Avalon Borough Council

What Avalon Borough Council does

Avalon Borough Council is the municipal government of the Borough of Avalon, a coastal community in Cape May County, New Jersey, founded in 1874 and operating under New Jersey state law. The council delivers the full scope of municipal services to borough residents, property owners, seasonal visitors, and commercial operators, including beach access with lifeguard protection (Memorial Day through Labor Day), the Bay Park Marina with seasonal boat slip rentals at $100 per foot, a 237-berth kayak park, construction permitting and inspections, rental property licensing, fire prevention, planning and zoning, public safety coordination, and a senior services program. Operational infrastructure includes the Borough Hall at 3100 Dune Drive, the Community Hall at 30th Street and Dune Drive, the Department of Public Works at 13th and Dune Drive, and the Bay Park Marina at 54th Street and Ocean Drive.

The borough operates a tiered revenue model funded primarily by property taxes and supplemented by user fees: seasonal beach tags at $37 pre-season and $42 in-season (with daily tags at $10 and weekly tags at $18), beach vehicle permits at $50, boat slip rentals and ramp permits, rental property licenses requiring $500,000 in liability insurance, and licensing fees for taxi/jitney operations, vendors, and peddlers. Distribution is omnichannel — in-person at Borough Hall, a physical beach tag booth, online portals via GovPilot and Citizenserve for permits and rental licenses, the Edmunds Associates platform for tax/utility payments, and a partnership with Jersey Cape Diagnostic for online beach tag sales. Public communication is multi-channel, including the avalonboro.net website, an official Facebook page, the CodeRED emergency notification system, the 1630 AM emergency alert radio station, and Microsoft Teams live streaming of council meetings on the second and fourth Wednesdays of each month.

Flood management is a defining service area. Avalon is a founding member of the New Jersey Coastal Coalition, holds FEMA Community Rating System Class 3 status (one of only 13 communities nationwide), and maintains a 92% homeowner participation rate in the National Flood Insurance Program. The ShorelySafe flood dashboard integrates USGS tide gauge data, Cape May County flood mapping, Wetlands Institute tidal cameras, and locally installed flood sensors to provide real-time risk information. The council is led by Mayor John McCorristin and a six-member Borough Council, with operational management distributed across a Borough Clerk, Construction Official, Fire Official, and Licensing Clerk.

Name

Avalon Borough Council

Legal name

Borough of Avalon

Website

https://avalonboro.net

Company type

Private

Founded year

1874

Operating status

Operating

Short description

Avalon Borough Council is the municipal government of Avalon, New Jersey, delivering municipal services — beach access, marina operations, construction permits, rental and business licensing, flood management, and public safety — to borough residents, property owners, and seasonal visitors.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Environmental Quality Programs (9241), Administration of Housing Programs, Urban Planning, and Community Development (9251)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Parks, Recreation & Cultural Services (BPAIACAI), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Municipal government services
• Beach access management
• Flood risk management
• Construction permitting
• Marina boat slip rentals

Headquarters

HQ city

Avalon

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Property Taxes: Property tax revenue from residential and commercial properties within the Borough of Avalon to fund municipal operations and services.
2. Beach Tags and Permits: Revenue from seasonal, daily, and weekly beach tags, with pre-season pricing at $37 and in-season at $42; daily tags at $10 and weekly at $18.
3. Marina and Boat Slip Fees: Seasonal boat slip rental at $100 per foot; boats may not exceed 21 feet in length. Also includes boat ramp fees at $10 one-time daily and $100 season permit.
4. Beach Vehicle Permits: $50 permit fee effective September 15 through March 15 for 4-wheel drive/all-wheel drive vehicles to access beaches.
5. Rental Licenses: Annual rental license fees with fire inspection requirements for properties containing rental units within the Borough.
6. Vendor and Peddler Licenses: License fees for peddlers/hawkers and solicitors/canvassers operating within the Borough, including background checks.
7. Taxi and Jitney Licensing: Application fee of $10 per business, vehicle fee of $50 per vehicle, driver fee of $35 each per year, and transfer fee of $25 for taxi cab operations.

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

Avalon Borough Council is the municipal government of the Borough of Avalon, New Jersey, delivering public services to residents, property owners, and visitors. Core offerings include lifeguarded beach access managed through seasonal beach tags, marina and kayak park recreation facilities, construction permitting and inspections, fire prevention, rental and vendor licensing, and flood risk management through FEMA's National Flood Insurance Program. The borough funds these services through property taxes, user fees, and licensing fees.

Product overview

Avalon Borough Council operates a municipal government providing comprehensive public services to residents and visitors of Avalon, New Jersey. The borough's service portfolio includes beach and recreation facilities (beaches with lifeguard services, Bay Park Marina, Kayak Park with 237 berths, surf chair accessibility program), senior services (Senior Center with activities including Bridge, Bingo, and cooking classes), public safety coordination (fire prevention, code enforcement, emergency management), construction and planning services (building permits, inspections, zoning board), and various licensing services (rental properties, vendors, jitneys/taxis, beach vehicles). The borough utilizes third-party platforms including Microsoft Teams for council meeting live streaming, GovPilot for permit applications, and partners with Jersey Cape Diagnostic for beach tag online sales. Flood management services are enhanced through FEMA's National Flood Insurance Program with a Class 3 CRS rating.

