Fitava Trading

What Fitava Trading does

Fitava Trading SRL is an Italian industrial supplies distributor founded in 1965 and headquartered in Nocera Inferiore, Campania. The company markets, distributes, and provides technical support for plant engineering components, factory automation solutions, and process control instrumentation sourced from leading international manufacturers including Alfa Laval, Emerson, Danfoss, Gemu, Vega, Sick, and Wago. Its catalog is organized into seven product categories: mechanics, oil hydraulics, electronic and electrical instrumentation, water treatment, pneumatics and lubrication, thermotechnics, and software/services. The company serves industrial manufacturers and operators across factory automation, process monitoring, and water/steam treatment applications within Italy.

In late 2022, Fitava introduced an own-brand product line, Fitava Custom, which includes radar level sensors and pressure transmitters paired with a dedicated commissioning and technical assistance app, representing a first step beyond pure third-party distribution. Revenue is generated primarily through hardware distribution, both via direct enterprise sales and through a domestic e-commerce storefront (shop.fitavatrading.com), supplemented by professional services for technical support, software, and licensing. The go-to-market combines sales-led direct engagement, channel partnerships with other distributors such as Ortolomo E.G., and B2C/B2B e-commerce. Pricing is unit-based and not publicly disclosed for most SKUs, with discounts visible on the shop.

Fitava holds ISO 9001 (quality) and ISO 14001 (environmental) certifications and is implementing UNI/PdR 125:2022 for gender equality. Late-2022 activity includes the inauguration of a new sustainable headquarters featuring X-LAM construction, photovoltaic generation, and rainwater recovery, an academic training partnership with Link Campus University on Industry 4.0 logistics digitalization, and a cross-distributor collaboration with Ortolomo E.G. The company operates as a privately held Italian Srl with 11-50 employees and no disclosed external investment, parent, or subsidiary structure.

Name

Fitava Trading

Legal name

Fitava Trading SRL

Website

https://fitavatrading.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitava Trading is an Italian industrial supplies distributor selling automation, process control, water treatment, and mechanical components from leading global brands, plus its own Fitava-branded sensors, to Italian industrial manufacturers via direct sales, channel partners, and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Nocera Inferiore

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution: Distribution of industrial automation components, process control instruments, and plant engineering equipment from leading manufacturers. Revenue is generated through product sales, with the e-commerce platform enabling direct purchasing.
2. Service and Support: Technical service, software, and licensing for industrial automation products. Includes commissioning support and technical assistance through dedicated applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fitava Trading distributes industrial automation components, process control instrumentation, and plant engineering equipment from leading international manufacturers for Italian industrial customers. Product categories span mechanics, hydraulics, electronic and electrical instrumentation, water treatment, pneumatics and lubrication, and thermotechnics (steam, air, heating). The company also sells its own customized Fitava-branded radar level sensors and pressure transmitters, accompanied by a dedicated app for commissioning support, and provides related technical services, software, and licensing.

Product overview

Fitava Trading is an industrial supplies distributor specializing in process and factory automation components. The company operates as a multi-category distributor offering mechanical components, electronic instrumentation, hydraulic systems, pneumatic equipment, water treatment solutions, and thermotechnical products. Their portfolio includes both third-party branded products from major industrial automation manufacturers and their own Fitava-branded customized product line, which features radar level sensors and pressure transmitters with dedicated app support for commissioning assistance. The e-commerce platform (shop.fitavatrading.com) serves as the primary sales channel for their extensive catalog of industrial automation and process control equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Fitava Custom Products: Customized product line with dedicated application for customer service support and technical assistance.

