Fuel Service
- Company typePrivate
- Founded2016
- HeadquartersWigan, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Fuel Service firmographics
Firmographics- Name
- Fuel Service
- Legal name
- Fuel Service Ltd
- Website
- https://fuelservice.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fuel Service industry classification
Industry- Product category
- Accessibility Services Platform
- NAICS
- Gasoline Stations and Fuel Dealers (457)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Transportation Services (4700)
- akta.pro primary industry
- Light-Duty Vehicle Mobile Repair & Roadside (Cars/Vans) (TLAKAFAA)
Keywords
Where Fuel Service is headquartered
LocationHeadquarters
- HQ city
- Wigan
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fuel Service business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Station Subscription/Service Fee: Petrol stations pay a low-cost fee to participate in the fuelService network, enabling them to receive assistance requests from disabled drivers and improve accessibility compliance.
- Free Driver App: The mobile app is provided free of charge to disabled drivers. As a not-for-profit organization, all profits are donated to Spinal Research charities to fund paralysis cure research.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free app for disabled drivers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fuel Service product offering
Product offeringCore offering
Fuel Service operates a free mobile application and multi-channel communication platform that connects disabled drivers with petrol stations offering refueling assistance. The service uses a smartphone app, interactive voice response (IVR), and SMS text messaging to enable drivers to find participating stations, confirm help is available within 30 minutes before traveling, notify the station upon arrival, and rate the experience. Petrol/gas stations subscribe to the network and use a web-based admin portal to manage availability and respond to assistance requests.
Product overview
fuelService is a not-for-profit organization providing a unified platform connecting disabled drivers with petrol stations that offer refueling assistance. The core offering is a free mobile app (iOS/Android) that allows users to search for nearby stations, request assistance before arrival, and receive notifications. For users without smartphones, the service is also accessible via interactive voice calls and SMS. Station operators manage their participation through an Admin Portal. The company also provides a Public API for partners to integrate station data into their own systems. All profits are donated to Spinal Research charities for paralysis cure research.
Differentiator
Problem solved
Functional benefit
Products and services
- fuelService Mobile App A free mobile application for iOS and Android that enables disabled drivers to find petrol stations with available assistance, request help before arriving, and receive notifications when staff can help them refuel.
- Interactive Voice Service Phone-based service allowing users without smartphones to request assistance by calling the fuelService number and entering the petrol station number and pump number.
- Text Message (SMS) Service Users without smartphones can send a text message to request assistance from participating petrol stations.
- Admin Portal / Dashboard Web-based portal for petrol station operators to manage station settings, view availability times, receive feedback, and access management reports on service usage.
- Public API Partner-facing read-only API providing structured data on active FuelService stations, including station identity, location, opening hours, site features, and fuel types available.
- Station Finder (Web) Web-based station locator showing nearby petrol stations that support fuelService, with map view and distance information.
Quantifiable outcome
- With around 2% of the population in a wheelchair, there is significant demand for accessible refueling services
Companies that use Fuel Service
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Fuel Service technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fuel Service partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- GridserveminorEV charging company Gridserve announced a partnership to make electric vehicle charging more accessible for disabled drivers, extending fuelService's accessibility mission to the EV charging sector.
- CITGOminorCITGO Petroleum Corporation partnered with fuelService to assist drivers with disabilities, making it easier for them to locate and fuel up at gas stations where assistance is available.
- MotocoreMoto, a major motorway services operator, rolled out the fuelService app for disabled drivers across all 48 of its UK sites, ensuring accessibility at motorway fuel stops.
- Motor Fuel Group (MFG)coreMotor Fuel Group (MFG), a Top 50 Independent fuel retailer, implemented the fuelService App across its 422-strong company-owned UK station network, making refueling easier for disabled drivers.
- Sainsbury'scoreSainsbury's rolled out the fuelService app to enable disabled drivers to pre-book assistance when refueling at Sainsbury's petrol stations. Following a successful trial in 58 stations, the service was expanded to over 300 stations across the UK including London, Manchester, Cardiff and Edinburgh.
- ShellcoreShell joined forces with fuelService to help drivers with disabilities receive assistance at the majority of its service stations, expanding accessibility across Shell's UK network.
