallel to ASUM's role in Australia and New Zealand.
• British Medical Ultrasound Society (BMUS): BMUS is the UK counterpart serving as the primary society for medical ultrasound practitioners, with comparable educational programs, conferences, and clinical standards-setting activities to ASUM.
• European Federation of Societies for Ultrasound in Medicine and Biology (EFSUMB): EFSUMB is the umbrella federation for European national ultrasound societies, offering education, certification, and guidelines at a continental level; ASUM interacts with similar international federation structures (WFUMB) for the AU/NZ region.
• Society of Diagnostic Medical Sonography (SDMS): SDMS is the largest US association for sonographers, providing CME, advocacy, and professional resources that parallel ASUM's sonographer-focused membership and CPD offerings across AU/NZ.

Emerging players

• International Society of Ultrasound in Obstetrics and Gynecology (ISUOG): ISUOG is the global specialty society for obstetric and gynecologic ultrasound, with overlapping education and guidelines relevant to ASUM's obstetrics-focused CCPU and AJUM content streams.

Broad incumbents

• World Federation for Ultrasound in Medicine and Biology (WFUMB): WFUMB is the global federation of which ASUM is an affiliate member, setting international standards and convening worldwide ultrasound education; it provides the global umbrella context for ASUM's national activities.
• Royal Australian and New Zealand College of Radiologists (RANZCR): RANZCR is the specialty college for radiologists in AU/NZ, overlapping with ASUM on diagnostic imaging standards and DDU candidates; it represents a broader incumbent that interacts with ASUM's certification pathways.

Others

• Australasian College for Emergency Medicine (ACEM): ACEM is the AU/NZ college for emergency physicians and a key stakeholder for PoCUS training; ASUM's CCPU emergency units are commonly delivered through ACEM-affiliated clinicians and trainees.
• Australian Sonographer Accreditation Registry (ASAR): ASAR is the AU national sonographer accreditation body that gates ASUM sonographer membership eligibility, making it a close ecosystem partner and structural dependency rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asumultrasound
• Facebookfacebook.com/ASUM.com.au
• LinkedInlinkedin.com/company/australasian-society-for-ultrasound-in-medicine
• Instagraminstagram.com/asumultrasound

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASUM