Welmy

What Welmy does

Welmy Industria e Comercio Ltda is a Brazilian manufacturer of weighing and anthropometric measurement equipment, headquartered in Santa Bárbara D'oeste, São Paulo. The company operates two product lines: a Linha Industrial (industrial line) of platform, bench, floor, and commercial computing scales from 100kg to 3,000kg, and a Linha Saúde (health line) of adult, pediatric, wheelchair-accessible, and anthropometric scales plus stadiometers and infantometers. Welmy produces both mechanical (lever-based) and electronic (load cell, LED display) variants, with all medical and commercial equipment homologated by INMETRO and verified by IPEM for legal metrology compliance in Brazil.

The company's core technology combines precision load cells, electronic sensor systems, LED displays, and Bluetooth-enabled smart monitors. Recent R&D has extended into AI: the Sinque smart weight monitor (launched November 2025) uses machine-learning-based weight-trend prediction paired with a mobile app, and is offered both as a consumer device and as a 10-unit clinic bundle for remote patient monitoring. Products are largely quote-priced rather than listed online, consistent with B2B industrial and medical procurement norms.

Welmy sells directly to end customers through its own e-commerce storefront (welmy.com.br), phone, and WhatsApp contact channels, with no distributor or reseller intermediaries. Its served segments are diversified across healthcare providers (hospitals, clinics, pharmacies, pediatric offices), industrial and commercial businesses (manufacturing, logistics, food service, retail), fitness and wellness centers, and educational/childcare facilities. Revenue is generated primarily through hardware sales supplemented by a nationwide technical assistance and calibration service. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Welmy

Legal name

Welmy Industria e Comercio Ltda

Website

https://welmy.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Welmy is a Brazilian manufacturer of mechanical and electronic weighing scales for healthcare and industrial customers, offering INMETRO-certified medical scales, platform industrial scales, and the AI-enabled Sinque smart weight monitor, sold directly via e-commerce, phone, and WhatsApp across Brazil.

Ownership category

akta.pro rank

Product category

Industrial and Medical Weighing Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)

akta.pro secondary industries

Smart Scales & Body Composition Analyzers (CRACAQAA), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Retail Weighing Scales & Integrated Scanner-Scales (HDACAKAI)

Keywords

• Industrial weighing scales
• Medical weighing equipment
• Anthropometric measurement devices
• Electronic platform scales
• Precision balance manufacturing

Headquarters

HQ city

Santa Barbara D'oeste

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Hardware Sales - Industrial Scales: Sale of electronic and mechanical weighing equipment for industrial, commercial, and agricultural applications including platform scales from 100kg to 3,000kg, bench scales, and counting scales with programmable functions for inventory and process control.
2. Hardware Sales - Healthcare/Medical Scales: Sale of medical and healthcare weighing equipment including adult scales, pediatric scales, infantometers, stadiometers, wheelchair scales, and smart weight monitors for hospitals, clinics, pharmacies, and fitness centers.
3. Technical Assistance Services: Nationwide technical assistance and after-sales support services for all Welmy products, including maintenance, calibration, and repair services throughout Brazil.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Welmy manufactures and sells mechanical and electronic weighing scales for healthcare and professional/industrial use in Brazil. Its catalog includes adult and pediatric medical scales (with anthropometric height measurement), wheelchair-accessible scales, industrial platform scales (100 kg to 3,000 kg), bench scales, commercial computing scales, mechanical lever scales, remote weighing indicators, and the AI-powered Sinque smart weight monitor with Bluetooth mobile app connectivity. The company also provides nationwide technical assistance, calibration, and after-sales support for all of its products.