Differentiator

Problem solved

Functional benefit

Products and services

• Avalon Beach Facilities and Beach Tags Lifeguarded beach facilities with seasonal, daily, and weekly beach tag access for residents and visitors; includes surf chair program for physically challenged individuals and beach vehicle permits for 4WD/AWD vehicles.
• Bay Park Marina Marina at 54th Street and Ocean Drive offering seasonal boat slip rentals, boat ramp permits, and sport fishing center registration for boat owners and recreational anglers.
• Avalon Kayak Park Kayak storage facility at Bay Park Marina with 237 berths available through a lottery-based registration system. Seasonal storage offered from May 1 through October 31, free for Avalon residential property owners.
• Construction Permits and Inspections Construction permitting and inspection services for Avalon property owners and contractors, including building, electrical, fire, plumbing, mechanical, and floodplain subcode inspections.
• Avalon Rental Licenses Annual rental property registration, fire inspection, and licensing services for property owners who rent their Avalon properties to vacationers.
• Fire Prevention and Inspections Fire safety inspections, smoke and CO inspections, recreational fire permits, and fire extinguisher referrals for property owners and residents.
• Planning and Zoning Board Services Planning and zoning applications, master plan documents, zoning map, and meeting coordination for property owners and developers seeking land use approvals.
• Vendor Licensing Vendor licenses for peddlers, hawkers, solicitors, and canvassers operating within the Borough, including mandatory Police Department background checks.
• Jitney and Taxi Licensing Annual jitney and taxi cab licensing including background checks and Council hearings for transportation operators serving Avalon residents and visitors.
• Beach Vehicle Permits Beach driving permits for 4WD/AWD vehicles allowing off-season beach access from September 15 through March 15.
• Avalon Senior Center Senior recreation programming including Bridge, Canasta/Pinochle, Mah Jongg, Bingo, and cooking classes for older residents.
• Avalon Bicycle Path and Registration Dedicated bicycle path along Dune Drive plus free bicycle registration program through the Police Department for theft prevention.
• National Flood Insurance Program Services Flood insurance administration, substantial improvement requirements, development permits, and flood mapping services for Avalon property owners under FEMA's National Flood Insurance Program.
• Avalon Flood Information Services Flood risk mapping, emergency management information, real-time tide gauge data, and flood mitigation planning services for Avalon residents and visitors.
• Council Meetings Live Streaming Live streaming of Borough Council meetings via Microsoft Teams with remote public comment opportunities for residents and the public.
• Borough Clerk Services Municipal clerk services including council meeting agendas, minutes, ordinances, public records requests, vital statistics, and marriage licenses for residents and the public.

Quantifiable outcome

• 35% discount on flood insurance for Avalon property owners through FEMA CRS Class 3 rating
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Partnerships

Four partnerships are on record, tiered core and minor.

• New Jersey Coastal CoalitioncoreStrategic or Co-development Partner · 1 January 2017Avalon is a founding community in the New Jersey Coastal Coalition, participating in information-sharing with other coastal communities for resiliency, planning, and education about flooding and storm threats. In 2017, Avalon and Longport partnered to install flood monitoring sensors in the community. The Coalition maintains an active website and social media presence.
• LongportminorStrategic or Co-development Partner · 1 January 2017Partnered with Longport to install flood monitoring sensors in the community in 2017 as part of the New Jersey Coastal Coalition initiative.
• Jersey Cape Diagnostic, Training, and Opportunity CenterminorChannel Partner/ Reseller/ DistributorThe Borough partnered with Jersey Cape Diagnostic, Training, and Opportunity Center to enable online purchase and delivery of seasonal beach tags. Customers can buy tags online at jerseycapetags.com/avalonbeachtags with credit card payment, paying a small convenience fee and shipping fee. The Center delivers weekly reports to the Avalon Finance Department for reconciliation.
• ShorelySafecoreTechnology or IntegrationAvalon developed a new flood dashboard through partnership with ShorelySafe, providing real-time flood monitoring and risk information for residents and property owners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• GovPilot: Government software vendor used by Avalon for construction permitting, fire inspections, and rental license workflows. Adjacent enabling technology rather than a peer service provider.
• ShorelySafe: Flood-monitoring technology partner that built Avalon's real-time flood dashboard. Ecosystem/technology partner rather than a competing municipality.

Direct peers

• Ocean City, NJ: Large Cape May County shore municipality with beach tags, boardwalk, marina operations, and a similar mix of property-tax-plus-seasonal-fee revenue. Comparable governance and customer base.
• North Wildwood City: Cape May County barrier-island municipality with beach tags, recreation programs, and similar seasonal-revenue dynamics. Most comparable to Avalon in size and customer mix.
• Wildwood City: Cape May County shore municipality operating large-scale beach and boardwalk recreation, beach tags, and seasonal services. Broader scale than Avalon but directly comparable municipal service profile.
• Borough of Longport: Direct peer named in Avalon's data — partnered with Avalon in 2017 to install flood monitoring sensors through the NJ Coastal Coalition. Small Cape May County barrier-island borough with similar flood-management and beach-access profile.
• Cape May City: Cape May County seat and historic shore resort municipality. Operates beach fees, recreational facilities, and seasonal services with an analogous public-administration model, though with a larger year-round population and Victorian-tourism focus.
• Stone Harbor Borough: Adjacent Seven Mile Island borough in Cape May County, NJ with overlapping beach-tag, marina, and municipal services. Most directly comparable peer — referenced explicitly in Avalon documents (Wetlands Institute partnership, shared cultural ecosystem).
• Sea Isle City: Neighboring Cape May County shore borough operating beach tags, marina, recreation programs, and seasonal lifeguard services under a similar municipal structure. Closely comparable operating model and seasonal revenue mix.

Regional players

• Bradley Beach Borough: Monmouth County shore borough operating beach tags, lifeguard services, and recreation programs. Same operating model on a different stretch of the Jersey Shore, useful as a regional comparator.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/boroughofavalon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avalon Borough Council