Set To Show

What Set To Show does

Set To Show is a privately held, family-owned home staging company founded in 2006 in New Hope, Minnesota, operating exclusively in the Twin Cities metro area (Minneapolis, St. Paul, Edina, Chanhassen, Wayzata, and surrounding communities). The company provides professional staging services for both vacant and occupied homes, supplementing core offerings with painting, carpeting, lighting adjustments, and in-home consultations. It serves three primary customer segments: real estate agents (the dominant referral channel), individual homeowners preparing to sell, and home builders staging model and parade homes.

The underlying technology is a curated furniture, d\u00e9cor, and spatial-design methodology supported by a dedicated warehouse at 4000 Winnetka Ave North, Suite 200, and an in-house moving fleet operated by two lead movers with 20+ years of industry experience. The team comprises an Owner/Operator (Janet Lawrence), a Logistics Manager with theater stage-management background, roughly six named stagers with deep specialized experience (including a 25-year industry veteran), and warehouse/moving staff. Operational throughput is approximately 40 homes staged per week. The company holds no patents, has no software product or API surface, and has no disclosed AI/ML capabilities; differentiation is grounded in human design talent, logistics execution, and brand reputation including 'Minnesota's Best' recognition and Builder's Association of the Twin Cities membership.

The business runs on a direct-to-consumer professional services model with quote-based, pay-as-you-go pricing per job. Customer acquisition occurs through phone outreach (952-224-2131), website inquiries, word-of-mouth, and real estate agent referrals, with supporting marketing via a content blog, Google and Facebook reviews, and earned-media editorial features. Revenue is not publicly disclosed, and there is no external funding, parent company, or acquisition history. The company is privately held with no disclosed investors and reports no subsidiaries or structural changes since founding.

Name

Set To Show

Legal name

Set To Show

Website

https://settoshow.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Set To Show is a privately held home staging company founded in 2006, serving real estate agents, homeowners, and home builders in the Twin Cities metro area with professional vacant and occupied staging, consultation, and related services from its New Hope, Minnesota headquarters.

Ownership category

akta.pro rank

Product category

Home Staging Services

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Staging & Pre-Listing Organization (HSAFAFAJ)

akta.pro secondary industries

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• Home staging services
• Vacant home staging
• Occupied home staging
• Real estate staging
• Home builder staging

Headquarters

HQ city

New Hope

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Home Staging Services: The company provides home staging services for both vacant and occupied homes in the Twin Cities area, including furniture placement, décor arrangement, and de-staging. Services are priced per job based on property size and scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Set To Show provides professional home staging services for vacant and occupied homes in the Minneapolis/Twin Cities metro area, including furniture and décor outfitting, decluttering and rearrangement, painting, carpeting, and lighting adjustments, and in-home consultations. The company operates its own warehouse of staging inventory and an in-house moving fleet to deliver end-to-end staging, de-staging, and consultation services on a per-job quoted basis.

Product overview

Set To Show is a home staging service company offering professional staging for homes being sold in the Minneapolis/Twin Cities area. The core offerings consist of Vacant Home Staging Services (furnishing empty homes) and Occupied Home Staging Services (preparing furnished homes for sale). Additional services include painting, carpeting, and lighting, as well as In-Home Consultation for personalized staging advice. The company serves real estate agents, homeowners, and home builders, providing end-to-end staging from initial consultation through de-staging after the home sells.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacant Home Staging Services Professional staging for vacant homes, where Set To Show outfits empty properties with curated furniture and décor to highlight features and help prospective buyers envision themselves living in the space; offered to homeowners, real estate agents, and home builders in the Twin Cities metro.
• Occupied Home Staging Services Staging services for occupied homes, where Set To Show helps homeowners declutter, rearrange furnishings, and prepare their current residence for showings and sale; sold to homeowners preparing to list their property in the Twin Cities metro.
• Additional Services Supplementary pre-sale home preparation services including painting, carpeting, and lighting adjustments to ready properties for listing; offered in conjunction with Set To Show's core staging services.
• In-Home Consultation Professional in-home assessment of a property with tailored recommendations for changes to maximize sale potential; available for both occupied and vacant homes as an entry-point consultation for homeowners and listing clients.

Quantifiable outcome

• Staged homes sell for approximately 17% more than non-staged homes.
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Christopher David Design: Los Angeles-based home staging and interior design firm offering vacant and occupied staging for real estate listings. Comparable service mix and target customer (real estate agents and sellers) as Set To Show.
• Décor & You: Home staging and interior redesign franchise serving multiple U.S. markets with vacant and occupied staging services. Comparable business model and customer base to Set To Show.
• Meridith Baer Home: Premium residential home staging company based in Los Angeles serving realtors, builders, and homeowners. Closely comparable to Set To Show in business model (furniture rental, on-site staging, designer-led projects) but operating at a national/luxury scale.
• Showhomes: National home staging franchise operating in multiple U.S. metros with a furniture rental/leasing model for vacant listings. Directly comparable service offering and customer base (realtors and sellers) to Set To Show.

Broad incumbents

• CB2: Modern home furnishings retailer (Crate & Barrel family) supplying furniture and décor commonly used in contemporary home staging. Broad incumbent adjacent to Set To Show's staging furniture sourcing.
• RH (Restoration Hardware): Luxury home furnishings brand whose galleries and product lines are often used as benchmarks in upscale home staging. Broad incumbent in the same aesthetic space as Set To Show's luxury listings.
• West Elm: National home furnishings retailer (Williams-Sonoma brand) that influences the furniture and décor used in staging. Adjacent as a supplier and style benchmark rather than a direct staging service competitor.
• Pottery Barn: Large national home furnishings retailer whose aesthetic and product lines are widely used in residential staging. Relevant as a broad incumbent shaping the staging furniture supply chain.

Emerging players

• Decorilla: Online interior design platform that pairs customers with designers for room makeovers and pre-sale styling. Overlaps with Set To Show's occupied-home advisory function and represents a digitally native emerging alternative to traditional staging firms.
• Havenly: Online interior design service offering room-by-room design packages with professional designers. Competes for the homeowner-design budget adjacent to Set To Show's in-home consultation offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Set-To-Show-238636685311
• LinkedInlinkedin.com/company/set-to-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Set To Show