Product overview

Welmy is a Brazilian manufacturer with over 40 years of experience producing weighing and measurement equipment. The company offers two main product lines: Linha Industrial (Industrial Line) and Linha Saúde (Health Line). The Industrial Line includes electronic and mechanical platform scales (100kg-3,000kg), bench scales, commercial computing scales, and remote weighing indicators. The Health Line encompasses electronic and mechanical scales for adults (up to 500kg including wheelchair scales), pediatric scales, stadiometers for height measurement, and infantometers for baby length measurement. Additionally, Welmy offers the Sinque smart weight monitor, an AI-powered device that predicts weight trends via Bluetooth connectivity to mobile apps. All products are INMETRO homologated and IPEM certified where applicable, with nationwide technical assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Balança Eletrônica Adulto Antropométrica 200 kg Preta (Electronic Adult Anthropometric Scale 200 kg Black) Electronic adult scale with weighing capacity up to 200 kg and integrated anthropometric ruler measuring patient height up to 2.00 m. Features LED display with 6 digits, TARE function, and INMETRO homologation. Designed for hospitals, clinics, and medical offices.
• Balança Eletrônica Adulto Antropométrica 200 kg Inox (Stainless Steel Version) Electronic adult scale with stainless steel finish, 200 kg capacity, integrated anthropometric ruler, LED display, TARE function, and INMETRO/IPEM certification for hospitals, clinics, and pharmacies.
• Balança Eletrônica Adulto Antropométrica 300 kg High-capacity electronic adult scale with 300 kg capacity and integrated anthropometric ruler up to 2.00 m for hospitals, clinics, and medical offices serving bariatric patients.
• Balança Eletrônica Farmácia 200 kg com gancho para Bolsa (Pharmacy Scale with Bag Hook) Electronic pharmacy scale with 200 kg capacity and bag hook for convenient weighing in pharmacy settings. Steel carbon base with bichromated finish.
• Balança Eletrônica 500 kg (Cadeirante) Wheelchair Platform Scale Wheelchair platform scale with 500 kg capacity for weighing patients with reduced mobility. Includes access ramps, 4 load cells, LED display with 100 g precision.
• Balança Mecânica Adulto 300 kg (Mechanical Adult Scale 300 kg) Mechanical adult scale with 300 kg capacity and integrated anthropometer measuring height up to 2 m. Steel carbon structure with chrome-plated ruler and stainless steel cursor.
• Balança Mecânica Adulto 150 kg (Mechanical Adult Scale 150 kg) Mechanical adult scale with 150 kg capacity and integrated anthropometer. Steel carbon platform with chrome-plated graduated ruler and anti-slip mat.
• Balança Móvel 200 kg (Portable Mobile Scale) Portable mobile scale with 200 kg capacity, adjustable feet for stability, LED display, battery power, and RS 232 data output for use across multiple locations.

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Mettler-Toledo: Global leader in precision instruments and industrial scales. Broader incumbent operating in laboratory, industrial, and retail weighing with deeper R&D and global reach than Welmy.
• Filizola (Mettler-Toledo): Long-standing Brazilian scale brand now part of Mettler-Toledo, serving medical, retail, and industrial weighing. Comparable healthcare scale range to Welmy's Linha Saude.
• Omron Healthcare: Global medical device maker with body composition monitors and connected health products. Comparable healthcare/wellness device category to Welmy's Sinque line.
• Tanita: Established global brand in professional and consumer body composition analyzers. Comparable to Welmy in body composition/healthcare weighing with broader international footprint.

Direct peers

• Toledo do Brasil: Brazilian subsidiary of Mettler-Toledo manufacturing industrial and commercial scales. Direct competitor to Welmy across platform, bench, and retail weighing in Brazil.
• Balmak: Brazilian manufacturer of industrial, commercial, and healthcare scales. Closely comparable product portfolio to Welmy across both industrial and medical lines.
• Urano (Indústria de Balanças Urano): Brazilian manufacturer of weighing equipment for industrial, commercial, and livestock use. Directly competes with Welmy's industrial platform and bench scale lines.
• Micheletti Balanças: Brazilian scale manufacturer producing industrial and commercial weighing solutions. Comparable in scale and product breadth to Welmy's domestic positioning.

Emerging players

• Withings: Connected health device company known for smart body composition scales with app integration. Directly comparable to Welmy's Sinque AI-powered smart monitor in connected health category.
• Xiaomi (Mi Body Scales): Mass-market connected smart scale brand with app ecosystem. Represents the low-cost, software-led competitive threat Welmy's Sinque faces in consumer smart scales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/welmy.oficial
• LinkedInlinkedin.com/company/welmy-balancas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welmy