- ARAL (Germany Pilot)minorfuelService is in a pilot phase in Germany with limited stations from the ARAL brand (owned by BP), testing the service before broader European expansion.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fuel Service competitors and assessment
Company assessmentEmerging players
- PlugShare: Community-driven EV charging station finder app with driver reviews and station amenity information. Closely parallels the station-finder-with-feedback concept that fuelService pioneered for petrol stations.
- JustPark: UK-based platform connecting drivers with parking spaces, including disabled-driver parking. Operates in the same accessibility-for-drivers niche in the UK and uses a similar marketplace model.
- ChargePoint: EV charging network and app helping drivers locate chargers and request support. Directly comparable to fuelService's emerging Gridserve partnership — same locator-plus-assistance model adapted to EV charging.
Direct peers
- GasBuddy: Consumer app helping drivers locate petrol/gas stations with relevant information (price, amenities, location). Same core user behavior — finding and selecting a forecourt — though focused on price/amenities rather than accessibility services for disabled drivers.
Broad incumbents
- Shell (Shell App / Shell V-Power): Shell operates its own consumer app for station finding, payments, and loyalty. A key fuelService partner today, but also a potential disintermediator with the resources to build native accessibility features.
- BPme (BP): BP's consumer fuel app for station finding, payment, and rewards. Comparable mobile app surface to fuelService, and BP's ownership of ARAL makes it both a pilot partner and a potential competitor in Europe.
- ExxonMobil Rewards+: ExxonMobil's consumer fuel app combining station finder, payments, and loyalty. Operates in the same gas-station-app category as fuelService but with full backing of a major oil major and substantial scale.
- Waze: Crowdsourced navigation app that includes place search and amenities, including petrol station locations. Could host accessibility features and is the dominant driver utility app that fuelService competes with for driver attention.
- AA (Automobile Association): UK's largest roadside assistance and motoring services organization. Comparable as a driver-assistance platform with national reach, member base, and established brand trust.
- RAC: Major UK roadside assistance provider offering mobile breakdown and recovery services to members. Comparable as a mobile assistance platform for drivers, though focused on breakdowns rather than refueling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fuel Service social profiles
Digital presenceFuel Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fuel Service leadership team
Management profileNumber of profiles
Profiles1 record
Fuel Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fuel Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fuel Service
What does Fuel Service do?
Fuel Service operates a free mobile application and multi-channel communication platform that connects disabled drivers with petrol stations offering refueling assistance. The service uses a smartphone app, interactive voice response (IVR), and SMS text messaging to enable drivers to find participating stations, confirm help is available within 30 minutes before traveling, notify the station upon arrival, and rate the experience. Petrol/gas stations subscribe to the network and use a web-based admin portal to manage availability and respond to assistance requests.
Is Fuel Service a public or private company?
Fuel Service is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fuel Service founded?
Fuel Service was founded in 2016. It employs 1 to 10 people.
Where is Fuel Service based?
Fuel Service is headquartered in Wigan, United Kingdom, in the Europe region.
How does Fuel Service make money?
Two revenue lines are on record. Station Subscription/Service Fee is the primary driver. The others are free Driver App.
Who are Fuel Service's main competitors?
Emerging players on record are PlugShare, JustPark and ChargePoint. GasBuddy is listed as a direct peer. Broad incumbents are Shell (Shell App / Shell V-Power), BPme (BP), ExxonMobil Rewards+, Waze, AA (Automobile Association) and RAC.
Does Fuel Service have an API?
Yes. Read-only web API for partners providing a structured list of active FuelService stations and features available at each site. Supports HTTP Basic authentication with API_KEY and API_SECRET. Maximum 1000 stations per request. Provides cursor and page pagination modes. The GET /stations endpoint returns station data including identity, location, opening hours, site features, and fuel/energy options. Developer documentation is at api.fuelservice.org.
What industry is Fuel Service in?
Fuel Service's product category is Accessibility Services Platform. Its primary akta.pro industry code is TLAKAFAA, Light-Duty Vehicle Mobile Repair & Roadside (Cars/Vans). Its NAICS code is 457 and its SIC code is 5500.