Products and services

• Service, Software & Licenses Technical service offerings including software solutions and licensing for industrial automation and process control applications, for industrial customers.
• Meccanica (Mechanics) Mechanical components including transmission systems, profiles, cutting tools, motors (three-phase, single-phase, brushless, stepper, servo), gearboxes, and safety equipment for industrial applications.
• Oleodinamica (Oil Hydraulics) High-pressure hydraulic equipment including fittings, valves, and tubing for industrial applications.
• Strumentazione Elettronica ed Elettrica (Electronic & Electrical Instrumentation) Wide range of electronic and electrical instruments including analyzers, combustion systems, bar code readers, calibrators, cabling, encoders, photoelectric cells, drives/inverters, level indicators, flow meters, recorders, regulators, refractometers, safety equipment, probes, transmitters, HMI panels, metal detectors, sensors, weighing systems, electrical materials, weather stations, and panel instrumentation.
• Trattamento Acque (Water Treatment) Water treatment solutions including water softeners (cabinet, industrial, duplex), samplers, deferrizers, filtration systems (sand filters, cartridge filters, carbon filters, automatic filters), sanitization equipment, and refrigerators for industrial water treatment applications.
• Pneumatica e Lubrificazione (Pneumatics & Lubrication) Pneumatic and lubrication equipment including cylinders, valves, filters, flow regulators, compressors, compressed air systems, solenoid valves, and lubrication pumps for industrial applications.
• Termotecnica (Thermotechnics) Thermal engineering products including boilers, steam generators, compensators, flanges, gaskets, level indicators, pressure gauges, thermometers, thermostats, heat exchangers, steam traps, valves, tanks, pumps, and complete heating/cooling systems.
• Fitava Radar Level Sensors Customized radar level measurement instruments for industrial process applications, featuring dedicated app support for commissioning and technical assistance, sold under the Fitava Custom own-brand.
• Fitava Pressure Transmitters Customized pressure measurement transmitters for industrial applications, available in various pressure ranges with different connection types, sold under the Fitava Custom own-brand.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Ortolomo E.G.coreChannel Partner/ Reseller/ Distributor · 17 December 2022Ortolomo E.G. provided building automation expertise and know-how for Fitava's new headquarters as part of the 'New Expertise' project, demonstrating collaborative networking in the automation sector. Ortolomo E.G. is a specialized distributor providing services beyond material supply.
• Link Campus UniversitycoreStrategic or Co-development Partner · 18 November 2022Educational partnership with Link Campus University (prestigious university with campuses in Rome and Naples) for a training project focusing on optimization of logistics flows and warehouse digitalization in Industry 4.0 perspective.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Emerson Automation Solutions: One of Fitava's principal supplier brands; a global automation OEM selling valves, transmitters, and process control — relevant as a benchmark supplier and as a broad incumbent whose channel strategy directly affects Fitava's catalog.
• Wago: Major industrial automation OEM (I/O, interconnection, controllers) — a key brand Fitava distributes and a broad incumbent in the same automation category that Fitava's customers are buying.
• Vega Grieshaber: German manufacturer of level, pressure, and process instrumentation — a flagship supplier brand for Fitava and a direct overlap in radar level measurement, where Fitava also markets its own Fitava Custom radar sensor line.
• Sick AG: Global manufacturer of sensors and factory automation solutions — a key Fitava supplier brand and a broad incumbent in industrial sensors, offering overlapping capability to the same end customers Fitava serves.

Direct peers

• Farnell / element14: Premier Farnell operates a global industrial electronics and automation distribution platform with e-commerce and technical support — comparable to Fitava in channel mix, brand portfolio, and technical-support value-add.
• RS Components: Global multi-brand catalog distributor of industrial automation, electronics, and maintenance products with a strong European e-commerce footprint — directly comparable to Fitava's brand-portfolio distribution and e-shop-led motion.
• Gefran: Italian-headquartered manufacturer of sensors, automation, and process control components, distributed via industrial channels in Italy — a relevant Italian industrial automation peer overlapping in sensors, transmitters, and process control.
• Carlo Gavazzi: Swiss-Italian industrial automation component manufacturer (sensors, switches, controls) selling through distribution — comparable as a peer brand in Fitava's catalog and as an example of a mid-sized European automation player operating in adjacent segments.
• Radwell International: Industrial automation and MRO parts distributor serving European and North American plants with surplus and new components — comparable in industrial distribution model, though with a stronger surplus/refurbished mix.
• Distrelec: European industrial automation and electronics distributor serving SMB and enterprise customers via catalog and e-commerce — a close peer given similar product breadth, brand-aggregation model, and European mid-market focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fitava.trading
• Instagraminstagram.com/fitava.trading.srl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitava Trading